Nutri'on Promo'on: Industries contribu'ons and key considera'ons

Transcription

1 Nutri'on Promo'on: Industries contribu'ons and key considera'ons Presented by: FEDERATION OF MALAYSIAN MANUFACTURERS MALAYSIAN FOOD MANUFACTURING GROUP (FMM MAFMAG)

2 Outline Our commitments Contribu'ons up- to- date Key considera'ons Summary & future direc'on

3 Outline Our commitments Contribu'ons up- to- date Key considera'ons Summary & future direc'on

4 Our Commitments Product innova.on/renova.on and nutri.on promo.on go hand in hand. Nutri.on promo.on is necessary for communica.ng change, building awareness and encouraging consumer acceptance. The food industry can, and must, play a proac.ve role in promo.ng nutri.on. As responsible food companies in Malaysia, FMM MAFMAG pledges to contribute ac.vely in promo.ng nutri.on through secng up our three key commitments.

5 Our Commitments 1. Con.nue to increase the produc.on and promo.on of Healthier Food Choices to Malaysians. 2. Adopt an ac.ve role in the Mul.- Sectorial Partnerships. 3. Engage wider industry par.cipa.on in the NCD preven.on and control programs.

6 Outline Our commitments Contribu'ons up- to- date Key considera'ons Summary & future direc'on

7 Our Commitments 1. Con.nue to increase the produc.on and promo.on of Healthier Food Choices to Malaysians. 2. Adopt an ac.ve role in the Mul.- Sectorial Partnerships. 3. Engage wider industry par.cipa.on in the NCD preven.on and control programs.

8 Commitment no. 1: Front of Pack (FOP) Ini'a've The provision of FOP nutri.on informa.on is being used as a key tool in aoempts to promote healthier ea.ng habits among consumers in Asia. In 2012, Malaysia s Ministry of Health agreed to support a joint proposal from the FMM MAFMAG for a voluntary front- of- pack labelling system that delivers clear and meaningful informa.on to consumers. The single, front- of- pack icon for energy will be based on a daily calorie intake of 2,000 calories which is aligned with CODEX recommenda.on. Tenaga 165 kcal 8%

9 Commitment no. 1: Front of Pack (FOP) Ini'a've

10 Commitment no. 1: Partnership with professional bodies to educate consumers on understanding food labelling.

11 Commitment 1: Consumer/employee educa'on on nutri'on & understanding food labelling.

12 Commitment no. 1: Consumer education Dietary Sodium Calculator Heart Age Assessment Consumer educa'on through digital channel

13 Our Commitments 1. Con.nue to increase the produc.on and promo.on of Healthier Food Choices to Malaysians. 2. Adopt an ac.ve role in the Mul.- Sectoral Partnerships. 3. Engage wider industry par.cipa.on in the NCD preven.on and control programs.

14 Commitment no. 2: Adopt an ac've role in the Mul'- Sectoral Partnerships Ministry of Health & other authority bodies Professional bodies Others stakeholder

15 Commitment no. 2: Mul'- sectorial partnership MOH Professional bodies Others stakeholder s Nutri'on and risk reduc'on claims An'- Obesity Taskforce MOH New proposed food adver'sing regula'on Front of Pack (FOP) labelling (April 2012) Healthier Choice Logo (HCL) (2007- present)

16 Commitment no. 2: Mul'- sectorial partnership MOH Professional bodies Others stakeholder s Guidelines on Marketing of Foods & Beverages to Children in Malaysia 2012 School Canteen Guidelines Iron & folic acid fortification policy Malaysian Allied Health Professional Act Sugar Reduction Campaign 2010 School Milk Program since 1985

17 Commitment no. 2: Mul'- sectorial partnership MOE Professional bodies Others stakeholder s 1Malaysia Milk Programme ( ) Working closely with the Ministry of Educa.on, the 1Malaysia Milk Programme (PS1M) distributes free milk to selected Year 1 to Year 6 pupils na.onwide, and is part of the Government s effort to build a genera.on of healthier and stronger Malaysians. Food industry (Dutch Lady Milk) has been entrusted to spread the goodness of milk and its nutri.onal benefits to around 232,400 primary school children based in 769 schools in Kelantan and Terengganu for year 2013 & 2014.

18 Commitment no. 2: Partnership MOH & MOE Professional bodies Others stakeholders Primary School Health Awareness Campaign ( ) This campaign is project partnership between food industry (Fonterra Brands) partnership with the MOH & MOE. Objec.ve: to assess BMI of primary school children and to promote healthy ea.ng habits and physical ac.vity na.onwide Result: This campaign had screened up to 180,000 school children from total 141 primary schools na.onwide for their BMI status and to promote healthy lifestyles. BMI assessment Healthy & Nutrition presentation Q & A Session Milk tasting

19 Commitment no. 2: Mul'- sectorial partnership MOH Professional bodies Others stakeholders MAHEO Carnival of Ac've Yourself, Healthy For All Bone Health Campaign Date: 8-10 October, 2013 Venue: Hotel The Royal Chulan, Kuala Lumpur Date: 9 Nov 2013 Venue: Community Flat, Petaling Jaya Na.onwide campaign Venue: indoor (retailer, corporate offices, colleges, universi.es) and outdoor (Jom Heboh) Health screening Physical activity Nutrition Consultation Nutrition talk

20 MOE Commitment no. 2 Professional bodies Others stakeholders ILSI Seminar on vitamin D (12 Nov 2013) FMM MAFMAG was invited as panellist to represent food industry group to share dairy exper.se on vitamin D among HCPs. ( ) Industries supported the event and set up exhibi.on booth to raise public awareness on healthy ea.ng habits and lifestyle. Promote nutrition and healthy eating habits

21 Commitment no. 2: Mul'- sectorial partnership MOE Professional bodies Others stakeholders

22 Commitment no. 2: Mul'- sectorial partnership MOE Professional bodies Others stakeholders

23 Commitment no. 2: Mul'- sectorial partnership MOE Professional bodies Others stakeholders Objec've: The Healthy Kids Programme Malaysia To improve nutri.on knowledge and promote healthy lifestyle among school children in Malaysia. To develop interac.ve nutri.on educa.on modules that the Ministry of Educa.on can u.lize for implementa.on in all primary schools na.onwide.

24 MOE Commitment no. 2 Professional bodies Others stakeholders

25 Commitment no. 2: Mul'- sectorial partnership MOE Professional bodies Others stakeholders

26 Commitment no. 2: Mul'- sectorial partnership Professional MOE bodies SEANUTS It is the largest and most extensive nutri'on and health study ever done in South- East Asia, wherein 16,744 children ages below 12 years were surveyed over a four- year period. Others stakeholders Industry ini'ated an insigh`ul forum among key opinion leaders on 23 April 2014 to discuss on the implica'ons of worrying health status of Malaysian children as reported by SEANUTS.

27 Commitment no. 2: Mul'- sectorial partnership MOE Professional bodies Others stakeholders Eat Right Plate (March 2013) Objec.ve: to promote healthy ea.ng among children Collabora.on with Interna.onal Medical University (IMU), under supervision of Prof Khor Geok Lin,

28 Commitment no. 2: Mul'- sectorial partnership MOE Professional bodies Others stakeholder s To seek for the support for the Malaysia Pledge for Responsible Adver.sing to Children. To raise awareness on NCD preven.on, FMM s commitment on NCD preven.on; Sharing best prac.ces from MNC (FOP, Pledge).

29 Commitment no. 2: Mul'- sectorial partnership MOE Professional bodies Others stakeholders

30 Commitment no. 2: Mul'- sectorial partnership MOE Professional bodies Others stakeholders Industry (Dutch Lady Malaysia) has joined hands with NBA, a leading and professional basketball league to address the issue of malnutri.on and influence change by driving an integrated call to ac.on campaign Drink.Move.Be Strong.

31 Commitment no. 2: Mul'- sectorial partnership MOE Professional bodies Others stakeholders Industry helped to educate and spread the goodness of milk to more than 150,000 lives of Malaysian via CSR programme: Teach the kids on how to recycle empty milk boxes Sharing session with orphanages Interac've session with less fortunate & orang asli kids Goodness of milk talk World School Milk Day (WSMD) celebra'ons in Kelantan State through school milk programme

32 Commitment no. 2: Mul'- sectorial partnership MOE Professional bodies Others stakeholders Industry helped to educate and spread the healthy ea'ng and goodness of milk to community via CSR programme: BMI assessment for mother & children Nutri'on consulta'on Goodness of milk Talk Promote healthy ea'ng habit Promote healthy diet & goodness of dairy Healthy ea'ng plate

33 Our Commitments 1. Con.nue to increase the produc.on and promo.on of Healthier Food Choices to Malaysians. 2. Adopt an ac.ve role in the Mul.- Sectorial Partnerships. 3. Engage wider industry par.cipa.on in the NCD preven.on and control programs.

34 Commitment no. 3: Responsible Adver'sing to Children Malaysia Pledge WHO In the 2004, Global Strategy on Diet, Physical Ac'vity and Health, the World Health Organisa.on called on industry to prac.ce responsible marke.ng of foods high in saturated fats, trans- faoy acids, free sugars or salt especially to children. IFBA In 2008, Interna'onal Food and Beverage Alliance was formed and members voluntarily adopted a strategy designed to change how and what they adver'se to children under 12 years of age restric.ng the marke.ng of products high in fat, sugar and salt and promo.ng balanced diets and healthy, ac.ve lifestyles. Malaysian Marke'ng Pledge Global Best Prac'ce IFBA Model Fast and efficient within a short period of.me No cost to Government nor consumers Proven success in self- regula.on FORMALISE OUR COMMITMENT IN A PLEDGE

35 Commitment no. 3: Responsible Adver'sing to Children Malaysia Pledge Marke'ng Pledges included: No adver'sing of products to children under 12 years, except for products which fulfil specific nutri'on criteria based on accepted scien'fic evidence and/or applicable na'onal and interna'onal dietary guidelines. No communica'on related to products in primary schools, except where specifically requested by, or agreed with, the school administra'on for educa'onal purposes.

36 Commitment no. 3: Responsible Adver'sing to Children Malaysia Pledge On 5 August 2013, FMM MAFMAG launched the Responsible Adver.sing to Children Malaysia Pledge as part of the industry s on- going commitment to suppor.ng healthy, ac.ve lifestyles. The Minister of Health, Y.B. Datuk Seri Dr S. Subramaniam aoended the launch of the Pledge alongside leaders from across Malaysia s food and beverage industry.

37 Commitment no. 3: Responsible Adver'sing to Children Malaysia Pledge The ten Pledge signatories on 3 Aug 2013 Coca- Cola, F&N Beverages & Marke'ng, F&N Dairies, Guan Chong Cocoa Manufacturer, Mars, McDonald s, Mondelēz, Nestlé, PepsiCo and Unilever have commijed to: 1. We only adver.se certain products that meet specific nutri.on criteria based on accepted scien.fic evidence and/or applicable na.onal and interna.onal dietary guidelines (since food company por=olios vary widely, each company determines its own nutri.onal criteria and makes these public) to children under 12 years OR not to adver.se their products at all to children under the age of 12 years. 2. For the purpose of this ini.a.ve adver.sing to children under 12 years means adver.sing to media audiences where 35% or more of the audience is under 12 years of age. These media include television programming and print. 3. No communica.on related to products in primary schools except where specifically requested by, or agreed with the school administra.on for educa.onal or informa.onal purposes. Up- to- date (Nov 2014), we have reach total 12 companies to join the pledge.

38 Commitment no. 3: Responsible Adver'sing to Children Malaysia Pledge A Call to All Malaysian Food & Beverage Companies to Pledge Ø Recruit more food companies to par'cipate in the pledge Ø Con'nuous monitoring

39 Commitment no. 3: Coaching for SME Group Con'nuity promo'on of FOP energy labelling: FMM MAFMAG is commioed to voluntary single Front of Pack % NRV for energy per serving. And we will con.nuously promote FOP labelling to other stakeholders. FMM is at the midst of uploading MOH leaflet into FMM website to reach wider groups. Tenaga 165 kcal 8%

40 Commitment no. 3: Coaching for SME Group Con'nuity promo'on of FOP energy labelling: FMM Health & Nutri'on working group conducted briefing and coaching session to SME group on 8 July 2014, with the objec'ves of: To educate and increase the awareness of NCD To promote FOP and to encourage SME to adopt the FOP energy labelling on products To distribute the MOH FOP leaflet to SME To conduct briefing on Malaysia marke.ng pledge and encourage par.cipa.on from SME group

41 Outline Our commitments Contribu'ons up- to- date Key considera'ons Summary & future direc'on

42 Key considera'on Consumers knowledge, altude & prac'ce Mul'- sectorial par'cipa'on & commitment Resources Code of Ethic Restric'on

43 Outline Our commitments Contribu'ons up- to- date Key considera'ons Summary & future direc'on

44 Summary Product innova.on/renova.on and nutri.on promo.on are inextricably linked. While we will con.nue to nurture innova.on and change, we acknowledge that food industries can play an important role, not just offering a range of products, but also promo.ng nutri.on and educa.ng consumers about how these foods should be consumed more responsibly. Self- regulatory is accepted as a long- term and cost effec.ve solu.on. Food industries have proac.vely adopted self- imposed measures on responsible adver.sing and are providing consumers with clearer informa.on about the nutri.onal composi.on of the food and beverages through FOP labelling.

45 Summary Consumer acceptance and health awareness are the prerequisite of any effec.ve change strategy and this will take investment and.me. FMM MAFMAG is commioed to playing an ac.ve role in mul.- stakeholder partnership in addressing the key challenges and to accelerate and increase the posi.ve outcome of our efforts in promo.ng nutri.on. We will con.nuously monitor and learn from our efforts in offering healthier food choices and promo.ng nutri.on and will report on our progress. Public Private Partner ship

46 Future direc'on FMM MAFMAG will con'nuously work toward our commitments on NCD preven'on. 1. Con.nue to increase the produc.on and promo.on of Healthier Food Choices to Malaysians. 2. Adopt an ac.ve role in the Mul.- Sectorial Partnerships. 3. Engage wider industry par.cipa.on in the NCD preven.on and control programs.

47 Future direc'on

48 Thank You