In print Online In person

Transcription

1 Connecting you with clinicians In print Online In person via some of the most respected brands in healthcare In PrInT AVAIlABle channels The BMJ (including Hosted, Specialty Portals and Alerts) 70+ specialty journals BMJ learning The BMJ Awards BMJ events In PerSOn OnlIne

2 BMJ can give you direct access to healthcare professionals through a range of channels and bespoke solutions. let us guide you. Meet the team Print - The BMJ Print - BMJ Journals Online events nick gray ngray@bmj.com +44 (0) Sophie Fitzsimmons sfitzsimmons@bmj.com +44 (0) Marc clifford mclifford@bmj.com +44 (0) david Bell dbell@bmj.com +44 (0) events International sponsorship reprints Speak to us today laura Stanley lstanley@bmj.com +44 (0) richard Purdy rpurdy@bmj.com +44 (0) nadia gurney-randall ngurney-randall@bmj.com +44 (0)

3 BMJ in numbers In PrInT OnlIne In PerSOn 1840 The BMJ first publishes 109,000 clinicians receive The BMJ each week specialist journal titles 121,000 BMJ Journals printed each month 148 mentions across eleven key media outlets 4 11 languages of published content 3 million+ users visit our websites each month 2 785,000 contactable clinicians 3 63,500 contactable nurses 15,000 contactable pharmacists 1.5 million branded s sent monthly 3 258,000 followers on Social (The BMJ) 14 events hosted by BMJ in ,000+ delegates attended a BMJ event 5 87% of attendees likely to recommend the event 6 86% of exhibitors made key connections 100+ leads gained per event 6 1 annual awards ceremony The BMJ Awards Sources: 1. Circulation data, September Google Analytics average monthly data BMJ database, number of clinicians opted in to receive communications, September Key media throughout 2017" 5. Attendee data for 2017 events 6. Average number of leads obtained throughout 2017

4 choose your audience... BMJ can deliver a range of healthcare professionals GPs The BMJ reaches 74% of all UK GP s 1 29,000 GPs receive The BMJ each week 2 55% of GPs regularly read The BMJ 3 2,500+ clinicians participated in BMJ events aimed at GP s 4 Clinical Specialists 70+ journal titles covering a range of specialties Fully targetable alerts available by specialty and location Reach 8,800+ oncologists with our NEW weekly alert service 1,400+ specialists participated in a BMJ event Medical Students 21,000 receive Student BMJ print edition termly 2, 28,000 receive the Freshers issue 25,000 users visit Student BMJ online 7 75,000 receive a monthly dedicated student alert Connect with tomorrow s doctors, today Hospital Doctors 80,000 hospital doctors receive The BMJ each week 2 Target the specialty you want to reach Plan your campaign by postcode, specialty and grade Reach 7,000 + clinicians via our global events programme 4 Allied Health Professionals 63,500 contactable nurses - 50% within the UK 17,000 pharmacists receive our bi-monthly journal Growing number of BMJ events and services are aimed at this audience Weekly alerts sent to this engaged audience Managers and key decision makers 36,000 UK consultants who receive The BMJ are key decision makers 50%+ of attendees at BMJ events hold C-suite job titles, including CEO and Medical Directors - meet them face to face Over 10,000 contacts held within public health policy and risk management Choose your marketing channel... Print advertising digital advertising Hosted content In-app advertising alerts events and bespoke solutions

5 The BMJ Delivered direct to your target audience every week One of the most influential and respected medical journals in the world featuring high quality research, authoritative editorial, news, views and expert commentary. Hospital Doctor Edition 80,000 The BMJ reaches 62% of UK consultants 5 Retired 17,000 Capture this discerning audience Academic/ International Issue 2,000 Monthly circulation to academic libraries and research institutions globally GP Edition 29,000 Reaches74% of all UK GP s 1 55% of GP's regularly read The BMJ 3 Student 28,000 Freshers issue, September 21,000 termly circulation Connect with tomorrow s doctors, today Full range of advertising options available Double page spread Full page 1/3 page Targeted inserts Wrap-around covers Stick on cover Impact Factor: Delivered directly to the front door Influential: 19 mentions for BMJ in uk Parliament on issues ranging from childhood obesity, vaccination to mental health and welfare benefits Sources: 1. National Medical Readership Survey 2017: 4 week reach on any device (print /digital/app) 2. Circulation data, National Medical Readership Survey % of GPs read all or most issues, 22% quite often read The BMJ "Speak directly to clinicians, let me show you how" call me now Tel: + 44 (0) ngray@bmj.com nick gray 4. Based on 2017 participant data 5. Based on 2016 universe data of 51,993 consultants 6. Based on attendee data throughout Google Analytics average monthly data 2017

6 bmj.com bmj.com one of the world s leading medical journals Increase your coverage The BMJ has an impressive online audience which will make your brand visible to a huge range of clinicians High volume traffic 2.5 million page impressions per month from 1.1 million users 1 + An average of 42,200 daily active users 14.7 % + 11 % Make your brand visible to clinicians Geographical targeting available 25% UK 12% Europe 17% Asia How clinicians use bmj.com Desktop 70% 33 % Americas 10 % Oceania Tablet 5% Mobile 25% 3 % Africa Precise geographic targeting and verification of advertisement inventory Advertising options Billboard - 900x250px leaderboard x 90px MPu x 250px Device friendly large Mobile banners - 320x100px MPu - 300x250px Billboard MPU Source: 1. All online usage data based on Google Analytics 2017

7 Showcase your content on bmj.com/hosted-content Clinicians can interact with your content Host text, video, images Continuous promotion for the duration of your campaign Target specific groups via promotion Design service to support your campaign Specialty portals Bringing world-class content together in one portal. A dynamic resource for specialists to view the latest updates within their field. Exclusive sponsorship Choose the relevant category / therapy area for your brand (6 month slot) Benefits Geo-targeting available 25,000 page impressions delivered per month Three targeted alerts help increase your brand visibility Specialty targeting available Exclusivity of specialty means no competitor activity on site "Interact digitally with our audience, there are lots of choices for you" call me now Tel: + 44 (0) mclifford@bmj.com Marc clifford

8 Advertising Opportunities BMJ provide a range of options to help you connect with healthcare professionals Target the clinician you want to reach Now it is much easier to tailor your message by specific geographical regions and by healthcare audience making it easier for you to connect with the right clinicians. New smartphone friendly ad formats Position your brand next to content from The BMJ every week Target with greater precision coverage across 21 specialties Choose location of advertisement Geo targeting available Top 15 Specialties Cardiology Dermatology Emergency Medicine Gastroenterology Neurology Ophthalmology Psychiatry Rheumatology Full listing of 21 specialties available - ask for more information Cardiovascular Medicine Diabetes Endocrinology General Practice Oncology Paediatrics Respiratory Medicine I can provide you with a detailed breakdown for each specialty, and by country! call me now Tel: +44 (0) mclifford@bmj.com Marc clifford greater reach sent to 227,000 doctors weekly device FrIendlY MPU 300 x 250 pixels device FrIendlY large mobile banners 320 x 100 pixels Reach a targeted audience during their CPD/CME time. NEW BMJ Learning offers physicians a fast and convenient way to test their knowledge and keep up to date with the latest developments in medicine. Covering over 70 specialty areas, it contains over 1,000 interactive learning courses, accredited for CME/CPD points in multiple countries. gain visibility average time user on site is minutes* Specialty targeting available Range of formats including leaderboard and MPU Exclusivity of advertising space throughout module Brand take-over on collection of modules Traffic drivers - weekly alerts push content at different audience groups Geo-targeting available on request unrivalled reach 550,000 registered healthcare professionals 16,000* modules completed each week by 9,000 users PHArMAcISTS MedIcAl STudenTS uk reach 32,000 hospital doctors 39,000 GPs 6,000 trainees 12,500 practice nurses SPecIAlIST SurgIcAl TrAIneeS PrIMArY care nurses * Based on average login data MedIcAl TrAIneeS Helping you place your brand in front of healthcare professionals. Daily.

9 Printable Solutions Create a lasting impression on your audience with take-away materials designed to capture their attention Produced by our award winning infographicist, The BMJ's infographics simplify a complex issue. These make great posters for distribution to your selected audience. Prices available on request. Example: Managing long term side effects of chemotherapy Loss of executive function Memory loss Cataract Peripheral neuropathy Tinnitus Deafness Raynaud s phenomenon Conference Editions Use our suite of leading journal titles covering many specialties and therapy areas. Many are published on behalf of professional organisations and learned societies. Time your marketing campaign to run in our special editions where editorial content is themed around content delivered at key conferences throughout the year. Reprints Article reprints are a cost-effective and authoritative way of providing information on advances in medicine. Reprints are invaluable for direct marketing, events promotion, sales support and new product information. E-prints allow for digital distribution. BMJ Best Practice sponsorship Create a lasting impression with world-class content from BMJ Best Practice. The BMJ Best Practice website is accessed by over 100,000 registered healthcare professionals from 800 medical institutions in over 60 countries. Offering step-by-step guidance to clinicians on diagnosis, prognosis, treatment and prevention. reprints - Option 1 Engage with healthcare professionals at conferences and meetings with branded reprints of our evidence-based collection of point of care content. licensed content - Option 2 Enhance your educational projects with online licensed content from BMJ Best Practice on the website of your choice. Choose from 29 medical categories including: Cardiovascular disorders Dermatology Endocrinology Metabolic disorders Gastroenterology Oncology Respiratory disorders Rheumatology Best Practice is used by 100,000 clinicians from 800 institutions in 60 countries Topics available in English, English US, Portuguese, Mandarin Chinese and Spanish.

10 events and Bespoke Solutions Event Exhibition & Sponsorship BMJ host many events* throughout the year, ranging from specialist to general updates for GPs and quality improvement and patient safety initiatives within a global environment. delegates InTernATIOnAl FOruM On QuAlITY & SAFeTY In HeAlTHcAre: europe 3,000+ InTernATIOnAl FOruM On QuAlITY & SAFeTY In HeAlTHcAre: ASIA 1,200+ leaders In HeAlTHcAre 1,000+ THe BMJ AwArdS Sponsor your choice of category 600+ guests on the night Up to 16 categories to sponsor The BMJ Awards Help support great teams within UK healthcare Sponsor packages are available - work with us to showcase the very best healthcare in the UK. 16 categories available. Our goal in sponsoring the Awards is to build and strengthen our brand awareness across the UK. The BMJ provides a particularly strong channel to achieve this with the potential to reach more than 140,000 doctors nationwide. gaelle Ainslie, Marketing & external relations Manager, MdduS Headline Sponsor Roundtables Thought leadership opportunities BMJ can bring together a panel of thought leaders chaired by a leading clinical specialist to discuss a clinical topic of your choice. Output published as a peer reviewed article or supplement in the relevant specialty journal One-to-one interviews with KOLs Ability to host video and audio content on microsite Distributed to full circulation Amsterdam 2-4 May 2018 leaders in Healthcare Nov 2018 Melbourne Sept 2018 The BMJ Awards 10 May 2018 "Achieve ROI via our outstanding events programme" call me now Tel: + (0) dbell@bmj.com david Bell "We have great exhibition solutions for you. Book your space now" call me now Tel: + (0) lstanley@bmj.com laura Stanley case Study Sponsor: Boehringer Ingelheim Improving care for patients with idiopathic pulmonary fibrosis (IPF) in the UK: a round table discussion was published online and in the print version of our leading respiratory journal, Thorax. Traffic drivers have led to significant metrics: 11,795 downloads to date 6th most downloaded article in Thorax Cited 7 times in Scopus, 10 times in Google Scholar Data as of Sept 2017 * Request a full listing of current events from your sales advisor ** Highwire

11 Journals A growing portfolio 70+ titles covering a range of specialties Each month 3.9 million users view 11.5m page views across our product portfolio. OnlIne (monthly data) Ensure your brand is visible. PrInT Audience/ Journal Page unique Print Frequency Specialty Views users circulation AuTOIMMune lupus Science & Medicine diseases Official journal of the Lupus Foundation of America cardiology Heart EDITIOn 240, ,705 1,450 Bi-weekly Open Heart Heart Asia Official journals of the British Cardiovascular Society COnFEREnCE AvAIlABlE diabetes BMJ Open diabetes research & care Official journal of the American Diabetes Association Continuous emergency emergency Medicine Journal 155,000 88,000 7,540 Monthly MedIcIne Official journal of the Royal College of Emergency Medicine Journal of the royal Army Medical corps 17,000 5,500 1,000 Bi-monthly Official journal of The Royal Army Medical Corps Association Trauma Surgery and Acute care Open Official journal of The American Association for the Surgery of Trauma COnFEREnCE gastroenterology gut EDITIOn 270, ,000 2,900 Monthly AvAIlABlE Frontline gastroenterology 3,700 Quarterly BMJ Open gastroenterology Official journals of the British Society of Gastroenterology * Web traffic obtained from Google Analytics Aug 2017 ** Non commercial use only Our Open Access journals are available online, they are free to readers for unrestricted access and reuse** Please ask for the latest data

12 Journals A growing portfolio 70+ titles covering a range of specialties OnlIne (monthly data) PrInT Audience/ Journal Page unique Print Frequency Specialty Views users circulation general MedIcIne BMJ case reports 35,989 6,231 Continuous BMJ Open 369, ,000 BMJ Innovations Quarterly Official journal of the All India Institute Of Medical Sciences BMJ leader Quarterly Official journal of the Faculty of Medical Leadership and Management BMJ evidence-based Medicine 35,000 18, Bi-monthly formerly published as evidence-based Medicine Journal of Investigative Medicine 20,000 8, issues Official journal of the American Federation for Medical Research BMJ Simulation & Technology Quarterly enhanced learning Official journal of the Association for Simulated Practice in Healthcare Postgraduate Medical Journal 150, , Monthly Official journal of the Fellowship of Postgraduate Medicine genetics Journal of Medical genetics 70,000 38, Monthly Official journal of the Canadian College of Medical Geneticists HOSPITAl PHArMAcY european Journal of EDITIOn 23,000 9,000 17,000 Bi-monthly AvAIlABlE Hospital Pharmacy Official journal of the European Association of Hospital Pharmacists neurology evidence-based Mental Health 25,000 11, Quarterly & PSYcHIATrY Official journal of Royal College of Psychiatrists and The British Psychological Society Journal of neurointerventional Surgery 38,500 15,000 1,415 Monthly The official journal of the Society of NeuroInterventional Surgery Stroke & Vascular neurology Official journal of the Chinese Stroke Association COnFEREnCE Journal of neurology 300, , Monthly neurosurgery and Psychiatry Practical neurology 75,000 31,000 2,400 Bi-monthly Official journal of The Association of British Neurologists * Web traffic obtained from Google Analytics Aug 2017

13 Journals A growing portfolio 70+ titles covering a range of specialties OnlIne (monthly data) PrInT Audience/ Journal Page unique Print Frequency Specialty Views users circulation nursing evidence-based nursing 76,000 34,000 6,675 Quarterly Many of our titles have Official journal of RCNi a nursing circulation, please ask for more details OncOlOgY esmo Open Official journal of the European Society for Medical Oncology OPHTHAlMOlOgY British Journal of 132,000 61, Monthly Ophthalmology BMJ Open Ophthalmology PAedIATrIcS Archives of disease in childhood 235, ,500 13,740 Monthly education & Practice 13,740 Bi-monthly Fetal & neonatal 13,740 Bi-monthly BMJ Paediatrics Open Official journals of the Royal College of Paediatrics and Child Health PATHOlOgY Journal of clinical Pathology 75,000 38,000 1,030 Monthly Official journal of The Association of Clinical Pathologists PuBlIc HeAlTH BMJ Quality & Safety 147,000 67, Monthly Official journal of The Health Foundation BMJ global Health BMJ Open Quality BMJ Supportive & Palliative care 25,600 9, Quarterly Injury Prevention 43,000 23, Bi-monthly Official journal of The Society for Advancement of Violence and Injury Research Journal of epidemiology & community Health 113,000 60, Monthly Occupational and environmental Medicine 84,000 43,000 1,355 Monthly Official journal of the Faculty of Occupational Medicine Tobacco control 105,000 57, Bi-monthly respiratory Thorax EDITIOn 181,500 97,000 3,105 Monthly BMJ Open respiratory research Official journals of the British Thoracic Society COnFEREnCE AvAIlABlE * Web traffic obtained from Google Analytics Aug 2017

14 Journals A growing portfolio 70+ titles covering a range of specialties OnlIne (monthly data) PrInT Audience/ Journal Page unique Print Frequency Specialty Views users circulation COnFEREnCE rheumatology Annals of the rheumatic diseases 350, ,000 11,435 Monthly rmd Open: rheumatic and Musculoskeletal disease EDITIOn AvAIlABlE Official journals of the European League Against Rheumatism reproductive And BMJ Sexual and reproductive Health 16,700 7,300 13,710 Quarterly SexuAl HeAlTH Official journal of the Faculty of Sexual and Reproductive Healthcare formerly published as Journal of Family Planning and reproductive Healthcare Sexually Transmitted Infections COnFEREnCE 70,000 35,000 1,315 8 issues EDITIOn Official journal of the the British Association AvAIlABlE for Sexual Health and HIV SPecIAl InTereST Acupuncture in Medicine 29,000 13,000 2,285 Bi-monthly Official journal of the The British Medical Acupuncture Society BMJ Open Science Journal of Medical ethics 107,000 54, Monthly Medical Humanities 14,700 6,200 1,000 Quarterly Official journals of the Institute of Medical Ethics SPOrTS MedIcIne British Journal of Sports Medicine 485, ,000 1, issues BMJ Open Sport & exercise Medicine Official journals of the British Association of Sport and Exercise Medicine Journal of ISAKOS 2,540 Bi-monthly Official journal of the International Society of Arthroscopy, Knee Surgery and Orthopaedic Sports Medicine * Web traffic obtained from Google Analytics Aug 2017 "I can help increase your brand visibility" call me now Tel: +44 (0) sfitzsimmons@bmj.com Sophie Fitzsimmons

15 2018 rates The BMJ print advertising rates Format The BMJ clinical The BMJ general The BMJ International/ Student BMJ research edition Practice edition retired edition dps 10,573 10,226 8,551 4,217 4,633* whole PAge 5,995 5,827 4,447 2,052 2,691* HAlF PAge 4,054 3,943 3,422 1,680 2,183* THIrd PAge 3,793 3,685 2,991 QuArTer PAge 3,531 3,428 2, * * Student BMJ September issue circulated to all first year medical students Journals Format colour Spec The BMJ inserts loose Inserts Bound Inserts Band wrappers dps 4 colour 4,343 Mono 2,453 whole PAge 4 colour 2,171 Mono 1,226 HAlF PAge 4 colour 1,695 Mono 847 QuArTer PAge 4 colour 896 Mono 578 The BMJ editions* cr gp cr gp cr gp TOTAl cost 12,118 4,822 24,236 9,643 28,275 11,250 SurcHArge OVer 10gMS TArgeTed InSerTS 3,461 3,461 6,232 6,232 7,159 7,159 (BelOw 10,000) * The BMJ Clinical Research Edition (The BMJ CR) or The BMJ General Practice Edition (The BMJ GP) Specialty breakdown digital rates Senior grade clinicians PSyCHIATRy 7,388 PAEDIATRICIANS 4,629 GENERAL SURGEONS 3,976 A&E CONSULTANTS 2,944 RADIOLOGISTS 2,338 GERIATRIC MEDICINE 1,932 RESPIRATORy 1,260 ONCOLOGISTS 1,063 DIABETES 824 leaderboard 728 x 90 57* MPu (MId PAge unit) 300 x * BIllBOArd 900 x * PrIMArY care AlerTS (gp's) Banner advert or 5 lines of text 2,000 SecOndArY care AlerTS 320x100, 300 x 250 1,500 IPAd APP Full PAge 3 insertions 3,600 SPecIAlTY POrTAlS 6 months 25,750 * CPM is the abbreviation for cost per 1,000 impressions, which refers to the number of times your advertisement is seen or downloaded onto a specific page.

16 Technical Specification Print Advert Technical Specifications The BMJ/Student BMJ/BMJ Journals Full PAge Bleed 286mm x 216mm Trim 280mm x 210mm Type 243mm x 186mm HAlF PAge HOrIzOnTAl Type 121mm x 186mm HAlF PAge VerTIcAl Type 248mm x 90mm QuArTer PAge Portrait 124mm x 90mm THIrd PAge HOrIzOnTAl dps 188mm x 82mm All dps adverts must be supplied as 2 single PdF files, left and right hand pages. It is important to leave at least a 10mm text/image clearance on both left and right hand edges of an ad in order to ensure that those edges are not lost into the spine or trimmed off during binding. BMJ cannot accept responsibility if ads are not supplied with the correct clearance. Supply of Artwork Ads should be supplied 10 days before publication date. We will require the ad material to be supplied as a high resolution.pdf. This can be ed to sjohnson@bmj.com Connecting you with clinicians In print Online In person bmj.com/company