The Current Status of Wearable and Fitness Tech Sponsors Presented by: Tallis Salamatian, MBA
Roadmap 1. History of Fitness Trackers 2. Device Tiers 3. Impact on Gyms 4. What BaziFIT Does
History Pedometers Heart Rate Cardio Machines New Fitness Tech
Pedometers South Germany Pedometer 1590 Manpo-kei (10,000 steps meter) Pedometer Japan 1960's John Harwood first patent for Pedometer 1924 FitBit Founded in 2007 Apple Health App 2014 present 1600 1700 1800 1900 2000
History Pedometers Heart Rate Cardio Machines New Fitness Tech
Heart Rate Monitors Optical Heart Rate Sensor (red) 1975 First Wireless EKG Launched by Polar 1982 Optical Wrist Heart Rate (green) 2015 MyZone Strap EKG 2015 1950 2000 present
History Pedometers Heart Rate Cardio Machines New Fitness Tech
Cardio Machines Stationary Bicycle patented - 1796 Exercise Treadmill patented - 1913 Stair Master 1983 Elliptical 1995 1800 1900 2000 present
History Pedometers Heart Rate Cardio Machines New Fitness Tech
New Fitness Tech Matrix Advanced Workout Analytics PUSH No Fitness Content Customized Fitness Content No Workout Analytics
Tier 1: Activity Trackers Tier 2: Cardio Trackers Tier 3: Smart Devices
Tier 1: Activity Trackers DEVICES Simple Devices WHATS TRACKED? Activity Steps Failed Attempts Sleep Jawbone Nike Basis
Tier 1: Activity Trackers Tier 2: Cardio Trackers Tier 3: Smart Devices
Tier 2: Cardio Trackers DEVICES Intermediary Devices NEW FEATURES Breath Rate Heart Rate Route Mapping
Tier 1: Activity Trackers Tier 2: Cardio Trackers Tier 3: Smart Devices
Tier 3: Smart Devices DEVICES Advanced Devices NEW FEATURES Rep Counting Workout Feedback Virtual Personal Training Muscle Engagement
Tier 3 s Impact on Gyms Engagement Insight Smart Classes Retention Value
Engagement Show Results Through Progress Tracking Engagement requires motivation. Results are the best way to motivate. 15% Weight Body Fat % Mirror Smart Devices
Engagement Show Results Through Progress Tracking, QUICKLY Engagement requires motivation. Results are the best way to motivate. 15% Weight Body Fat % Mirror Smart Devices Show results after a few workouts rather than months or years
Tier 3 s Impact on Gyms Engagement Insight Smart Classes Retention Value
Insight Know your members. Know your gym. What people do at your gym. What equipment to invest in. What classes to offer and when.
Tier 3 s Impact on Gyms Engagement Insight Smart Classes Retention Value
Smart Classes Similar to cardio or power monitors Enable: CrossFit class Suspension Free weights Balance Almost anything!
Tier 3 s Impact on Gyms Engagement Insight Smart Classes Retention Value
Retention Features designed to retain and grow your client base 1 Notifications Social Media Share-ability Group Challenges Recommendations
Tier 3 s Impact on Gyms Engagement Insight Smart Classes Retention Value
Value Add more value and grow your business Gym A Gym B No Tech Tech New Year Resolution Members 100 100 Membership Fee $70 $70 20 x $100 Sensors 0 $2,000 5 Month Turnover 80% 40% 5 Month Revenue $21,000 $28,000 5 Month ROI 0 3.5X 12 Month Revenue $30,800 $57,400 12 Month ROI 0 13.5X Source
What BaziFIT offers
Virtual Training System
Engagement Always Know How You re Doing Instant visual feedback Counts reps & sets
Track Incremental Progress Like Never Before Progress Tracking Analytics for every rep, every set.
White Label Solutions Insight See all activity from a personalized dashboard
Smart Classes Classes Reimagined In Person or Virtual Engagement Progress Tracking Insight Smart Classes Monitor activity, equipment usage and performance Targeted Marketing Differentiation
Member Retention Know What Your Clients Want Custom workouts by professional trainers Instant stats and feedback on form
Make Your Gym Stand Out Value
The Current Status of Wearable and Fitness Tech Sponsors Presented by Tallis Salamatian, MBA Thank you!