A SPECIAL WEB SEMINAR EVENT

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A SPECIAL WEB SEMINAR EVENT NCADD s New Website - Enhancing Communications with its Network of Affiliates Featured Speakers

President & COO MMC Worldwide Host TODAY S TOPICS: The NCADD s Affiliate Network Communications Goals & Obligations NCADD s

to a Reservoir of New Resources How the NCADD & its Affiliate Websites can Best Serve Those in Need of our Services

1 A SPECIAL WEB SEMINAR EVENT NCADD s New Website - Enhancing Communications with its Network of Affiliates Featured Speakers Roger Bensinger Chairman NCADD Communications Committee Presenter Robert Lindsey President & CEO NCADD Presenter John Riehl President & COO MMC Worldwide Host TODAY S TOPICS: The NCADD s Affiliate Network Communications Goals & Obligations NCADD s Use of its New Website to Showcase Affiliate Network Accomplishments Login Credentials that Offer Network Affiliates Access to a Reservoir of New Resources How the NCADD & its Affiliate Websites can Best Serve Those in Need of our Services Introduction to Affordable/Impactful Ways to Upgrade and Enhance Your Affiliate Website THIS EVENT IS PRESENTED IN COLLABORATION WITH &

SUBMITTING QUESTIONS OR RESPONDING TO POLLS: SUBMIT YOUR QUESTION: When submitting a question, please use the Q&A window located at the lower right-hand section of your screen.

RESPOND TO POLLING QUESTION: We may also ask questions of each attendee and when doing so a question will automatically appear in the Polling window located on the right hand side of your

2 SUBMITTING QUESTIONS OR RESPONDING TO POLLS: SUBMIT YOUR QUESTION: When submitting a question, please use the Q&A window located at the lower right-hand section of your screen. (1) Select person to whom your question is directed; (2) Enter question in the box located in the bottom of the Q&A window; (3) click Send. RESPOND TO POLLING QUESTION: We may also ask questions of each attendee and when doing so a question will automatically appear in the Polling window located on the right hand side of your screen. Please (1) read the polling question; (2) move your mouse so that it is positioned over your desired response and then click on mouse; (3) click Submit. Please respond to polling questions as quickly as possible. Enter your question here and then click Send

3 A SPECIAL WEB SEMINAR EVENT NCADD s New Website - Enhancing Communications with its Network of Affiliates Featured Speakers Roger Bensinger Chairman NCADD Communications Committee Presenter Robert Lindsey President & CEO NCADD Presenter John Riehl President & COO MMC Worldwide Host TODAY S TOPICS: The NCADD s Affiliate Network Communications Goals & Obligations NCADD s Use of its New Website to Showcase Affiliate Network Accomplishments Login Credentials that Offer Network Affiliates Access to a Reservoir of New Resources How the NCADD & its Affiliate Websites can Best Serve Those in Need of our Services Introduction to Affordable/Impactful Ways to Upgrade and Enhance Your Affiliate Website THIS EVENT IS PRESENTED IN COLLABORATION WITH &

4 AFFILIATE NETWORK COMMUNICATIONS GOALS: NCADD MISSION STATEMENT The National Council on Alcoholism and Drug Dependence, Inc. (NCADD) and its Affiliate Network is a voluntary health organization dedicated to fighting the Nation s #1 health problem alcoholism, drug addiction and the devastating consequences of alcohol and other drugs on individuals, families and communities. Polling Questions: Q: In your opinion, does the Affiliate Network Overview page on the new NCADD website provide an Affiliate Member with the direction he/she needs to locate the information they are seeking? Q: If no, should either the narrative on the overview page or site navigation within the Affiliate Network Section provide a more specific list of services and/or additional guidance regarding how to best to access the various NCADD Affiliate-related services? Please respond to polling questions on the right

5 AFFILIATE NETWORK COMMUNICATIONS GOALS: NCADD MISSION STATEMENT The National Council on Alcoholism and Drug Dependence, Inc. (NCADD) and its Affiliate Network is a voluntary health organization dedicated to fighting the Nation s #1 health problem alcoholism, drug addiction and the devastating consequences of alcohol and other drugs on individuals, families and communities. NCADD COMMUNICATIONS GOALS AND OBLIGATIONS FOR 2011 AND BEYOND Establish Two-way Communication between National Office Website and the Affiliate Network National to Provide Quarterly Information about Medical and Scientific Data on Alcohol and Drugs, Federal and State Legislative Activity, Successful Programs being Implemented at the Community Level. Affiliates Requested to Share Information about Program Activities, Stories of Recovery, State-specific Activities Seek Suggestions from Affiliate Network on how Best to make the National Website more Useful Unify Efforts to Grow the National Network of Affiliates xx NCADD Affiliate Offices by 2020 New Questionnaire/Suggestion Form to be distributed by December 15th Assist Local Affiliates with Development or Enhancement of their Online Communications Strategies Websites, Blogs, Social Media Sites COMPARISON OF NCADD WEBSITE UTILIZATION OLD VERSUS NEW

NCADD WEBSITE TRAFFIC ANALYSIS: FOUR-YEAR JULY-AUGUST UNIQUE VISITOR COMPARISON AVERAGE DAILY VISITS Unique Visitors 40,000 20,000 July August July 2008 256 visitors/day July 2009

visitors/day August 2010 194 visitors/day August 2011 1,083 visitors/day 458% increase over August 2010 FOUR-YEAR ANNUAL UNIQUE VISITOR COMPARISON AVERAGE DAILY VISITS Unique

6 NCADD WEBSITE TRAFFIC ANALYSIS: FOUR-YEAR JULY-AUGUST UNIQUE VISITOR COMPARISON AVERAGE DAILY VISITS Unique Visitors 40,000 20,000 July August July visitors/day July visitors/day July visitors/day July visitors/day 328% increase over July August July August visitors/day August visitors/day August visitors/day August ,083 visitors/day 458% increase over August 2010 FOUR-YEAR ANNUAL UNIQUE VISITOR COMPARISON AVERAGE DAILY VISITS Unique Visitors 400, , , , visitors/day visitors/day visitors/day visitors/day (projected) Annual 243% increase over 2010

7 WEBSITE SHOWCASES LOCAL AFFILIATE ACCOMPLISHMENTS: Polling Questions: Q: Have you had the chance to visit the new NCADD website since the time of its launch in July 2011? Q: During your visit to the new website, did you take a moment to view one or more of the videos that we were produced to highlight NCADD s national and community-based accomplishments? Please respond to polling questions on the right

8 WEBSITE SHOWCASES LOCAL AFFILIATE ACCOMPLISHMENTS: VIDEO PRODUCTIONS: The NCADD s Stories of Hope Help Healing AFFILIATE SPOTLIGHT:

AFFILIATE LOGIN OFFERS NEW & GREATER RESOURCES:

File and Document Resources Secure Network Affiliate

Education and Treatment Program Purchasing Discounts

9 AFFILIATE LOGIN OFFERS NEW & GREATER RESOURCES: INDIVIDUAL LOGIN CREDENTIALS: Offer Shared Affiliate File and Document Resources Secure Network Affiliate Profile Information Access to Community Affiliate Education and Treatment Program Purchasing Discounts at the NCADD Online Bookstore and More ONLINE AFFILIATE RESOURCES:

SERVING THE NEEDS OF PEOPLE WITH ALCOHOL AND OTHER ADDICTIONS: NCADD ONLINE

NATIONAL INFORMATION EXCHANGE COMMUNITY: Central Theme is to Share as Much as

Possible Outcomes Goal is for the Whole of the NCADD to be Greater than its

10 SERVING THE NEEDS OF PEOPLE WITH ALCOHOL AND OTHER ADDICTIONS: NCADD ONLINE RESOURCES: Self-Assessment Stories that Inspire In the News CREATION OF A NATIONAL INFORMATION EXCHANGE COMMUNITY: Central Theme is to Share as Much as Information as Possible to Ensure the Greatest Program Impact and Best Possible Outcomes Goal is for the Whole of the NCADD to be Greater than its Individual Parts By Strengthening of the NCADD Brand, We can also Increase our Donor Support

11 QUESTION AND ANSWER SESSION: Featured Speakers Roger Bensinger Chairman NCADD Communications Committee Presenter Robert Lindsey President & CEO NCADD Presenter John Riehl President & COO MMC Worldwide Host HOW TO SUBMIT YOUR QUESTIONS: When submitting your question, please use the Q&A window by clicking on the? icon located at the lower right-hand section of your screen. Enter question in the lower text box and then click Send.

12 WEBSITE DEVELOPMENT AND SUPPORT: Polling Questions: Q: Does your affiliate organization have a website at the present time? Q: If you have a website, does its design and the information it provides meet your present needs? Q: Are you presently seeking a solution to your internet communications challenges? Please respond to polling questions on the right

13 WEBSITE DEVELOPMENT AND SUPPORT: AFFILIATE WEBSITE, OPTION #1: $795 Use of Single Template and Style Sheet, Four Standard Modules, Choice of 1-of-3 Color Palettes, Insertion of Existing Logo, Navigation w/limited customization Website Built on the NCADD s Content Management System Affiliate URL: Also Includes: Website Hosting and twelve (12) hours of post-launch support AFFILIATE WEBSITE, OPTION #2: $1895 Use of Single Template and Style Sheet, Access to All Standard Modules, Choice of 1-of-6 Color Palettes, Insertion of Existing Logo, Website Built on the Affiliates Standalone Content Management System Unique URL Also Includes: Website Hosting, fifteen (15) accounts and twenty-four (24) hours of post-launch support AFFILIATE WEBSITE, OPTION #3: Fixed Fee using $85/hour calculation Development of Scope of Work, Architectural Site Design, Wireframes and Custom Graphic Layout Installation of a Standalone incidence of the Joomla Content Management System, Development of Customized Style Sheets and Program Modules Also Includes: Website Hosting, unlimited number of accounts and forty-eight (48) hours of postlaunch support

14 CONCLUSIONS: BUILD STRONGER COMMUNICATIONS BETWEEN NATIONAL AND AFFILIATES BY Establishing Two-way Communication Process between National Office Website and the Affiliate Network Developing a Method to Continuously Improve the NCADD National Website Requesting Affiliate Involvement in the Growth of the NCADD National Network of Affiliates Offering Affordable Ways for Development or Enhance of Affiliate Websites Where it May be Needed T H A N K Y O U!

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