Liad Weiss ACADEMIC POSITIONS EDUCATION HONORS AND AWARDS. Curriculum Vitae, June 2018

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1 Liad Weiss Curriculum Vitae, June 2018 Wisconsin School of Business 4191B Grainger Hall University of Wisconsin-Madison 975 University Ave Madison, WI Phone: [608] lweiss@bus.wisc.edu Web : ACADEMIC POSITIONS Assistant Professor of Marketing, Wisconsin School of Business, University of Wisconsin-Madison June present EDUCATION Ph.D., Marketing, May 2013 Columbia Business School Columbia University, New York, NY M. Phil., May 2012 Columbia Business School Columbia University, New York, NY M.Sc., Behavioral and Management Sciences, June 2007 The William Davidson Faculty of Industrial Engineering and Management Technion - Israel Institute of Technology, Haifa, Israel. B.Sc. in Industrial Engineering and Management (with Honors), March 2006 The William Davidson Faculty of Industrial Engineering and Management Technion - Israel Institute of Technology, Haifa, Israel. HONORS AND AWARDS Wisconsin Naming Partners Fellow, 2016 AMA-Sheth Doctoral Consortium Fellow, Seattle, WA, 2012 Luxury Education Foundation Scholarship, Columbia University, 2011 Eugene M. Lang Research Grant, Columbia Business School, 2011 University of Houston Doctoral Symposium Fellow, 2011

2 RESEARCH INTERESTS Judgment and Decision Making Social Cognition Self-Concept Categorization PUBLICATIONS AND WORK UNDER REVIEW Weiss, Liad and Ran Kivetz, Opportunity Cost Overestimation, Conditionally accepted at the Journal of Marketing Research Weiss, Liad and Gita V. Johar (2018). Psychological Ownership in Egocentric Categorization Theory. In Psychological Ownership and Consumer Behavior, Eds. Joann Peck and Suzanne B. Shu, New York: Springer. Weiss, Liad and Gita V. Johar (2016), Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment, Journal of Consumer Research, 42(6): Weiss, Liad and Gita V. Johar (2013), "Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don t)," Journal of Consumer Research, 40(1): Weiss, Liad, Possession Substitutability: Identity and Usage of Rented (Versus Owned) Products, Invited for a 2 nd round of reviews at the Journal of Consumer Research Weiss, Liad, Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features, Invited for a 2 nd round of reviews at the Journal of Consumer Research WORKING PAPERS AND SELECTED RESEARCH IN PROGRESS Lee, Byung Cheol, Liad Weiss and Ran Kivetz, Consumer Choice Based on External (vs. Internal) Choice Constraints.

3 Goor, Dafna and Liad Weiss, Consumer Identity and Participation in Access-Based Economy Huang, Szu-chi and Liad Weiss, Resilient or Durable? The Effect of Person- Related (vs. Product-Related) Features on Consumer Response to Product Reviews CONFERENCE PRESENTATIONS Possession Substitutability: Identity and Usage of Rented (Versus Owned) Products, Society for Consumer Psychology, Dallas, Texas, 2018 Possession Substitutability: Identity and Usage of Rented (Versus Owned) Products, Association for Consumer Research, San Diego, California, 2017 Opportunity Cost Overestimation in Choices among Opportunities versus Alternatives, with Ran Kivetz, Society for Consumer Psychology Boutique Conference, NYC, NY, 2017 Opportunity Cost Overestimation in Choices among Opportunities versus Alternatives, with Ran Kivetz, Society for Judgment and Decision Making, Boston, Massachusetts, 2016 Products as Self-Evaluation Standards, with Gita Johar, Society for Consumer Psychology Boutique Conference, Illinois, Chicago, 2016 Products as Self-Evaluation Standards, with Gita Johar, Association for Consumer Research, New Orleans, Louisiana, 2015 Product retention in consumer choice, with Dan Bartels, Society for Judgment and Decision Making, Long Beach, California, 2014 Following-Through Opportunities: The Effects of Incidental versus Inherent Choices, with Ran Kivetz, Association for Consumer Research, Baltimore, Maryland, 2014 Which Product to Retain? The Effect of Product-Related versus Person-Related Product Features, with Dan Bartels, Association for Consumer Research, Chicago, Illinois, 2013

4 The Impact of Product Personality on Behavior: An Ownership Perspective, with Gita V. Johar, MiNY (Marketing in NY) Conference, New-York, 2012 The Impact of Incidental Ownership of Objects on Subsequent Behavior, with Gita V. Johar, Society for Consumer Psychology, Las-Vegas, Nevada, 2012 Following-Through Opportunities: The Effect of Incidental (vs. Inherent) Choices, with Ran Kivetz, MiNY (Marketing in NY) Conference, New-York, 2011 Seeing-Through Opportunities: The Effect of Incidental (vs. Inherent) Choices, with Ran Kivetz, Society for Judgment and Decision Making, Seattle, Washington, 2011 From Categorization to Judgment: Seeing your Traits in What You Own (and Their Opposite in What You Don t), with Gita V. Johar, the 29 th Annual UH Doctoral Symposium, Bauer College of Business, University of Houston, 2011 The Impact of Incidental Ownership of Objects on Subsequent Behavior, with Gita V. Johar, Association for Consumer Research, St. Louis, Missouri, 2011 Object Self-Categorization and Egocentric Product Judgment, with Gita V. Johar, Society for Consumer Psychology, Atlanta, Georgia, The Self-Concept from Near and Far: Psychological Distance and the Consumer Self, (Session Chair) and Product Self-Categorization: When Ownership Negatively Affects Product Judgment, with Gita V. Johar, Association for Consumer Research, Jacksonville, Florida, 2010 Product Self -Categorization: When Product Ownership can Negatively Affect Product Judgment, with Gita V. Johar, Marketing in Israel, Hebrew University, Jerusalem, Israel, 2010 The Case of Co-occurring Opportunities: When Missing One Feels Like Missing Them All with Ran Kivetz, European Association for Consumer Research, London, England, 2009

5 Proximity to or Progress Towards Receiving a Telephone Service? Perception Management of On-Hold Waiting Queues, with Nira Munichor and Anat Rafaeli, Association for Consumer Research, Memphis, Tennessee, 2007 INVITED TALKS Social Psychology Brown Bag, Madison, Wisconsin, 2018 JACR Invitational Conference on Goals and Motivation, Miami, 2017 The Future of Ownership Workshop, Vienna, Austria, 2017 Kellogg School of Management, Northwestern University, 2017 The University of Illinois at Chicago, 2017 Technion Israel Institute of Technology, 2016 Foster School of Business, University of Washington, 2016 College of Agricultural, Consumer and Environmental Sciences, University of Illinois at Urbana-Champaign, 2013 Vienna University of Economics and Business, 2013 Ross School of Business, University of Michigan, 2012 Pamplin College of Business, Virginia Tech, 2012 Fisher College of Business, Ohio State University, 2012 Wisconsin School of Business, University of Wisconsin-Madison, 2012 Joseph M. Katz Graduate School of Business, University of Pittsburgh, 2012 The Hong Kong University of Science and Technology, 2012 Arison School of Business, the Interdisciplinary Center (IDC), 2011 Technion Israel Institute of Technology, 2010

6 SERVICE Program committee, Society for Consumer Psychology, 2015, 2016, 2017, 2018 Ad-hoc reviewer, Journal of Marketing Research (2014 present) Ad-hoc reviewer, Journal of Consumer Research (2014 present) Reviewer, Association for Consumer Research (2010 present) Reviewer, Society for Consumer Psychology (2010 present) PROFESSIONAL AFFILIATIONS Association for Consumer Research (ACR) Society for Consumer Psychology (SCP) Society for Judgment and Decision Making (SJDM) Association for Psychological Science (APS)