MARKETING MATERIAL GUIDELINES

Size: px

Start display at page:

Download "MARKETING MATERIAL GUIDELINES"

Kristopher Blair
5 years ago
Views:

1 MARKETING MATERIAL GUIDELINES We re so excited about your enthusiasm to share the Nerium International story! By maintaining a strong brand image, you further increase your chances to build a successful business. There are some regulations that we as a company have to abide by and comply with, due to federal regulations and mandates: Brand Partners cannot link to Nerium Biotechnology or Nerium Skincare, nor can Brand Partners use any copy, photos, video, etc. that reference Nerium Biotechnology or Nerium Skincare, unless it is specifically written in the below copy. Brand Partners cannot use any e-commerce shopping cart or website other than the one provided by Nerium International. Brand Partners must represent themselves as such: Independent Brand Partners for Nerium International. This naming convention applies to all webpages, websites, blogs, etc. This should be accompanied by the Independent Brand Partner logo, which can be found in the online Business Center. For additional clarification, Brand Partners should reference Nerium International s Policies and Procedures to ensure independent activities, websites, blogs, etc. are in full compliance. So what CAN you use? Fortunately, this list is long, and we re constantly adding to it! COPY A great starting point for copy is the messenger phrases included in your Success Planner. You can always talk about your personal results, as long as they re focused on appearance and not on a specific cure. It s fine to say, I went to my high school reunion and everyone stopped me to ask what my secret is! It s not fine to say, I had psoriasis and NeriumAD cleared it up in two days! We can t make medical claims about our products, and we respectfully ask that you do the same. People love hearing personal experiences, so share the stories of your friends and customers as well! We ve compiled copy for you to use for each of area of Nerium International. Breaking down Nerium International in this format can make it easier to share the Nerium story in a fluid manner: Real Science: During advanced research on the uses of the Nerium oleander plant, an accidental discovery was made: the unique properties of Nerium oleander provided remarkable age-defying results when applied to the skin. This finding led to the creation of the NeriumAD skincare line.

2 Nerium International's Brand Partners represent an exclusive line of products, for which there are no competitors. This exclusively offers a powerfully unique position in the booming multibillion-dollar skincare and anti-aging marketplace. Nerium International s partnership with Nerium SkinCare, a division of Nerium Biotechnology, enables us to have a particularly strong research and development arm that puts us on the cutting edge of science. Nerium SkinCare is committed to standing behind their products with ongoing research and continuing to explore the full potential of Nerium oleander extract. Currently, Nerium SkinCare is developing additional, revolutionary products for distribution by Nerium International s Brand Partners. Among these exclusive products are NeriumAD Eye Cream, NeriumAD Age Spot Cream, NeriumDerm Blemish Cream, and NeriumDerm Contouring Lotion. Nerium Biotechnology's scientists established the world s only commercial farming operation for the cultivation of the Nerium oleander plant. With strict biomedical field protocols, the farm provides a dedicated and renewable biomass resource reserved exclusively for research and production. Use of the Nerium oleander plant has been identified in ancient texts and folklore for more than 1,500 years. But it wasn t until the last century that the scientific community took interest in researching its unique properties. Most recently, scientists in Turkey, Switzerland, Germany, Latin America, and the United States have worked to understand the beneficial qualities found exclusively in the Nerium oleander plant. Our partnership with Nerium SkinCare goes beyond product development; we are committed to a unified mission of investing in research that has global humanitarian impact. Nerium scientists developed a breakthrough process, NBio-PL2, to extract from the Nerium oleander plant in a way that preserves its unique and beneficial properties. This patent-pending extraction process yields the NAE-8 extract used to formulate this first-of-its-kind age-defying product line. Real Results: Finally, a product that provides the satisfaction of real results with the confidence of real science. NeriumAD Age-Defying Treatment is a night cream developed from the patent-pending extract of the Nerium oleander plant. NeriumAD contains the most effective age-defying ingredients, chosen for both their individual and synergistic benefits. These premium ingredients are blended at optimum levels to nourish your skin and provide real results. Third-party clinical trials show that NeriumAD dramatically reduces the appearance of: Fine Lines and Wrinkles Hyperpigmentation Uneven Skin Texture Enlarged Pores Aging or Sun-Damaged Skin Because Nerium SkinCare is devoted to only bringing products to market that produce real results, it enlisted the services of the prominent ST&T Research firm to

3 perform clinical trials on NeriumAD Age-Defying Treatment. ST&T Research was selected for their highly qualified specialists, who work in concert with the world s finest universities, research institutions, product manufacturers, and legal and regulatory organizations. The participants for the NeriumAD clinical trial were randomly selected by ST&T without knowing any details about the product. Using the most advanced facial scanning equipment available, ST&T Research set out to thoroughly test the effects of NeriumAD. ST&T s technology, which includes fluorescence spectroscopy and artificial intelligence, allows them to see what is happening on the skin s surface and what is developing underneath as well. As a Preferred Customer, you will receive the lowest price on all Nerium products with our Auto-Delivery Program. You can also take advantage of our 3UR Free program. Simply refer three Preferred Customers to the NeriumAD Auto-Delivery, and you'll get your next month's product free! Real Opportunity: Nerium International s Independent Brand Partners are a family of people who believe in smart business, recognize their destiny is in their own control, and are ultimately inspired by helping others. With real science behind us, our Brand Partners have a one-of-a-kind opportunity to make a difference in their own financial and personal lives, as well as in the lives of others. Nerium International s Brand Partners have a powerful opportunity to own their own business with: Exclusive Products Proven Marketing System Lucrative Compensation Proven Leadership and Management Personal and Professional Development Top-Quality Tools and Training Flexible Schedule and Workplace A Strong Social Community Recognition and Rewards Nerium empowers our Brand Partners to generate a rewarding income through the proven and simple method of Relationship Marketing. Whether face-to-face or online, relationship marketing is the way business gets done in today s market. People work with those they know, like, and trust, which makes relationship marketing the most effective business model available. In addition, Nerium s corporate support team provides unparalleled customer service, so you can focus on expanding and solidifying your business.

4 Wouldn t it be nice to be recognized for a job well done? Unfortunately, it doesn t happen nearly often enough in today's world. Nerium International understands the importance of acknowledging and incentivizing our Brand Partners efforts. We have established a variety of promotions and programs that inspire our Brand Partners to continually seek new goals. That makes your level of success, recognition, and rewards entirely up to one person: you. Our Brand Partners can earn cash bonuses, ipads, luxury car bonuses, exotic vacations, and more! Nerium Partnership Utilizing biotechnology research and new breakthrough extraction technology, Nerium SkinCare, a division of Nerium Biotechnology, formulated and developed a complete line of products that harnesses Nerium oleander¹s unique and effective properties. They have since partnered with Nerium International to build a world-class brand of skincare products. The partnership between Nerium SkinCare and Nerium International empowers our Independent Brand Partners to market exclusive, cutting-edge products. To fund ongoing research, 30 percent of Nerium International¹s profits are given back to Nerium SkinCare. This money ensures further research in skincare applications and provides additional funding for biotechnology and humanitarian research. Real People: Nerium International is comprised of a broad team of experienced founders, executives, and home office support personnel that is passionate about empowering our Brand Partners success. The Nerium leadership team has over 150 combined years of expertise in the relationship marketing industry. Because our founders have such vast knowledge in this space, we have only implemented the systems and practices into Nerium International that are proven to work best. For Nerium International, making people better means establishing a business that can bring real change to your life, your skin, and your personal and professional development. That s why we built Nerium International: to offer quality products backed by real science, a lucrative business opportunity, and endless resources to aid and encourage personal development. We aim to help people grow and improve inside and out. Implementing our core values will help this process by sharpening multiple areas in your life, strengthening relationships, and setting a high bar for the way you conduct business. At Nerium International, our mantra is real: getting real, being real, and creating real change. But we also want to attract genuine people who can be themselves and have fun. No matter how successful or accomplished one might be, there are always more improvements to be made.

5 Believe in your dreams enough to get outside your comfort zone. Remember to live life on your own terms. A positive spirit is a valuable asset, and we aspire to use it every day. For Nerium, the cliché "the family who plays together, stays together" is way of life. We take our work seriously, but we are also a fun-loving family. In our business, it's important to stay the course. Our outlook is such that obstacles are only opportunities in disguise. We believe that the best leaders are givers, not takers. We help each other and provide selfless service, because that's what a family does. Haste makes waste. Slow and steady wins the race. Get the job done right the first time. Quality over quantity.you get the idea. We know it's important to stay one step ahead and continually evolve. Change is necessary for growth, as a business and as a person. So we will always seek new ways to grow and improve. Dreams consist of many smaller goals that can be acted upon daily. That's how Nerium International grows as a brand, and that's how we want our people to grow, too. Nerium consists of real people with a can-do attitude who want to create real change. Having fun helps work not feel like work, which makes us more productive. Founders Story The Olsons believe their greatest achievements are in the success of others. Through the years, Jeff and Renee have earned a reputation for caring deeply about those with whom they work. Their daughter, Amber grew up immersed in this unique industry and all it offers. Being able to blend the power of family with their vast and successful experience is a dream come true. Real Life: The scientific research and proven results of our products enable a phenomenal earnings opportunity for our Brand Partners. But, as much as we recognize that financial success is important, we know personal success is critical for a rich and rewarding life. That s why we are committed to developing our Brand Partners and giving back to others. Through mentoring, training, and an inspiring culture, Nerium International makes personal development easier, while providing the right environment for real personal change and success. Brand Partners can access the Nerium Real Life Library online, where they can continually learn from the world s top achievers.

6 APPROVED QUOTES "Nerium International and its Brand Partners believe in individually taking responsibility; collectively changing the world. That s who we are at Nerium International--individuals focused on creating a better life, and collectively, we re changing the world." Jeff Olson Founder, CEO "Today, Relationship Marketing is recognized by many experts and accomplished business people as one of the fastest growing business models in the world." Robert T. Kiyosaki Author of Rich Dad, Poor Dad "We had a eureka moment in our research labs when we stumbled upon what Nerium oleander could do for skin." Dennis Knocke Chairman & Chief Executive Officer Nerium Biotechnology, Inc. "When the medical director of a multibillion-dollar pharmaceutical company learned of our research of Nerium oleander, he told Dr. Newman, 'The dermal application of Nerium oleander alone has the potential to be worth our entire product pipeline.'" Dennis Knocke Chairman & Chief Executive Officer Nerium Biotechnology, Inc. "Our team takes very seriously the scientific protocols that are followed in establishing this biomedical orchard. We are passionate about what comes out of these fields because it is truly impacting people's lives. This is more than a field of dreams; this is a Field of Life!" Joel Curtis Director of Farm Operations Nerium Biotechnology, Inc. "Although I have formulated thousands of products during my 40+ years in the skincare manufacturing industry, I have never seen a product that delivers results as quickly and effectively as NeriumAD." Don Smothers Chief Executive Officer NaturTech "Nerium Brand Partners represent an exclusive line of products for which there are no competitors. This creates a lucrative selling opportunity in the booming multibilliondollar skincare and anti-aging market."

7 Dennis Windsor President & Co-Founder "Backed by the expertise and reputation of Nerium Biotechnology and the research and development of Nerium SkinCare, Nerium International and its Brand Partners have an enviable position in the marketplace." Jeff Olson Founder & CEO "We are committed to developing life-changing products. Our team s dedicated research determined that relationship marketing was the premier method to reach consumers. All roads in determining how best to accomplish this led us directly to Jeff Olson. We are very excited and well-positioned with the new exclusive partnership to build a major global brand." Dennis Knocke Chairman & CEO Nerium Biotechnology, Inc. "Our passion is to create a business that allows people to live their lives to the fullest, develop as leaders, build lasting relationships, and have fun, while building a solid business for themselves and their families." Jeff Olson Founder & CEO PHOTOS/LOGOS In your Business Center, you ll find approved Brand Partner logos and images. These are located in the Marketing Gallery. You can use these on your marketing materials. In addition, as Nerium was founded upon being real, you may discover that your own Real Results photos are the most compelling tool for you to use. Go for it! Please make sure that you have permission to post any pictures of your friends or customers prior to doing so. We ask that you submit any marketing materials you ve created and wish to circulate for approval (marketing@nerium.com). We will do our best to respond within one (1) business day. BANNER ADS Various online banners have been created to help you make your mark. These will be located in your Business Center. SOCIAL MEDIA TOOLS

8 We re in a global society with a company that has plans to expand internationally. The Internet has, in many ways, made it an even smaller world. Facebook is a great tool to share your Nerium business. Keeping with the Nerium brand, we ve spent time building Facebook tabs for our Brand Partners; once you customize and install these tabs, visitors to your Facebook page can go directly to your replicated Nerium website. We know that everyone has a different level of comfort when it comes to social media; therefore, we ve created webinars designed for every user. If you don t have a Facebook account, please watch Facebook 101. If you have a Facebook account and would like to set up a business page with Nerium-approved naming conventions, please watch Facebook 201. Finally, once you have your business page set up, watch Facebook 301 to learn how to get a branded Facebook tab that will direct visitors to your page straight to your replicated Nerium website! Another avenue to consider is Twitter. We ve had customized Twitter backgrounds developed for your use. These are located in your Online Business Center under Business Resources in the Marketing Gallery. Naming conventions for Twitter accounts follow the same rules set forth for Facebook: Brand Partners must represent themselves as Independent Brand Partners for Nerium International. As your Twitter handle is limited to 18 characters, you may find that having your Nerium association listed in your Twitter bio is the best way to communicate! Not sure what to say on Twitter? Make it a point to follow Nerium! We re at twitter.com/neriumintl, and we love to tweet. You can draw your inspiration from us! You can find training videos in your Online Business Center. You ll notice that Nerium is on YouTube (youtube.com/neriumintl). You re welcome to link to our videos they re designed to be shared! You may find that subscribing to our YouTube channel is the best way to stay on top of all the videos we share. In all advertising/promotion/sharing, please take care to represent yourself as an Independent Brand Partner for Nerium International. HOW TO DO IT? In your Online Business Center under Business Resources, you ll find a variety of webinars geared towards building your Nerium business with various social media outlets. We re constantly adding new content to these. At Nerium International, we are dedicated to helping you succeed in every facet of your business, including social media. We know there are varying degrees of knowledge on this subject, and we want to cater to our Brand Partners individual needs. Therefore, it makes sense for our series of webinars to be based on questions from the field. If you have a question related to social media, please socialmedia@nerium.com and title your Question for Webinar. This will assist us in fine-tuning the areas addressed in the upcoming webinars.

Ready for a Fundraising Breakthrough?

Ready for a Fundraising Breakthrough? Fundraising never looked so good. Although I have formulated thousands of products during my 40+ years in the skincare manufacturing industry, I have never seen a