PAX Case Study for HYPR

Transcription

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2 PAX Labs, Inc., aims to deliver the ultimate vaporization experience. At PAX Labs, Inc., we are leading the vaporization movement with our innovative, premium vaporizers, PAX and JUUL. Founded by two Stanford Design Program graduates, San Francisco-based PAX Labs, Inc. was developed with the mission of making smoking obsolete. We create superior, beautiful and technologically advanced products that push the boundaries of vaporization. We build products that are not only more effective but also those that consumers can relate to: simple, pleasurable experiences. 2

3 Project Overview The PAX team approached HYPR looking to procure influencers to attend pre-launch events in Los Angeles and New York, capture content featuring the product and then subsequently post on social media to help amplify the launch. The PAX team was looking for upand-coming Artists, Photographers, Travelers and Musicians who HYPR procured. Each influencer posted on social media on , when PAX released their two new products, the PAX ERA and the PAX 3. In just one week, the HYPR team was able to secure 18 influencers, including four added value influencers who attended the event and posted free of charge, With the help of HYPR s data as guiding light, the 18 influencers chosen not only embodied the PAX culture,but also moved the needle digitally within the brand s core audience. 3

4 New York Event

5 London Zhiloh for PAX Labs Total Views: 7,591 Total Likes: 768 Total Comments: 14 Total Amplifications: 259k Followers 5

6 DJ Rhetorik for PAX Labs Total Likes: 2,917 Total Comments: 89 Total Amplifications: 42.1k Followers 6

7 Jacomo Hakim for PAX Labs Total Likes: 1,573 Total Comments: 81.2k Followers 7

8 Clint Johnson for PAX Labs Total Likes: 1,049 Total Comments: 19 Total Amplifications: 55.4k Followers 8

9 Hash Patel for PAX Labs Total Likes: 801 Total Comments: 190k Followers 9

10 BK The Artist for PAX Labs Total Likes: 858 Total Comments: 118k Followers 10

11 Kevin Ornelas for PAX Total Likes: 1,197 Total Comments: 33 Total Amplifications: 75.6k Followers 11

12 Los Angeles Event

13 Bisco Smith for PAX Total Instagram Posts: 2 Total Likes: 753 Total Comments: 8k Followers *Bisco performed a live painting during the LA PAX event. 13

14 Ash Atleyy for PAX Total Instagram Posts: 2 Total Likes: 3,667 Total Comments: 9 Total Amplification: 98.3k Followers 14

15 Catalina Rendic for PAX Total Likes: 756 Total Comments: 12 Total Amplification: 42.6k Followers 15

16 Samii Ryan for PAX Total Likes: 850 Total Comments: 28 Total Amplification: 282k Followers 16

17 Hope Kauffman for PAX Total Likes: 3,697 Total Comments: 19 Total Amplification: 117k Followers 17

18 Jennifer Broders for PAX Total Likes: 1,111 Total Comments: 19 Total Amplification: 49.8k Followers 18

19 Kimberly Cole for PAX Total Likes: 643 Total Comments: 15 Total Amplification: 42k Followers 19

20 Added Value

21 Willie Gomez for PAX Total Likes: 2,311 Total Comments: 11 Total Amplification: 141k Followers 21

22 Hoacs for PAX Total Likes: 798 Total Comments: 23.7k Followers 22

23 2ESAE for PAX Total Likes: 89 Total Comments: 6k Followers 23

24 Jayce Levi for PAX Total Likes: 85 Total Comments: 3 Total Amplification: 1k Followers 24

25 Summary Total Activity: Total Influencers: 18 Total Posts: 21 Total Reach: 1,632,500 Total Likes: 30,746 Total Comments: 329 Total Amplification: 77 25

26 Summary The PAX campaign had great results, reaching over 1.6M people through 18 influencers. All 18 influencers attended either the NYC or LA PAX event and later posted about the product. The social campaign resulted in 20,168 likes, 208 comments, and 54 shares. 26

27 HYPR is revolutionizing influencer marketing by providing clients with in depth audience demographics of social influencers. This enables marketers, for the first time to effectively target their desired demographics, while using the ever powerful voice of influencers, lowering costs and making influencer marketing a science. Our targeting capabilities empower us to create the first real Programmatic Influencer Network for niche influencers at scale. Marketers will be able to engage their target audience by hiring any number of influencers, from 1 to thousands, at a click of a very special button.