AND, TO DOUBLE YOUR IMPACT, BEAUTYCOUNTER HAS COMMITTED TO MATCHING YOUR DONATIONS UP TO $50,000 DURING THE MONTH OF JULY.

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2 High Impact Summer Our mission at Beautycounter extends far beyond our product line. Stand Up To Cancer (SU2C) and Beautycounter have come together to honor all who have been touched by cancer. Join us in bringing awareness to the disease, the value of research, and the people it impacts. Create your own fundraising page, and ask your friends and family to contribute to a great cause that funds critical cancer research. AND, TO DOUBLE YOUR IMPACT, BEAUTYCOUNTER HAS COMMITTED TO MATCHING YOUR DONATIONS UP TO $50,000 DURING THE MONTH OF JULY. Every contribution, no matter the amount, makes a real difference in SU2C s effort to stop cancer from taking more lives. Thank you in advance for your participation and contribution.

3 Why Is Beautycounter Working With SU2C? BEAUTYCOUNTER S MISSION IS TO GET SAFER PRODUCTS INTO THE HANDS OF EVERYONE. We deliver on our mission in three important ways: through our beautiful products, education, and by advocating for more laws protecting health. This campaign is an example of our mission in action. We believe that preventing exposure to potentially harmful ingredients in the products we use every day is simply the right thing to do. At Beautycounter, we ve banned more than 1,500 ingredients, setting a new health and safety standard intentionally screening each ingredient used for safety. This is about progress not perfection. Because every little bit counts.

4 About Stand Up To Cancer STAND UP TO CANCER S MISSION IS TO RAISE FUNDS TO ACCELERATE THE PACE OF GROUNDBREAKING TRANSLATIONAL RESEARCH THAT CAN GET NEW THERAPIES TO PATIENTS QUICKLY AND SAVE LIVES NOW. SU2C brings together the best and the brightest researchers and mandates collaboration among the cancer community. By galvanizing the entertainment industry, SU2C has set out to generate awareness, educate the public on cancer prevention, and help more people diagnosed with cancer become long-term survivors.

5 SU2C Facts Since inception, Stand Up To Cancer has funded more than 1,100 researchers across 131 institutions and has planned, launched or completed more than 160 clinical trials. Stand Up To Cancer is currently working with more than 130 leading health and medical institutions across the nation. In May 2009, SU2C launched its first five scientific Dream Teams. Today, 19 Dream Teams and 2 Translational Research Teams are already hard at work, driven by the same principles that laid the foundation of the Stand Up To Cancer model: THEIR GOAL: COLLABORATION, INNOVATION, ACCELERATION, AND TRANSLATIONAL RESEARCH.

6 Fundraising Incentives FIRST & SECOND PLACE: Exclusive ticket to Stand Up To Cancer telecast and after-party on Friday, September 9. Winners will have a day of being pampered, including makeup by celebrity makeup artist Christy Coleman, Head of Innovation at Beautycounter, hair styled by a professional hair stylist, and an outfit curated by a fashion stylist. Coach airfare provided by American Airlines. Accommodations provided by Beautycounter. THIRD PLACE: A personal skin consultation and color makeup matching with Christy Coleman, Head of Innovation at Beautycounter and $525 worth of Beautycounter products. WEEKLY PROMOTIONS: Each week, the Beautycounter Consultant who raises the most donations will receive a Beautycounter product package retailing at $250. Qualifying weeks include: weeks of July 11, 18 and 25.

7 How to Fundraise 1. Visit 2. Click the Set Up Your Page link. 3. Join the team by filling out the form with your personal information. 4. Once logged in, you ll be able to see your page. 5. To add a photo or post an update, use the Edit Fundraiser tab and follow the instructions. 6. Now you re ready to fundraise. Share your page on Facebook or Twitter using the links under your photo, or copy and paste the link in your browser into an .

8 Tips for a Successful Social on a Mission BOOK A SOCIAL ON A MISSION (or several!) during the month of July. This partnership is a great reason to reach out to past and potential hosts and schedule a meaningful Social. INVITE Social guests to make a donation to your fundraising page in addition to purchasing products (as outlined in the Social on a Mission document). LEVERAGE SOCIAL MEDIA networks by sharing your fundraising link and the provided social media assets. your friends and family inviting them to donate, explaining why you support the great work of Stand Up To Cancer. DONATE a portion of sales. Some Consultants may decide to donate a portion of their sales to Stand Up To Cancer; however, it is up to you to decide which mechanism you are most comfortable with.

9 Social Media Follow and support Stand Up To Cancer and Beautycounter s social media with likes and reposts. Facebook.com/SU2C Facebook.com/Beautycounterhq SU2C Beautycounterhq SU2C Beautycounter Sign up to receive the SU2C Newsletter standup2cancer.org/subscribe Sign up to receive the SU2C Volunteer Newsletter standup2cancer.org/volunteer

10 Suggested Social Media Content INSTAGRAM & FACEBOOK Together I am raising awareness and funds to support critical cancer research and prevention. Beautycounter has generously offered to match each dollar raised (up to $50,000), allowing us to double our impact. Join the movement today at <insert fundraising link>! #BcStandsUp TWITTER Join me in raising will match all donations in the month of July. #istandupfor #BcStandsUp (Insert LINK to your personal fundraising page) Keep an eye out for relevant posts and tweets from SU2C and Beautycounter that you can like, share, repost, and retweet. Please note social media assets are provided Behind the Counter.

11 Share your why : what is your reason for standing up? In anticipation of their fifth live telecast, SU2C is asking everyone to share their Reasons for standing up to cancer. In conjunction with your Social on a Mission, join them in sharing how cancer has impacted your life through photos or videos with the hashtag #Reasons2StandUp. 1. Include your why story, what is your reason for standing up? 2. Include this to your fundraising page 3. Share! Post your why to social media using the hashtags #Reasons2StandUp and #BcStandsUp

12 This is where the end of cancer begins: When we unite in one movement, we are UNSTOPPABLE.

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