The value of pre-competitive food research FHI s Story

Transcription

1 The value of pre-competitive food research FHI s Story April 15 th, 2014 Sinead Proos FHI Commercialisation Development Manager

2 The commercial opportunity 2% Growth Global Packaged Food and Beverage $ 1,950 B 5% Growth Global Health and Wellness $ 637 B $ 178 B There is growing demand for functional foods, especially in developed economies due to increasing awareness towards health benefits of functional foods and an increase in disposable incomes.

3 4.#Feel#the#Benefit# 9.#Dairy# 5.#Weight# management# 10.#Good#Grains# Key Global Trends New$Nutri) on$business,$2012$ Key$Trends$for$2013$ 1.#Naturality# 2.#Energy## 3.#Fruit#&#Veg# 4.#Dairy# 5.#Seniors# 6.#Healthy#Snacking# 7.#Packaging#&# premiumisa=on# 8.#Diges=ve#Health# 9.#Weight#Management# 10.#Immunity# New$Nutri) on$business,$2013$ Key Trends for Naturality 6. Movement 2. Energy 7. Senior nutrition 3. Digestive Health 8. Fruit & vegetables 4. Feel the benefit 9. Dairy 5. Weight management 10. Good grains New Nutrition Business, 2012

4 The Revival of Milk After 20 years, Got Milk? is being replaced by Milk Life No more celebs with milk moustaches Everyday people doing extraordinary things, fuelled by the power of milk protein

5 Milk - new health benefits Weight Management Muscle Health of Seniors Desire to maintain independence & well-being Lack of exercise & low protein intake Reduced ability to absorb protein Perfect for whey Sports Recovery Diogenes: world s largest diet study High protein, low GI diets 25% of kcals from highqual, low-fat protein Perfect for whey Perfect Carb:Protein (3/4:1) Has all EAAs to begin muscle repair & synthesis Sufficient carbs to refuel muscle glycogen stores Adequately replaces fluids & lost elctrolytes

6 Added Value? Weight Management Muscle Health of Seniors Sports Recovery (550g) (~ 1.75 / shake) (16 pack) (~ 1.50 / bottle) (12 pack) (~ 2.20 / bottle) sdfadfadf adfadfadf afadfadf

7 What is Food for Health Ireland? Functional Food R&D Centre with 12 partners: 7 Public Research Organizations 5 Irish Dairy Companies Industry-led research agenda: Functionality of milk components Infant nutrition, glycemic management, appetite modulation, healthy ageing, performance nutrition, healthy cheeses, technology Funded by Enterprise Ireland and Industry partners Budget 19,2 m plus in-kind contributions Second 5-year term One centre aimed at researching developing, manufacturing, marketing and selling functional food products to improve people s health and wellness world-wide

8 Five competitors working together in FHI Competitors in the market, pre-competitive research together World market is huge: different strategic focus, target markets & applications World class research requires collaboration (PROs) Direct Industry input to the scientific program, making it highly relevant to industry customers Enhanced partnering with customers: Access to worldclass research Elevated to innovation partner Efficient scale-up of new ingredients

9 Potential new Ingredients / Products Infant Nutrition Healthy Ageing Innovative dairy weaning food for infants Milk based nutritional mix that maintains lean tissue mass in healthy ageing Glycemic Management Improved glucose management with natural milk components

10 FHI: A real innovation funnel Sample generation >1000 samples October 2009 Lead Functional Compounds 75 LFC s Animal studies 20 animal studies Industry partner involvement Human studies 4 human studies Food customer involvement June 2013 Output 6 results transferred to industry 3 Inventions disclosed 1 license >100 publications 15 FHI scientists working in industry

11 The FHI Process Input science program Regulatory / consumer insights Intelligent milk mining Test Hits, LFC Formulation Bioassay screening Results Scale - up Hits, LFC Human studies Animal studies Market/ customers Target Infants Mothers Obese Diabetics Elderly, Athletes Healthy Cheeses

12 Stage Gate: Managing Innovation 4 stage gates from initial discovery to market launch preparation Criteria set for each stage Clear definitions at each gate before progressing to next stage Creating a common language to unite an academic-industry innovation network

13 Contract research for industry partners ( Low hanging fruits ) FHI Constructs Benefits SOP for set-up and management of multicentre projects Contract template agreed by all 7 PROs Intensified academicindustry partnerships Exposure of talented scientists to industry needs Standard cost structure agreed by all FHI partners Additional source of income for PRO s (>30 projects) Partner Specific Projects showed short term benefits of academic industry collaboration

14 EI R&D Supports Screen food components for potential health benefits Literature review on food component & specific health area Investigation of regulatory environment Industry-led R&D projects, funded up to 80% by EI Access to highly skilled scientists for shortmedium term innovations: Set up of proprietary screening platform Research methodology development Potential for multiple industry partners as pre-competitive programme

15 Conclusions The global functional food & beverage market is valued at $ 178 B The opportunity: to sell premium products by choosing to place nutritional health benefits at the heart of your business strategy Investing in pre-competitive food research can help reposition your product offering and open up new market opportunities at a reduced risk Collaborating with rather than competing with other companies or academic institutes can be of greater benefit to your organisation on a global scale Applying a stage gate process to manage innovation within FHI has created a common language between industry and academia Carrying out contract research projects for individual industry partners has helped show short term benefits of FHI s academic-industry collaboration EI supports such as innovation vouchers and innovation partnership funds help make the centre more accessible to smaller companies

16 Food for Health Ireland Headquarters University College Dublin Science Centre South Dublin 4 Ireland T: E: fhi@ucd.ie