SELLING FEATURES GUIDE

Transcription

1 2009 / 2010 SELLING FEATURES GUIDE

2 TABLE OF CONTENTS INTRODUCTION TO THE 3 C s CHOOSING THE RIGHT EQUIPMENT TREADMILL Comfort Control Convenience ELLIPTICAL Comfort Control Convenience EXERCISE BIKES Comfort Control Convenience SELLING FEATURES INDEX - Treadmill SELLING FEATURES INDEX - Elliptical SELLING FEATURES INDEX - Bike HORIZON FITNESS. FOR INTERNATIONAL MARKETS USE ONLY. PRODUCT SPECIFICATIONS SUBJECT TO CHANGE WITHOUT NOTICE. ALL INFORMATION CONTAINED IN THIS BOOKLET IS FOR INTERNAL USE ONLY AND IS NOT TO BE DISTRIBUTED TO OUTSIDE PARTIES.

3 3C s COMFORT CONTROL CONVENIENCE INTRODUCTION TO THE 3 C s We re taking a new approach to associate selling features with the introduction of the 3C s. The 3C s represent what a consumer needs to know and would like to know about a particular product when shopping. As you flip through this book, you ll notice all key points are grouped by Comfort, Control and Convenience. You can also introduce the selling features of Horizon products through the way of 3C s. 1

4 2 CHOOSING THE RIGHT EQUIPMENT The first step in making a sale is helping to match your customer to the right piece of equipment. Some shoppers may not even know which type of equipment is best for them. Factors to consider: What sports and activities do they enjoy? Which muscle groups do they want to focus on? What are their goals and intentions of their exercise? Is a low impact workout important? How much space do they have available in their home? Once they ve answered these questions, use the following guide to lead them to the right exercise equipment. FUNCTIONAL STRENGTH TRAINING Strength training is rapidly growing in popularity with users of different experience levels and with different goals. Participation is especially growing among beginners, women and baby boomers. Why choose a functional strength trainer? Excellent complement to cardio routines. Emphasizes building strength in a way that increases the user s range of motion, prevents injury and enhances quality of life.

5 CARDIOVASCULAR OPTIONS Cardio workouts will help customers looking to manage their weight or condition their heart and lungs. There are three main types of cardio machines. Why choose a treadmill? Familiar and easy to use. Can vary intensity of workout by adjusting speed and incline. Weight-bearing exercise that helps strengthen leg muscles and build stronger bones. Cushioning system absorbs much of the impact that is felt when jogging / running outside on pavement. Why choose an elliptical? Growing in popularity. Delivers cardiovascular workout with benefits of weight-bearing exercises. Less impact than jogging or running. Self-propelled, allowing user to control when body starts and stops moving. Why choose an exercise bike? Well known and very easy to use. Self-propelled so users can set their own pace. Lowest impact exercise available, for minimal joint stress. Uses less floor space. 3

6 4 TREADMILL COMFORT Your customer s comfort with his or her treadmill is dependent on two major components: the belt and the cushioning system. TREADMILL COMFORT VCS The Variable Cushioning System is a hybrid shock-absorption system that works in a way similar to the sole design of high-performance sports-footwear. In sports-shoes, the softest part is the heel. A harder material is used for the middle part, while the hardest part is the tip. This is due to the heel being the first part to hit the ground when a human being is running and so it needs the most shock absorption. The middle part touches the ground next as the body continues moving. Finally, the tip is used to launch the body forward and so requires the hardest supporting surface.

7 To achieve the same effect, the VCS design places shock absorption units of different levels of hardness underneath the deck. By combining the VCS cushioning system with a high-density polymer deck, Horizon's ergonomically designed running machine offers customers the most comfortable jogging experience. TREADMILL COMFORT The area in which the VCS shock absorption is placed is called the Comfort Zone. Stickers are used to indicate the location of the Comfort Zone to our customers so they know where their feet should go for the most comfortable running experience. For example, Comfort Zone 50 indicates that both 50cm in front of and behind this point will give the optimal VCS performance and is the most comfortable zone to run in. The size of the Comfort Zone varies depending by model. 5

8 6 Tip: Most other competitive models use shock absorption units of the same hardness under their deck. Some competitors leave their shock absorption units exposed and emphasize how soft they are. In reality, the ergonomics of running indicate that neither identical hardness nor very soft shock absorption pads are the answer. The best solution is to have the right mix of hardness and softness at different positions. (see above explanation for VCS) AirCell There are high amounts of pressure where your feet land on a belt while running on a treadmill; AirCell provides the right blend of cushioning and support, making it easy on your joints. TREADMILL COMFORT FLEXtech FLEXtech is a shock absorption unit made by a high density elastomer. Similiar to VCS, we put FLEXtech in the proper position to achieve the ideal amount of cushioning. Adjustable Cushioning There are huge amounts of pressure where your feet land on the belt while running on the treadmill. Adjustable Cushioning allows the user to select the amount of cushioning as well as for a particular type of exercise. GEL Cushioning GEL Cushioning is a type of shock-absorption unit which made by silicon. Same concept as VCS, GEL Cushioning provides the right amount of cushioning and less pressure on your joints.

9 OrthoBelt To improve the durability of their running belts, competitors use harder and more brittle materials that offer less comfort. Horizon running machines however have always used our own proprietary highquality running belts. These are built from interwoven layers of materials, with soft rubber at the top and high-strength polymers at the bottom for the optimum mix of comfort and durability. The OrthoBelt takes this a step further by using advanced orthopedic rubber materials that are softer and slightly sticky. Apart from the better traction this offers, shock absorption is improved as well. TREADMILL COMFORT ErgoSiderail ErgoSiderail enhances your safety and fit ergonomics. The side rails lean inward to help prevent the possibility of slipping off of the treadmill during your workout or while you are standing on it. NanoTechnology NanoTechnology has been applied to foam parts of Horizon products to render them odorless and free of bacteria. With NanoTechnology, your perspiration will no longer be an issue during your workout. Fan 3 levels of adjustment. 7

10 8 TREADMILL CONTROL A treadmill s motor, motor control system and console will put users in control of their workouts. TREADMILL CONTROL DigitalDrive A newly designed drive digital motor drive system and digital signal interchange between drive components improves precision and reliability for the entire system. DigitalDrive provides quick speed adjustment and reduces control errors. HRC Heart Rate Control is a self-regulated program; users can specify the target heart rate they wish to reach during their workout according to their personal health status and needs. The console will then automatically adjust the speed or incline of the treadmill to keep the user s heart rate within the desired range. Tip: Target Heart Rate is a percentage of your maximum heart rate. Target Heart Rate will vary for each individual depending on age, current level of conditioning, and personal fitness goals. Exercise heart rate should range from 55% to 60% of your maximum heart rate for fat consumption, 65% - 70% for endurance training.

11 For elder or cardiac users, under 50% of maximum heart rate should be suggested according to the secure issue. As a point of reference, we use the predicted maximum heart rate formula of (220 minus age) to determine your heart rate training zone. etrak etrak, a Performance Tracker technology which retains your workout details and provides you with your choice of feedback with your choice. TREADMILL CONTROL Tip: You can set your personal exercise goals in etrak to track your progress and manage your health. For example, you might plan to run 100 km in one month. Weight Management Weight Management will help you to burn fat with the highest efficiency by controlling workout levels to suit your needs. This feature will display how many calories you have burned or how much weight you have lost. Tip: The sum of body fat and carbohydrates expended is the total amount of weight lost through exercise. With etrak you can check how much weight you have lost over a week or month. 9

12 1 0 ErgoWheel An additional and highly convenient option for setting speeds and inclines levels; with this control option there s no need for button pushing while you are running. Tip: You can use your thumb to operate the control wheel while holding the heart sensor handles. Our competitors' machines require the customer to hold the heart sensors with both hands to measure their heart rate. This means they can't change the running machine's speed and incline while the measurement is taking place. Our ErgoWheel feature eliminates this problem altogether. TREADMILL CONTROL Quick Con With QuickCon installed on the handlebars, adjusting resistance levels of the bike will be quick and easy; you will no longer need to interrupt your workout just to reach the console. Tip: Ask the customer to try out the machine for themselves. When engaging in high intensity exercise, operating the buttons on the control console is inconvenient and dangerous for both running machines and elliptical trainers. 10K 10K Steps 10K Steps is a motive training program, it could help you to catch the 10,000 Steps objective, according the report 10K Steps a day will walk to your health life.

13 TREADMILL CONVENIENCE Having fitness equipment in the home makes it easy for your customers to get their workouts in. The space saving, clear display, friendly user interface and added features all enhance the convenience of Horizon Fitness treadmills. TREADMILL CONVENIENCE FeatherLight Folding a treadmill can be as easy as raising your arms. The hydraulic system was specially designed for your convenience. Even female users can lift up the deck very easily. ControlledDrop A hydraulic system has been specially incorporated for you and your children s safety when you unfold the treadmill. When the treadmill is unfolded, the system will lower the running deck very slowly. CompactFold The CompactFold folding device developed by Horizon features industry-leading, state-ofthe-art patented technology. 1 1

14 1 2 It is also the world s lightest, and thinnest design for treadmills, and it consumes the least amount of space. With CompactFold, users can now store their treadmill horizontally under their sofa/bed or stand it upright to keep it between furniture gaps or next to a wall. Tip: This technology is now used on the Horizon Evolve treadmill. This is currently the lightest and thinnest running machine in the industry, weighing just 50 kg with a thickness of just 18 cm. Up & Move TREADMILL CONVENIENCE Up & Move provides an entirely different way for you to move around your treadmill at home. Say goodbye to lifting your treadmill and moving it with just 2 wheels. With Up & Move, the treadmill is set on 4 wheels after it has been folded up to allow easy movement to any corner of the room safely without all the fuss. FoldSafe FoldSafe, a new locking mechanism, provides additional protection for children at home. By moving the FoldSafe lever to 80 cm from the ground, this lessens the chances of young children accidentally unfolding the treadmill. You have to pull up on the FoldSafe while folding or unfolding.

15 BlueBacklit This feature provides console feedback that is blue blacklit, high resolution and easy-to-read from any angle while working out. Wireless HR The Wireless HR sensor function will allow users to keep an eye on their own heart rate during their workout in a simple glimpse. Users only need to put on the heart rate chest strap to have their heart rate information automatically displayed on the console. Compared to conventional heart rate monitors that require users to grip firmly, the Wireless HR sensor function allows user to run on the treadmill without position restrictions. TREADMILL CONVENIENCE For users that use HRC workout programs on a regular basis, we recommend models that come with wireless heart rate sensor functions. Made for ipod This product was designed to connect specifically for ipod and has been certified by the developer to meet Apple performance standards. It s good idea for users. MP3 Ready Enable to connect your MP3 players to the music input port with built-in stereo-speakers on our Horizon product. 1 3

16 1 4 ELLIPTICAL COMFORT Horizon ellipticals are designed with your customers bodies in mind: they keep users upright and properly aligned during a workout. This reduces stress on the back and shoulders. ELLIPTICAL COMFORT STRIDE LENGTH:This is the length of the customer s stride. For people of a general build, inches is optimal. For people over 190 cm, the trainer with longer stride is recommended. Q-FACTOR:This is the parallel width of the spacing between the customer s two feet. Generally, the smaller the Q-FACTOR is, the more comfortable the customer will feel. Above all, female customers or shorter customers should choose a trainer with a smaller Q-factor. PEDAL PIVOTING:The pedals on all Horizon ellipticals pivot through their range of motion. This helps eliminate the foot falling asleep sensation felt on other models.

17 E.S.Q.F The Extra Small Q-Factor means that the gap between the stepping boards is less than 100 mm for increased comfort. ELLIPTICAL COMFORT 0mm Walking 90mm Running When people walk, the distance between their feet is usually wider at about 120~150 mm on average. When running however, the feet are closer together around 80~100 mm. The elliptical trainer is based on the running motion so the user's stance is quite similar to the stance they use for running. A stepping board interval of under 100 mm is therefore better ergonomically. Tip: Rear-drive elliptical trainers (crankshaft is behind the user) tend to have stepping boards that are further apart because of their design limitation. Front-drive elliptical trainers (crankshaft is in front of the user) allow the Q-Factor to be closer together. The majority of elliptical trainers offered by Horizon are of the front-drive type. 1 5

18 1 6 ErgoFlow With ErgoFlow, the pivoting foot plates will accurately match the natural angle of how your feet are placed and will fully support your feet while moving through elliptical motions. ELLIPTICAL COMFORT

19 ELLIPTICAL CONTROL Users control their elliptical experience through the use of resistance. There are several ways to create resistance on an elliptical. All Horizon ellipticals use magnetic brake resistance. ELLIPTICAL CONTROL All ellipticals offer variable resistance. Typically, the resistance is controlled by a magnetic brake that applies resistance to the flywheel as it moves closer to the steel flywheel. The brake may be manual or motorized. Motorized resistance is easier to use and provides a more precise resistance adjustment. A larger brake provides more contact area with the flywheel for more consistent resistance and a longer lifespan. Magnetic resistance is frictionless, so it is very quiet. And, because there is no actual contact between the magnetic brake and the flywheel, the brake will last an incredibly long time. 1 7

20 1 8 i-entry i-entry is a combination of a data entry and an intelligent calculation device. Enter your name, age, gender and weight; i-entry will program the data and present the best fitness solution for you with your name on it. Tip: Most customers pay a lot of attention to the amount of calories burned during exercise. Weight and gender are however required to accurately calculate calorie data. Without these two inputs, the calorie information shown is just a rough estimate. ELLIPTICAL CONTROL QuickCon With QuickCon installed on the handlebars, adjusting resistance levels of the bike will be quick and easy; you will no longer need to interrupt your workout just to reach the console. Tip: Ask the customer to try out the machine for themselves. When engaging in high intensity exercise, operating the buttons on the control console is inconvenient and dangerous for both running machines and elliptical trainers.

21 CompactFold ELLIPTICAL CONVENIENCE Having the right elliptical in the home makes it convenient for your customers to get their workouts in. ELLIPTICAL CONVENIENCE The CompactFold elliptical trainer folding system developed by Horizon is a novel folding mechanism protected by international patents. Apart from offering customers with sufficient stride length during use, the system allows the trainer to be folded up for ease of storage when not in use. This feature combines both comfort and convenience. Tip: The difficulty with elliptical trainers is balancing stride length against comfort. Longer stride lengths are more comfortable but take up more space. As a result, designers often have to compromise on both stride length and comfort. If we look at competitors' machines, elliptical trainers that offer high comfort all have stride lengths longer than 16 inches and the machine itself is over 2 meters long, taking up a huge amount of space. The CompactFold elliptical trainer by comparison is just half their size. 1 9

22 2 0 ThePort A USB port compatible with personal computer devices is built into the control panel. The feature allows the software to be updated or upgraded via USB, simplifying after-sales service. If the consumer purchases compatible computer software, the machine can be linked to a computer for interactive games as well. Tip: Horizon is currently collaborating with the well-known German software developer FitViewer to develop interactive computer software for fitness machines. The software not only allows the user to tour the sights of the world while exercising but also changes the fitness machine's resistance based on the gradient of the road for a more realistic experience. There are now over a dozen routes around the world available for customers to choose from. Please visit for more information. ELLIPTICAL CONVENIENCE Power Incline At the touch of the console button the use can easily increase the incline of the elliptical to the training without interrupting you fitness workout.

23 BIKE COMFORT BIKE COMFORT Indoor exercise bikes are a type of fitness machine most people are familiar with. The design of the fitness bike determines the body's posture during use so its comfort depends on the "Adjustability" factor in ergonomics. Only by adjusting the machine based on the customer's individual body type can the most appropriate exercise posture be achieved. ErgoAdjustment The ergonomics of any stationary bike is determined by the relative positions of its saddle, handlebars and pedal axle. Handlebar angles, saddle positions and heights for all Horizon stationary bikes can be easily adjusted according to the rider s physique to offer maximum comfort. StepThrough Since riding an indoor exercise bike produces limited impact on one s joints and the motions involved are moderately simple, a significant portion of consumers choosing to purchase stationary bicycles are seniors or are those suffering from extreme obesity. For such consumers, the task of actually getting onto the bike may prove to be a demanding one in itself. 2 1

24 2 2 In order to help these consumers to ride their exercise bike easily, Step Through has been specifically designed to lower the height of the bike at the mounting section. DualFunction Pedal A thoughtful design that allows user to ride the bike barefooted simply by turning the pedals around. BIKE COMFORT

25 BIKE CONTROL BIKE CONTROL The resistance system will dictate how in control a user feels when on an exercise bike. Ergometer According to German and European standard DIN EN957-1/5, ergometer bikes must measure performance in watts, whereas conventional exercise bikes indicate only the level of resistance. Because of strict precision requirements, ergometer bikes are well suited to the demands of physical therapy. Tip: A good way to demonstrate the control ability of the Ergometer is to select the Watts Control program when exercising. When pedaling faster, resistance is automatically reduced. When pedaling slows, the resistance automatically increases. This feature is also referred to as "Constant Watts" control and it keeps the body exercising at the same power level. 2 3

26 2 4 FunRide FunRide provides gaming programs for you to choose from to make your workout session more enjoyable. Now riding the bike can be healthy and fun at the same time. BIKE COMFORT

27 BIKE CONVENIENCE Having the right bike will make it convenient for your customers to get their workouts in. That means making it easy for them to get started, providing them with the programs and feedback they need, and added features to keep their workouts motivating. BIKE CONVENIENCE PowerFree Energy conservation has always been a key goal of the Horizon brand. Fitness equipment that does not require a power supply not only helps the environment but also allows customers to place them wherever they like at home. Not having to worry about power sockets and cables improves convenience and safety. 2 5

28 2 6 SELLING FEATURES INDEX TREADMILL 10K Selling Feature VCS AirCell FlexTech Adjustable Cushioning GEL Cushioning OrthoBelt ErgoSiderail NanoTechnology Fan DigitalDrive HRC etrak Weight Management ErgoWheel QuickCon 10K Steps FeatherLight ControlledDrop CompactFold Up & Move FoldSafe BlueBacklit Wireless HR Made for ipod MP3 Ready Page Adventure 5 Adventure Adventure Adventure Rojo T5 Rojo T4 SELLING FEATURES INDEX TREADMILL

29 SELLING FEATURES INDEX TREADMILL 10K Selling Feature VCS AirCell FlexTech Adjustable Cushioning GEL Cushioning OrthoBelt ErgoSiderail NanoTechnology Fan DigitalDrive HRC etrak Weight Management ErgoWheel QuickCon 10K Steps FeatherLight ControlledDrop CompactFold Up & Move FoldSafe BlueBacklit Wireless HR Made for ipod MP3 Ready Page Ti52 Ti32 Ti Paragon 508 Paragon 408 Paragon 308 SELLING FEATURES INDEX TREADMILL 2 7

30 2 8 SELLING FEATURES INDEX TREADMILL 10K Selling Feature VCS AirCell FlexTech Adjustable Cushioning GEL Cushioning OrthoBelt ErgoSiderail NanoTechnology Fan DigitalDrive HRC etrak Weight Management ErgoWheel QuickCon 10K Steps FeatherLight ControlledDrop CompactFold Up & Move FoldSafe BlueBacklit Wireless HR Made for ipod MP3 Ready Page Evolve Plus Evolve Omega 509 Omega 409 Omega T 831T 821T SELLING FEATURES INDEX TREADMILL

31 SELLING FEATURES INDEX ELLIPTICAL Selling Feature HRC BlueBacklit Wireless HR Fan MP3 Ready E.S.Q.F. ErgoFlow i-entry QuickCon CompactFold ThePort Power Incline FunRide page Endurance 5i Endurance 4 Endurance 3 Athos Pro Athos SELLING FEATURES INDEX ELLIPTICAL 2 9

32 3 0 SELLING FEATURES INDEX ELLIPTICAL Selling Feature HRC BlueBacklit Wireless HR Fan MP3 Ready E.S.Q.F. ErgoFlow i-entry QuickCon CompactFold ThePort Power Incline FunRide page Andes 3 Andes 2 Andes 509 Andes 409 SELLING FEATURES INDEX ELLIPTICAL

33 SELLING FEATURES INDEX BIKE Selling Feature page Colima Pro HRC BlueBacklit Wireless HR i-entry ThePort Ergo Adjustment Step Through DualFunction Pedal Ergometer FunRide PowerFree Colima Focus 408 Focus 308 Comfort 408 SELLING FEATURES INDEX BIKE 3 1

34 June 10, 2009 Part#YHZSLB02