PERSONALIZED PREDICTIVE PREVENTIVE

Transcription

1 PERSONALIZED PREDICTIVE PREVENTIVE

2 What is healthy advice? 1984

3 What is healthy advice? T o d a y

4 We re all different Dietary Advice Health Exercise Advice Don t eat fat Aim for 600iu of Vitamin D Your T2D risk is This drug will work for you Go for a long run Train hard for 10 minutes a day Yet we re given the same advice

5 At every level, people are confused A U G U S T A U G U S T

6 Don t get averaged T h e S p e e d G e n e ACTN3 - Involved in the production of fast-twitch muscle fibres CC CT TT Every Olympic Sprinter Me

7 How different are we really? T h e S u p e r t a s t e r G e n e TASR38 - Involved in the perception of bitter taste CC CT TT Supertaster Half/Half Non-taster

8 Even a cup of coffee is confusing

9 Relative Risk Relative Risk Relative Risk Average Cups of Coffee Slow Metabolisers Fast Metabolisers Cups of Coffee Cups of Coffee

10 Consumer interest at an all time high

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12 A leader in genetic-based digital health Our Awards Data Protection Our Scale Over 120+ Members Strong Raised USD $50m+ Global Footprint DNA Samples Processed Our Investors HK, SG, MY, TH, VN, PH, SA, UK Over 250,000+ Samples

13 Our Mission To give everyone the power to be in control of their own health Harness Mobile Technology + Integrate DNA Technology = Create Real, Lasting Change For Partners We help our partners reduce long-term health cost and connect with their stakeholders. For Individuals We empower individuals to help prevent disease, with a proactive approach to health. 13

14 Covering the entire health spectrum Medication Cancer Screen Nutrition & Fitness v v v Family Prep Disease Risk Digital Wellness v v v 14

15 For every stage of life Medication Could this drug hurt me? Which drug works best for my child? Nutrition & Fitness Could I be sensitive to a food? Which diet / exercise is best for me? Cancer Risk Could I have an increased risk? Could my relatives be at risk? Disease Risk Could I have a higher risk? What can I do now to lower risk? Family Prep Could I pass a condition to a child? Precision Wellness How can I keep my health long-term? When I get sick, how can I get better, my way? 15

16 Personalisation creates engagement Prudential Accenture Consumer-Driven Innovation Survey The Digital Insurer: The Customer-centric Insurer in the Digital Era 16

17 Ready made solutions for consumers Leading product within corporate wellness solutions alongside direct consumers The leading brand in genetically guided lifestyle, fitness & nutrition - Sold in 22 countries languages - Trusted consumer brand Prenetics Acquired DNAFit Life Sciences

18 Tailor Made Products Unlocks over 300 genetic variants related to personalised health through an easy to understand platform for policy holders Cancer Risk Health Risk Nutrition Profile Drug Response Asses risk of common cancers Lower risk of chronic conditions Eat the best foods for you Know which drugs Are best for you 18

19 Tailor Made Products 30-Min Phone Consultation Nutrigenomics + Health Risk DNA Test A convenient, noninvasive DNA test to assess genetic health risk as well as optimal diet + fitness Personal Health Coach A health coach, who will provide dedicated and comprehensive guidance for 12 moths to the user Exclusive App Supported by an exclusive app, with core features below for the health coach to engage and encourage the user Tailored Health Goal 16-week Lessons Photo-food Diary Exercise Videos Leaderboard Earn Points for Monthly Lucky Draw Merchant Rewards Via the H-Score, users work with their health coach to improve specific areas with quantifiable point-based goals Lesson curriculum based on CDC proven program to reduce chronic disease risk Users keep track of their diet simply by taking photos, which will be rated by their health coach Custom library of exercise videos to get users active, with usage guided by the health coach Leaderboard to engage users. Ranking performance is tied to a monthly lucky draw Every 10,000 points earns the user 1 lucky draw with great prizes. (Apple Watch, Trip to Macau, etc) Merchant rewards for discounts with seamless code redemption for all users

20 mydna Case Study 20

21 One Health, One Score H-Score TM : A comprehensive score that provides an summary assessment of the risk of developing chronic conditions, based on genetic and lifestyle 30% Genetics 70% Lifestyle Type 2 Diabetes High Blood Pressure v High Cholesterol BMI Diet v Exercise Mind Age 21

22 Partner Dashboard A comprehensive snapshot of your population s total health progress A glimpse into DASH - Anonymised, aggregated data for partners - Traditional usage metrics plus unique health metrics - Track progress & engagement over time

23 Next Steps SnapShot - a self-collection blood test reporting on key metrics of a user s current health Personalised Supplements Top up your wellbeing routine with genetically personalised vitamins. Stress Genetics Discover how your DNA can affect the way you respond to stress Sleep Genetics Manage your sleep habits with unique insights into your genetic sleep profile

24 Better Information Educated Decisions - Genetic Profile - Micro Biome - Blood Markers Understand the why for better ownership of decisions P e r s o n a l i s a t i o n Improved Outcome A change in approach in health advice Sustainable Action Increase behavioural change for greater adherence

25 Basic Copyright Notice & Disclaimer 2018 This presentation is copyright protected. All rights reserved. You may download or print out a hard copy for your private or internal use. You are not permitted to create any modifications or derivatives of this presentation without the prior written permission of the copyright owner. This presentation is for information purposes only and contains non-binding indications. Any opinions or views expressed are of the author and do not necessarily represent those of Swiss Re. Swiss Re makes no warranties or representations as to the accuracy, comprehensiveness, timeliness or suitability of this presentation for a particular purpose. Anyone shall at its own risk interpret and employ this presentation without relying on it in isolation. In no event will Swiss Re be liable for any loss or damages of any kind, including any direct, indirect or consequential damages, arising out of or in connection with the use of this presentation.