Welcome to the Web cast, Reversing Mindless Eating Over the Holidays: A Look at Consumer Weight Management Behaviors.

Transcription

1 Welcome to the Web cast, Reversing Mindless Eating Over the Holidays: A Look at Consumer Weight Management Behaviors. Please dial in to the audio portion: ; Access code: # Twitter hashtag: : #weightloss#

2 Today s s Speakers Eric Mittenthal Director, Media Relations International Food Information Council Foundation Wendy Reinhardt Kapsak, MS, RD Director, Health and Wellness International Food Information Council Foundation Brian Wansink,, PhD John Dyson Professor of Marketing and Nutritional Science Director, Food and Brand Lab Cornell University Please dial in to the audio portion: Access code: # Twitter hashtag: : #weightloss#

3 Agenda Brief Background Presentation of Findings Summary and Implications Questions and Answers Dial-in in number: Access code: # Twitter hashtag: : #weightloss#

4 International Food Information Council Foundation Mission: To effectively communicate science-based information on health, nutrition, and food safety for the public good. Primarily supported by the broad-based based food, beverage and agricultural industries. Dial-in in number: Access code: # Twitter hashtag: : #weightloss#

5 The Foundation Food & Health Survey Dial-in in number: Access code: #

6 Reversing Mindless Eating Over the Holidays: A Look at Consumer Weight Management Behaviors Dial-in in number: Access code: # Twitter hashtag: : #weightloss# Questions? E foodandhealth@ific.org

7 Methodology Methodology Web Survey Population Representative Sample of Americans Aged 18+ Data Collection Period February 19-March 11, 2009 Sample Size (Error) Data Weighting* n=1,064 (+ 3.0 for 2009) (+ 4.4 among 2009, 2008, 2007, 2006) Data Weighted on Age, Gender, Income, Education and Race *Weighting is a widely accepted statistical technique that is used to ensure that the distribution of the sample reflects that of the population on key demographics. With any data collection method, even when the outgoing sample is balanced to the Census, some populations are more likely than others to respond.

8 Overall Health Dial-in in number: Access code: # Twitter hashtag: : #weightloss# Questions? E foodandhealth@ific.org

9 Consumers Report that Exercise has the Greatest Impact in Maintaining Good Health. Percent Ranked 1 st -3 rd Of all the things people can do to maintain good health, which of the following three things do you think would have the greatest impact? (n=1064) NOTE: Other response (one percent) not shown

10 Physical Activity Dial-in in number: Access code: # Twitter hashtag: : #weightloss# Questions? E foodandhealth@ific.org

11 Americans Report Being Active 3.34 Days per Week (mean). Keeping in mind that physical activity can include a range of activities from running and basketball to gardening, playing golf and dancing, on average, how many days per week are you physically active? (n=883)* *Total does not add to 100 percent due to rounding

12 Consumers Estimated Minutes of Physical Activity per Day 08/ 07/ minutes or more 24% Less than 30 minutes 13% 08/ 07/ minutes 25% minutes 23% 08/ minutes 11% minutes 4% (IF PHYSICALLY ACTIVE) On most days when you are physically active, for how many minutes are you active? (n=883)

13 Top Motivators for Being Physically Active (IF PHYSICALLY ACTIVE) Which of the following is your main motivation for being physically active? Select all that apply. (n=883)

14 Diet Dial-in in number: Access code: # Twitter hashtag: : #weightloss# Questions? E foodandhealth@ific.org

15 The Majority of Americans Report Making a Change to Improve The Healthfulness of Their Diet. 06 No 36% Yes 64% 06 Over the past six months, have you made any changes in an effort to improve the healthfulness of your diet? (n=1064)

16 Improving Health and Losing Weight Are Top Drivers of Dietary Change. To Improve overall well-being 64% To improve physical health 61% To lose weight 61% 08/ 07 Because of a specific health condition 30% 07/ 06 To maintain my weight 17% 08 (IF MADE DIETARY CHANGES OVER PAST SIX MONTHS) For which of the following reasons are you trying to improve the healthfulness of your diet? Select all that apply. (n=684) NOTE: Other response (one percent) not shown

17 Resources Used to Improve Healthfulness of Diet I have not used any resources to help improve the healthfulness of my diet Family/friends support Weight loss plan A food diary or other means to track daily food/beverage intake Health professional Online support group, blog, or other online community Dietitian Other (IF MADE CHANGES) Which of the following, if any, have you used in your efforts to improve the healthfulness of your diet? Select all that apply. (n=684)

18 Weight Dial-in in number: Access code: # Twitter hashtag: : #weightloss# Questions? E foodandhealth@ific.org

19 Most Americans Are Trying to Lose or Maintain Their Weight. I am trying to maintain my weight 25% I am trying to gain weight 4% I am trying to lose weight 53% I am currently not doing anything regarding my weight 18% Which of the following best describes what you are currently doing regarding your weight? (n=1064)

20 Changes Made by Consumers to Lose or Maintain Weight Changing the amount of food I eat 71% Changing the types of foods and/or food components I eat Engaging in physical activity Changing how often I eat 44% 65% 62% Counting calories Consuming diet foods and beverages that contain low-calorie/artifical sweeteners Following a specific weight loss/diet program Seeing a health professional Seeing a dietitian 3% 9% 9% 19% 19% (If trying to lose/maintain weight) Which of the following things are you doing in an effort lose or maintain your weight? Select all that apply. (n=834) NOTE: Other response (three percent) not shown

21 Motivators for Staying on Track with Weight Management Goals Improvement in physical appearance Improvement in health/overall well-being Increased self-esteem Increased energy Compliments from friends/family Stress relief Being a good role model Tracking/recording progress More attention from strangers (IF TRYING TO LOSE/MAINTAIN WEIGHT) In your effort to [lose/maintain] weight, which of the following encourages you to stay on track? Select all that apply. (n=834) NOTE: Other response (two percent) not shown

22 Barriers to Staying on Track with Weight Management Goals Not seeing results quickly Lack of will power Lack of time Not making enough progress Lack of energy Get bored Cost Stress Dislike of physical activity Don't like the taste of foods/beverages I have to eat/drink Lack of support from friends/family Lack of knowledge (IF TRYING TO LOSE/MAINTAIN WEIGHT) In your effort to [lose/maintain] weight, which of the following discourages you from staying on track? Select all that apply. (n=834) NOTE: Other response (four percent) not shown

23 Brian Wansink, Ph.D. John S. Dyson Professor Food and Brand Lab Cornell University MindlessEating.org Wansink 2009