CURRICULUM VITAE AYELET FISHBACH. February, 2018

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1 Ayelet Fishbach 1 CURRICULUM VITAE AYELET FISHBACH February, 2018 PERSONAL DATA Position: Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing University of Chicago, Booth School of Business Address: University of Chicago, Booth School of Business 5807 South Woodlawn Avenue Chicago, Illinois Phone: Fax: ayelet.fishbach@chicagobooth.edu EDUCATION Ph.D. Psychology, Tel Aviv University (1999), With distinction M.A. B.A. Psychology, Tel Aviv University (1995), Summa Cum Laude Psychology and Education, Tel Aviv University (1992), Magna Cum Laude EMPLOYMENT HISTORY Professor, University of Chicago (2009-present) Associate Professor, University of Chicago ( ) Assistant Professor, University of Chicago ( ) Post-doctoral Fellow, University of Maryland ( ) AWARDS AND HONORS Fellow, the Society for Personality and Social Psychology, 2015 Fellow, Association for Psychological Science, 2013 Beatrice Foods Co. Faculty Scholar, Booth School of Business,

2 Ayelet Fishbach 2 Provost s Teaching Award, University of Chicago, FMC Scholar, Graduate School of Business, University of Chicago, , William S. Fishman Scholar, Graduate School of Business, University of Chicago, Society of Experimental Social Psychology: SESP Dissertation Award for the year 2000 Fulbright: United States Israel Educational Foundation. Post Doctoral Scholar, 2000 Landau Foundation, Israel - Dissertation Award for Social Sciences and Humanities for the year PUBLICATIONS Shaddy, F., & Fishbach, A. (in press). Eyes on the Prize: The Preference to Invest Resources in Goals Over Means. Journal of Personality and Social Psychology. Woolley, K., & Fishbach, A. (in press). It's About Time: Earlier Rewards Increase Intrinsic Motivation. Journal of Personality and Social Psychology. Kruglanski, A. W., Fishbach, A., Woolley, K., Bélanger, J. J., Chernikova, M., Molinario, E., & Pierro, A. (in press). A Structural Model of Intrinsic Motivation: On the Psychology of Means-Ends Fusion. Psychological Review. Sheldon, O. J. & Fishbach, A. (2018). Anticipating and overcoming unethical temptation. In G. Oettingen, A. T. Sevincer, & P. M. Gollwitzer, (Eds.), The Psychology of Thinking about The Future (pp ). New York, NY: Guilford Press. Touré-Tillery, M., & Fishbach, A. (2017). Three sources of motivation. Consumer Psychology Review, Shaddy, F., & Fishbach, A. (2017). Seller Beware: How Bundling Affects Valuation. Journal of Marketing Research, 54, Schroeder, J., Fishbach, A., Schein, C., & Gray K., (2017). Functional intimacy: Needing but not wanting the touch of a stranger. Journal of Personality and Social Psychology, 113, Touré-Tillery, M., & Fishbach, A. (2017). Too Far to Help: The Effect of Perceived Distance on the Expected Impact and Likelihood of Charitable Action. Journal of Personality and Social Psychology, 112, Woolley, K., & Fishbach, A. (2017). Immediate Rewards Predict Adherence to Long-Term Goals. Personality and Social Psychology Bulletin, 43, Finkelstein, S. R., Fishbach, A., & Tu, Y. (2017). When Friends Exchange Negative Feedback. Motivation and Emotion, 41, Woolley, K., & Fishbach, A. (2017). A Recipe for Friendship: Similar Consumption Promotes Trust and Cooperation. Journal of Consumer Psychology, 27, Kopetz C., & Fishbach A. (2017). The motivation-cognition interface: From the lab to the real world. A Festschrift in honor of Arie W. Kruglanski. Psychology Press, Taylor & Francis. Fishbach, A. & Woolley, K. (2017). Combatting temptation to promote health and well-being. In de Ridder, D. T. D., Adriaanse, M. A., & Fujita, K. (Eds.), Handbook of self-control in health and well-being (pp ). London: Routledge Press.

3 Ayelet Fishbach 3 Woolley, K., & Fishbach, A. (2017). Harnessing Immediate Rewards to Increase Intrinsic Motivation. In Kopetz C. and Fishbach A. (Eds.). The motivation-cognition interface: From the lab to the real world. A Festschrift in honor of Arie W. Kruglanski. Psychology Press, Taylor & Francis. Steinmetz, J., Xu, Q., Fishbach. A., & Zhang, Y. (2016). Being Observed Magnifies Action. Journal of Personality and Social Psychology, 111, Zhou, H., & Fishbach, A. (2016). The Pitfall of Experimenting on the Web: How Unattended Selective Attrition Leads to Surprising (yet False) Research Conclusions. Journal of Personality and Social Psychology, 111, Fishbach, A., & Tu., Y. (2016). Pursuing goals with others. Social and Personality Psychology Compass, 10, Woolley, K., & Fishbach, A. (2016). For the Fun of It: Harnessing Immediate Rewards to Increase Persistence on Long-Term Goals. Journal of Consumer Research, 42, Koo, M., & Fishbach, A. (2016). Giving the Self: Increasing Commitment and Generosity through Giving Something That Represents One s Essence. Social Psychological and Personality Science, 7, Fishbach, A., Steinmetz, J., & Tu., Y. (2016). Motivation in a social context: Coordinating personal and shared goal pursuits with others. Advances in Motivation Science, 3, Fishbach, A., & Shaddy, F. (2016). When choices substitute for versus reinforce each other. Current Opinion in Psychology, 10, Tu, Y., Shaw., A., & Fishbach, A. (2016). The friendly taking effect: How interpersonal closeness leads to seemingly selfish yet jointly maximizing choice. Journal of Consumer Research 42, Jia, L., Yu, R. J., Hirt, E. R., & Fishbach, A. (2016). Motivational tuning in response to ego depletion. In E. R. Hirt, J. J. Clarkson, & L. Jia (Eds.), Self-Regulation and Ego Control (pp ). San Diego, CA: Elsevier. Schroeder, J., & Fishbach, A. (2015). How to Motivate Yourself and Others? Intended and Unintended Consequences. Research in Organizational Behavior, 35, Woolley, K., & Fishbach, A. (2015). The Experience Matters More Than You Think: People Value Intrinsic Incentives More Inside Than Outside an Activity. Journal of Personality and Social Psychology, 109, Fishbach, A. & Hofmann, W. (2015). Nudging Self-Control: A Smartphone Intervention of Temptation Anticipation and Goal Resolution Improves Everyday Goal Progress. Motivation Science, 1, Schroeder, J., & Fishbach, A. (2015). The Empty Vessel Physician: Physicians' Instrumentality Makes Them Seem Personally Empty. Social Psychological and Personality Science, 6, Touré-Tillery, M., & Fishbach, A. (2015). It was(n t) me: Exercising restraint when choices appear self-diagnostic. Journal of Personality and Social Psychology, 109, Tu, Y., & Fishbach, A. (2015). Words speak louder: Conforming to preferences more than actions. Journal of Personality and Social Psychology, 109, Sheldon, O. J. & Fishbach, A. (2015). Anticipating and Resisting the Temptation to Behave Unethically. Personality and social psychology bulletin, 41,

4 Ayelet Fishbach 4 Fishbach, A, & Woolley, K. R. (2015). Avoiding ethical temptations. Current Opinion in Psychology, 6, Shen, L., Fishbach, A., & Hsee, C. (2015). The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit. Journal of Consumer Research, 41, Dai, X., & Fishbach, A. (2014). How non-consumption shapes desire. Journal of Consumer Research, 41, Maimaran, M., & Fishbach, A. (2014). If it s useful and you know it, do you eat? Preschoolers refrain from instrumental food. Journal of Consumer Research,41, Klein, N., & Fishbach, A. (2014). Feeling good at the right time: Why people value predictability in goal attainment. Journal of Experimental Social Psychology, 55, Touré-Tillery, M., & Fishbach, A. (2014). How to Measure Motivation: A Guide for the Experimental Social Psychologist, Social and Personality Psychology Compass, 8, Fishbach, A., Koo, M, & Finkelstein, S. R. (2014). Motivation Resulting from Completed and Missing Actions. Advances in experimental social psychology, 50, Fishbach, A. (2014). The Motivational Self is More Than the Sum of its Goals. Behavioral and Brain Sciences, 37, Braver, T. S., Krug, M. K., Chiew, K. S., Kool, W., Westbrook, J., Clement, N., Ascock, A., Barch, D., Botvinick, M., Carver, C., Cools, R., Custers, R., Dickinson, A., Dweck, C., Fishbach, A., Gollwitzer, P., Hess, T. Isaacowtiz, D., Murayama, K., Pessoa, L., Samanez-Larkin, G., Somerville, L., (2014). Mechanisms of motivation-cognition interaction: Challenges and opportunities. Cognitive, Affective, and Behavioral Neuroscience, 14, Fishbach, A., & Shen, L., (2014). The explicit and implicit ways of overcoming temptation. In J. W. Sherman, B. Gawronski, & Y. Trope (Eds). Dual Process Theories of the Social Mind (pp ), Guilford. Dai, X., & Fishbach. A., (2013). When Waiting to Choose Increases Patience, Organizational Behavior and Human Decision Processes, 121, Kruglanski, A. W., Köpetz, C., Bélanger, J. J., Chun., W. Y., Orehek., E., Fishbach. A., (2013). Features of Multifinality. Personality and Social Psychology Review, 17, Fishbach, A.,& Touré-Tillery, M., (2013). Goals and motivation. In R. Biswas-Diener & E. Diener (Eds), Noba textbook series: Psychology. Champaign, IL: DEF Publishers. DOI: Fishbach, A., & Choi., J.(2012). When thinking about goals undermines goal pursuit. Organizational Behavior and Human Decision Processes, 118, Converse, B. A., & Fishbach, A. (2012). Instrumentality boosts appreciation: Helpers are more appreciated while they are useful. Psychological Science, 23, Touré-Tillery, M., & Fishbach, A. (2012). The end justifies the means; but only in the middle. Journal of Experimental Psychology: General, 141, Koo, M., & Fishbach, A. (2012). The small-area hypothesis: Effects of progress monitoring on goal adherence. Journal of Consumer Research, 39, Finkelstein, S. R., & Fishbach, A. (2012). Tell me what I did wrong: experts seek and respond to negative feedback. Journal of Consumer Research, 39,

5 Ayelet Fishbach 5 Fishbach, A., & Finkelstein, S. R. (2012). How feedback influences persistence, disengagement, and change in goal pursuit, In H. Aarts & A. Elliot (Eds.). goal-directed behavior (pp ). Psychology Press. Touré-Tillery, M., & Fishbach, A. (2011). The course of motivation. Journal of Consumer Psychology, special issue on Applications of Behavioral Decision Theory, 21, Fishbach, A., Henderson, D. H., & Koo, M. (2011). Pursuing goals with others: Group identification and motivation resulting from things done versus things left undone. Journal of Experimental Psychology: General, 140, Choi., J., & Fishbach, A., (2011). Choice as an end versus a means. Journal of Marketing Research, 48, Kopetz, C., Faber, T., Fishbach, A., & Kruglanski, A. (2011). Multifinality constraints effect: How goal multiplicity narrows the means set to a focal end. Journal of Personality and Social Psychology, 100, Fishbach, A., Ratner, R. K. & Zhang, Y. (2011). Inherently Loyal or Easily Bored?: Non-conscious Activation of Consistency versus Variety Seeking Behavior. Journal of Consumer Psychology, 21, Sheldon, O. J. & Fishbach, A., (2011). Resisting the temptation to compete: Self-control promotes cooperation in mixed-motive interactions. Journal of Experimental Social Psychology, 47, Vohs, K. D. & Fishbach, A (2011), Self-Regulation, In Sheth J. & Malhotra, N. K., (Eds.), Wiley International Encyclopedia of Marketing, Vol 3, UK: Wiley. Orehek, E., Dechesne, M., Fishbach, A., Kruglanski, A. W., & Chun W. Y. (2010). On the inferential epistemics of trait centrality in impression formation. European Journal of Social Psychology, 40, Eyal, T., & Fishbach, A., (2010). Do global and local systems feel different? Psychological Inquiry, 21, Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, Koo, M., & Fishbach, A. (2010). A silver lining of standing in line: Queuing increases value of products. Journal of Marketing Research, 47, Fishbach, A., Eyal, T., & Finkelstein, S. R., (2010). How positive and negative feedback motivate goal pursuit. Social and Personality Psychology Compass, 4, Koo, M., & Fishbach, A., (2010). Climbing the goal ladder: How upcoming actions increase level of aspiration. Journal of Personality and Social Psychology, 99, Fitzsimons, G. M. & Fishbach, A. (2010). Shifting closeness: Interpersonal effects of personal goal progress. Journal of Personality and Social Psychology, 98, Zhang, Y., & Fishbach. (2010). Counteracting obstacles with optimistic predictions. Journal of Experimental Psychology: General, 139, Fishbach, A., Zhang, Y., & Trope, Y. (2010). Counteractive evaluation: Asymmetric shifts in the implicit value of conflicting motivations. Journal of Experimental Social Psychology, 46, Fishbach, A. & Myrseth, K. O. R. (2010). The Dieter s Dilemma: Identifying When and How to Control Consumption. Dubé, L. (Ed.) Obesity Prevention: The Role of Society and Brain on Individual Behavior (pp ). Elsevier.

6 Ayelet Fishbach 6 Fishbach, A., & Converse, B. A. (2010). Identifying and battling temptation. In K. D. Vohs, & R. F. Baumeister (Eds.), Handbook of Self-Regulation: Research, Theory and Applications (2 nd edition; pp ). New York: Guilford. Fishbach, A., & Converse, B. A. (2010). Walking the line between goals and temptations: Asymmetric effects of counteractive control. In R. R. Hassin, K. N. Ochsner, & Y. Trope (Eds.), Self control in society, mind, and brain (pp ). Oxford University Press: New York. Fishbach, A. Zhang, Y., & Koo, M. (2009). The Dynamics of Self-Regulation. European Review of Social Psychology, 20, Myrseth, K. O. R., & Fishbach, A. (2009). Self-control: a function of knowing when and how to exercise restraint. Current Directions in Psychological Science, 18, Fishbach, A. (2009). The function of value in self-regulation. Journal of Consumer Psychology, Myrseth, K. O. R., & Fishbach, A., & Trope, Y. (2009). Counteractive self-control: When making temptation available makes temptation less tempting. Psychological Science, 20, Fishbach, A. (2009). The Dynamics of Self-Regulation. In J. R., Forgas, R. F., Baumeister, & D. M., Tice (Eds.), Psychology of Self-Regulation: Cognitive, Affective and Motivational Processes, (pp ). New York: Psychology Press. Fishbach, A., & Zhang, M. (2009). The dynamics of self-regulation: When goals commit versus liberate. In M. Wänke (Ed.), Social Psychology of Consumer Behavior, (pp ). New York: Psychology Press. Fishbach, A., & Zhang, Y. (2008). Together or apart: When goals and temptations complement versus compete, Journal of Personality and Social Psychology, 94, Koo, M., & Fishbach, A. (2008). Dynamics of self-regulation: How (un)accomplished goal actions affect motivation. Journal of Personality and Social Psychology, 94, (Winner of ISCON, 2008 Best Paper Award.) Zhang, Y., Fishbach, A. & Dhar, R. (2007). When thinking beats doing: The role of optimistic expectations in goal-based choice. Journal of Consumer Research, 34, Fishbach, A., & Labroo, A. A. (2007). Be better or be merry: How mood affects self-control. Journal of Personality and Social Psychology, 93, Zhang Y., Fishbach, A., & Kruglanski, A. W. (2007). The dilution model: How additional goals undermine the perceived instrumentality of a shared path. Journal of Personality and Social Psychology, 92, Fishbach, A., & Dhar, R. (2007). Dynamics of goal-based choice. In C. P. Haugtvedt, P. M. Herr & F. R. Kardes (Eds.), Handbook of Consumer Psychology (pp ). NY: Psychology Press. Fishbach, A., & Trope Y. (2007). Implicit and explicit mechanisms of counteractive self-control. In J. Y. Shah and W. Gardner (Eds.), Handbook of motivation science (pp ). NY: Guilford. Fishbach, A., & Ferguson, M. F. (2007). The goal construct in social psychology. In A. W. Kruglanski & T. E. Higgins (Eds.), Social Psychology: Handbook of Basic Principles (pp ). NY: Guilford.

7 Ayelet Fishbach 7 Fishbach, A., Dhar, R., & Zhang, Y. (2006). Subgoals as substitutes or complements: The role of goal accessibility. Journal of Personality and Social Psychology, 91, Fishbach, A., & Shah, J. Y. (2006). Self control in action: Implicit dispositions toward goals and Away from temptations. Journal of Personality and Social Psychology 90, Fishbach, A., & Dhar, R. (2005). Goals as excuses or guides: The liberating effect of perceived goal progress on choice. Journal of Consumer Research, 32, Fishbach, A., & Trope, Y. (2005). The substitutability of external control and self-control in overcoming temptation. Journal of Experimental Social Psychology, 41, Zhang, Y., & Fishbach, A. (2005). The role of anticipated emotions in the endowment effect. Journal of Consumer Psychology, 15, Trope, Y., & Fishbach, A. (2005). Going beyond the motivation given: Self-control and situational control over behavior. In R. R. Hassin, J. Uleman & J. A. Bargh (Eds.), The New Unconscious (pp ). NY: Oxford University Press. Fishbach, A., Shah, J. Y., & Kruglanski, A. W. (2004). Emotional transfer in goal systems. Journal of Experimental Social Psychology, 40, Kruglanski, A. W., Fishbach, A., Erb, H. P., Pierro, A., & Mannetti, L. (2004). The parametric unimodel as a theory of persuasion. In G. Haddock and G. R. Maio (Eds.), Contemporary Perspectives on the Psychology of Attitudes (pp ). NY: Psychology Press. Fishbach, A., Friedman, R. S., & Kruglanski, A. W. (2003). Leading us not unto temptation: Momentary allurements elicit overriding goal activation. Journal of Personality and Social Psychology, 84, Friedman, R. S., Fishbach, A., Förster, J., & Werth, L. (2003). Attentional priming effects on creativity. Creativity Research Journal, 15, Kruglanski, A.W., Shah, J.Y., Fishbach, A., Friedman, R. S., Chun, W. Y., & Sleeth- Keppler, D (2002). A theory of goal systems: Implications for social cognition, affect, and action. Advances in experimental social psychology, 34, Trope, Y., & Fishbach, A. (2000). Counteractive self-control in overcoming temptation. Journal of Personality and Social Psychology, 79, INVITED COLLOQUIA Ben Gurion University, Israel Columbia University Cornell University Carnegie Mellon University Chinese University of Hong Kong Duke University Fudan University, China Harvard University Hebrew University, Israel The Interdisciplinary Center Herzliya, Israel INSEAD

8 Ayelet Fishbach 8 Ohio State University Korea University, South Korea K.U.Leuven, Belgium Indiana University National University of Singapore New York University Northwestern University Purdue University Stanford University Tel Aviv University, Israel Temple University University of Alberta, Canada University of California, Los Angeles University of California, San Diego University of Chicago University College London, United Kingdom University of Cologne University of Florida University of Georgia University of Illinois at Chicago University of Illinois at Urbana-Champaign University of Jena, Max Planck Institute of Economics, Germany University of Maryland University of Michigan University of Pennsylvania University of Texas at Austin University of Toronto, Canada University of Wisconsin, Madison Utrecht University, the Netherlands University of Zurich, Switzerland Yale University SERVICE International Social Cognition Network (ISCON), President. Council of the Society for the Study of Motivation, Member. Past and Present Associate Editor: Journal of Personality and Social Psychology: Attitude and Social Cognition Psychological Science Journal of the Association for Consumer Research

9 Ayelet Fishbach 9 Past and Present Editorial Boards: Journal of the Association for Consumer Research, Advisory Board Journal of Consumer Research Journal of Experimental Psychology: Applied Journal of Personality and Social Psychology: Attitude and Social Cognition Motivation Science Organizational Behavior and Human Decision Processes Personality and Social Psychology Bulletin Personality and Social Psychology Review Social Cognition Social Psychological and Personality Science Ad-Hoc Reviewer: Behavioural Brain Research Cognition Cognition and Emotion Current Directions in Psychological Science Emotion European Journal of Social Psychology Experimental Psychology International Journal of Research in Marketing Journal of Consumer Psychology Journal of Consumer Research Journal of Experimental Psychology: Applied Journal of Experimental Psychology: General Journal of Experimental Social Psychology Journal of Marketing Research Journal of Personality Journal of Personality and Social Psychology Journal of Psychology Journal of Research in Personality Management Science Motivation and Emotion PANS Perspectives on Psychological Science Personality and Social Psychology Bulletin Personality and Social Psychology Review Psychological Bulletin Psychological Science Psychological Review Science Social and Personality Psychology Compass

10 Ayelet Fishbach 10 Social Cognition PROFESSIONAL AFFILIATIONS American Psychology Association Association for Consumer Research Association for Psychological Science European Association of Experimental Social Psychology Midwestern Psychological Association Personality and Social Psychology Association Society for the Study of Motivation (member of the publication committee) Society of Experimental Social Psychology GRANT PANELS National Institute of Health (NIH): Social Psychology, Personality, and Interpersonal Processes Study Section (SPIP) (panel member) Killam Program, Canada (reviewer) National Science Foundation (NSF) (reviewer) Social Sciences and Humanities Research Council of Canada (reviewer) The Israeli Science Foundation (ISF) (reviewer) U.S.-Israel Binational Science Foundation (reviewer) FUNDING HISTORY Enhancing the Human Experience through Behavioral Science: New Paths to Purpose, John Templeton Foundation, The United States Israel Binational Science Foundation (BSF; 10/2010 9/2014), Toward a compensation model of self-regulation: How actions substitute. The Templeton Foundation #12344 (3/15/2007-3/14/2010), Understanding human nature to harness human potential: The human nature/human potential program. Affiliated Research Scientist. ADVISING Graduate Advisees Chair (initial placement): Franklin Shaddy, in process Benjamin Converse, completed 2010 (University of Virginia) Jinhee Choi, completed 2009 (Korea University)

11 Ayelet Fishbach 11 Kristian Ove Richter Myrseth, completed 2009 (European School of Management and Technology, Berlin). Luxi Shen, completed 2014 (Chinese University of Hong Kong) Maferima Touré-Tillery, completed 2013 (Northwestern University) Minjung Koo, completed 2009 (Sungkyunkwan University, South Korea) Stacey Finkelstein, completed 2011 (Columbia University) Yanping Tu, completed 2015 (University of Florida) Kaitlin Woolley, completed 2017 (Cornell University). Ying Zhang, completed 2007 (University of Texas at Austin) Post-Doctoral Advisees: Lauren Eskreis-Winkler, in process Xianchi Dai, completed 2009 (Chinese University of Hong Kong) Tal Eyal, completed 2007 (Ben Gurion University, Israel) Ming Hui, completed 2014 (Chinese University of Hong Kong) Oliver Sheldon, completed 2009 (Rutgers University) Steinmetz, Janina, completed 2016 (Utrecht University) Juia Vogt, completed 2013 (University of Reading, UK) Haotian Zhou, completed 2016 (ShanghaiTech University) TEACHING Current Topic in Behavioral Science (doctoral seminar) Managerial Decision Making and Negotiations (MBA course) Managing in Organizations (MBA course) Advanced Negotiations (MBA course) Strategies and Processes of Negotiation (MBA course)

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