Raffaella Isidori The 7 pillars of design. (And how they apply to life)
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4 Tenho a honra de estar aqui no Porto convosco, numa das cidades que mais gosto em todo o mundo. Muito Obrigada!
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6 communication & visual designer, strategist, creative director, writer, student, professor, coach, mentor, translator, photographer, brand builder, mindful practitioner and Porto lover
7 The 7 pillars of design (and how they apply to your life) Inspired by Alex White s The Elements of Graphic Design
8 these general principles relate to how we perceive things, and thus also permeate many aspects of our lives
9 Being aware of and applying them can help us design better. but also work better, write better, and be better in life
10 In design as in life these principles should be treated as guides, as indications
11 In design as in life these principles should be treated as guides, as indications not as imprisoning rules
12
13 modulate them to achieve better, more appealing, and value-added design, products, articles. Projects
14 and lives
15 Vamos!
16 SPACE
17 Space is the area within, around above or below an object, or objects
18 It is also the area at our disposal for the task we are working on
19 In life, space is what surrounds us physically, spiritually, mentally and emotionally
20 white space is the space between the elements, as well as the space within the elements
21 white space is not empty space
22 It s a powerful element of design
23 As it enables objects in the designed space to exist at all
24 M. C. Escher, Day and Night (1938)
25 Whitespaceisthemostimportant,subtle andinvisiblekindofpunctuationorpunct us:apoint,adivisionofmultiplicity,asom ethingoutofeverything
26 In life, white space is silence, pause, a needed time to recharge
27 It can be physical: sleep, napping, or time away from work or people
28 It can be mental: meditation, running, a hobby, or unplugging
29 We need white space in life to better see, feel and appreciate the filled space
30 UNITY HARMONY
31 In a design, when all elements are in harmony, no individual part is predominant and perceived as more important than the whole.
32 Achieving harmony is a main goal of good design
33 And also of a worthy life
34 When all elements in our lives are in harmony, our quality of life is superior and rich
35 To avoid chaotic - or dull design, we need a good balance between unity and variety
36 we need a good balance between the known and the new, the safe and the exciting
37 In design, we can achieve unity in 4 ways:
38 1 - Proximity: elements that are physically close are seen as related.
39
40 Proximity, in life, is community
41 2 - Similarity: elements that share similar position, size, color, shape, or texture are seen as related (thus united)
42
43 Similarity, in our lives, makes us feel safe and belonging [like, here, now]
44 It can also make us curious (or suspicious) about the unfamiliar/unknown
45 3 - Repetition and rhythm: recurring position, size, color, or use of graphic elements creates unity. Rhythm is repetition with a focal point interruption
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47 Having routines and breaking routines. Appreciating comfort, and breaking out of comfort
48 4 variations on a theme provide continuity while retaining interest
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50 Well pasta is great but we gotta change the sauce don t we?
51 GESTALT
52 The fundamental principle of Gestalt perception is the law of Prägnanz
53 humans tend to order their experience in a manner that is regular, orderly, symmetrical, and simple
54 And that minds perceive external stimuli as a whole rather than a sum of parts
55 In design, this means that all the elements that are part of a whole are affected by what surrounds them (each other)
56 By manipulating the relationship between the parts, we can change the cumulative perception of the whole
57 we perceive experiences as whole and our perception is affected by the context
58 In addition to proximity (1), and similarity (2), some gestalt grouping principles include:
59 3 closure: the mind tends to see a complete figure even when it is shown only parts of it
60
61 In life, this may lead us to jump to conclusions
62 (especially if we don t listen)
63 4 continuity: the mind perceives objects on a path as being grouped together
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65 In life, this may lead to prejudice
66 5 simplicity: if elements in space form a pattern that is regular, simple and orderly they will be perceived as units
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68 This, in life, may lead to generalization
69 Gestalt principles applied to life, should be reminders, that perception and reality may differ
70 And things may not be as simple - or as predictable as we might think (or like)
71 HIERARCHY
72 Best expressed through proximity, hierarchy is necessary to convey meaning in a proper/correct order
73 In design, we can achieve hierarchy through: size, alignment, repetition contrast, and color
74 In life, hierarchy can be determined in many ways and applied to many things
75 It can be an asset, a goal, an imposition, a privilege, an opportunity, or a penalty
76 But it still boils down to establishing priorities
77 CONTRAST DOMINANCE
78 These concepts are closely related to each other, and to hierarchy
79 Lack of dominance in a group of equally-weighted elements forces competition amongst them
80 And this is true in life as well
81 Lack of contrast/dominance in design creates messages that are hard to decipher
82 poor hierarchy in design delivers an unpleasant experience
83
84 Contrast (diversity) adds interest, value and spice
85 Eccessive contrast manifests a need for change or for better balance
86 COLOR
87 Color is partly artistry but mostly science and common sense Alex W. White
88 Attract attention
89
90 Identify and group elements
91
92 Convey a mood
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96
97
98 And in life? Aside from the practical (or fashionable) applications
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100 Color is more than a chromatic expression
101 People, emotions, friends, family, moments, lovers, enemies, victories, pets, music, failures, food, passions, dislikes, feelings
102 This is color in our lives
103 BALANCE
104 Or, as it can be defined: the state of equalized tension
105 Or, as it can be defined: the state of equalized tension which is not necessarily a state of calm
106 In design, there are 3 types of balance
107 Symmetrical (or formal) vertically centered and visually equivalent on both sides
108 Static, Classic, Formal, Consistent
109 Asymmetrical (or informal) variety of sizes, careful use of white space
110 Dynamic, Modern, Powerful, Vital
111 Overall (or mosaic) Too much information, lack of contrast and hierarchy
112 Unfocused, Confusing, Noisy
113 Balance, in life, is harder to achieve than in design
114 An holistic vision
115 being aware of the deceptiveness of perception
116 a wise use of (our) space
117 and a good mix of harmony, priorities, contrast and color
118 Combined, these principles can provide some guidance and inspiration
119 For us to design a desirable, valuable, interesting, and worthy life
120
121 get in
122 slides here (tomorrow):
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