Nestlé USA. Our Position on Portions

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1 Nestlé USA Our Position on Portions

2 OUR APPROACH TO PORTION GUIDANCE As a leader in nutrition, health and wellness, Nestlé aims to help consumers make thoughtful food and beverage choices. We believe that all foods can fit into a balanced diet and that regular physical activity is essential. However, navigating food and beverage choices can often be a challenge. That s why we re taking leadership and providing guidance about proper portions. Across our portfolio, we offer delicious, portion-controlled options. We also provide helpful tools, such as an online pizza portion guide. In addition to making wise portion choices, we encourage consumers to enjoy more fruits and vegetables at meal and snack times. Our new program, Balance Your Plate, helps consumers find unique ways to integrate more nutrition throughout the day, while managing portions and calorie intake. We empower consumers to enjoy great-tasting and satisfying foods in portion-controlled amounts and believe these efforts will help individuals and families manage their calorie intake and maintain a healthier weight. It is our philosophy that pleasure, balance and moderation are essential for a nutritious and balanced diet. Pizza Portion Guide /enjoypizza We hope to learn more, share more and build a healthier generation together! Your friends at Nestlé Portions are best identified after total calories are determined. To determine your caloric requirements visit Prepared Foods Pizza Beverages Baking Confections Ice Cream

3 PREPARED FOODS When a frozen entrée takes center stage on the plate, you get the convenience and quick-preparation of frozen food, as well as the ability to tailor your meal with nutritious side dishes. Pair greattasting frozen prepared meals with a salad and complementary fruits and vegetables and you'll stay within a recommended range of up to 600 calories for lunch or dinner.

4 Ideal for Pairings Prepared foods help make it easy to create a deliciously balanced plate that is less than 600 calories. Round out your prepared option with your favorite sides of vegetables, fruits, whole grains and low-fat or fat-free dairy. 100% juice Pre-portioned meals like LEAN CUISINE help make it easier to manage calories. add,, Low Fat USDA MyPlate suggests filling half your plate with fruit and vegetables. Visit ChooseMyPlate.Gov for more tools and tips. Portion Guidance for Multi-Serve Entrées Each person in a family has unique caloric needs. In the future, STOUFFER S family size varieties will provide guidance on the carton to help families choose appropriate portion sizes. Here are some easy comparisons to help you serve an appropriate adult portion of STOUFFER S Lasagna, Macaroni & Cheese or Chicken Enchiladas. = = = Smart Snacking Under 300 Calories LEAN CUISINE Spring Rolls offer a sensibly portioned snacking experience you can enjoy at the office or at home. prepared foods

5 PIZZA At Nestlé we know that pizza is a delicious food that is easy to prepare and fun to share. By choosing an appropriate portion size and balancing your plate with fruits and vegetables, you can enjoy pizza as part of a well-balanced diet.

6 Customize Your Pizza Portion It s fairly simple to take a mindful approach to pizza. Select your favorite kind of pizza Reference the Nutrition Facts on the carton (shown per serving ) Limit your personal portion based on your calorie requirements for the day. Go to: for more information Build a thoughtful meal around your pizza portion to include fruits, vegetables, salad and low-fat or fat-free dairy Savor your selection knowing that you are enjoying a food you love in a portion-controlled amount! regular meal big meal Show of Hands for Pizza! Here s an easy memory aid for pizza portions: picture your hand as a pizza slice and plan to enjoy only one or two hands worth. A child or small woman s hand is smaller and so are their portions. Plate Em Up! Pizza has many elements of a complete meal, but it s even better when enjoyed with other foods that add good nutrition, taste and variety. There are many ways to add vegetables and fruits to your pizza meal. Choose a pizza made with veggies, like TOMBSTONE Original Veggie or add your own veggies before baking. Enjoy fruit for dessert 1 pizza slice + salad + small glass of 100% juice 1 pizza slice + piece of fruit + water pizza

7 BEVERAGES Beverages are an important part of any healthy diet. In appropriate portions, beverages can help provide key nutrients and hydration. PMS 376 OR 50C + 100Y BLACK 80C + 100Y 80C + 100Y 100Y 100M + 100Y 40C + 10K

8 Hydrating Effects of Juice & Flavored Milk Eighty percent of total water intake comes from drinking water and beverages - the other 20% comes from food, including fruits and vegetables. Milk and juice are composed mostly of water. 80% 20% 16 fl. oz. 12 fl. oz. 8 fl. oz. 6 fl. oz. 8 fl. oz. 4 fl. oz. 1-6 yr olds 7-18 yr olds Juice Facts Younger children (ages 1-6) can enjoy approximately half a cup, or 4-6 fl. oz., of 100% juice per day. For older children (ages 7-18), 8-12 fl. oz. per day is appropriate. Bone Up on Calcium With Right-Size Milk Portions NESQUIK can help children get calcium and other nutrients they need. You can regularly enjoy Nesquik as part of a well-balanced diet. To ensure proper portioning, add two tablespoons of Nesquik Powder to an 8 fl. oz. glass of fat-free milk* or enjoy Nesquik Ready-to-Drink flavored milks. *alternate milks; soy, almond or rice OR fat-free milk 8 fl. oz. Cups of Coffee with 1 Tbsp COFFEE-MATE Liquid Calories Calories by the Cup COFFEE-MATE offers better-for-you creamers, including sugar-free and reduced fat varieties. Be aware of how much creamer you are using and how many calories are in your cup, so you can enjoy your favorite coffee moments to the fullest. beverages

9 BAKING We empower consumers to enjoy indulgent treats as part of a well-balanced diet, by providing guidance on appropriate portions and encouraging them to share larger baked goods with family and friends.

10 Be thoughtful about including treats as part of a balanced diet. Pleasure is not opposed to good health. Enjoy treats but be mindful about how much you re consuming. OR 26 PIECES Enjoy a TOLL HOUSE chocolate chip cookie (110 calories). A fistful of TOLL HOUSE morsels (about 1 tbsp or 26 morsels) is a good idea for a sometimes snack. Balance Treats With Healthy Pairings There are many ways to enjoy fruits or low-fat or fat-free dairy along with your favorite baked treat. OR Low Fat 1 cookie + piece of fruit + water 1 cookie + low-fat milk (1%) Miniature Treats We offer recipes for miniature versions of classic baked desserts, like these Key Lime Pie Shooters, to encourage better portion control. Sharing Sweets is Another Way to Share Love Share a slice of sweet indulgence with company at special occasions baking

11 CONFECTIONS We help consumers keep life sweet with portioned treats. We offer smaller sizes of favorites across our portfolio, enable and encourage sharing treats with family and friends, and provide guidance on how to enjoy confections as part of a balanced diet. MARCH 2013 CRUNCH FULL COLOR LOGOS Mandatory Visual Properties: Nestlé Crunch Everyday 1. PMS 186 Crunch copy with tints for highlites, White outline and screen of Reflex Blue drop shadow. White rectangle with 40% Reflex Blue drop shadow. 2. CHOCOLOVE LOGO prints PMS 186 with tints for highlites, copy R/O to white. 3. Taglines R/O to white. WITH CRISPED CREAMY MILK CHOCOLATE RICE Color Palette LINE COLORS PANTONE REFLEX BLUE PANTONE 186 Nestlé Crunch Everyday 1. PMS 186 Crunch copy with tints for highlites, White outline and screen of Reflex Blue drop shadow. White rectangle with 40% Reflex Blue drop shadow. 2. CHOCOLOVE LOGO prints PMS 186 with tints for highlites, copy R/O to white. Color Palette LINE COLORS PANTONE REFLEX BLUE PANTONE 186 PANTONE 2597 PROCESS CYAN PROCESS MAGENTA PANTONE 375 LINE WHITE where applicable

12 Ideas for Everyday Snacking BUTTERFINGER Fun Size 100 Calories per bar CRUNCH Fun Size 60 Calories per bar There s room for calories from treats in most balanced diets. Portioned treats help make it easier to manage calories and enjoy! SKINNY COW Dark Chocolate Dreamy Clusters 120 Calories per pouch Share with a friend or save some for later, using reclosable packaging. Be Mindful Seasonal celebrations can be a time to delight in special treats not enjoyed the rest of the year. Fit these treats into your overall diet by being thoughtful about your total weekly calories. confections

13 ICE CREAM Life is a little richer when we get to share the joy of ice cream. By choosing an appropriate portion size and balancing with nutritious toppings, you can enjoy ice cream as part of a well-balanced diet.

14 The Scoop on Portion Sizes ½ cup = A scoop of ice cream should be about the size of a billiard ball. 8 Enjoy ice cream thoughtfully. If you enjoy ice cream, try limiting other areas in the diet where other discretionary calories come in, such as regular soda, desserts and chips. Thoughtfully portioned treats fit within a balanced lifestyle Depending on your calorie goals, Nestlé offers a variety of ice cream choices calories per cup (3.6 oz) calories per container (5.8 oz) 150 calories per sandwich calories per Lil' Drum TM calories per bar *Cups may contain more than ½ cup serving. DREYER S /EDY S SLOW CHURNED Light Ice Cream is churned slowly for all the creamy taste of regular ice cream, but with half the fat and one-third fewer calories. * * ½ the fat, ⅓ fewer calories than regular ice cream Top with fruits or nuts for smart snacking. EDY'S Slow Churned Light Coffee Ice Cream (5.8 FZ) contains 5g of fat and 160 calories compared to 16g of fat and 280 calories in regular ice cream. ice cream + fruit + nuts 2013 Nestlé USA ICE CReam For more information on Nestlé s portion guidance, visit nestleusa.com/balance.