Switch. How to Change Things When Change Is Hard. Chip & Dan Heath Random House

Transcription

1 Switch How to Change Things When Change Is Hard Chip & Dan Heath Random House

2 Intro Change is HARD!! The primary obstacle is a conflict that s built into our brains Psychologists have discovered that our minds are ruled by two different systems: the rational mind - wants Beach Body Rational = Rider the emotional mind wants that Donut Emotional = Elephant

3 Big Ideas Rider, Elephant & the Path Direct The Rider Motivate the Elephant Shape the Path

4 Rider Role: Planning and Direction Supervisor Rational Challenges: Analysis/Paralysis Doesn t have a lot of brute strength Focusses on problems not solutions Solutions: Direct the Rider

5 Elephant Role Provide Energy Emotional Challenges Lack of motivation Lazy and skittish Looks for quick Payoffs Cant think long term It always wins Solutions Motivate him Engage emotions

6 Path What is it made of? Environment People around us Processes/Systems Habits

7 Rider Problems Focuses on the problem Sees too many problems Wired to focus on the negative Directs analysis at problems rather than bright spots Analysis Paralysis Contemplate and analyze too much Decisions challenge Rider's strength Tends to spin the wheels Analysis is often more satisfying than doing Obsesses about Which way to move Is it necessary to move at all Doesn t have any brute strength

8 Direct the Rider Find the Bright Spots What has worked in the past? Solutions Focussed therapy Just identify a tangible sign that miracle happened Identify the 1st small sign you would see that would tell you that the problem was gone Problem Solution Assymetry Big problems are not solved by big solutions Script the Critical Moves Map out the specific behavior needed in a tough moment You cant script every move. Only tough ones count. Point to Destination Provide Goals with emotional Resonance Destination Postcard - You can feel it vividly Emotional Goals Not Financial Goals Clear, Specific Goal that excites. It should be Black and White

9 Elephant Problems Fuelled By Emotions Hope Propels it forward Needs Motivation Really, really hates to Fail Unmoved by Analysis/Rationality Analytical arguments will not nudge the elephant Like tossing fire extinguisher to a drowning person Inertia is deadly Starting is the toughest part Its more motivating to be partly finished with a long journey rather than starting gate with a shorter journey Wants to see a sense of progress When a task is too big, Elephant will resist Elephant has to believe it can conquer the failure Easily demoralized Easily derailed Needs re-assurance Wants Quick Payoffs Hates doing things with no immediate payoffs Doesn t like change Reluctant to move because of uncertainty of change

10 Motivate the Elephant Find the Feeling Emotions motivate the elephant Shrink the change Engineering Hope Quick Wins - Get the Elephant moving - no matter how small/slow the step Easy Wins Lower the bar Visible Wins - As the elephants starts to move, it feels less scared and more hopeful because it is winning Grow the People Fixed v/s Growth Mindset Identity v/s consequences What would someone like me do in this situation

11 Shape the Path Tweak the environment Problem: Environment is more powerful than will power Solution: Change the environment to make change easy Build Habits Problem: Maintaining the Elephant's motivation, places a huge burden on rider Solution: Preserve Rider's self control by using habits Rally the Herd Problem: Elephant has herd mentality. Behaviour is contagious When someone becomes obese, 3X = Odds of friends becoming obese Solution: Change your herd In this entire book. you might not find a single statement that is so rigorously supported by empirical research as this one: You are doing things because you see your peers do them.