Connecting Affinity Groups to Community Impact Work. United Way of Greenville County Greenville, South Carolina

Transcription

1 Connecting Affinity Groups to Community Impact Work United Way of Greenville County Greenville, South Carolina

2 Our Affinity Groups Connecting Affinity Groups to Community Impact Work 2

3 Our Leadership Giving Organization Structure Leadership Giving Society (The Palmetto Society) African American Leadership Women s Leadership Young Leaders Real Estate Attorneys Banking Science and Engineering Health Care YP20s (age 29 and under) Connecting Affinity Groups to Community Impact Work 3

4 A Brief History of Our Affinity Groups Affinity Group Year Started First Year Membership/$ Current Year Membership/$ African American Leadership Women s Leadership donors $60, donors $328, donors $425,424 1,713 $2,377,989 Young Leaders donors $185, donors $1,244,228 YP20s (donors age 29 and under also part of Young Leaders) donors* *In the first year, we only tracked donors who participated in the YP20s Step Up Match. 262 donors $196,444 Connecting Affinity Groups to Community Impact Work 4

5 How Our Affinity Groups Work Membership oself-identify ominimum donation Dollars Raised onot restricted Affinity Group Councils oleadership Roles Connecting Affinity Groups to Community Impact Work 5

6 How We Make the Connection to Community Impact Work African American Leadership Young Leaders Women s Leadership Connecting Affinity Groups to Community Impact Work 6

7 Why Start An Affinity Group? Donor Engagement / Networking Loyalty Leadership Cultivation Connecting Affinity Groups to Community Impact Work 7

8 Why Connect Affinity Groups to Impact Work: The Volunteer s Perspective Connecting Affinity Groups to Community Impact Work 8

9 How We Connect Women s Leadership to Financial Stability Jobs to Careers: Women Helping Women Scholarship program Women s Leadership Connecting Affinity Groups to Community Impact Work 9

10 Women s Leadership Of Greenville County Impact Strategies Engaging women in United Way and it s work is critical to growth Show support of our community impact work Rally around work targeted to women s issue within United Way s priority areas Offer hands on opportunities for donors Create unity among our members and cultivate prospects Connecting Affinity Groups to Community Impact Work

11 Jobs to Careers: Women Helping Women Scholarship Program Connecting Affinity Groups to Community Impact Work

12 Jobs to Careers: Women Helping Women Scholarship program Providing opportunities for Women s Leadership members to share talent AND treasure Program is membership driven: Provide the funding Determine how the program works Choose scholarship recipients Mentor and provide guidance to students Communicate and celebrate successes Connecting Affinity Groups to Community Impact Work

13 Jobs to Careers: Women Helping Women Scholarship Program Helping nontraditional female students: do not have a career path or needs education to move along a career path clear educational goals a track record of commitment financial need Scholarship program provides: financial support for tuition, books, childcare and program supplies mentoring and guidance from women s leadership members alumni support system life essential lunch and learns Connecting Affinity Groups to Community Impact Work 13

14 Jobs to Careers: Women Helping Women Scholarship Nursing 39 recipients Accounting Medical Assistant Certification $220,000 scholarship dollars awarded Computer Science Alternative Medicine Business Management Connecting Affinity Groups to Community Impact Work 14

15 Wear One Bring One Women Make A Difference Luncheon Sub Committee Events School Tools Volunteer Income Tax Assistance Hands on Volunteer Opportunities Agency/United Way Boards and Committees Jobs to Careers Women Helping Women Scholarship Program Connecting Affinity Groups to Community Impact Work 15

16 Wear One Bring One Women Make A Difference Luncheon 1,355 bras and panties collected for local domestic violence shelter Connecting Affinity Groups to Community Impact Work

17 Sub Committee Involvement Target opportunities to engage women from different professions Women in Banking Women in Real Estate Women Attorneys Women in Science and Engineering Women in Healthcare Connecting Affinity Groups to Community Impact Work

18 Hands on Volunteer Opportunities School Tools VITA (Volunteer Income Tax Assistance) HOG Day Connecting Affinity Groups to Community Impact Work

19 How We Connect Young Leaders to School Readiness Young Leaders Be A Book Bunny Born Learning Connecting Affinity Groups to Community Impact Work 19

20 How We Connect Young Leaders to School Readiness Be A Book Bunny Connecting Affinity Groups to Community Impact Work 20

21 How We Connect Young Leaders to School Readiness Born Learning Trails Born Learning Upstate SC Little Free Libraries Connecting Affinity Groups to Community Impact Work 21

22 Other Young Leader Engagement Tools New Member Celebration Art Crawl Summer Celebration Prospect Event Connecting Affinity Groups to Community Impact Work 22

23 YP20s (Young Philanthropists age 29 and under) YP20s members have the option to give $500 annually with the commitment to give $1,000 by age 30 Formed in 2009 Why we formed this group How they want to engage Social Events Oyster Roast Happy Hours Volunteer Projects Holiday Social #YP20sCares Find what works donors donors Connecting Affinity Groups to Community Impact Work 23

24 How We Connect African American Leadership to High School Graduation Mentoring African American Leadership Connecting Affinity Groups to Community Impact Work 24

25 How We Connect African American Leadership to High School Graduation Speed mentoring Partnering with youth on volunteer projects School supply drives for high school students Connecting Affinity Groups to Community Impact Work 25

26 Other African American Leadership Engagement Tools New Member Celebration Hands on Greenville Summer Soiree Low Country Boil Community Event Sponsorships Connecting Affinity Groups to Community Impact Work 26

27 CHALLENGES to connecting Affinity Group donors to Community Impact Work Finding your group s identity What donors SAY they want to do vs. What donors DO Aligning with your United Way s focus areas Connecting Affinity Groups to Community Impact Work 27

28 Take-Aways Volunteer lead and volunteer driven Try it, change it, try it again Not only about money, provide opportunities to give in other ways Share and celebrate success Connecting Affinity Groups to Community Impact Work

29 Affinity Group Engagement Opportunities Young Philanthropists Art Crawl Be A Book Bunny Born Learning Trails Little Free Libraries Summer Celebration Hands on Greenville Guest Bartending YP20s Oyster Roast YP20s Holiday Social African American Leadership New Member Celebration Mentoring Hands on Greenville School Tools Summer Soiree Low Country Boil Community Event Sponsorships Women s Leadership Jobs to Careers Scholarship Wear One, Bring One Sub-Committee events School Tools VITA Hands on Greenville Agency/UW Board or Committee Involvement Connecting Affinity Groups to Community Impact Work 29

30 Questions or comments?

31 Thank you! Holly Manuel Campaign Manager United Way of Greenville County Lyndsey Sloan Director, Leadership Giving United Way of Greenville County