GENEPLANET. The value proposition of genetic testing as an insurance offering

Transcription

1 GENEPLANET The value proposition of genetic testing as an insurance offering

2 ABOUT GENEPLANET More than 10 YEARS on the market. More than 20 NATIONALITIES, over 50 employees. Present in more than 30 COUNTRIES worldwide. AWARDS GenePlanet and its brands have been recognised and awarded by reputable institutions.

3 MARKET PRESENCE MEDICAL CENTERS FITNESS AND WELLNESS LABORATORIES DISTRIBUTORS INSURANCE

4 WHAT IS GENETICS? Genetics is the study of inheritance, the function and the behavior of genes. Our genetic predispositions effect us our whole life and influence us on a daily basis. SPORTS NUTRITION HEALTH

5 PRODUCT PORTFOLIO We care for you! PREVENTIVE DNA TESTS GENETIC SCREENING TEST NUTRIFIT Personal guide to nutrition, sport, rejuvenation and lifestyle based on your DNA. CARRIER SCREEN Accurate test for more than 600 genetic disorders for future parents. NUTRIPLAN A unique personalised cookbook with diet plans and recipes. CANCER SCREEN Genetic test for hereditary cancer risk assessment. GENEPLANET NIPT Safe non-invasive prenatal test for chromosomal aneuploidies. NUTRISKIN Your personal guide to skin health, vitality and rejuvenation in tune with your genes. NEWBORN SCREEN Child-friendly test for 87 genetic disorders & 32 medications. NUTRITIONAL COUNSELLING MEDICAL GENETIC COUNSELLING

6 DIRECT RESULTS FOR INSURANCE COMPANY By incorporating our personalized preventive products into life and health insurance products, we help bringing the insurance company and its clients closer together. SALES TRIGGER RETENTION MARKET CLIENT & PROFITABILITY TOOL DIFFERENTIATOR SATISFACTION

7 COOPERATION CASES INTEGRAL PART OF INSURANCE POLICY RIDER PACKAGE FOR NEW AND EXISTING CLIENTS BANCASSURANCE PRODUCT INTEGRATION CORPORATE PACKAGES GenePlanet preventive analyses are used to attract new clients. Services offered as a rider package to offer up-sell to existing and new clients. Awarding clients with GenePlanet services for choosing higher premiums. Services used as a unique sales trigger and differentiator for bigger accounts. NUTRIFIT CANCER SCREEN

8 CLIENT SATISFACTION 4,62 SATISFACTION RATE (5 max) CLIENT SATISFACTION SCORES 71,2 % LIFESTYLE CHANGES 52 NPS (NET PROMOTER SCORE) 95% EXCELLENT ADDITION ,5% OF CLIENTS (HIGHLY) SATISFIED

9 THE POWER OF PREVENTION NUMBER1 CARDIOVASCULAR DISEASES ARE CAUSE OF ALL DEATHS IF YOU CAN MEASURE IT, YOU CAN PREVENT IT! 75% OF RECURRENT CVD EVENTS MAY BE PREVENTED! Food is one of the environmental factors with most influence on our body and at the same time the factor we most easily influence.

10 STUDY CASE: High polygenic risk score for heart disease motivates patients to make lifestyle changes Communicating integrated genomic and traditional risk information for complex chronic diseases through an interactive tool can help motivate individuals to make lifestyle changes. study with 7,350 randomly selected middle-aged patients 36% WITH RISK FOR CVD GREATER THAN 10% LIFESTYLE CHANGES WITH HELP OF WEB-BASED INTERACTIVE TOOL STOPPED SMOKING LOST WEIGHT Study: GeneRisk Institute for Molecular Medicine Finland, University of Helsinki, October 2018

11 STUDY CASE: High polygenic risk score for heart disease motivates patients to make lifestyle changes Of the 5,000 or so who responded to the questionnaire: 90% said they had received information that was useful and easy to understand, 22% found the results to be unexpected, 29% said the results were of concern to them. 89% said their personal risk information inspired them to make changes to their lifestyle. Study: GeneRisk Institute for Molecular Medicine Finland, University of Helsinki, October 2018

12 THE POWER OF PREVENTION EARLY DETECTION CANCER IS THE 2 nd 5 NEARLY % EAT WELL STAY LEAN MOVE MORE MOST COMMON CAUSE OF DEATH IN THE US OF THE MOST COMMON CANCER CAN BE PREVENTED! DON T SMOKE PROTECT YOUR SKIN

13 PERSONALISED PREVENTION EXISTING HEALTH CARE ONE SIZE FITS ALL approach does not work! HEALTH INTELLIGENCE

14 HEALTH INTELLIGENCE HI! will integrate biological data (genetic and blood tests) with information from smart devices, wearables and sport tracking services. Engagement system will help individuals stay focused, motivated and successful. By setting personal goals and challenges, the user will be able to monitor their progress in specific areas such as nutrition & diet, training & sports, skincare and mental well-being to facilitate long-term behavioural changes that lead to better overall health.

15 OVERVIEW Personalised health dashboard gives insight into (current) health status, tracks lifestyle, monitors progress and guides users to better health and well-being. INPUT OUTPUT EASY TO FOLLOW RECOMMENDATIONS MONITORING PERSONAL INFO height, weight, age, heart rate, blood pressure..) PERSONAL PROFILE 3RD PARTY INTEGRATION smart scales, wearables, apps: DNA TEST RESULTS & DNA STORAGE NUTRITION & DIET TRAINING & EXERCISE SKIN & BEAUTY HEALTH MENTAL WELLBEING MyFitnesPal, Runkeeper, Strava, Health app REGULAR BLOOD TESTS BLOOD TEST RESULTS & TRENDS PERSONAL GOALS HI user selects one or more of suggested goals, challenges LIVE COACH HI! REWARD/MOTIVATION SYSTEM for higher engagement and user retention Available on: LONG-TERM BEHAVIOURAL CHANGE HI! tracks your lifestyle, monitors your progress & guides you to adapt your lifestyle for better health & wellbeing.

16 HI! SMART WAY TO REACH GOALS Personalised action plans based on individuals objective needs. FEMALE 35 YEARS 165 CM BMI 30 FEMALE 35 YEARS 165 CM BMI 30 GENETIC TEST BLOOD TEST Fast omega3 metabolism (unfavourable variant) Endurance training: additional benefit Elevated triglycerides (4.2 mmol/l) Slow omega3 metabolism (favourable variant) Strength training: normal benefit Elevated triglycerides (5.3 mmol/l) SAME GOAL: LOSE WEIGHT & DECREASE BLOOD TRIGLYCERIDES LEVEL; DIFFERENT ACTION PLAN PERSONALISED ACTION PLAN Rich in omega3 fatty acid Daily calorie intake: 1753 kcal Emphasises on endurance exercises Limited saturated fats intake Daily calorie intake: 1865 kcal Weight loss training plan with focus on explosive exercises WEIGHT LOSS & DECREASED BLOOD TRIGLYCERIDES LEVEL!

17 WHOLE GENOME SEQUENCING GENOMIC DATA - COMPARISON TEST ANALYSIS % OF DNA PRICE NUTRIGENOMICS 0,006% $400 PHARMACOGENETICS 0,03% $500 ONCOLOGY 0,2% $800 CARRIER SCREENING 0,08% $400 WGS 100% WHOLE GENOME PROJECTS 1 : England 100K Australia 100K Estonia 100K France 500K USA 1M China 1M UK Plans to Sequence 5M Genomes in Next Five Years geneomeweb, Oct 3rd 2018

18 HEALTH INTELLIGENCE Say HI! to your life!

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