Hamburger Pork Chop Deli Ham Chicken Wing $7.76 $5.53 $4.52 $4.02 $2.45 $2.79 $3.10 $3.51

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FooDS FOOD DEMAND SURVEY Volume 3, Issue 12: April 15, 2016 About the Survey FooDS tracks consumer preferences and sentiments on the safety, quality, and price of food at home and

FooDS is a monthly on-line survey with a sample size of at least 1,000 individuals, weighted to match the US population in terms of age, gender, education and region of residence.

MEAT DEMAND Willingness-to- Pay Last Year: April 2015 Last Month: March 2016 Steak Chicken Breast Hamburger Pork Chop Deli Ham Chicken Wing Beans & Rice Pasta $8.02 $5.59 $4.46 $3.

51% -1.99% -4.90% -1.08% -0.97% -5.70% Compared to last month, willingness-to-pay (WTP) decreased for all food products fell.

FOOD EXPENDITURES Current weekly Current weekly Anticipated change in at Anticipated change away from at home away from home home in next 2 weeks home in next 2 weeks April 2015 $97.

1 FooDS FOOD DEMAND SURVEY Volume 3, Issue 12: April 15, 2016 About the Survey FooDS tracks consumer preferences and sentiments on the safety, quality, and price of food at home and away from home with particular focus on meat demand. FooDS is a monthly on-line survey with a sample size of at least 1,000 individuals, weighted to match the US population in terms of age, gender, education and region of residence. See the online technical document for more details. MEAT DEMAND Willingness-to- Pay Last Year: April 2015 Last Month: March 2016 Steak Chicken Breast Hamburger Pork Chop Deli Ham Chicken Wing Beans & Rice Pasta $8.02 $5.59 $4.46 $3.97 $2.51 $2.42 $2.33 $3.61 $7.76 $5.53 $4.52 $4.02 $2.45 $2.79 $3.10 $3.51 April 2016 $7.47 $5.29 $4.09 $3.94 $2.33 $2.76 $3.07 $3.31 % change (March - April) -3.74% -4.34% -9.51% -1.99% -4.90% -1.08% -0.97% -5.70% Compared to last month, willingness-to-pay (WTP) decreased for all food products fell. The greatest percent decrease from one month ago was for hamburger at -9.5%. Compared to one year ago, WTP is lower for all meat products. FOOD EXPENDITURES Current weekly Current weekly Anticipated change in at Anticipated change away from at home away from home home in next 2 weeks home in next 2 weeks April 2015 $97.05 $ % -1.24% March 2016 $98.51 $ % -1.22% April 2016 $97.17 $ % -1.22% % change (March - April) -1.36% 5.42% Expenditures on food eaten at home decreased slightly from March to April and expenditures on food purchased away from home increased 5.42% relative to last month. Compared to last month, consumers expect to see higher prices for beef, chicken, and pork. Plans for eating out remained virtually unchanged compared to last month, while plans to buy chicken, beef, and pork all slightly fell.

Consumer Expectations FooDS Page 2 AWARENESS & CONCERN TRACKING GMO s, E. coli, and Salmonella remained the most visible issues in the news over the past two weeks.

2 Consumer Expectations FooDS Page 2 AWARENESS & CONCERN TRACKING GMO s, E. coli, and Salmonella remained the most visible issues in the news over the past two weeks. The largest percent increase in awareness over the last month was for cloning. Among the most visible issues, the largest percent decrease from March to April was for Salmonella. Salmonella, E. coli, and hormones were ranked as the top three concerns during April. The largest percent increases in concern were for pink slime and GMOs. The largest percent decrease in concern was for BSE. The issue cancer and meat consumption was added to the lists and its presence will continue in future months. Awareness of Food Issues

Concern for Food Issues FooDS Page 3 GENERAL FOOD VALUES Taste, safety, and price remained consumers most important

Consumers food values remained similar to those in past months, with slight decreases in perceived values of price and

Similar to previous months, consumers reported that their main challenge was finding affordable foods that fit within

3 Concern for Food Issues FooDS Page 3 GENERAL FOOD VALUES Taste, safety, and price remained consumers most important values when purchasing food this month. Consumers food values remained similar to those in past months, with slight decreases in perceived values of price and nutrition and increases in perceived values of fairness and convenience. Similar to previous months, consumers reported that their main challenge was finding affordable foods that fit within their budget. Finding foods my children will eat was the challenging experiencing the largest percentage increase. In April 6.21% of participants reported having food poisoning, a 10% decrease from one month ago. Consumer Challenges Consumer Values

4 AD HOC QUESTIONS Three new ad hoc questions were added this month. FooDS Page 4 First, participants were asked: Are the presidential candidates spending too much or too little time discussing each of the following issues? A list of 9 issues was provided, which included food policy and agricultural policy. Only about 6% of respondents thought too much time was being spent on each of the issues. 44% and 46% thought about the right amount of time was being spent on agricultural and food policy, and 50% and 47% thought too little time was spent on agriculture and food, respectively. Immigration policy was the only issue for which more respondents thought candidates were spending too much vs. too little time. Aside from food and agricultural policy, the largest fraction of respondents thought the candidates were spending the right amount of time. Issues Discussed by Presidential Candidates

5 AD HOC QUESTIONS FooDS Page 5 Secondly, participants were asked Should the government s role in regulating the US food system be more active, less active, or the same?. Over half of the participants (59%) believe that the government should become more active in regulating the US food system, while less than 13% of participants believe the government should be less active in regulating the US food system. Government Involvement in the US Food System

6 AD HOC QUESTIONS FooDS Page 6 Last, respondents were asked the question, To what extent do you agree or disagree with the following statements. Respondents were asked to respond to a list of nine statements related to the perceived taste, affordablility, and health of fruits and vegetables that are either fresh, frozen, or canned. In terms of taste, fresh rated higher than frozen, which was rated higher than canned. All three had a mean score above 3, meaning respondents were more likely than not to agree that all three types of fruits and vegetables were tasty. In terms of affordability, the ranking was exactly reversed with canned being perceived as most affordable and fresh least affordable (although all three were far about the mean of 3, implying most consumers though all three were affordable. Finally, perceived health lined up almost exactly with perceived tasted: fresh was perceived as healthier than frozen which was perceived healthier than canned. Perceptions of Fresh, Frozen, and Canned Fruits and Vegetables

Hamburger Pork Chop Deli Ham Chicken Wing $9.05 $5.31 $4.52 $3.93 $2.45 $2.43 $2.17 $3.22

Hamburger Pork Chop Deli Ham Chicken Wing $9.05 $5.31 $4.52 $3.93 $2.45 $2.43 $2.17 $3.22 FooDS FOOD DEMAND SURVEY Volume 4, Issue 4: August 15, 2016 About the Survey FooDS tracks consumer preferences and sentiments on the safety, quality, and price of food at home and away from home with particular