So you can be you. Together, we can make life easier for people with intimate healthcare needs 2017/18. Sarah and her husband

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1 So you can be you Sarah and her husband Together, we can make life easier for people with intimate healthcare needs 2017/18

2 My husband and I always had real open talks about my issues. The line of communication has to be open to get a really strong bond. Sarah Contents Coloplast Corporate brochure 2017/18 Sarah is born spina bifida and has had bowel dysfunction from the very start. TJ has been her faithful companion during the past 14 years, sharing the highs and lows. With her new treatment routine, she has an even more positive outlook. Forward together 4 Our Mission 6 Our Vision 8 How we do things differently 10 Access to Healthcare 12 The scale of the challenge 16 Coloplast business areas 18 Ostomy Care 20 Continence Care 24 Wound & Skin Care 28 Urology Care 32 Coloplast Care 38 Coloplast Professional 40 Committed to making life easier 42 Working at Coloplast 44 Coloplast globally 48 Sarah is a Peristeen user who has received compensation from Coloplast to provide this information. Each person s situation is unique, so your experience may not be the same. Talk to your healthcare professional about which product might be right for you. 3

3 Forward together For 60 years, Coloplast has worked to make life easier for people with intimate healthcare needs. Our commitment has taken us far, and we were never alone on this journey. Users have shared their opinions, challenges and dreams. Healthcare professionals have worked with us to develop solutions that deliver even better outcomes. Local partners have fought side by side with us to give users a voice and improve access to healthcare all over the world. Working together in this way sharing knowledge across fields of expertise has resulted in life-changing products and services that have given thousands of users the confidence to live the life they want to lead. This year, as we mark our 60th anniversary, we celebrate the power of collaboration. And we commit to continue to lead the way in intimate healthcare by sharing ideas, exploring new possibilities, and taking on new challenges. We commit to move care forward together. Lars Rasmussen CEO 4 5

4 Our Mission Making life easier for people with intimate healthcare needs Celso 6 7

5 Our Vision Setting the global standard for listening and responding Tara 8 9

6 How we do things differently Leading with a unique perspective Everything changes when you think from a user's perspective. Users' ambitions drive us seeing the context of their lives, not just their conditions. With this broader perspective, recognising the importance of quality of life, we can develop the products and services that move care forward. We lead for the people who are counting on us. Users and healthcare professionals look to us for leadership and count on our strength in each of the areas below. Medical What are the medical needs created by my condition? Personal Can I be an active part of my treatment? Social Beyond my medical needs, how does my condition impact my life? Societal What is the overall impact of my condition and treatment within the healthcare system and society as a whole? Societal Social Personal Medical Fighting for better care Understanding users lives in full Supporting beyond expectations Creating life-changing products and services Understanding users' lives in full Engaging users and truly understanding their lives through research, from global quantitative studies to in-depth, personal discussions and extensive product testing in everyday use. Creating life-changing products and services Translating user insights, technical breakthroughs and design thinking into products and services that redefine care. Supporting beyond expectations Anticipating needs and taking actions that exceed the expectations of users and healthcare professionals, both in person and on the phone, creating a community of support. Fighting for better care Together with partners around the world, we are fighting to improve the availability and standard of care for people with intimate healthcare needs

7 Access to Healthcare Celebrating 10 years of partnerships to improve intimate healthcare worldwide Mr. Feng and more than 1,200 other patients have avoided amputation due to the first of several Chinese wound care projects supported by Access to Healthcare. Access to Healthcare is a Coloplast-sponsored partnership programme that brings together practitioners, users, NGOs and other public and private partners to support better intimate healthcare globally through education, advocacy and partnership. In 2017, the Access to Healthcare (AtH) programme marks its 10th anniversary. On this occasion, the programme has been made permanent with the ambition of leaving a positive, lasting impact on the standard of care within ostomy care, continence care and wound care, globally. Thanks to the dedication of partners and Coloplast staff, the programme can now celebrate: 46 projects since 2008 Presence in 11 countries Raising the standard of wound care in China Until a few years ago, China only had a few wound care units or hospital wards staffed with healthcare professionals specialising in wound care. The situation was especially critical due to the rising number of diabetics in the country. The treatment available for diabetic foot ulcers was often inadequate, with no systematic examination and evaluation before treatment. Treatment quality was inconsistent and basically depended on the doctor a patient consulted. And specialists and Multiple Disciplinary Teams (MDTs) were not brought in during the course of treatment. Laying the foundation for improved care The first AtH-supported wound care project in China was the China Programme of Training and Education on the Treatment of Diabetic Foot and Relevant Chronic Wounds from 2010 to During the course of this programme, wound care centres in China improved considerably, benefiting over 4,900 patients with diabetic feet in the cumulative term. After the first project, Coloplast decided to support the establishment of two wound care Centres of Excellence and the training of specialist doctors. In 2014, the wound care team at Coloplast China partnered with a team of doctors specialising in wound care. Working with the European Wound Management Association (EWMA), the team created a process and a set of requirements that would enable a wound care centre to be certified as a Centre of Excellence. This project included establishing a number of EWMAendorsed wound care centres and setting up a training programme for local doctors. Centres of Excellence Since 2014, our Access to Healthcare programme has funded the establishment of two Centres of Excellence and sponsored the training of around 90 doctors at Peking University First Hospital (Beida Hospital) and Nanjing Drum Tower Hospital (Gulou hospital). The centres offer patients systematic diagnosis and standardised treatment from medical professionals trained in wound care. And they give healthcare professionals access to ongoing education and training based on Coloplast HEAL. Developed in collaboration with international wound care experts, HEAL is a global medical education programme that teaches broader wound healing principles to healthcare professionals. Saving limbs and improving quality of life The first Centre of Excellence was set up at Beida Hospital in July The centre has received an EWMA endorsement and has managed to train 46 doctors in only two years. According to the hospital, the centre has achieved great results in the short time it has been running: the amputation rate for patients with diabetic foot ulcers has decreased from 40% to 31%. And the wound heal rate has increased from less than 50% to 82%. Sharing knowledge Quality of care has improved considerably at the Centre of Excellence at the Beida Hospital. Knowledge about correct wound care treatment and management has already travelled far and fast. So far, the healthcare professionals trained at the Beida Centre of Excellence have established nine wound care centres at their own hospitals. By creating this ripple effect, the hope is that these new satellite wound care centres will result in a widespread improvement in wound care throughout the country

8 Ideally, we would like to have people forget they have a medical condition. It's all about people just living the life they want. Lars Rasmussen CEO, Coloplast Becky and her husband 14 15

9 The scale of the challenge Facts from the field Most people are not aware how widespread intimate healthcare conditions really are. Nor how serious their implications can be for the people who live with them. These figures suggest the scale of the challenge. With our products and services, we want to make a real difference to the quality of life of the thousands of people they represent. Teigo Anna Victor Colin 91% Intermittent catheter users have 2.7 of people with a stoma 28% worry about leakage urinary and 76% have tract experienced leakage over the last 6 months infections 1 on average per year 2 Up to of diabetic foot ulcers may result in amputation million men worldwide by 2025, with only around 20% seeking treatment 4 Erectile dysfunction will affect nearly 16 17

10 Coloplast business areas Our strengths are reflected in each of our business areas Ostomy Care A portfolio of appliances designed to reduce leakage and maintain healthy skin. Continence Care Effective solutions for better bladder and bowel management. Wound & Skin Care Advanced solutions that improve skin care and help wounds heal. Urology Care Life-changing surgical devices for urological and gynaecological treatments

11 Ostomy Care Reducing the burden of leakage Growing up with a stoma, I didn t really notice the difference between me and the other kids. Not until college really, with dating. That has been a tough learning curve, but today I actually feel quite confident. Brittany For most people living with a stoma, the real issue is not the stoma. It is the fear of leakage and the huge impact this has on their lives. Imagine not daring to go out because you might have an accident in public. Imagine the feeling of isolation when you desperately long to do things that no longer seem possible. The fear of leakage Leakage leads to other complications too. The most frequent is skin damage caused by urine or faeces that goes under the baseplate which is not only very uncomfortable but also costly to treat. Designing to reduce leakage and overall complications The key to solving the issue of leakage is to have an appliance that provides a secure fit to the body. But bodies are different. And they change shape as we move and grow older. Today, our essential and supporting products are designed with this in mind. Since bringing the world s first disposable, selfadhesive ostomy pouch to market six decades ago, we have developed the market s most complete portfolio of ostomy solutions. Taking fit, flexibility and comfort to a new level through our BodyFit Technology, we create solutions to reduce the burden of leakage and enable users to do so much more. Providing the best support for nurses and users The challenge of leakage is not solved by products alone. The right daily routines and getting questions answered quickly solve problems before they get out of hand. In addition to the expertise and advice provided by our sales support teams, Coloplast Professional offers training and tools to help nurses develop their skills, so they can provide the best care to users. Furthermore, for the past 20 years, our Coloplast Born and raised in downtown Toronto, Brittany describes herself as a real city girl. Brittany has had her stoma from birth and has learned how to cope with it, thanks to the support from her family. Becoming a young woman brought new challenges that she is now learning to embrace. Brittany is an ostomy device user who has received compensation from Coloplast to provide this information. Each person s situation is unique, so your experience may not be the same. Talk to your healthcare professional about which product might be right for you

12 I want to go back to school, but there has just been a lot of roadblocks. I don t have an easy road, but I m learning how to enjoy life better." Brittany Our latest innovations within Ostomy Care Brittany and her sister Ostomy Forum (COF ) has enabled nurses to share their insights with each other and directly with our product designers, engineers and scientists. There are currently over 600 leading nurses from over 20 countries involved, helping to improve products that make lives easier for users worldwide. Our industry-leading support programme, Coloplast Care ensures that users always have easy access to a Coloplast adviser. We are there when they need advice on how to adjust their routines. When they feel low and need reassurance. And when they are confident enough to start exploring new activities. Fighting for better ostomy care Around the world, we are partnering with healthcare professionals to raise the standard of care. From helping them build capacity in their clinics, to training their teams, and raising awareness about the right management routines. Access to the right products and treatment is still an issue in many countries around the world. In Argentina, for example, people with an ostomy have not had full access to the products they need to manage their condition. Through our support, the Argentinian Ostomy Association succeeded in getting a new reimbursement law passed that ensures free access to ostomy products, including accessories, according to medical prescription. To help tackle the burden of leakage, for example, we have developed Apply Remove Check (ARC) an educational initiative that has been proven to help people adopt routines that reduce leakage and related complications. With initiatives like ARC and our close collaboration with partners, we fight to raise the standard of stoma care worldwide. Our goal is simple: to continually make life easier for anyone living with a stoma. Approximately 1.45 million live with a stoma in the US and EU alone 5 people % global market share 6 7 % organic growth rate 7 SenSura Mio Convex A new ostomy bag with an adaptive convex baseplate that provides stability around the stoma while being flexible. The elastic adhesive fits the body and the pouch stays discreet. Brava Elastic Tape The Brava Elastic Tape secures the position of the baseplate and is elastic so it follows body shape and movements. Available in new sizes that fit any shape of appliance or body profile. SenSura Mio A modern ostomy bag that fits individual body shapes due to the elastic adhesive and stays discreet due to the neutral-grey textile material. SenSura Mio High Output & Post Op New ostomy bags providing patients with SenSura Mio right after surgery, easing the patient transition from hospital to home. Brava Protective Seal Brava Protective Seal creates a seal between stoma and baseplate, and is designed to protect against leakage and protect the skin. The seal is also easy to shape, apply and remove

13 Continence Care Raising Peter and his coach standards through innovation Of course, as an athlete, you demand a lot from your equipment. The same goes for catheters. Peter Ever since his accident, Peter has been involved in sports first in rugby, and later wheelchair racing. Today, he s a professional athlete and the reigning Olympic and World Champion in 100 and 400 metre wheelchair racing. The fear of having an accident in public or the worry about where to catheterise makes staying at home seem like the only option for so many people suffering from incontinence issues related to either bladder or bowel. The additional major risk of contracting urinary tract infections (UTIs) adds extra distress to their isolation. Bringing back confidence By helping users to better manage their bladder and bowel routine, we can bring back confidence. Restore dignity. And give them the freedom to live the life they want to lead. Enabling through innovation and design We focus on building awareness about the need for better bladder and bowel treatments and provide users with the best possible solutions to help them manage their bladder and bowel routines. Our transanal irrigation system not only empties the bowel effectively; it also represents a new product category in its field. Our catheters help users manage their condition simply and hygienically. Here, we strive to use design to reduce psychological barriers and improve compliance. This combination of medical functionality and design thinking has resulted in a series of industry firsts. Our award-winning products have driven the shift to compact catheters by combining improved functionality with small size, and a design that blends with other lifestyle accessories. And by pioneering new approaches to bowel management, our products help users to individual routines that fit their lifestyle. Peter is an intermittent catheter user who has received compensation from Coloplast to provide this information. Each person s situation is unique, so your experience may not be the same. Talk to your healthcare professional about which product might be right for you

14 Peter relaxing with friends during a training camp in Lanzarote, Spain. Our latest innovations within Continence Care There when you need us Our sales support teams work closely with healthcare professionals, updating them on the latest research and product innovations. Our professional development activities and tools also support healthcare professionals as they gain experience. For example, our Continence Advisory Board (CAB) has guided our product development since Today s CAB, with over 250 continence care nurses from 15 countries, enables participants to learn from each other while guiding what we do. In addition to providing training and support for nurses and doctors and helping them teach their patients good compliance routines Coloplast Care offers users an extra line of direct support. Our consumer care experts advise users on how to deal with bladder and bowel issues and how to adjust their product usage and support them in their routines. They are also a source of hope and inspiration when users are going through difficult times. Capacity building and fighting for reimbursement globally Through our Access to Healthcare programme, we work closely with a range of partners worldwide to advocate for better care and build better framework conditions for intimate healthcare. In Japan, for example, Coloplast has supported patients and other stakeholders in their efforts to convince the Japanese healthcare authorities to provide additional reimbursement for intermittent catheters. As a result, more than 100,000 users will now have access to the latest and most innovative products to manage their condition. Similarly, in South Korea, the authorities have set up a new reimbursement scheme that will improve access to better catheters for around 25,000 users covered by this scheme. This came about as a result of close collaboration between local disability organisations, medical experts and Coloplast. In Australia, the Access to Healthcare programme has worked closely with local stakeholders to make sure that the new National Disability Insurance Scheme (NDIS) gives people with continence issues full access to the products they need to manage their condition. SpeediCath Flex Our new soft catheter has a flexible tip, especially designed for men. Designed for easy, hygienic insertion and practical disposal, it has a number of features that help make every step of catheterisation easy. SpeediCath Compact Eve Our straightforward and discreet compact catheter for women. Designed for modern life, it delivers one-step easy opening and secure reclosing. The triangular shape ensures easy handling and a better grip. Each year up to 400 thousand need continence care after suffering a spinal cord injury 8 people 40 % global market share 9 7 % organic growth rate 10 Conveen Active The better continence solution for an active life. The collection bag is integrated in a comfortable elastic band that wraps around the thigh for ease of use, mobility and discretion

15 Wound & Skin Care Making every day count A chronic wound can take years to heal. During this time, patients have to live with the discomfort and pain of an unhealed wound. They also have to deal with the smell of the fluid it exudes and the social isolation that it can bring. That is in addition to the trauma that caused the wound in the first place an accident, surgery or a chronic disease. Fewer days with wounds Faster healing is what wound care patients need. It is what nurses care about. And it is what healthcare authorities want to see. So our focus is clear: fewer days with wounds, by making every day count. A complete system for optimal care We believe wound management and skin care are inseparable. Therefore, we have developed great expertise in both skin and wound care and in treating and taking care of a wide variety of skin and wound complications. We work closely with healthcare professionals to develop wound and skin care solutions with our users in mind, to make sure we meet their needs. It is important to us to not only provide products of the highest quality but also to make sure they meet our standards of user-friendliness. Our solutions support all stages of the healing process, as well as help to fight infection and reduce pain in wounds. Championing better wound management Our close collaboration with users and healthcare professionals has guided us in creating tools that support them. For example, we found out that wounds change constantly, which means that nurses have to respond to each change in the right way to ensure effective healing. To help them do so, we have collaborated with clinicians from around the world to develop the Triangle of Wound Assessment a holistic wound assessment framework that introduces an intuitive For Celso, performing is his passion. A diabetic foot ulcer nearly led to an amputation, but his nurse reassessed his treatment plan and saved his leg. Celso and his nurse Monica is more than a nurse to me. She did everything possible and impossible to help me. She never left me alone, and she made sure to call my family when she couldn't visit me in person. Celso Celso is a wound dressing user who has received compensation from Coloplast to provide this information. Each person s situation is unique, so your experience may not be the same. Talk to your healthcare professional about which product might be right for you

16 The doctor was planning to amputate my leg to the knee. Monica changed the whole treatment and told the management that she would take care of my foot for one month, and then they could reassess the situation. She shone a light at the end of the tunnel. Her dedication saved me. Celso Our latest innovations within Wound & Skin Care way to assess and manage all three areas of the wound: the wound bed, wound edge and periwound skin. In addition to promoting the use of the Triangle of Wound Assessment, we run a global medical educational programme for healthcare professionals called Coloplast HEAL. Developed in close collaboration with international wound care experts, this programme teaches broader wound healing principles to healthcare professionals, to support best practices worldwide. Driving change through partnerships We fight to raise the global standard of wound care. Since 2014, our Access to Healthcare programme has funded a number of EWMA-endorsed Centres of Excellence in China. Set up at established hospitals, these centres offer patients systematic diagnosis and standardised treatment from medical professionals trained in wound care. They also give healthcare professionals access to ongoing education and training on our products. Within its first two years in China, the programme has sponsored the training of around 90 doctors, whose knowledge and expertise have spread to other hospitals and already helped to bring down the amputation rate for patients with diabetic foot ulcers and increased the wound healing rate on a national scale. Over 50 million people around the world suffer from chronic wounds % global market share 12 4 % organic growth rate 13 Biatain Silicone The Biatain Silicone products are soft and flexible foam dressings with a unique 3DFit TM Technology that conforms to the wound bed for optimal healing conditions of chronic and acute wounds. Biatain Silicone Sizes and Shapes was launched in 2016 as an extension to the Biatain Silicone product range with eight new sizes and shapes. Due to its outstanding design Biatain Silicone has been awarded the prestigious Red Dot Design Award. Comfeel Plus We have used the experience gained over three decades to update Comfeel. The result is a series of user-friendly dressings that are intuitive to work with while still delivering the protection and benefits of moist wound healing our users know and trust

17 Urology Care Dr. Fernandes and his colleagues Empowering surgeons to do more Dr. Fernandes has worked as a surgeon and urologist for 18 years. He is an expert in stress urinary incontinence and pelvic organ prolapse. I see Coloplast as a partner supporting physicians. They are interested in how the patient is doing, and they feel responsible for the whole process. Dr. Fernandes Dr. Fernandes has received compensation from Coloplast to provide this information. Each person s situation is unique, so your experience may not be the same. Like other intimate healthcare conditions, urological and gynaecological conditions have a significant impact on people s lives. Restoring patients confidence and well being Some conditions can be extremely painful, while others can erode people s confidence to the extent that their social and sexual lives are dramatically impacted. Our goal is to empower surgeons to put an end to pain and isolation and restore confidence. At the cutting edge of surgical technology Working closely with leading experts around the world, we provide solutions for surgical urology and gynaecology procedures ranging from single-use to implantable devices for both urological and pelvic health. Our strong R&D partnerships with surgeons have resulted in a range of highly sophisticated devices that aim to simplify procedures while delivering better and less invasive treatments, thereby reducing healthcare costs. Our state-of-the-art surgical lab, where surgeons test and refine new products using cadavers donated for research, makes continuous innovation possible. Sites for advanced support To help surgeons use our solutions correctly and ensure a steady stream of feedback, we attend procedures in operating theatres and use our surgical lab for one-on-one and group training. Globally, we have carried out over 10,000 hours of surgeon-to-surgeon training in alone. We also support surgeons relationships with their patients by enabling them to share their own educational videos

18 Lucia and her granddaughter The best thing that has happened is that now I can play with my grandchildren. We play football and have a lot of fun. And I can laugh with no fear of leakage! Lucia Our latest innovations within Urology Care Titan Inflatable penile prosthesis. Made from silicone and Bioflex a supple yet durable biopolymer that emulates the look and performance of a natural erection. To support users, we host condition-based websites that offer basic information, including treatment options and where to find the nearest medical professional. To support their non-medical needs, we also help to connect them with other patients or families that are dealing with the same condition. Increasing access to care We work with patient organisations around the world and the broader medical community to support patient access initiatives and surgeon education. Our efforts begin by raising awareness of treatment options for patients with urological and gynaecological conditions. And as patients decide to pursue therapy, we connect them with reimbursement consultants that will help them navigate the complex world of healthcare insurance and fight for coverage. Dr. Fernandes and Lucia Lucia tried several treatments before she decided to have surgery for her condition. Prior to the surgery, Lucia was unable to exercise, and she had no social life. She had drastically reduced her intake of water for fear of urinary leakage. Isiris A new innovative digital solution to remove ureteral stents in one step. The product is a combination of a single-use flexible cystoscope with an integrated grasper and a reusable portable device. Altis The Altis single incision sling is an innovative in next-generation technology. Altis allows for ease of use and reproducibility based on the introducer, anchors and sling material. More than 320 million people worldwide are affected by kidney stones 14 global market share % 10 % organic growth rate 16 Lucia is a sling recipient who has received compensation from Coloplast to provide this information. Each person s situation is unique, so your experience may not be the same. Talk to your healthcare professional about which product might be right for you

19 Honestly, I was going to give up. I had just got so frustrated with it. Suddenly I couldn t do anything any longer. But today Neil s recurrent bladder problems led to a urostomy surgery in The situation affected not only his job situation but also his very active lifestyle. Today, Neil is back in action, and he sees the balance in the universe. I m back to the old me I found the right product and my peace. Neil Neil is an ostomy device user who has received compensation from Coloplast to provide this information. Each person s situation is unique, so your experience may not be the same. Talk to your healthcare professional about which product might be right for you

20 Coloplast Care Support and inspiration when users need it The Care site is friendly to use and the Care advisors are very easy to get on with and caring. It just feels like it s a big family. I would recommend Coloplast Care to anyone in this situation. Vicki No matter how advanced our stoma and continence products are, users need care and support to help them adjust. Coloplast Care is a support programme designed to encourage and inspire people with an ostomy and those who use intermittent catheters. Coloplast Care is developed in close collaboration with nurses. And it reflects our shared commitment to helping patients to better manage their own care. It offers straightforward advice, personalised support and inspiration. Through our website and by . And on the phone, where our advisers will answer questions and offer advice about everyday challenges along with product usage. In this way, Coloplast Care complements the care provided by nurses. Our role is to provide reliable answers to basic and recurring questions. Help solve easily avoided problems. And refer patients back to nurses when necessary. With Coloplast Care, users get access to: Website and s A dedicated website and s, with articles and reliable advice, relevant for their situation. The Ostomy Check and My Continence Check Helps users keep track of their ostomy health or bladder issues through regular self-assessment. Phone support Advisers ready to answer questions and provide support by phone. Product guidance Access to product samples on request. Vicki is retired and helps her husband with his real estate business and maintaining their property outside of Perth, Australia. Together, they enjoy playing lawn bowls and spending time with family. 83 % Together with healthcare professionals, of users say Coloplast Care improves their stoma-related quality of life 17 Coloplast Care can help patients transition home and live the life they want. Specific offerings may vary for the different business areas and geographical locations. Vicki is an intermittent catheter user who has received compensation from Coloplast to provide this information. Each person s situation is unique, so your experience may not be the same. Talk to your healthcare professional about which product might be right for you

21 Coloplast Professional Accelerating clinical expertise Anna-Lena was born in Sweden and qualified as a trained nurse in Ever since, she has been working in rehabilitation and is passionate about treating the bowel. Nurses work at the frontline. They are the experts who provide the care and knowledge patients need to transition smoothly into new routines and manage their condition with confidence. We wish to support nurses in every way we can. Not only by delivering innovative solutions that make treatment easier and more effective. But also by providing them with the tools and training they need to develop their skills. Coloplast Professional offers a range of training and network opportunities to support nurses in their professional development. Whatever their level of experience or specialisation, the programme has educational activities designed to take their clinical expertise to the next level. Nurses get the opportunity to broaden their experience and network with peers through our educational courses and events. And they get the chance to participate in projects, to increase the impact of their experience. We benefit greatly from the experience and insight nurses share with us, particularly through our international advisory boards and panels. More than 850 ostomy and continence care nurses from 20 different countries are involved in these. Working closely with our scientists, engineers, designers and other experts, they help to co-create the next generation of life-changing products and services. By working together to share knowledge and develop skills, we have the strength to take care to the next level. Our offerings to healthcare professionals can be summarised into four general areas: Fundamentals Gain or refresh essential knowledge and insights in the speciality through e-learning, assessment tools, and more. Louise Advisory boards & panels Help create life-changing products and services by sharing insights with our scientists, engineers, designers, and other experts. Masterclasses & events Broaden expertise and connect with peers through courses and educational events. Research projects Pursue new ways to raise the standard of care through clinical trials, product testing, and other research activities. ostomy and continence care nurses are involved in Coloplast Ostomy Forum (COF ) and Continence Advisory Board (CAB) Anna-Lena For more than 20 years they have been sharing insights and co-creating products with us. Today, COF and CAB nurses represent more than 20 countries. Specific offerings may vary for the different business areas and geographical locations

22 Committed to making life easier The Coloplast story begins back in Elise Sørensen is a nurse. Her sister Thora has just had an ostomy operation and is afraid to go out in public, fearing that her stoma might leak. Listening to her sister s problems, Elise conceives the idea of the world s first adhesive ostomy bag. Based on Elise s idea, Aage Louis-Hansen, a civil engineer and plastics manufacturer, and his wife Johanne Louis-Hansen, a trained nurse, created the ostomy bag. An ostomy bag that helps Thora and thousands of people like her to live the life they want to lead. Elise Sørensen A simple solution that makes a difference. Today, our business includes Ostomy Care, Continence Care, Wound & Skin Care and Urology Care. We operate globally and employ about 11,000 employees. Johanne and Aage Louis-Hansen 42 43

23 Working at Coloplast Every day, about 11,000 talented people from more than 40 countries work to make life easier for people with intimate healthcare needs. From R&D labs to frontline call centres, we all share the same commitment: to understand users lives to the full so we can provide the solutions and support they need to stay in control and feel secure. Promoting diversity Over the past 60 years, Coloplast has grown to become a truly global family. Diversity teaches us to be open to new things. To see things from different perspectives. And to listen to the challenges that colleagues as well as customers experience. Diversity not only creates an inspiring place to work; it s the touchstone for innovative thinking and products that change lives. Developing people To deliver on our commitment to customers, we have to be the best at what we do. Ambitious goals, skills building and continuous feedback help us to develop our talent and take it as far as possible. By being empowered, make decisions and define our own way forward, we build careers every day. Sustainable careers that allow each of us and the company to grow. Christine and Christian Christine and Christian Forward together The best results are never achieved alone. For us, performance and collaboration go hand in hand. Working together with colleagues, customers and partners, we share knowledge and explore new possibilities. That s what moves things from what they are, to what they could be. For us as a company and for the thousands of people around the world who rely on our solutions and support. Ensuring sustainable performance To establish an index for sustainable performance, we ask our employees to rate Development, Immediate manager, Daily work. Based on these three criteria, two out of three employees rate performance as highly sustainable. 18 Working together to deliver results At Group level 85 % of employees define our culture of collaboration as strong. 19 We give everyone the chance to further their career within the company. In % of our managers were hired from inside Coloplast

24 Kevan s first experience of the Pinderfield rehab unit was as a patient. Now he is a member of its multi-disciplinary management team and works closely with nurses in running the patient activity groups. I really don't know why I have this innate desire to make things right. I see something that's wrong I want it to be made right, and I will fight. Kevan Kevan is an intermittent catheter user who has received compensation from Coloplast to provide this information. Each person s situation is unique, so your experience may not be the same. Talk to your healthcare professional about which product might be right for you

25 Coloplast globally 10,905 employees Our people % 2,606 Represented in 42 countries different nationalities of managers are female people hired last year 8production facilities in USA (2) France (1) Denmark (2) Hungary (2) China (1) Products sold in more than 138 countries Our footprint C0 2 intensity reduction 51 % CO 2 reduction per product produced from energy use since Raw material use 62.4 tonnes of plastic saved per year due to the new packaging for intermittent catheters = enough to wrap the Empire State Building 4 times 22 Renewable energy 100 % of all electrical consumption in production will come from renewable sources by Our performance Our awards and credits Group revenue by segment Group revenue by geography Profitability and growth Ostomy Care 40% 11% 14% 35% Continence Care Other developed markets Emerging markets 23% 17% 60% Our 2016/2017 revenue is 15,528 DKK million of which 5,024 DKK million is operating profit = 32% EBIT margin Organic growth rate is 7% in 2016/17 Featured on the Dow Jones Sustainability Index for more than 15 years SpeediCath Flex and Biatain Silicone Sizes and Shapes range won the Red Dot Design Award in 2017 #29 in Forbes list of the world s most innovative companies. #2 in the Medical Equipment & Sales industry Urology Care Wound & Skin Care European markets All figures in this box are from Coloplast Annual Report 2016/

26 References 1 Claessens et al., The Ostomy Life Study: The everyday challenges faced by people living with a stoma in a snapshot, Gastrointestinal Nursing, 13, Coloplast Intermittent Catheter User Study 2016 (data on file) 3 Armstrong et al.,1998. Validation of a diabetic wound classifi cation system. The contribution of depth, infection, and ischemia to risk of amputation, Diabetes Care, 21(5), Aversa and Fabbri, New Oral Agents for Erectile Dysfunction: What is Changing in Our Practice?, Asian Journal of Andrology, Sep(3), Eucomed, Access to Ostomy Supplies and Innovation: Guiding Principles for European Payers. Eucomed Medical Technology, Sept. and United Ostomy Associations of America. Living with an Ostomy < Brochure_ pdf?direct=1> 6 Coloplast Annual Report 2016/17 7 Coloplast Annual Report 2016/17 8 World Health Organisation, International Perspectives on Spinal Cord Injury. 9 Coloplast Annual Report 2016/17 10 Coloplast Annual Report 2016/17 11 Marcial G., Overlooked Advanced Wound Care Market Catches Attention of Healthcare Analysts, Forbes, Feb Coloplast Annual Report 2016/17 13 Coloplast Annual Report 2016/17 14 GBD 2015 Disease and Injury Incidence and Prevalence Collaborators. Global, regional, and national incidence, prevalence, and years lived with disability for 310 diseases and injuries, : a systematic analysis for the Global Burden of Disease Study Lancet 2016; 388: Coloplast Annual Report 2016/17 16 Coloplast Annual Report 2016/17 17 Coloplast Market Study, 2013, (data on file) 18 Coloplast People Survey, 2016, (data on file) 19 Coloplast People Survey, 2016, (data on file) 20 Coloplast People Survey, 2016, (data on file) 21 Coloplast CR Report 2016/17 22 Calculations made by Coloplast's EHS department 23 Calculations made by Coloplast's EHS department

27 Our business includes Ostomy Care, Continence Care, Wound & Skin Care and Urology Care. We operate globally and employ about 11,000 employees. From getting to the grocery store to biking up a mountain, users hopes and aspirations fuel our passion of finding new ways to help make their lives easier. We constantly question the status quo across every aspect of intimate healthcare and seek to understand our users, to better anticipate and advocate for their needs. Ever since the founding of Coloplast in 1957, we have worked closely together with healthcare professionals and the users of our products to search not just for new solutions, but for new ways to create solutions that are sensitive to their special needs. Together, we move care forward. Coloplast develops products and services that make life easier for people with very personal and private medical conditions. Working closely with the people who use our products, we create solutions that are sensitive to their special needs. We call this intimate healthcare. Our business includes Ostomy Care, Continence Care, Wound and Skin Care and Urology Care. We operate globally and employ about 11,000 employees. The Coloplast logo is a registered trademark of Coloplast A/S. [ ] All rights reserved Coloplast A/S, 3050 Humlebaek, Denmark. PM-02615