Jonathan Levav Curriculum Vita Updated as of December 9, 2013

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1 Jonathan Levav Curriculum Vita Updated as of December 9, 2013 Stanford Graduate School of Business 655 Knight Way, E223 Stanford, CA Office: (650) Employment Associate Professor of Business, Stanford University, 2011-present Fletcher Jones Scholar Class of 1967 Associate Professor of Business, Assistant Professor of Marketing, Columbia University, Columbia Business School Education Ph.D., Marketing, July Duke University, The Fuqua School of Business, Durham, NC. A.B., magna cum laude, Public and International Affairs, June Princeton University, Princeton, NJ. Awards Best Conference Paper Award, Behavioral Decision Research in Management Biennial Conference, Dean s Award for Excellence in Core Teaching, Columbia Business School, Marketing Science Institute Young Scholar, Summer Fellow, Summer Institute on Emotion and Decision-making, Center for Advanced Study in Behavioral Science, Stanford, CA, AMA-Sheth Foundation Doctoral Consortium Fellow, Selected Participant, Summer Institute on Bounded Rationality in Psychology and Economics, Max Planck Institute for Human Development, Berlin, Hillel J. Einhorn New Investigator Award (awarded biennially by the Society for Judgment and Decision-Making), James B. Duke Fellowship (Duke University). Peer- Reviewed Articles Evangelidis, I, & Levav, J. (2013). Dominance versus prominence: How relationships between alternatives drive decision strategies and choice. Journal of Marketing Research, 50,

2 Levav, J., Reinholtz, N., & Lin, C. (2012). The Effect of Decision Sequence on Consumer Search. Journal of Consumer Research, 39(3), Danziger, S., Levav, J., & Avnaim, L. (2011). Extraneous factors in legal decisions. Proceedings of the National Academy of Sciences, April 11. (First two authors contributed equally) Meyvis, T., Ratner, R., & Levav J. (2010). Why we don t learn to accurately forecast our feelings: How misremembering our predictions blinds us to our past forecasting errors. In press, Journal of Experimental Psychology: General, 139(4), (Lead article) Levav, J., Kivetz, R., & Cho, C.K. (2010). Motivational Compatibility and Choice Conflict. Journal of Consumer Research, 37(3), Levav, J., Heitmann, M., Herrmann A., & Iyengar, S. (2010). Order in product customization decisions: Evidence from field experiments. Journal of Political Economy, 118(2), Levav, J. & Argo, J. J. (2010). Physical contact and financial risktaking. Psychological Science. (Equal authorship) Zauberman, G., Levav, J., Diehl, K., & Bhargave, R. (2010) feels so close yet so far: The effect of event markers on subjective feelings of elapsed time. Psychological Science, 21(1), (Authorship alphabetical) Levav, J. & McGraw, A. P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46(1), (Authorship alphabetical) Levav, J. & Zhu, R. (2009). Seeking freedom through variety. Journal of Consumer Research, 36(4), (Authorship alphabetical) Amir, O., & Levav, J. (2008). Choice construction versus preference construction: The instability of preferences learned in context. Journal of Marketing Research, 45(2), (Authorship alphabetical) Levav, J. & Fitzsimons, G. J. (2006). When questions change behavior: The role of ease of representation. Psychological Science, 17(3), Fox, C. R. & Levav, J. (2004). Partition-edit-count: Naïve extensional reasoning in judgment of conditional probability. Journal of Experimental Psychology: General, 133(4),

3 Ariely, D., & Levav, J. (2000). Sequential choice in group settings: Taking the road less traveled and less enjoyed. Journal of Consumer Research, 27(3), (Lead article; authorship alphabetical) Winner of Hillel J. Einhorn New Investigator Award Fox, C. R. & Levav, J. (2000). Familiarity bias and belief reversal in relative likelihood judgment. Organizational Behavior and Human Decision Processes, 82(2), Book Chapters Levav, J. (2007). The mind and the body: Subjective well-being in an objective world. In K. Vohs, R. Baumeister, & G. Loewenstein (Eds.), Do Emotions Help or Hurt Decision Making? A Hedgefoxian Perspective. New York: Russell Sage. Papers Under Review Fox, C. R. & Levav, J. Absolute versus relative likelihood judgment. Revise and resubmit, Psychological Review. Evangelidis, I., & Levav, J. Choice utility. Under review, Management Science. Klesse, A. K., Levav, J., & Goukens, K. Preference expression modalities. Revise and resubmit, Journal of Consumer Research. Kupor, D., Laurin, K., & Levav, J. A leap of faith: Do reminders of god trigger risk-taking? Under review, Psychological Science. Working Papers Mandel, N., Rucker, D. D., Levav, J. & Galinsky, A. Compensatory consumption: How consumption fills psychological voids and needs. Liu, W., Levav, J., & Kupor, D. Choices, interrupted. Evangelidis, I., Van den Bergh, B., & Levav J. Disaster aid: Reconsidering need. Levav, J. When are affective forecasts self-fulfilling?: An accessibilitydiagnosticity perspective on forecasts of enjoyment from repeated consumption. Selected Work In Progress Mental Resets. With N. Mead. Compensatory Consumption As Self and Social Signaling. With M. Lisjak and D. Rucker

4 Age Feeling and Consumer Behavior. With B. Rozenkrants. Preference Learning in Search Mode versus Choice Mode. With N. Reinholtz and O. Netzer. Affect in the Selection of Reference Prices. With A. DePaoli. The Effect of Power on Learning from Positive and Negative Outcomes. With B. Rozenkrants and D. Kupor. The Power to Know What You Want: How Power Influences Preference Consistency. With B. Rozenkrants, D. Kupor, and A. Weihrauch. Context Effects Under Low and High Preference Uncertainty. With Ioannis Evangelidis. Conference Presentations 2013 Evangelidis, I., & Levav, J. Dominance versus Prominence: How relationships between alternatives drive decision strategies and choice. SPUDM Conference, Barcelona, Spain. Also at Association for Consumer Research Annual Conference, Chicago, IL. Evangelidis, I., & Levav, J. Choice Utility. Association for Consumer Research Annual Conference, Chicago, IL. Also presented at Society for Judgment and Decision Making Annual Meeting, Toronto, Canada. Klesse, A. K., Levav, J., & Goukens, K. Preference expression modalities. Association for Consumer Research Annual Conference, Chicago, IL. Also at Society for Judgment and Decision Making Annual Meeting, Toronto, Canada Levav, J., Reinholtz, N., & Lin, C. The Effect of Decision Sequence on Consumer Search. Society for Judgment and Decision Making Annual Conference, Seattle, WA Levav, J. & Zhu, J. Seeking freedom through variety. Society for Consumer Psychology Annual Conference, Tampa, FL. Danziger, S., Levav, J. & Avnaim, L. Prisoners of their own resources. Behavioral Decision Research in Management Biennial Conference, Pittsburgh, PA. Also at Association for Consumer Research Annual Conference, Jacksonville, FL and Society for Judgment and Decision Making Annual Conference, St. Louis, MO. Liu, W. & Levav, J. Preference, interrupted. Association for - 4 -

5 Consumer Research Annual Conference, Jacksonville, FL Liu, Wendy & Levav, J. Preferences, Interrupted. Society for Consumer Psychology, San Diego, CA. Levav, J. & Argo, J. Physical contact and financial risk-taking. Association of Consumer Research Annual Conference, Pittsburgh, PA. Also presented at Society for Judgment and Decision Making Annual Conference, Boston, MA Levav, J., Heitmann, M., Herrmann, A., & Iyengar, S. Order in product customization decisions. Society for Consumer Psychology Annual Conference, New Orleans, LA. Zauberman, G., Levav, J., Diehl, K., & Bhargave, R Feels so close yet so far: The effect of event markers on subjective feelings of elapsed time. Society for Consumer Psychology Annual Conference, New Orleans, LA. Also presented at Behavioral Decision Research in Management Biennial Conference, San Diego, CA. Liu, Wendy & Levav, J. Preferences, Interrupted. Behavioral Decision Research in Management Biennial Conference, San Diego, CA. Levav, J. & Zhu, J. Seeking freedom through variety. Association for Consumer Research Annual Conference, San Francisco, CA. Also presented at Society for Judgment and Decision-Making Annual Conference, Chicago, IL Levav, J., Kivetz, R., & Cho, C. K. Too much fit? How regulatory fit can turn us into Buridan s asses. Society for Consumer Psychology Annual Conference, Las Vegas, NV. Also presented at Association for Consumer Research Annual Conference, Memphis, TN Levav, J., Kivetz, R., & Cho, C. K. Too much fit? How regulatory fit can turn us into Buridan s asses. Society for Judgment and Decision Making Annual Conference, Houston, TX. Amir, O. & Levav, J. Preference construction versus choice construction: The instability of preferences learned in context. Behavioral Decision Research in Management Biennial Conference, Los Angeles, CA. Also presented at Association for Consumer Research Annual Conference, Orlando, FL. Meyvis, T., Ratner, R., & Levav, J. Why we don t learn to accurately forecast our feelings: How the misremembering of our predictions blinds us to our past forecasting errors. Behavioral Decision - 5 -

6 Research in Management Biennial Conference, Los Angeles, CA. Also presented at Association for Consumer Research Annual Conference, Orlando, FL. Levav, J., Heitmann, M., Iyengar, S., & Herrmann, A. The effect of variety on sequential choice. Association for Consumer Research Annual Conference, Orlando, FL. Diehl, K., Levav, J., & Zauberman, G Feels so close yet so far: The effect of event markers on the subjective feeling of elapsed time. Association for Consumer Research Annual Conference, Orlando, FL Fox, C., & Levav, J. Contingent weighting and belief reversal in judgment under uncertainty. SPUDM Conference, Stockholm, Sweden. Also presented at Society for Judgment and Decision Making Annual Conference, Toronto, Canada. Levav, J., Heitmann, M., Iyengar, S., & Herrmann, A. The effect of variety on sequential choice. Summer Institute on Emotions and Decision Making (Reunion), Berkeley, CA. Also presented at Society for Judgment and Decision Making Annual Conference, Toronto, Canada. Levav, J. & Fitzsimons, G. J. When questions change behavior: The role of ease of representation. Society for Judgment and Decision Making Annual Conference, Toronto, Canada. Amir, O. & Levav, J. Preference construction versus choice construction: The instability of preferences learned in context. Society for Judgment and Decision Making Annual Conference, Toronto, Canada. Meyvis, T., Ratner, R., & Levav, J. Why we don t learn to accurately forecast our feelings: How the misremembering of our predictions blinds us to our past forecasting errors. Society for Judgment and Decision Making Annual Conference, Toronto, Canada Levav, J. & Fitzsimons, G. J. Ease of mental representation and selferasing errors of prediction. Association for Consumer Research Annual Conference, Portland, OR Levav, J. & McGraw, A. P. The consequences of a love-hate relationship with financial windfalls. Society for Consumer Psychology Annual Conference, New Orleans, LA Levav, J. & McGraw, A. P. The consequences of a love-hate relationship with financial windfalls. Behavioral Decision Research in Management Biennial Conference, Chicago, IL. Also presented at Association for Consumer Research Annual - 6 -

7 Conference, Atlanta, GA, Society for Judgment and Decision Making Annual Conference, Kansas City, MO; Marketing in Israel Winter Conference, Jerusalem, Israel Levav, J. & Ariely, D. Sequential variety-seeking in group settings: Taking the road less traveled and less enjoyed. Hillel Einhorn Award Address, Society for Judgment and Decision Making Annual Conference, New Orleans, LA Levav, J. & Ariely, D. Sequential variety-seeking in group settings: Taking the road less traveled and less enjoyed. Association of Consumer Research Annual Conference, Columbus, OH. Fox, C., & Levav, J. Ordering beliefs over events. SPUDM Conference, Mannheim, Germany. Fox, C., & Levav, J. Ordering beliefs over events. INFORMS Conference, Cincinnati, OH Levav, J. & Ariely, D. Taking one for the team: Collective varietyseeking and individual dissatisfaction. Society for Judgment and Decision Making Annual Conference, Dallas, TX. Fox, C., & Levav, J. Familiarity bias in relative likelihood judgment. Society for Judgment and Decision Making Annual Conference, Dallas, TX. Invited Talks 2003 London Business School Cornell University Ben-Gurion University, Beer Sheva, Israel Columbia University Center for Decision Research 2004 Hebrew University, Jerusalem, Israel 2005 University of Florida Marketing Camp 2006 University of Pennsylvania Decision Processes Seminar University of Michigan Ben-Gurion University, Beer Sheva, Israel Hebrew University, Jerusalem, Israel Washington University in St. Louis 2007 University of British Columbia University of Colorado University of St. Gallen, St. Gallen, Switzerland 2008 University of California, Los Angeles - 7 -

8 Harvard Business School Bilkent University Marketing Camp University of Alberta 2009 Northwestern University LMU Munich Volkswagen University 2010 University of Chicago HEC Paris Rotterdam School of Management -- Erasmus University Stanford University University of California, Los Angeles 2011 University of Pennsylvania Cornell University 2012 Catolica University, Lisbon, Portugal University of California, Berkeley Tedx Riodelaplata 2013 MIT University of Zurich-ETH joint seminar in law and economics AMA Sheth Doctoral Consortium Faculty Israeli Air Force University of California, Los Angeles Reviewing Ad hoc reviewer: Israel National Science Foundation, Marketing Science Institute, Association for Consumer Research Annual Conference, SSHRC, U.S.-Israel Bi-national Science Foundation, Cognition, Cognitive Psychology, Cognitive Science, Economic Journal, Emotion, Journal of Behavioral Decision Making, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Experimental Psychology: General, Journal of Experimental Psychology: Learning, Memory, and Cognition, Journal of Personality and Social Psychology, Marketing Science, PNAS, Psychological Science, Psychology and Aging, Social Cognition, Thinking and Reasoning Editorial Board Member: Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research 2006, 2010, 2011, 2012 ACR Program Committee Member 2010, 2013 Society for Consumer Psychology Program Committee Member Service At Columbia Business School: - 8 -

9 Faculty Advisor to Cluster, 2005 Faculty Advisor, Chazen Study Tour to Russia, May 2005 Seminar Series Committee, Junior Faculty Recruiting Committee, Behavioral Lab Committee, Faculty Teaching Mentor, , Ph.D. Program Committee, Cross-Division Area (pan school) Recruiting Committee, At Stanford GSB: Faculty Director, GSB Behavioral Lab present Teaching At Columbia Business School: Marketing strategy (core course at Columbia) Daytime MBA Executive MBA At Stanford GSB: Product Launch (advanced core for MBA1s) Launch to Liquidity (elective for MBA2s) - 9 -

David Faro Curriculum Vitae. London Business School Tel: + 44 (0) Sussex Place, Regent s Park Fax: + 44 (0)

David Faro Curriculum Vitae. London Business School Tel: + 44 (0) Sussex Place, Regent s Park Fax: + 44 (0) David Faro Curriculum Vitae London Business School Tel: + 44 (0) 20 7000 8632 Sussex Place, Regent s Park Fax: + 44 (0) 20 7000 8601 London NW1 4SA United Kingdom E-mail: dfaro@london.edu ACADEMIC EMPLOYMENT