Case: 1:11-cv Document #: 1-2 Filed: 04/13/11 Page 1 of 6 PageID #:35

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1 Case: 1:11-cv Document #: 1-2 Filed: 04/13/11 Page 1 of 6 PageID #:35

http://www.diehardspray.com/die-hard-faq.php Case: 1:11-cv-02483 Document #: 1-2 Filed: 04/13/11 Page 2 of 6 PageID #:36 Die Hard FAQs Will it numb my penis or make sex unenjoyable? No.

The two most sexually sensitive areas of the female genitals for most women are the clitoris and Gspot.

The Diehard-sprayed penis does come in direct contact with the the vagina's G-spot, but because most of the spray has been absorbed into the skin there is little chance of numbing the G spot.

On the head and shaft of the penis. Do you rub it in? It is based on personal preference, it is not a requirement but you can if you choose to. Who has P.E.? P.E. is not limited to any one group of men.

2 Case: 1:11-cv Document #: 1-2 Filed: 04/13/11 Page 2 of 6 PageID #:36 Die Hard FAQs Will it numb my penis or make sex unenjoyable? No. It gently desensitizes the penis without losing sensation. How long does a bottle last? Approximately one month, based on use. Will it numb my partner? The two most sexually sensitive areas of the female genitals for most women are the clitoris and Gspot. Since Diehard is sprayed on to the penis and most of this spray is rubbed into the skin, very little residual exists after the application. The Diehard-sprayed penis does come in direct contact with the the vagina's G-spot, but because most of the spray has been absorbed into the skin there is little chance of numbing the G spot. Also during the act of intercourse there is usually very little contact between the penis and the clitoris making this area even less likely to become numb or overly desensitized. Where do I spray it? On the head and shaft of the penis. Do you rub it in? It is based on personal preference, it is not a requirement but you can if you choose to. Who has P.E.? P.E. is not limited to any one group of men. It affects old and young men alike of all different cultures and nationalities. What's in it? Die Hard is a lidocane topical carefully formulated to meet FDA guidelines Is Die Hard right for me? Die Hard is for any consumer seeking a longer more fulfilling sexual experience for both themselves and their partner. Why has my card declined when I have the funds in my account? Be certain that you are entering the correct billing address along with all other correct credit card information.

3 Case: 1:11-cv Document #: 1-2 Filed: 04/13/11 Page 3 of 6 PageID #:37 What is P.E.? Technical Definition: Ejaculation which always or nearly always occurs prior to or within about one minute of vaginal penetration. Die Hard's Definition: It's no longer limited to the minute man stereotype, P.E. has expanded to men who just want to be able to control their orgasms and last longer in the bedroom. Facts About P.E.? It affects 20-40% of men.* 30 million men last less than two minutes.** 90 million men last less than seven minutes.** Women take on average sixteen minutes to climax.** Facts About Die Hard Spray: Die Hard is a sexy and edgy product designed to help those in need as well as those who just want to have an extra long romp in the sack. Die Hard is a lidocaine topical carefully formulated to meet FDA guidelines. Die Hard is the strongest solution available on the market. Die Hard is for consumers seeking a better sexual experience for both themselves and their partner. *Journal of Sexual Medicine Volume 4, Issue 3, Pages

4 Case: 1:11-cv Document #: 1-2 Filed: 04/13/11 Page 4 of 6 PageID #:38 About P.E. P.E. has been hot topic in recent magazine and medical articles. The blooming interest is greatly due to new innovations for treating men with P.E. A new pharmaceutical product, phosphodiesterase type-5 inhibitor, or PSD502 is in Stage IV testing and is likely to be out on the market within the next year, this product is very similar to Die Hard. Because Big Pharma will be losing $113 billion worth of drug patents before 2014 they are looking to get in on the next big thing. P.E affects 20-40% of men* worldwide and that's a huge new client base they would love to tap into. Prior to PSD502 there were only a few options for men on the market, none of which were convenient. Certain types of antidepressants were shown to prolong sex sessions but required ingestion hours before activity, and treating something with a drug's side effect is hardly ideal. In the past there have also been creams but they require application, a waiting period, and then they must be wiped off prior to intercourse. Not to mention, having a man rub his penis with a cream prior to sex may also prove to be counterproductive for a man who is already having an issue with overstimulation. Die Hard strives to be a better alternative to these products that are currently on the market. Not only is it in a small package, so a man is able to easily conceal it in his pocket or glove compartment. It also only requires a couple of quick sprays and dries in just a few minutes. There is nothing to wipe off and more importantly a person does not have to go to the doctor to get a prescription. On top of that it will be a much cheaper than a prescription as well.

5 Case: 1:11-cv Document #: 1-2 Filed: 04/13/11 Page 5 of 6 PageID #:39 ABOUT DIE HARD SPRAY WHAT IS DIE HARD SPRAY? Die Hard Delay Spray is a topical lidocaine-based desensitizing spray carefully formulated to meet FDA guidelines. It's designed for consumer seeking a better experience for both themselves and their partner. Die Hard Spray gives men, regardless of age, the confidence and stamina they're seeking in the bedroom. HOW IT WORKS Spray three or more sprays (not exceeding ten) to the head and shaft of the penis prior to intercourse. Allow the spray to dry. This will give an extended sexual experience by gently desensitizing the penis while still allowing for very pleasurable sex. What is Die Hard? Die Hard is what every man needs. It's stamina. It's confidence. It's the opportunity to live in the moment and own the experience. She deserves it. Who Should Use Die Hard? You know she wants more and you want to give it to her. You have a reputation to maintain, and girls talk. Become a legend, use Die Hard. Why Should You Use Die Hard? 30 million men last less than 2 minutes; 60 million men, less than 7. Women, on average, need at least 16 minutes.* Is it about you or her? Use Die Hard, and share the experience. Who doesn't want to last longer? When Should You Use Die Hard? Friday is here, drink is in hand and the club is overflowing with possibilities. It's Saturday night, you should take your time, and enjoy the experience. Whether it's an epic night out or a weekday affair, live it, love it, own it.

6 Shopping Cart - RockHard Laboratories Page 1 of 1 Case: 1:11-cv Document #: 1-2 Filed: 04/13/11 Page 6 of 6 PageID #:40 Note: Orders outside of the United States will be billed for international shipping by default. Orders shipping to Hawaii, Alaska and/or P.O. Boxes must use USPS for shipping. Orders to Hawaii and/or P.O. Boxes will be switched to USPS by default. Image Item Qty Brief Description Rate Amount Remove 12 month VIP subscription for DieHard 1 DieHard is the most powerful delay spray available. It's stamina. It's confidence. Prolong your sexual experience. 1 bottle equals 2-4 weeks. $8.99 $8.99 Free Shipping (USPS First Class Mail) $0.00 Total $8.99 Proceed to Checkout Continue Shopping Update Total

Common Issues. Men. Erectile Dysfunction (ED) Premature Ejaculation (PE) Women Vaginismus. Both Fear Of Intimacy/Closeness/Being Touched

Common Issues. Men. Erectile Dysfunction (ED) Premature Ejaculation (PE) Women Vaginismus. Both Fear Of Intimacy/Closeness/Being Touched Sex & Intimacy Common Issues Men Erectile Dysfunction (ED) Premature Ejaculation (PE) Women Vaginismus Both Fear Of Intimacy/Closeness/Being Touched Facts & Figures Erectile Dysfunction (ED) 1 in 10 men