Behavior Based Safety BPS Sensation, Perception and Perceived Risk

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1 Behavior Based Safety BPS 2323 Sensation, Perception and Perceived Risk by Dr. Ezrin Hani Sukadarin Faculty of Engineering Technology

2 ACKNOWLEDGEMENT I sincerely thankful to Miss Junaidah Zakaria, who also taught this topic in the Occupational Safety and Health Program, Universiti Malaysia Pahang. Without her assistance, this work might not be possible.

3 Chapter Description At the end of this chapter, student should be able to explain about sensation, perception and perceived risk in relation to human being. Expected Outcomes Students able to explain: How human generate sensation. Why human perception is vary among them. What to do to ensure that human perceived risk is high so that, people concern about safety. References: 1. Geller, E.S. (2001). Working Safe, 2 nd ed. Lewis Publishers. 2. Geller, E.S. (2005). Behavior-Based Safety and Occupational Risk Management. Behavior Modification. 29(3): Rundmo, T and Nordfjaern, T (2017). Does risk perception really exist? Safety Science. 93:

4 Content Introduction of sensation Perception and the bias to have different perception among human Risk judgment and perceived risk

5 Introduction Sensation Perception Perceived Risk

6 Sensation Environment Environment Environment Environment Environment Environment Brain sensory organs (receives input, immediate process) Sensory receptor Nervous system Output.BRAIN.

7 Perception Interpret Organize.BRAIN. Process Recognize meaningful objects or events

8 Sensation vs Perception Sensation: Most of the time is constant among us Perception: Vary widely among human

9 Quickly Say the Color. (Not the word) RED BLUE GREEN YELLOW WHITE

10 Human Sensation and Perception Human sense do not take in ALL the information that available

11 Bias of Human Perception Human Perception Context Past Experience

12 Bias in Perception This example is originally from Dallenback, K.M. (1951) A puzzle-picture with a new principle of concealment. American Journal of Psychology, 54, This version is from

13 Bias in Perception

14 Bias in Perception

15 Bias in Perception

16 Risk Perception Workers perception Demand for risk mitigation Predictor Variables Source: Rundmo and Nordfjaern (2017)

17 Risk Perception Source: Rundmo and Nordfjaern (2017) Predictor Variables Workers perception Demand for risk mitigation Demand from the public Authorities or government to reduce a specific risk source. Prophet Muhammad (saw) said, Removing a harmful thing from the path is an act of charity.sahih al-bukhari.

18 Source of Risk Perception Source: Rundmo and Nordfjaern (2017) Severity of consequences Common or dread (level of gut reaction) Voluntariness Risk Risk Perception Immediate of effect Knowledge about risk direct exposed in workplace Chronic or catastrophic Knowledge about risk in science The most important dimension Newness / Novelty Control over the risk

19 Risk Perception (Rule of Thumbs) Subjective assessment of probability Decision on the severity of consequences Risk Perception Level of EXPOSURE

20 Risk Perception HIGH Demand of risk mitigation Too high risk How risk source is perceived and worry Source: Rundmo and Nordfjaern (2017)

21 Risk Judgment and Perception Risk Judgment Risk Perception + WORRY

22 Perceived Risk the degree to which people feel they're at risk of a threat to their health Multinational Reflect the unique characteristics of the risk source. Measured by scales

23 Perceived Risk Experience workers tend to perceive a relatively low level of risk. Have more choices such as can move whenever they want perceive less stress Familiarity to the risk. Familiarity, more powerful than choice. Reduced perceive risk (e.g. when first learning to drive) Power of PUBLICITY. Increase perceived risk media television Sympathy for VICTIMS Increase perceived risk Individual experiences Personal stories

24 Factors that REDUCE workers perception to risk Hazard affects anyone Exposure is voluntary Hazard is familiar Hazard is understood Hazard is forgettable Collective statistics Hazard is cumulative

25 Factors that INCREASE Workers Perception to Risk Hazard is uncontrollable Exposure is mandatory Hazard is unusual Hazard is unknown Hazard is memorable Individual statistic Hazard is catastrophic

26 Conclusion Human almost have same sensation if exposed to same exposure Personal experience and context may influence human perception Human perception towards occupational risk may affects expectation, which eventually affect behavior

27 Thank You

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