Mobile Technologies for Melanoma Diagnosis

Transcription

1 Programmazione europea, programmazione Paese: costruiamo l Italia del 2020 Liberare le energie, far crescere il Paese: 4 storie da ascoltare Mobile Technologies for Melanoma Diagnosis Paolo Sommella, CEO psommella@gmail.com

2 Mobile Technologies for Melanoma Diagnosis

3 TEAM CEO Paolo Sommella Assistant Professor, Information Engineering Biomedical Image Processing Software V&V CFO CTO Gabriella Fabbrocini Associate Professor, Dermatology 20+ years in skin cancer prevention International Network (USA project) Marketing COO Consolatina Liguori Full Professor, Electronic Measurement 15 years experience in: Digital Image Processing Antonio Pietrosanto Full Professor, Electronic Measuremen 20+ years experience in: Sensor& Instrumentation Digital Signal& Image Processing Real-Time Measurement Systems Main Scientific Publications: 1. G. Fabbrocini, et al., Epiluminescence Image Processing for Melanocytic Skin Lesion Diagnosis Based on 7-Point Check-List: A Preliminary Discussion on Three Parameters, The Open Dermatology Journal, 2010, 4, pp G. Fabbrocini et al.,"automatic Diagnosis of Melanoma Based on the 7-Point Checklist", to be appeared in : "Computer Vision Techniques for the Diagnosis of Skin Cancer", Springer Book, Series in BioEngineering, 2014, 288 pp., ISBN "

4 THE HEALTH CONTEXT? Early Detection MELANOMA a malignant lesion in the pigment-bearing basal layers of the skin. Surgical treatment allows a high cure rate (> 80%) to be achieved. Imaging Technology Epiluminescence Microscopy (ELM / Dermoscopy) a non-invasive technique adopting: - optical magnification - oil immersion or cross-polarized lighting Diagnostic Methods Pattern Analysis ABCD Rule 7-Point Check List

5 THE HEALTH PROBLEM

6 THE SOFTWARE SOLUTION? 1 OPINION Professional DERMATOLOGIST Diagnostic performance strictly depend on: - clinical practice by physician - experience about the dermocopic scoring system Automatic Software based on Expert System 2 OPINION Main Features - High Accuracy (Sensitivity & Specificity > 90%) - Quantitative Information (Confidence Level) - Based on Diagnostic Method (7 Point Check List) - Real-Time Diagnosis - Learning Platform

7 THE MOBILE ECO-SYSTEM

8 ROAD MAP Activities 2014 Foundation Private Beta Version (National exhibition) 2015 (2nd Q.) Milestone Investments 2015 (1st -2 Q.) Develop. Web Platform ios, Android App Marketing (3rd- 4th Q.) Product Launch (International exhibition, HACKATHON, Specialized press) Operation 100 CLIENTS 2016 Platform Management, Technical Assistance Marketing 250 CLIENTS

9 THE MARKET Professional DERMATOLOGIST - worldwide > physicians - young professionals (majority age: years) - private organization/ associations ( >90% ) 1 - annual income > $ - different aresa of interest (venereology, pediatric dermatology, aesthetic, allergy) - skin cancer cure among first 6 activities (>90% workload) 2 Target Market dmt (1%) European Academy of Dermatology and Venerology dermatologists (dmt) dmt(1%) $ American Academy of Dermatology dmt (2%) ADOI, AIDA, SIDeMast 500 dmt (2%) Australian College of Dermatologists 1. J.Y. Yoo, D.S. Rigel, Trends in Dermatology: Geographic Density of US Dermatologists, Arch Dermatol. 2010; 146(7): Australian Medical Workforce Advisory Committee, "The Specialist Dermatology Workforce in Australia - Supply, Requirements and Projections"

10 COMPETITORS Skin Vision FotoFinderHub Technology (Dermoscopy-based) Interoperability/ Multiplatform (only Handiscope ) Database Management Automatic Diagnosis Diagnosis by Expert (Third Opinion) Processing Time 2 minuti 24 h 2 minuti Cost-effective

11 BUSINESS MODEL Web-Platform for Automatic Dermoscopye: - User Registration - Annual Subscription

12 PRICING DETAILS Web-Platform for Automatic Dermoscopye: - User Registration - Annual Subscription Payment Plan BASIC PREMIUM PROFESSIONAL Photo unlimited Patient management Report Printing Third Opinion Service (Expert) Image Comparison Personalized Printing SW Interaction x x x Annual Rate (Competitor Annual Rate)) (700 ) (2800 ) (>7.000 ) x x

13 Financing / Economics Early Funding/B.A.: (round)

14 Financing / Economics