Digital Health projects developed by for Mobile Fitness A/S and I-guide Aps

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1 Digital Health projects developed by for Mobile Fitness A/S and I-guide Aps

2 2 Digital Compliance that ENCOURAGES, EDUCATES and UNDERSTANDS Website Individual Content Support & feedback Android APP Iphone APP Patient Administrator Supervisor Tablet APP Java mobil Individual Communication Support & feedback Context Based communication User Profile Status Progress Index Motivation Reported data Knowledge level User Index and progress Individualize the User Experience User content & communication Webcommunity User tool SMS/Push Message Hotline/Outbound Video Supervisor Message Spring Summer Autumn Winter More information info@mobilefitness.dk tlf.:

3 Overview of digital health platforms LIFE Prevention of lifestyle diseases Digital Health Programs Patient support under development Families with children Young people years Young people years Adults LIFE (Fornyelsesfonden, Novo Nordisk, Nykredit, Steno, Ålborg Uni, Kbh. Uni, 20 municipalities) Hormone Endocrine and metabolic diseases Heart and circulatory diseases Pregnant Unemployed (Job center) Groups(Unions/ Pension) Children Women Overweight Ethnic groups Employees (HR) Chronic patients Men Elderly Inactive Health for young age (Ministry of Science and 20 municipalities) Diabetes 2 (User-driven Innovation) Sosu-Liv (PHD Project with Pensam and Copenhagens Uni) Genoptræn.dk (Region Syddanmark, 3 municipalities) Weight loss (BMI + 28) (Abbott Pharmaceuticals) Diabetes 1 young (PhD Project with Nords. Hospital and Steno Diabetes Center) Quit smoking (developed for Danish Cancer Organisation) Min Puls Young (PhD Projekt with Rigshospitalet) Bone diseases Lung and respiratory diseases Stomach and intestinal diseases Cancer Female and Pregnancy Disease Brain and nerve disorders Kidney and urinary tract diseases Liver bile and pancreas diseases Allergy Mental illnesses Mental disorders Sund Sexguide (EU-funded project) Alcohol App (Frederiksberg Municipality) Infectious Infections Skin and sex diseases Chronic patients (HELP - Abbvie) Multischlerose (Teva) Children's diseases Blood Diseases Existing solutions Under Development / researchede Ear nose and throat diseases Eye Diseases

4 Government Healthcare Ministry of Science 20 municipalities Mobile Fitness A total of 20 municipality projects targeted youth and adult segments Randomized Trial In collaboration with Århus municipality, Mobile Fitness in 2007 organized and executed a randomized trial; Out of 20 participants in the "Mobile Fitness group, 17 participants completed - representing 85%. In the reference group, who did not use the Mobile Fitness program, but only received personal guidance from a nutritionist, only 11 out of 33 participants completed. Long-terms effects Results from a 12 to 24 months assessment on several of the projects, displays an impressive positive long-term effect of Mobile Fitness. The latest follow-up report on a total of 12 municipal projects from 2007 to 2008 shows that 48% of the participants have reduced their BMI, of which 17% have reduced BMI more than 2, after completion of the project.

5 Pharma Compliance - Abbott Mobile Fitness Abbott Mobile Fitness Pharma Compliance Abbott Reductil (Prescription Drug) Results : Increased retention, increased compliance for patients Developed through beta trial (2007), Marketing Study (2008) and Danish roll-out to GP s (2009) Won Abbott 2009 All Stars Marketing Excellence and Customer Excellence Award) Among 66 nominated international projects The prescription drug Reductil was taken of the market 2010.

6 Government Healthcare - Copenhagen Municipality 10,000 young Unemployed citizens CPH-Life Citizen Healthcare Weight loss and Healthy Lifestyle Habits This program is developed for Copenhagen municipality. It addresses unemployed people in Copenhagen in order to help them change their lifestyle-habits regarding diet and exercise. Similar projects in other parts of Denmark have shown that healthier lifestyle habits in this respect gives unemployed people more energy, which increases their possibility of getting a job.

7 Employee Healthcare BaneDanmark Employee Healthcare Weight loss and Healthy Lifestyle Habits 51% of the users who were on a weight loss course, lost, on average, 4.5 kilos in 9 months. This project is designed to help people enhance their well-being at home and at work. The program motivates users to gain healthier lifestyle-habits.

8 Employee Healthcare - Collaborative Innovation 3,000 co-developers among 100,000 employees Life Interactive program for healthy lifestyle habits The project goal is to develop and test an interactive health portal that helps users achieve long lasting healthy life habits. The project positively enhances everyday habits, which in the long term improves the individual user s health, resulting in greater worker productivity as a result of fewer sick days. Project partners: Steno Diabetes Center, Aalborg University, Københavns Universitet, Nykredit, Novo Nordisk, Kræftens Bekæmpelse, Forening af Kliniske Diætister and 11 municipalities. Financial Support from Fornyelsesfonden 4,304,570 DKK (grant) Total budget 18 million DKK Project examples: life.mobilefitness.dk

9 Customer Healthcare - Pension - Whitelabel - PFA Sund PFA Sund PFA Sund is an efficient tool for the employees and clients who would like help and to get inspired to live a healthy life. It targets both those who want to lose weight, get in better shape, have more energy, quit smoking, or simply just live a healthier lifestyle. It is also a useful tool for those who are already living a healthy life, and would like to extend their knowledge about dieting, exercising and mental well-being. With the new healthcare portal it is possible to select an individual health plan with useful advice and guidance that motivates the users into achieving their goals.

10 Customer Healthcare - Healthcare Insurance - Whitelabel - SEB overskud SEB Oveskud The project goal is to develop and test an interactive health portal that helps users achieve long lasting healthy life habits. The project positively enhances everyday habits, which in the long term improves the individual user s health, resulting in greater worker productivity as a result of fewer sick days.

11 Young People - 3 Years Scientific Randomized Study - University Hospital of Copenhagen Healthier lifestyle - Young people with heart disease Min Puls - 3 years scientific randomized study (University Hospital of Copenhagen) regarding increased physical exercise among young people (with heart disease). Min Puls introduces new and entertaining ways of working out and motivates to do so. The program consists of a web site, a mobile application and a digital intervention platform

12 Inequality of Life - 3 Year PHD project University of Copenhagen and Pensam Inequality of Life Weight loss and Healthy Lifestyle Habits Designed to help people enhance their well-being at home and at work by motivating users to gain healthier life-habits, energy and a higher job satisfaction. The project is being scientifically documented in a 3 Year PHD project Phase 1: 1,000 participants together with a Danish pension fund and Copenhagen University Phase 2: 400,000 members is being offered the Health Program

13 Patient Support - Rehabilitation Support for physiotherapist treatment Rehabilitation The virtual rehabilitation portal serves the relations between the physiotherapists and their patients. The program supports and complements the actual treatment through allocation of videos with properly conducted training exercises. The therapist administers the videos to a patient s training program and the patient receives a unique and targeted training. The therapist gets access to the status of their patient s process, based on received patient feedback in the program, and can then adapt the process to each patient.

14 Patient Support Abbott - Pharma Product Compliance Support program for patients in treatment with biological medicine Web and mobile platform to help make life easier for people with chronic diseases who are treated with biological drugs. The program can help users to remember to take medications, provide better guidance and greater safety for patients and lower medication errors. A solution that doctors and nurses can provide patients as an additional offer, giving patients a better overall experience.

15 Patient Support - Sanofi Aventis / TEVA Support program for Multiple Sclerosis My MS is a mobile service program, and designed to make life easier for users who take daily injections. The program can help users to remember to take their medications as well as provide better guidance and greater safety for patients by having guidance in injection techniques and injection diary - so users remember to rotate injection areas.

16 Young people with Diabetes - 3 Year PHD project Northern Sealand Hospital - Support program for Diabetes Type 1 Support program for type 1 diabetes Youths with diabetes have many things to consider other than their health. Consequently, many youths with diabetes have a blood sugar level that is too high, leading to health problems later on in their lives. The app targets young people around the age of 18 years, who stand before changing from child to adult department

17 Patients with co-morbidity - 3 Year PHD project University Hospital of Copenhagen - Support program for Diabetes Type 2 Support program for patients with Diabetes Type 2 and comorbidity The program can make life easier for diabetes patients with high risk factors and increased chances of co-morbidity. The project is being scientifically documented through a 3 Year Ph.d. project

18 Patient Support - Diabetes Prevention of chronic diseases through healthier lifestyle Diabetes Interactive program for healthy lifestyle habits and better results The project goal is to develop an interactive health portal that helps diabetes patients to decrease the chances of diabetes by achieve long lasting healthy life habits. The program is an integration between programs relating to healthier lifestyle habits and diabetes, creating a holistic service for users.

19 Addiction - Support program for Smoking Cessation Smoking Cessation The program supports users to quit smoking through an interactive digital environment. Project have shown as impactful as physical meetings. Project partners: Danish Cancer Organisation

20 Addiction - Support program for citizens with excessive alcohol consumption Alcohol program Follow your alcohol consumption week by week with Alco Counter. Set your own goals, compare your consumption with others and seek new knowledge. Project partners: Blue Cross Health Centers for rehabilitation and Municipality of Frederiksberg.

21 3-year EU Funded Project in 6 countries Young People - 3-year EU Funded Project in 6 countries Healthy Sex Guide Mobile Guide to young people about safe sex and love in 6 EU countries. Young Sex guide provides easy access to lots of useful knowledge about sex, sexually transmitted diseases (STDs) and love that is worth knowing for young people. Along with access to statistical data and the possibility of using a mobile learning program for targeted communication via SMS directly to the Mobile program inbox, the Young Sexguide gives municipality s effective tools for sexual education and prevention efforts when it comes to limiting the number of sexually transmitted diseases among young people in the municipality.

22 Patient Support Abbvie - Psoriasis Support program for Psoriasis Mobile Fitness has developed a support program for patients suffering from psoriasis. With this program, patients suffering from psoriasis are able to create goals for their course of disease, how the skin will look and follow the evolution of their skin color. By using a slider function, the patient is able to compare the areas of skin with psoriasis to healthy areas. The program can make life easier for psoriasis patients and increase compliance Winner of 2014 Global Marketing Award in Abbvie

23 Functionality, media & Administration User Functionalities Media-communication Inbox / outbox Augmented Reality Activity Reporting Personal Internet site Web community Mobile application Nutrition- reporting User development index Articles SMS / MMS / push platform Voice greeting Recipes Chat forum Diary Location based service Desktop application Mobile internet Internet TV Debate forum Quiz module Audio books Facebook application VoIP Plug-in User Tests User profile administration Pedometer RSS feeder Videoconference Digital TV User-content upload User-groups User interaction Administration Psychological profile Content Sharing Google Map finder Sign-up platform Supervisor module Dialogue platform E-learning program Web conference Location-based content Content manager User-statistics Administrationplatform info@mobilefitness.dk tlf.:

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