P R S Q U A L I T A T I V E P A T H F I N D E R TM & W E B - S C R E E N P L U S TM American Egg Board

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1 P R S Q U A L I T A T I V E P A T H F I N D E R TM & W E B - S C R E E N P L U S TM American Egg Board PACKAGING REDESIGN Report Prepared for: AEB July 2013 PRS Job #: K3285 W W W. P R S R E S E A R C H. C O M

2 I N T R O D U C T I O N T O P R S Our Mission Statement At PRS, our mission is to apply consumer research expertise, technological innovation and analytical insight that helps our clients win at retail in the global marketplace.

3 I N T R O D U C T I O N T O P R S Our Focus: Packaging & Shopper Research

4 I N T R O D U C T I O N T O P R S Global Reach & Experience Established in 1972, PRS consists of over 200 research professionals located throughout North America, Europe and Asia. Over 40% of the studies conducted by PRS are international in scope with trained packaging moderators in over 30 countries. 4

5 I N T R O D U C T I O N T O P R S Global Reach & Experience Established in 1972, PRS consists of over 200 research professionals located throughout North America, Europe and Asia. Over 40% of the studies conducted by PRS are international in scope with trained packaging moderators in over 30 countries. In 2012, PRS completed 800+ Qualitative & Quantitative studies focused on packaging and point-of-sale issues

6 I N T R O D U C T I O N T O P R S Global Reach & Experience Established in 1972, PRS consists of over 200 research professionals located throughout North America, Europe and Asia. Over 40% of the studies conducted by PRS are international in scope with trained packaging moderators in over 30 countries. In 2012, PRS completed 800+ Qualitative & Quantitative studies focused on packaging and point-of-sale issues. PRS is the packaging research partner to many of the world s largest global brands. 6

I N T R O D U C T I O N Background & Objectives The American Egg Board is interested in exploring new packaging options for eggs moving beyond a basic/functional appearance, to potentially leverage

An round of qualitative research was conducted with PRS to explore a wide range of egg packages, spanning different executions (i.e., shapes, materials, colors, claims, graphics, etc.).

7 I N T R O D U C T I O N Background & Objectives The American Egg Board is interested in exploring new packaging options for eggs moving beyond a basic/functional appearance, to potentially leverage the types of communication and graphics used on egg cartons in other countries. An round of qualitative research was conducted with PRS to explore a wide range of egg packages, spanning different executions (i.e., shapes, materials, colors, claims, graphics, etc.). From this, 2 design platforms emerged as viable options for the near future: One with a focus on nutritional messaging One with a focus on visual imagery (farm scene, green color) Subsequently, quantitative evaluation was conducted on these options, relative to control packages (which are more basic in nature). The goal of this research was to Gauge consumer reactions to potential new design options Understand the role and contribution of specific packaging elements Identify the stronger design approach and confirm that it is a step up Uncover opportunities for design refinement (if needed) This study will help to ensure that egg packaging is represented effectively at the point-of-sale, where most purchase decisions are made. 7

8 Comprehensive Approach Global Audit of Existing Packaging Focus Groups Statistically Significant Quantitative Research Eye Tracking 8

9 E X E C U T I V E S U M M A R Y Overview of Findings The new packaging options are superior to existing packaging, as they positively influence consumer appeal and interest in buying eggs. Consumers react favorably to the inclusion of health/nutritional messaging, which enhances/broadens potential usage occasions. Farm scenery (and the color green) is also positively received, as it conveys the natural aspect of eggs. The inclusion of inner-lid preparation instructions (how to hard boil an egg) is seen as helpful, and makes shoppers more interested in buying. While both materials convey product protection to consumers, the Pulp Carton is seen as more environmentally friendly than Styrofoam. The use of a molded egg carton further enhances perceptions of product protection. PRS Eye-Tracking shows that the new packaging helps to highlight the new news (visuals, claims) while still making sure that other traditional elements (branding, Grade A Eggs ) are visible. 9

10 E X E C U T I V E S U M M A R Y Qualitative: Stimuli 10

11 E X E C U T I V E S U M M A R Y Qualitative: Sample Composition Session 6 consumers / 1.5 hours Market Date Segment 1 Light Users 2 Chicago, IL 6/4 Medium Users 3 Heavy Users *The full Screener is included in the Appendix. 11

12 E X E C U T I V E S U M M A R Y Qualitative: Discussion Flow In each group, the following was the general flow of topics explored: Introductions Category Discussion Thematic Topic #1: Structure Thematic Topic #2: Thematic Topic #3: Nutritional Claims Summation *The full Moderator Guide is included in the Appendix. 12

E X E C U T I V E S U M M A R Y Qualitative: Health Communication The nutritional composition of eggs is a key driver encouraging

The game changer communication strategies identified below offer the potential to celebrate the unique point-of-difference eggs have

Protein is an expected component, decreasing its ability to create new news in the category Presence of Positives messaging appears

13 E X E C U T I V E S U M M A R Y Qualitative: Health Communication The nutritional composition of eggs is a key driver encouraging more frequent usage from medium and heavy users (beyond protein). The game changer communication strategies identified below offer the potential to celebrate the unique point-of-difference eggs have versus other protein sources. Protein is an expected component, decreasing its ability to create new news in the category Presence of Positives messaging appears to be the most compelling and relevant for mainstream brands Absence of Negatives messaging tends to skew towards natural/organic eggs, however referencing low cholesterol and low fat/calories are relevant opportunity areas for mass brands Absence of Negatives Presence of Positives Combination of Tactics 13

14 E X E C U T I V E S U M M A R Y Qualitative: Health Opportunity Areas Touting nutritional information represents one strategy to increase the frequency with which eggs are consumed, and perhaps justify a higher price point. Salient messages include: Presence of Positives: Vitamin B12, Vitamin D Absence of Negatives: - Reduction or elimination of mainstream negatives (i.e., cholesterol, caloric intake) - More advanced messages (i.e., no GMOs) are more relevant to heavy users, of which increasing usage is much less likely. This messaging appears to be further out with little relevancy to light and medium users. Educated consumers can create a linkage between an ingredient and the corresponding health benefit. - If more advanced benefits are employed (i.e., Omega 3), linking the ingredient to the health benefit may be needed to create a reason for light and medium users to increase consumption. I buy eggs because they are nutritious. They are high in protein. -Light user I didn t know eggs are rich in Vitamin D and Vitamin B12. That is a surprise. It s newsworthy. -Medium user Eggs are a good source of vitamins, biotin and choline. That s why I eat so many. -Heavy user 14

E X E C U T I V E S U M M A R Y Qualitative: Farm Imagery Use of a farm-related image instinctually conveyed a natural/organic, free

Farm Imagery Telegraphically shifts perceptions to a natural, unaltered product Freshness credentials were also gained - Currently,

imagery are conveyed by a feel of straight from the farm and are imagery laden and more incremental in nature The imagery of chickens in

15 E X E C U T I V E S U M M A R Y Qualitative: Farm Imagery Use of a farm-related image instinctually conveyed a natural/organic, free range positioning without explicitly making these claims. However, caution must be exercised to avoid misleading consumers. Farm Imagery Telegraphically shifts perceptions to a natural, unaltered product Freshness credentials were also gained - Currently, confirming product freshness is predominantly achieved by sourcing the expiration date - The freshness credentials gained by the farm imagery are conveyed by a feel of straight from the farm and are imagery laden and more incremental in nature The imagery of chickens in field suggests happier bird = tastier egg. But, also conveys the feeling of eggs that are organic, free range as the obvious imagery of open space implies. 15

16 Stimuli Control Concepts Basic Styrofoam Pulp

17 Nutrition Concept

18 Nutrition Concept

19 Farm Concept

20 Farm Concept

I N T R O D U C T I O N Interview Components Web-based Interviews* 1.

Persuasiveness 6% * The study was monadic, as each shopper reacted to only one version of

Package Viewing Patterns PRS Eye-Tracking documents exactly what was seen (and ignored) as

21 I N T R O D U C T I O N Interview Components Web-based Interviews* 1. Reactions to Packaging An attitudinal interview measured each system s: Appeal Communication Persuasiveness 6% * The study was monadic, as each shopper reacted to only one version of the egg packaging. In-person Interviews** 5% 2. Package Viewing Patterns PRS Eye-Tracking documents exactly what was seen (and ignored) as shoppers first view the package. 26% 78% 31% 11% 8% 90% ** In-Person Interviews were conducted for Pulp Carton Basic, Pulp Carton Nutrition, Pulp Carton Farm only. 21

I N T R O D U C T I O N Supplemental Eye-Tracking PRS Eye-Tracking data is gathered from a quantitative sample (of 75 category shoppers), via in-person interviews at mall-based research facilities in

22 I N T R O D U C T I O N Supplemental Eye-Tracking PRS Eye-Tracking data is gathered from a quantitative sample (of 75 category shoppers), via in-person interviews at mall-based research facilities in cities across the U.S. separate from the web-based sample. This component is conducted in parallel with the web-based research, so that findings can be reported simultaneously. Design options are presented via monadic exposure within the context of competitive products and those from other categories to prevent reaction biasing. 22

23 I N T R O D U C T I O N Sample Composition & Test Locations Web-based Interviews A 4-cell monadic study in which each egg package was seen/assessed by approximately 150 shoppers. All shoppers met the following criteria: 60% female, 40% male between the ages of Past month buyers of classic/regular eggs - 1/3 rd each Light, Medium and Heavy Users Have no diet or allergy restrictions Must not only use organic products Must not follow an environmental or animal protection group such as PETA or Green Peace This component was conducted via a national web-based panel. In-Person Interviews A 3-cell monadic study in which each egg package (all except Styrofoam) was seen/assessed by approximately 75 shoppers using the sampling criteria above. Interviews were conducted in June 2013 in the following 10 locations: Atlanta, GA; Moorestown, NJ; Boynton Beach, FL; Gurnee, IL; Massapequa, NY; Paramus, NJ; Auburn, WA; Henderson, NV; Hazelwood, MO; Tucson, AZ 23

I N T R O D U C T I O N Statistical Significance (Tested at 90%) Throughout this report, statistical significance is denoted in the following manner: Each design system is represented by a portion of

The following is an example of a statistically significant advantage: - 84 B in the Current cell would mean that this figure (84%) is statistically significant to the lower number in the Proposed

24 I N T R O D U C T I O N Statistical Significance (Tested at 90%) Throughout this report, statistical significance is denoted in the following manner: Each design system is represented by a portion of either a graph, chart and/or table. Each design system is stat checked against one another at the 90% level of confidence. The following is an example of a statistically significant advantage: - 84 B in the Current cell would mean that this figure (84%) is statistically significant to the lower number in the Proposed cell. - If the numbers from each cell are below 10%, they are not tested for statistical significance. Current % (A) Proposed % (B) 84 B 60 Insights from the previously conducted Qualitative Exploratory are designated by orange text, text boxes and/or speech balloons. xxxx: Qualitative Insights Insight from prior research xxxx -Qualitative, User 24

25 DETAILED FINDINGS 25

26 D E T A I L E D F I N D I N G S Both New Design Strategies Enhance The Appeal Of Egg Packaging These designs help to move away from the generic/outdated associations of today s egg packaging as well. 90% 80% 70% AB 76% AB 79% 60% B 53% Significance Tested at 90%; A/B/C/D Category Sample 50% 40% 30% 20% 10% 16% 15% AB 30% ABC 43% 43% Styrofoam Pulp Carton Basic Basic Nutrition Farm Base: (152) (151) (151) (151) % % % % (A) (B) (C) (D) Generic looking 18 CD 32 ACD 11 7 Outdated 5 13 ACD 3 1 0% Like it very much Like it very much/somewhat Styrofoam - Basic Pulp Carton - Basic Pulp Carton - Nutrition Pulp Carton - Farm 26

D E T A I L E D F I N D I N G S The Appeal Of The Nutrition Design Is Rooted In It s Functional/Informative Approach The use of bulleted nutritional copy coupled with Facts Up Front icons likely

27 D E T A I L E D F I N D I N G S The Appeal Of The Nutrition Design Is Rooted In It s Functional/Informative Approach The use of bulleted nutritional copy coupled with Facts Up Front icons likely drives this strength. It is important to acknowledge that the Farm design also has some informational strength (as the nutritional copy is included there too), but not to the same degree given it s lesser focus/priority on that design. Significance Tested at 90%; A/B/C/D Category Sample Styrofoam Pulp Carton Basic Basic Nutrition Farm Base: (152) (151) (151) (151) % % % % (A) (B) (C) (D) Pulp Carton Nutrition Functional Easy to read D 61 Informative ABD 32 AB Educational ABD 20 AB Credible ABD 19 27

D E T A I L E D F I N D I N G S The Appeal Of The Farm Design Is Rooted In Package Aesthetics / Imagery The use of brighter colors and visual imagery considerably improves how shoppers perceive egg

28 D E T A I L E D F I N D I N G S The Appeal Of The Farm Design Is Rooted In Package Aesthetics / Imagery The use of brighter colors and visual imagery considerably improves how shoppers perceive egg packaging. Significance Tested at 90%; A/B/C/D Category Sample Styrofoam Pulp Carton Basic Basic Nutrition Farm Base: (152) (151) (151) (151) % % % % (A) (B) (C) (D) Pulp Carton Farm Aesthetic/Image Based Fresh 30 B B 41 ABC Attractive 24 B B 50 ABC Natural looking AB Appetizing looking B 28 ABC Modern/up-to-date B 33 ABC Premium looking B 29 ABC Engaging B 17 ABC Unique ABC Dynamic ABC The farm visual makes me think the eggs will be fresh, straight from the farm! -Qual, Light user The open landscape look is appealing. The eggs must be natural and fresh. -Qual, Heavy user 28

29 D E T A I L E D F I N D I N G S Both Design Strategies Ladder-Up To Improved Perceptions of Health & Nutrition For Eggs Importantly, this confirms that today s egg packages are missing an opportunity to convey these benefits as they do not come through without explicitly being written on pack. Nutrition : Nutritional awareness appears to encourage heavier usage. Promoting the intrinsic health benefits in eggs may encourage light users to transform into medium, and medium users to heavy. Significance Tested at 90%; A/B/C/D Category Sample Styrofoam Pulp Carton Basic Basic Nutrition Farm Base: (152) (151) (151) (151) % % % % (A) (B) (C) (D) Pulp Carton Nutrition Health & Nutrition - Top Box Are fresh from the farm 33 B B 46 ABC Are a source of high quality protein AB 56 AB Are healthy AB 54 AB Are all-natural AB 47 AB Contain no sugar A 51 AB 52 AB Contain nutrients and vitamins AB 56 AB Have no hormones or antibiotics added AB 53 AB Are a good source of Vitamin D AB 48 AB Are an excellent source of Choline AB 40 AB Have only 70 calories each AB 54 AB Pulp Carton Farm 29

30 D E T A I L E D F I N D I N G S The New Packages Also Enhance Usage Occasions & Preparations For Eggs Understanding the nutritional composition of eggs is a key driver encouraging more frequent usage and broader meal application from medium and heavy users. Eggs are a good protein source. Eating 3-4 eggs is cheaper than beef. It s an inexpensive source of protein. Qual, Heavy user Significance Tested at 90%; A/B/C/D Category Sample Pulp Carton Nutrition Styrofoam Pulp Carton Basic Basic Nutrition Farm Base: (152) (151) (151) (151) % % % % (A) (B) (C) (D) Pulp Carton Farm Usage & Preparation - Top Box Are suitable to use everyday AB 54 AB Are good for breakfast AB 51 AB Are good for baking AB 47 AB Could be prepared in a way that is new for me ABC 30

31 D E T A I L E D F I N D I N G S Overall Quality & Taste Perceptions Are Improved Too Depicting the health attributes in a readable, organized manner (specifically, a bulleted list) managed to elevate quality cues (in addition to health). Significance Tested at 90%; A/B/C/D Category Sample Pulp Carton Nutrition Styrofoam Pulp Carton Basic Basic Nutrition Farm Base: (152) (151) (151) (151) % % % % (A) (B) (C) (D) Quality & Taste - Top Box Are for someone like me AB 47 AB Would be delicious AB 46 AB Are high quality AB 49 AB Are better than other eggs A 26 ABC Pulp Carton Farm 31

32 D E T A I L E D F I N D I N G S The New Designs Drive Stronger Value Perceptions & Interest In Buying Eggs Significance Tested at 90%; A/B/C/D Category Sample Styrofoam Pulp Carton Basic Basic Nutrition Farm Base: (152) (151) (151) (151) % % % % (A) (B) (C) (D) Pulp Carton Nutrition Impact of Packaging on Purchase Interest More interested than before in buying eggs AB 33 AB Expected Price $2.00 B $1.84 $2.22 AB $2.24 AB Pulp Carton Farm Perceived Value ($1.99) A very/somewhat good value (T2B) 45 B AB 60 AB A very good value (TB) AB 38 AB Claimed Purchase Interest ($1.99) Definitely/probably would buy (T2B) AB 62 AB Definitely would buy (TB) AB 42 ABC 32

33 OTHER DIAGNOSTICS 33

O T H E R D I A G N O S T I C S The New Designs Bring Initial

Information The Farm Design creates initial focus on the visual

34 O T H E R D I A G N O S T I C S The New Designs Bring Initial Attention To Elements Beyond Just Branding And Size/Grade Information The Farm Design creates initial focus on the visual imagery itself, and then brings shoppers to supportive informational copy. 26% 78% 90% 71% 50% 30% 25% 13% 31% 11% 32% 17% 36% 26% 95% 31% 12% 23% 9% Percent Noted First Element Viewed Typical Viewing Pattern 34

35 O T H E R D I A G N O S T I C S Pulp Cartons Are Seen As More Environmentally Friendly Than Styrofoam Packaging Significance Tested at 90% A/B/C/D Category Sample Pulp Carton Base: Styrofoam Basic (152) (A) Basic (151) (B) Nutrition (151) (C) Farm (151) (D) Comes in an environmentally friendly carton (T3B) A 79 A 78 A Does not come in an environmentally friendly carton (B3B) 36 BCD

36 O T H E R D I A G N O S T I C S Egg Protection Is Enhanced With The Molded Package Significance Tested at 90% A/B/C/D Category Sample Pulp Carton Base: Styrofoam Basic (152) (A) Basic (151) (B) Nutrition (151) (C) Farm (151) (D) Would protect the eggs (TB) ABC Would keep the eggs fresh (TB) B 46 AB 36

Significance Tested at 90% A/B/C/D Category Sample Pulp Carton Base: Styrofoam Basic (152) (A) Basic (151) (B)

37 O T H E R D I A G N O S T I C S The Molded Package Is Seen As Less Easy To Open This may be a result of seeing a less familiar opening button, and trial would be needed to confirm ease. Significance Tested at 90% A/B/C/D Category Sample Pulp Carton Base: Styrofoam Basic (152) (A) Basic (151) (B) Nutrition (151) (C) Farm (151) (D) Is easy to open (TB) 59 D D 47 Is easy to see and inspect the eggs in the store (TB) 42 D BD 30 37

38 O T H E R D I A G N O S T I C S The Inner Lid With Preparation Instructions Is Well-Received By Shoppers Significance Tested at 90%; A/B/C/D Category Sample Styrofoam Basic Basic Pulp Carton Nutrition Farm Base: (152) (151) (151) (151) % % % % (A) (B) (C) (D) Overall Appeal Of Inner Lid Information Like it very much/somewhat (T2B) AB 79 AB Like it very much (TB) AB 41 AB Helpfulness Of Inner Lid Information Extremely/very helpful (T2B) AB 57 AB Extremely helpful (TB) AB 25 AB Impact of Inner Lid Information on Buying Makes you more interested in buying them AB 33 AB 38

39 O T H E R D I A G N O S T I C S Summary Light Users Significance Tested at 90% A/B/C/D Light Users Base: Styrofoam Basic (50) (A) Basic (50) (B) Pulp Carton Nutrition (50) (C) Farm (50) (D) Overall Appeal (T2B) B 70 AB Functional (% Selecting) Informative ABD 28 B Educational ABD 14 B Aesthetic/Image Based (% Selecting) Attractive ABC Premium looking AB Health/Nutrition (TB) Are a source of high quality protein AB 48 AB Contains nutrients and vitamins 4 14 A 44 AB 48 AB Usage/Preparation (TB) Are good for breakfast AB 42 Are suitable to use everyday AB Quality/Taste (TB) Would be delicious AB 32 B Are high quality AB 42 AB Value & Motivation More Interested Than Before In Buying Eggs AB 30 ABC Perceived Value (TB) B 28 Purchase Interest (TB)

40 O T H E R D I A G N O S T I C S Summary Medium Users Significance Tested at 90% A/B/C/D Medium Users Base: Styrofoam Basic (52) (A) Basic (51) (B) Pulp Carton Nutrition (51) (C) Farm (51) (D) Overall Appeal (T2B) AB 86 AB Functional (% Selecting) Informative AB 31 Educational 4-35 A 25 A Aesthetic/Image Based (% Selecting) Attractive ABC Premium looking B 27 ABC Health/Nutrition (TB) Are a source of high quality protein AB 55 AB Contains nutrients and vitamins AB 59 AB Usage/Preparation (TB) Are good for breakfast AB 53 AB Are suitable to use everyday AB 59 AB Quality/Taste (TB) Would be delicious A 47 AB Are high quality AB 49 AB Value & Motivation More Interested Than Before In Buying Eggs AB 33 AB Perceived Value (TB) AB 41 AB Purchase Interest (TB) A 47 AB 40

41 O T H E R D I A G N O S T I C S Summary Heavy Users Significance Tested at 90% A/B/C/D Heavy Users Base: Styrofoam Basic (50) (A) Basic (50) (B) Pulp Carton Nutrition (50) (C) Farm (50) (D) Overall Appeal (T2B) AB 80 AB Functional (% Selecting) Informative AB 36 B Educational ABD 20 B Aesthetic/Image Based (% Selecting) Attractive 32 B B 52 AB Premium looking 16 B 2 22 B 34 AB Health/Nutrition (TB) Are a source of high quality protein AB 64 AB Contains nutrients and vitamins AB 60 AB Usage/Preparation (TB) Are good for breakfast A 58 Are suitable to use everyday B Quality/Taste (TB) Would be delicious AB Are high quality AB 56 AB Value & Motivation More Interested Than Before In Buying Eggs AB 36 AB Perceived Value (TB) 24 B B 46 ABC Purchase Interest (TB) B 44 B 41

42 EXECUTIVE SUMMARY 42

43 E X E C U T I V E S U M M A R Y Conclusions & Recommendations Both new design routes offer substantial upside vs. today s egg packaging. It is recommended that these packages (and their design tactics) be adopted within the industry to elevate perceptions of eggs, and ultimately to help drive purchase motivation. Both designs vastly improve the appeal of egg packaging, and shift away from being generic/outdated in appearance. However, they accomplish this in different ways: - The Nutrition are a more functional and informative design, focused on clearly conveying health messaging (via bulleted copy and Facts Up Front icons). - The Farm employ visual cues such as the farm background and green color to build a more aesthetically pleasing design while also conveying some of the health and nutrition information (albeit less prominently). 43

E X E C U T I V E S U M M A R Y Conclusions & Recommendations (cont d) While both routes are successful upgrades, the Farm are slightly more effective as it seems to capture a balance of aesthetics

Furthermore, the Farm are best poised to increase buying among Light Users (the opportunity group) while also demonstrating strength among Medium & Heavy Users.

44 E X E C U T I V E S U M M A R Y Conclusions & Recommendations (cont d) While both routes are successful upgrades, the Farm are slightly more effective as it seems to capture a balance of aesthetics and information, resulting in even stronger levels of package appeal and purchase interest (compared to Nutrition ). Furthermore, the Farm are best poised to increase buying among Light Users (the opportunity group) while also demonstrating strength among Medium & Heavy Users. Additional Findings: The inclusion of preparation instructions (hard boiled eggs) on the inner lid is well-received and seen as helpful. Importantly, shoppers also cite it as making them more interested in buying eggs. When possible, this should be considered for implementation. The molded egg carton used on the Farm design is seen as advantageous in terms of protecting the eggs and keeping them fresh. It is, however, perceived to be less easy to open but this may be a function of how the opening button is portrayed (and could potentially be alleviated with actual trial). 44

45 E X E C U T I V E S U M M A R Y Conclusions & Recommendations (cont d) Additional Findings (cont d): The Styrofoam material is believed to be as functional as the pulp cartons in terms of opening/protection/freshness, but is perceived to be worse for the environment. - Interestingly, throughout the rest of this quantitative evaluation, the basic Styrofoam packaging outperformed the basic pulp carton packaging. This differs from the qualitative learnings, however it is believed that this is due to the different graphics used on these packages. While both were intended to be basic in nature, it seems as if the inclusion of other elements on Styrofoam (i.e., chicken visual, freshness copy, No Hormones copy) helped its overall performance. 45

CONTACTS Kristen Griffith Account Director Jonathan Zunick Senior Research Director Arelis Buzzerio Project Director Allison DeBell Analyst T: 201.720.7185 kgriffith@prsresearch.

46 CONTACTS Kristen Griffith Account Director Jonathan Zunick Senior Research Director Arelis Buzzerio Project Director Allison DeBell Analyst T: San Francisco, CA T: Teaneck, NJ T: Teaneck, NJ T: Teaneck, NJ 46

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