Press Contact Cap & Cime PR Agency Jennifer Potts

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1 P r e s s K i t N o v e m b e r Press Contact Cap & Cime PR Agency Jennifer Potts jpotts@capetcimepr.fr w w w. s t e v i a - t e r e o s - p u r e c i r c l e. c o m

2 E D I T O R I A L We ve just learnt great news: on the 11th of November, the EU Commission s Regulation has finally allowed the use of stevia extracts in the European Union. As early as next December 3 rd, sweetened products with stevia extracts could therefore be found on our supermarkets shelves. This market already represents over a billion dollars in the United States. It started from zero three years ago and has an annual growth of over 60%, the European Union will not be outdone! With Tereos PureCircle Solutions, a joint venture between Tereos, No.4 world largest sugar producer and PureCircle, the world leader of high purity Stevia extracts producer, we are active in the European market since more than a year. We already have developed a large portfolio of natural sweeteners based on purified or blended stevia extracts suitable for a wide range of low calorie products. Our customers find in Tereos PureCircle Solution an unbeatable technical and commercial support. We are launching «SteviaSucres», an exclusive concept to Tereos PureCircle Solutions associating steviol glycosides and sugar to ease the formulation of low calorie products while totally preserving the taste of sugar. Stevia really has extraordinary resources, we haven t finished talking to you about it! Jean-Renaud Lourette, General Manager Tereos PureCircle Solutions Press Kit - p.2

3 C O N T E N T S I. NEWS Tereos PureCircle Solutions announces the launch of an innovative patent sweetener called SteviaSucres Legislation II. ABOUT TEREOS PURECIRCLE SOLUTIONS PureCircle, a global leader in the production of Stevia extracts Tereos, a global player in sugar, starch and alcohol Tereos PureCircle Solutions, a major supplier for sweetening solutions based on Stevia extracts III. TEREOS PURECIRCLE SOLUTIONS SWEETENINGS SOLUTIONS Purified Stevia extracts «SteviaSucres», a concept exclusive to Tereos PureCircle Solutions Range of applications IV. THE STEVIA REBAUDIANA BERTONI AKA STEVIA Some history The Stevia plant Stevia and health The global market for Stevia Press Kit - p.3

4 I. N E W S Tereos PureCircle Solutions announces the launch of an innovative patent sweetener called SteviaSucres Tereos PureCircle Solutions announces the launch of an innovative patent sweetener called Stevia- Sucres, associating steviol glycosides and sugar to ease the formulation of low calorie products. SteviaSucres offers real advantages in low calorie products formulation in totally preserving the taste of sugar. Furthermore, SteviaSucres is easy to use and presents excellent dissolution potential. On November 11 th 2011, the European Commission approves the sale and use of all Stevia extracts (steviol glucosides) in food and beverages on an European scale. Twenty calendar days following this publication date, the regulation will enter into force and will be binding in its entirety and directly applicable in the EU Member States, allowing for sale of products formulated with steviol glycosides as early as December 2 nd. Reminder of the legislation page 15 Food and beverages sweetened with Stevia are increasingly being used around the world, in dairy, beverages and confectionary. France, which allowed high purity Stevia extract Rebaudioside A (Reb A) in 2009 for a temporary approval, has enjoyed rapid growth in consumer awareness, behind successful new product launches. A study, conducted in France, by PureCircle Insights Group pointed a quick growth of consumers interest for the stevia sweetener, which had already reached 47% by July Awarness for Stevia had already reached 47 % by July 2011 Michel Laborde, director of Tereos PureCircle Solutions says, «Tereos PureCircle Solutions is able to answer new consumer trends for caloric reduction with products of natural origin. This is a great decision for our European customers and for consumers.» Jordi Ferré, President Commercial Division for PureCircle Limited stated, This is a very important day for the stevia industry, food and beverage manufacturers and consumers in Europe. Stevia extracts, the no-calorie sweeteners of natural origin, will play an important role in addressing consumer interest in healthier diets and sustainable ingredients, as well as to help offset rising commodity costs for our customers. Legislation In 2009, France allows the marketing of high purity Stevia extract Rebaudioside A as a new no-calorie sweetener. Press Kit - p.4

5 I I. A B O U T T E R E O S P U R E C I R C L E S O L U T I O N S PureCircle is leading the industry with the development of a vertically Tereos PureCircle Solutions is committed to providing mainstream, reduced-calorie sweet solutions of natural origin to the world s leading food and beverage manufacturers integrated, sustainable and natural supply chain. One of the largest producer, processor and marketer of sugar beet and sugar cane to food manufacturers, retail grocers and food service distributors World s leading producer and marketer of natural high intensity sweetness including Reb A, a high purity, zero calorie extract from the Stevia leaf. PureCircle, a global leader in the production of Stevia extracts PureCircle is the global leader in the production of high purity stevia products. Its leadership stems from its fully integrated supply chain, ensuring quality and control from leaf to finished product. PureCircle produces 80% PureCircle is the only company with a global, diversified supply base China Paraguay of Stevia extracts in the world PureCircle has made significant investments in China, Paraguay and Kenya to further diversify the global supply of Stevia and ensure quality and control from breeding to finished product. The company breeds its own leaf varieties with higher glycocide content: they deliver twice the Reb A content than the industry average. Kenya Thailand Vietnam Beyond those 3 countries, PureCircle works with leading manufacturers in Vietnam, Thailand, Malaysia, Indonesia, India, Brazil, Peru, Colombia or South Africa to cater the increased global demand for high purity Stevia extracts. Today, PureCircle produces nearly 80% of stevia extracts in the world. Press Kit - p.5

6 PureCircle s has a vertically integrated supply chain with a natural and sustainable process from leaf to final product Furthermore, PureCircle has invested resources in recruiting and training Stevia farmers on sustainable farming practices and works directly with local farmers, providing Stevia cuttings that are planted and harvested. The company has partnered with micro-finance lending banks in Kenya and Paraguay to provide credit access to help farmers jump start their business. Credit has been used by farmers for everything from starting their own propagation facilities for their regions, to development of low cost irrigation tools that can dramatically improve crop yields. At current rates, Stevia farmers receive much higher revenue than for most other crops and they are able to continue to grow staples such as rice, providing them with an additional source of food and income. PureCircle has also partnered with Amigos de las Americas, an international, volunteer based, charitable organization (NGO) that provides leadership and community service opportunities for teenagers and young adults, while concurrently contributing to the well being of hundreds of communities throughout the Americas. Press Kit - p.6

7 Tereos : a global player in sugar, starch and alcohol Tereos is a cooperative agro-industrial group specialized in the primary processing of sugar beet, sugar cane and cereals. Thanks to the commitment of some 12,000 French farmers and cooperative growers, joined by 40,000 cereals producers, Tereos has expanded its total production of sugar, starch and alcohol by a factor of 50 over the last 20 years. This growth has enabled Tereos to develop in line with increasingly international markets in its activities and commodity price volatility. Tereos provides sustainable outlets for 1 million hectares of agricultural production through 35 industrial facilities across three continents: Europe, South America and Africa. Tereos has 17,000 permanent employees who work on producing and processing sugar beet, sugar cane and grains and marketing a full range of sugar, starch, alcohol, bioethanol products, as well as byproducts intended for animal feed and electrical power. k e y f i g u r e s 12,000 cooperative growers 17,000 permanent employees 35 industrial facilities 1 million hectares of cultivated farmland 3,6 millions tons of sugars 1,8 million m.cu tons of starch-based products 1,7 milllion of alcohol and ethanol 655 GWh of electrical power 3,6 billions Euros in total sales Thanks to its capacity for innovation, its expertise and its mastery of the techniques and markets involved, Tereos is now a global leader in the various sectors in which it operates. With its long-term vision for agriculture, Tereos harnesses the natural resources it transforms while reducing its environmental impact and providing its employees with a suitable working environment. Press Kit - p.7

8 Tereos PureCircle Solutions: a major supplier for sweetening solutions based on Stevia extracts In September 2010, Tereos and PureCircle announce the launch of a 50/50 joint venture for the development and marketing of high purity stevia extracts. Thanks to the synergy of the two world leaders, Tereos PureCircle Solutions has become a major intervenient on the Stevia global market. The joint venture benefits from PureCircle s scale leadership years ahead of the competition while leaning on Tereo s industrial facilities, research laboratory and logistical organization. Tereos PureCircle Solutions positions it self today as a privileged supplier of Stevia based sweetening solutions to food and beverage manufacturers. The company offers a wide range of Stevia extracts in different formulations and packaging. It also provides its customers technical and commercial support and a dedicated experienced team to help companies in the formulation of their products. The company exclusively intervenes in the following European countries: France, Spain, Portugal, Belgium, Czech Republic and Italy, and in a non-exclusive way, on other European markets. Press Kit - p.8

9 I I I. T E R E O S P U R E C I R C L E S O L U T I O N S S W E E T E N I N G S S O L U T I O N S Tereos PureCircle Solutions provides its customers with unmatched consistency in the production of high purity Stevia extracts such as Reb A with a superior level of purity of 97%, SG 95 or Alpha. Each stage of the production addresses the requirements of ISO9001, ISO 22000, GMP and HACCP standards, guarantying unequaled high level of quality of each finished product. Tereos PureCircle Solutions has a portfolio of natural sweeteners based on purified or blended Stevia extracts to meet a variety of calorie replacement levels. Purified Stevia extracts PureCircle Rébaudioside A 97% PureCircle Rebaudioside A 97% pure is the molecule with the best sensory profile of the 11 sweetening molecules identified in Stevia leaves. Its sweetening power is 270 times more than sugar. Its high degree of purity makes it an ideal product for formulations of up to 50% sugar replacement, or even higher in certain applications, and offers an excellent sensory profile. Characteristics: Fine powder / granulated powder Packaging: 10kg in aluminized unit BBD: 2 years PureCircle SG 95 PureCircle SG 95 has a specific and stable 95% steviol glycosides composition. Its strong presence in Stevia leaves gives it economically attractive sweetening power compared to sugar. Its sweetening power is 230 times more than sugar. PureCircle SG95 has a remarkably stable steviol glycosides composition (powder). It is ideal for 50% to 100% calories reduction. Characteristics: Fine powder / granulated powder Packaging: 10kg in aluminized unit BBD: 2 years Characteristics: Fine powder / granulated powder Packaging: 10kg in aluminized unit BBD: 2 years PureCircle Alpha PureCircle Alpha is produced from a selective purification of steviol glycosides from the Stevia leaf, which gives it a specific sensory profile for applications with precise organoleptic criteria. Its sweetening power is 250 times more than sugar. PureCircle Alpha is used to optimal effect in products with complex sensory characteristics, to the extent of totally replacing sugar. Press Kit - p.9

10 Range of applications An exclusive concept! «SteviaSucres», a concept exclusive to Tereos PureCircle Solutions + Tereos PureCircle Solutions portfolio of natural sweeteners are suitable across a wide range of applications. The European Commission however precisely states for each application the terms of use of authorized steviol glucosides in the EU Member States. In November 2011, Tereos PureCircle Solutions launches an innovative patent sweetener called SteviaSucres, associating steviol glycosides and sugar to ease the formulation of low calorie products. SteviaSucres offers real advantages in low calorie products formulation in totally preserving the taste of sugar. This unique mix combines compound crystallized sugar and high-purity stevia and can provide various sugar reduction levels from 30 to 50 % while delivering superior taste. a Table sweeteners for tea, coffee, etc. a Beverages: carbonated soft drinks, still beverages, powdered soft drinks a Alcoholic beverages < 15 a Dairy: ice creams, yoghurts, sherbets, flavored milk a Cereal bars a Bakery goods a Jams, sauces, pickles a Puddings, desserts a Cocoa and Chocolate products a Chewing gum a Confectionary a Weight management a Diabetic diets Furthermore, SteviaSucres is easy to use and presents excellent dissolution potential. Characteristics: Fine powder Packaging: 20kg in aluminized unit BBD: 2 years SteviaSucres is recommended for all reduced sugar applications! Press Kit - p.10

11 I I I. T H E S T E V I A R E B A U D I A N A B E R T O N I A K A S T E V I A Some history... Consumed since centuries by Guarani Indians, the stevia Rebaudiana Bertoni or Stevia is very much appreciated for its intense sweetened taste of its leaves. Its production has been developed in the early eighties in China in order to supply the Japanese market. The Stevia production fields are located on both sides of the equator, in Africa (Kenya), in South America (Paraguay and Brazil) and in the South East of Asia (Indonesia and Thailand). The Stevia plant Stevia is a plant that reaches cm, sometimes up to 1 meter tall and blooms in August-September. It thrives in full sun in relatively poor soils, but fears the drought, as the roots are growing near the surface. The leaves contain 11 sweetening molecules of stevia sweeteners, including Rebaudioside, A which presents the highest content and the best sensory profile. 1 hectare of crop stevia plant now gives 4 tons of leaves that give themselves 100Kg of Rebaudioside A. The expansion of Stevia farming Colombia Korea Laos India Japan China Thailand Vietnam Kenya Indonesia Brazil Paraguay Press Kit - p.11

12 Stevia consists of 11 major «steviol glycosides» Glycosides de stéviols R1 (C-19) R2 (C-13) Sweetening power relative to sucrose Typical content in leaves (%) Stévioside -(2-1) ,1 Rebaudioside A -(2-1) -(3-1) ,8 Rebaudioside B Rebaudioside C Rebaudioside D Rebaudioside E H -(2-1) -(2-1) -(2-1) -(3-1) -b-rha(2-1) -(3-1) -(2-1) -(3-1) -(2-1) ,6 Na Na Rebaudioside F Rubusoside Steviolmonoside Steviolbioside Steviolbioside H H -b-xyl(2-1) -(3-1) -(2-1) -b-rha(2-1) Na 110 Na Na ,3 Stevia and health Rebaudioside A has a sweetening power 270 times superior to sugar, it is 100% natural and provides no calories. With a zero glycemic index, Stevia is also suitable for diabetics. It follows the general trend of healthier and more natural nutrition. The various research and studies have established the harmless nature of Stevia on human health. Therefore, the FDA (Food and Drug Administration) and the FAO / WHO both recognize stevia extracts as a product fit for human consumption. Of Natural Origin Non-caloric sweetener Zero glycemic index Acariogenic Similar taste profile to sucrose Press Kit - p.12

13 The Global Stevia Institute PureCircle, supported by the Global Stevia Institute has been designed to promote Stevia as a natural and calorie free sweetener. PureCircle would like to make all the information about Stevia available to a wide public going from health professionals to policy makers through the food manufacturers and final consumers. The Advisory Committee and the Global Stevia Institute group of experts are multidisciplinary entities where nutritionists, physicians and health educators find themselves. This diversity ensures that the information on Stevia is conveyed in the best possible way to inform consumers, industry and health professionals. In France, sweeteners based on stevia extracts represent nearly 30% of the sweetener market in value. (Panel Nielsen) The global stevia market In a general context of a benefit to a healthy diet, Stevia has a high growth potential. Since 2007, there has been a worldwide boom in the number of products based on Stevia extracts. They concern more than 600 new products in 2010 in a wide typology of segments: tea, soft drinks, juices, yogurt, soy milk, bakery goods, cereals, salad dressings, confectionery, but also as a table sweetener. Among these 600 launches, 60% were formulated with sweetening solutions combining Stevia extracts and sugar Global launching of stevia sweetened products (references counting) Mintel Press Kit - p.13

14 % of Total Stevia Launches in 2010 Stevia extracts alone 41 % Stevia / Sugar Blend 59 % You ll keep hearing about Enjoying a positive image linked to its naturality, awarness for Stevia is growing and should expand rapidly in the current legislative context. In a study conducted in France by the PureCircle Group Insights, 47% of the respondents knew this solution sweetener in July stevia! Awareness for Stevia is growing in major markets worldwide 70% 60% 62% 50% 47% 40% 33% 30% 20% 10% 22% 10% 8% 0% USA France China Germany Spain UK Source : Global Market Acceptance consumer Press Kit - p.14

15 Reminder On November 11 th, 2011: Approval of the European Commission on the use of stevia extracts: Sale permission given and the use of stevia extracts are formally adopted. The regulations will enter in force and are directly applicable in the European Union countries on the twenty-first day following the date of publication in the Official Journal of the European Union, allowing the sale of products formulated with Stevia extracts from December 3rd, Extract from the order of August 26th, 2009 on the use of Rebaudioside A: France allows the marketing of a new zero-calorie sweetener, Rebaudioside A (plant extract of stevia Rebaudiana). The Ministry of Economy, Industry and Employment, has authorized the use and marketing of Rebaudioside A (Reb A) at 97% minimum purity, on a list of food products sold in France. New order dated September 6 th, 2011, amending the order of August 26 th, 2009 amended relating to the use of Rebaudioside A (Stevia Rebaudiana extract) as a food additive: The authorization of Rebaudioside A 97% in France is extended until publication date of the European approval publication. Compared to the previous order, certain applications and conditions of use have been changed. July 4 th, 2011: Decision of the European Commission for the use of high purity stevia extracts: The Standing Committee of the European Union in charge of the Food Chain and Animal Health met on July 4th, 2011 and voted approval and the use of high purity stevia extracts as a food additive within the European Union. A review of the regulations proposed by the European Parliament should be the next step in the regulatory process related to the use of high purity Stevia extracts. If these next steps are successful, it is likely that the high purity stevia extracts would be permitted to be used as an additive in the European Union in November This is the first country in the European Union to allow this sweetener. This decision is in accordance with Regulation (EC) No. 1333/2008, which allows a member to authorize the use of an ingredient which does not present a danger to the health of consumers for a period of two years awaiting the European approval, which for Reb A is expected in This authorization allows the industrial sector of the food and beverages products to include in their products, Reb A, the first sweetener of natural origin, calorie-free. This order was amended in January 2010, adding an authorization in table sweeteners. To find the text of the European Commission on line: JOCE_STG.pdf Or on demand. Press Kit - p.15