The history of Dukan Diet

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2 The history of Dukan Diet Coaching website creation Opening of a subsidiary: USA. Product diversification and distribution network Launch of a new loss weight method : The nutritional staircase. Diversification of products and the distribution network Creation of an E-shop Launch of first product online and mass market : Oat bran (first product in the range) Launch of a Dukan range in pharmacies, drugstores and health food stores. Opening of a subsidiary in the Brazil Web visitors from creation Readers in the world people recorded in our database since the creation new clients potential by month

3 Dukan: a global presence Headquarters Products Web site coaching Subsidiaries

4 Dukan: a global presence

5 Simplicity, rapidity, efficiency and satiety are the watchwords of the Dukan diet Online coaching helps people who follow the benefit from a daily, personalized and interactive accompaniment Dukan diet. This approach allows you to lose weight in an efficient manner and effectively contributes to the stabilization of the lost weight. Designed under the supervision of Dr. Pierre Dukan, coaching site is moderated daily by dieticians.

6 The Dukan Diet 1 - Classical method

7 The Dukan Diet 2 Nutritional staircase The nutritional staircase contains educational, visual weight-loss guidelines and was designed by Pierre Dukan in 2012 to help you maintain your weight. It allows you to eat a variety of foods that are categorized as vital to your health versus just for enjoyment. It illustrates an express version of Dukan Diet rules - a 7 day diet - for those who need to lose less than 10 lbs.

8 A strong reputation in the press

9 A strong reputation in the press

10 A base of catalysts for messages Fans who are primarily large consumers

11 Our main concern is health World Health Organisation - Updated August 2014

12 The concept The Dukan products have been manufactured from a new concept of food: eat healthy and balanced food devoid of superfluous ingredients such as fats, refined sugars, white flour, etc. With over 40 years of experience in nutrition, the doctor Pierre Dukan has created a line of products with natural ingredients selected for their health and nutritional virtues. They are rich in fiber and protein, low in fat, high in protein, no added sugar. A range that meets all the needs of the day: breakfast, lunch, snack, etc. A daily dose of health for more vitality!

13 The Dukan products added Sugar High in Fibre Reduced fat

14 ORGANIC OAT BRAN Natural product High in Fibre High in minerals Organic product equivalent product on the market! Oat bran is used as a flour in the preparation of cakes, breads, pasta to pizza and pastries. He sprinkled on yogurt, white cheeses or salads. All oat bran are not the same quality, some contain more flour of oats. It increases the amount of carbs and reduces the viscosity of the product once ingested. A unique manufacturing process: A grinding mode M2bis A technique of separation of the envelope and the grain: B6 The M2bisB6 label is a guarantee of quality.

15 OAT BRAN BISCUITS White flour added sugar High in Fibre Reduced Fat equivalent on the market! 55 to 65% of oat bran 45 to 57% less fat compared to similar cookies 34 to 37% less carbs compared to similar cookies Chocolate Speculoos Hazelnut Coconut Poppy-vanilla

16 OAT BRAN BARS & BISCUITS White flour added sugar High in Fibre Reduced Fat equivalent on the market! 90% less carbs compared to similar bars and chocolate biscuits 48% less fat compared to classic chocolate bars Dark chocolate : sugar-free (only maltitol) and half the calories than classic chocolate

17 OAT BRAN BISCUITS White flour added sugar High in Fibre Reduced Fat equivalent on the market! 50% of oat bran 5 times less sugar than classic bars 60% less fat than classic bars Orange & chocolate flavour Chocolate & hazelnuts flavour Flax seeds

18 OAT BRAN CLUSTERS White flour added sugar High in Fibre Reduced Fat equivalent on the market! 63% of oat bran 57% less fat than classic cereals 50% less carbs than classic cereals Caramel flavour Coconut flavour

19 OAT BRAN CLUSTERS Cereal in the morning: the best and the worst Dukan: GI 26 Dukan cereals are made from oat bran and they averaged a 26 glycemic index. More a cereal is refined (i.e. corn), faster and more heavily its sugars invade blood, which secrete insulin and mount blood glucose. The glycemic index (GI), it is the speed of movement of sugar in the blood. Effects of a high glycemic index: Glucose and insulin increase. The body made of fat reserves and can increase the risk of diabetes. BAD MEAN GOOD The index glycemic (GI) is a numerical value between 0 and 100 (from best to worst) EXCELLENT

20 OAT BRAN BARS & BISCUITS White flour added sugar High in Fibre Reduced Fat equivalents on the market! 97% less sugar than classic biscuits and bars covered with chocolate Omega-3 from Chia Seeds Dark chocolate : sugar-free (only maltitol) and half the calories than traditional chocolate

21 OAT BRAN PRETZELS White flour added sugar High in Fibre Reduced In Salt Ideal for an aperitif equivalent on the market! 91% of oat bran 30% less salt than classic pretzels 42% less carbs than classic pretzels

22 Konjac Pasta Reduced calories Reduced Fat High in Fibre equivalents on the market! 95% less calories than classic pasta (spaghettis, tagliatelles, fetuccini, etc.) 7 times less calories than classic pasta (only 18 calories per 100g) 10 times fewer carbs compared to conventional pasta

23 Chocolate Spread added sugar Reduced Fat equivalent on the market! A delicious and perfect recipe for light toast & pastries. 89% less sugars than classics chocolate spreads 76% less fats than classics chocolate spreads Ideal for those who cannot have to much sugar in their diet!

24 Dressings Mayonnaise & Ketchup added sugar Reduced Fat Oil Inspired by the original recipe, the Mayonnaise Dukan is less caloric and maintains the smoothness and the mythical lemon flavor of a classic mayonnaise. The Ketchup sauce, usually marketed, contains a significant amount of sugar (from 15 to 30%). The Sauce Ketchup Dukan contains only the sugar naturally present in tomatoes to thus render the delicate flavour of the tomato.