Reaching Multicultural and Diverse Language g Populations with the EHDI Message EHDI Conference 2010 Chicago, IL Nicole Brown MN Dept. of Health Candace Lindow-Davies MN Hands & Voices Kirsten Coverstone MN Dept. of Health
Disclosure Information In the past 12 months, I have not had any financial interest or other relationship with provider(s) of the service(s) that will be discussed in my presentation. This presentation will not include any discussion of pharmaceutical or devices.
Presentation Overview Minnesota s Changing Communities Emergency & Community Health Outreach - ECHO Funding and Partners ECHO TV Challenges/Benefits Project Sustainablilty Ideas to Apply in your State
Minnesota s s Changing Communities In 2000, 5% of Minnesotans were foreignborn (half the national average) California - 26% New York - 20% New Jersey 18% Hawaii -18% *US Census
Increase in Foreign Born Population:1990-2000 140 120 100 138% 80 60 40 20 0 Minnesota 57% US Source: US Census Bureau, 1990 Census of Population and 2000 Census
Minnesota s s Changing Communities Largest groups in the U.S. of Hmong refugees, and refugees from Somalia, Liberia, Sierra Leone and Tibet 350% increase in the number of school children for whom English is a second language Increase in cultural communities impacts all stakeholders, including parent-to-parent support Cultural communities often have more intense need for information
Minnesota s s Changing Communities How do we effectively inform non-english communicators on the topic of childhood hearing loss and deafness issues?
The mission Emergency & Community Health Outreach (ECHO) To develop and communicate educational and emergency information about issues affecting the health, safety and civic engagement of limited-english proficient populations.
ECHO Components ECHO web-site ECHO e-bulletin ECHO phone line ECHO TV Valued l d by ethnic communities Central point for information
Secure Funding & Partners Funding ($49,500 total cost) 70% MN Dept Health (MCHB grant) 30% partners MDH Partners MN Hands & Voices Commission of Deaf, DeafBlind & Hard of Hearing Minnesotans MN Dept of Education, D/HH MN Dept of Human Services, D/HH Services Emergency & Community Health Outreach (ECHO)
ECHO TV Show First ½ hour EHDI Awareness 4 bilingual l shows each including: Edited segment
ECHO TV Does My Child Have A Hearing Loss?
ECHO TV Show First ½ hour EHDI Awareness 4 bilingual l shows each including: Edited segment Q&A with experts 3 key messages 1. Act now: Identify hearing loss as soon as possible. 2. Early detection allows the child to develop and dlearn better. 3. Help is available. C ti d i E li h btitl / ASL I t t Captioned in English subtitles / ASL Interpreter on English set
ECHO TV Show Second ½ hour Parent Roundtable Discussion Host, 5 parent experts, & 1 content expert Recorded in English & captioned in 4 languages (English, Spanish, Hmong and Somali).
ECHO TV Does My Child Have A Hearing Loss?
Challenges Secure enough funding and stay within budget Merge diverse stakeholder objectives Obtain stakeholder consensus about messages and images Make the message strong without invoking fear Find enough time in all stakeholders schedule Locate participants for filming Educate ECHO partners about hearing loss Loss of a project manager to coordinate efforts
Benefits Encourage families to pursue diagnostic workup and/or early intervention Gain cultural perspectives/expertise Endorsement by cultural l leaders Reach diverse audiences Communicate an accurate message about hearing screening, follow-up, intervention and the potential of children who are deaf/hard of hearing Portray genuine cultural parent perspective
Project Sustainability Airs on Twin Cities Public Television every Sunday night in April at 7 p.m. Spanish Hmong Somali English Airs at other times in May Sent out to cable and re-aired continually Streamed from ECHO and partner web sites P h DVD t b i t l i t ti i t Purchase DVDs to be given to early interventionists, birthing hospitals, etc.
Ideas to Apply in Your State Look for local state resources to replicate project Purchase h DVD s from ECHO: www.echominnesota.org Link to ECHO web site for streaming video
THANK YOU TO OUR PARTNERS!
Contact Information Nicole Brown Minnesota Department of Health nicole.brown@state.mn.us 651-201-3737 Candace Lindow-Davies MN Hands & Voices CandaceD@lifetrackresources.org 866-346-4543 Kirsten Coverstone Minnesota Department of Health kirsten.coverstone@state.mn.us 651-201-5223