Marketing Pakistan. Imtiaz Rastgar Marketing Association of Pakistan

Transcription

1 Marketing Pakistan Imtiaz Rastgar Marketing Association of Pakistan 6 th Feb, 2013

2 MANDATE PRIVATE SECTOR CEO ASKED TO HEAD ENGINEERING DEVELOPMENT BOARD AT FEDERAL MINSITRY OF INDUSTRIES, ISLAMABAD, PAKISTAN. EDB MANDATED TO INTERNATIONALISE PAKISTAN S ENGINEERING INDUSTRY. ACTIONS AT EDB 6 th Feb, 2013 IMTIAZ RASTGAR

3 RE-ORGANISATION AT EDB ORIGINAL : TARIFF, TARRIF AND MORE TARRIF RE ORGANISATION ADDED: BUSINESS DEVELOPMENT DEPTT POLICY DEPARTMENT LOGO CHANGED TO READ IMTIAZ RASTGAR

4 ACTIONS AT EDB RE ORGANISE EDB FROM TARIFF & PROTECTION TO MARKET EXPANSION & EXPORTS INTERNAL CAPAPCITY BUILDING-EDB MOVE FROM LOCLA AUTO INDUSTRY PROTECTION FOCUS TO WORLD EXPORTS FOCUS WIDEN THE SECTORS SCOPE WIDEN THE MARKET SCOPE 6 th Feb, 2013 IMTIAZ RASTGAR

5 EDB CAPACITY BUILDING ROLE OF CEO AS TEACHER & LEADER INTERNAL CAPACITY BUILDING COACHING TRAINING MIND MAPS IMTIAZ RASTGAR

6 ENGINEERING SECTOR BREAKING THE PAKISTANI MINDSET THE CUSTOMS PROTECTION CTRUTCH CHINA SYNDROME PRECEDED BY TAIWAN SYNDROME, PRECEEDED BY EVANGELISING EXPORTS GUIDED EXPOSURE TO OUTSIDE WORLD 6 th Feb, 2013 IMTIAZ RASTGAR

7 IMAGE PROBLEM FEARS DE-LINKING FROM TERRORIST TAG SHYNESS OF LOCAL ENGINEERING INDUSTRY IMTIAZ RASTGAR

8 HANNOVER MESSE THE FAIR OF FAIRS MESSE DER MESSEN THE YATRA FOR ALL ASPIRING NATIONS CHOSEN AS LAUNCH PAD FOR PAKISTANI ENGINEERING INDUSTRY IMTIAZ RASTGAR

9 POSITIONING ESTABLISH PAKISTAN AS A SUB CONTRACT DESTINATION RECOGNISE & PROMOTE SECTORS WHICH HAVE A FIGHTING CHANCE EXPOSE THE OVER PROTECTEDPAK. SECTORS TO PEERS IN EXPORT MARKETS IMTIAZ RASTGAR

10 PROFILING PRODUCTS SUB CONTRACTING GAS PRODUCTS FROM PAKISTAN ELECTRICAL TRANSMISSION, DISTRIBUTION PRODUCTS AUTOMATION & MACHINERY CASTINGS FORGINGS PROCESS EQUIPMENT 6 th Feb, 2013 IMTIAZ RASTGAR

11 PROFILING THE ENGINEERING SECTOR LARGE SCALE MANUFACTURING SECTOR MOSTLY RENTIER & BEHIND HEAVY TARIFF PROTECTION CONTROLLED BY FOREIGN MULTINATIONALS DNA OF CURRENT LSM DICTATES TO CORNER PAKISTAN LOCAL MARKET AND MAKE HUGE PROFITS IN NEAR MONOPOLY CONDITIONS 6 th Feb, 2013 IMTIAZ RASTGAR

12 PROFILING THE ENGINEERING SECTOR SME ENGINEERING INDUSTRIES INWARD LOOKING FOREIGN EXCHANGE SAVING MINDSETS INSTEAD OF FOREIGN EXCHANGE EARNING IMTIAZ RASTGAR

13 PRE DEPARTURE TRAINING

14 PRE DEPARTURE TRAINING

15 TRAVELLING TOGETHER, NETWORKING FOR ORGANIC ACTIV.

16 BRANDING TRAINING OF PARTICIPANTS BEFORE DEPARTURE HINTS ABOUT CULTURE, DRESS, BEHAVIOUR HOW TO STAND ON A TRADE FAIR PRE-FAIR, POST FAIR ACTIVITIES MAKE OVERALL GOOD IMPACT BY EACH PERSON IMTIAZ RASTGAR

17 DESIGN COLOUR THEME PAKISTAN BRAND WINNING HEARTS STICKING TO BUSINESS STRICTLY IMTIAZ RASTGAR

18 PROFESSIONAL LAYOUT DESIGN

19 BRANDING PAKISTAN

20 BRANDING PAKISTAN

21 BRANDING PAKISTAN IMTIAZ RASTGAR

22 IMPACTFUL DESIGN OF PAVILLION

23 IMPACTFUL DESIGN OF PAVILLION

24 IMPACTFUL DESIGN OF PAVILLION

25 WORLD CLASS EXHIBITS

26 PAKISTANI ATTENTION CATCHERS

27 LOW COST PUBLICITY FOOT BALLS BAGS, VERY WELL MADE TO LAST,BRANDED WEB PROMOTION DIRECTORY ENTRIES 6 th Feb, 2013 IMTIAZ RASTGAR

28 BAGFULS OF BROCHURES

29 LOW COST PUBLICITY INTELLIGENT DIRECTORY ENTRIES B2B LINK UPS VISITS TO GERMAN AND DUTCH CHAMBERS OF COMMERCE DRIVING TRAFFIC TO HALL 4 THROUGH FOOTBALLS & BAGS IMTIAZ RASTGAR

30 FOOTBALL FAMILY 5000 MINIATURE FOOTBALS, PAK-GERMAN BRANDED, INFLATED IN CARRY-NETS IMTIAZ RASTGAR

31 LEADERSHIP MADE A DIFFERENCE CLEARCUT DIRECTIONS AND FREEDOM OF ACTION AVAIABLE WHERE NEEDED, THEN OUT OF THE WAY IMTIAZ RASTGAR

32 LEADER

33 MOTIVTIONAL LEADERSHIP

34 LEADERSHIP : CAPTAIN & COACH

35 MOTIVATED TEAM

36

37 POLITICIAN,BUSINESSMEN, BUREAUCRATS AS TEAM

38 EXECUTIVE TEAM

39 BOCHUM CHAMBER LENDS SUPPORT

40 W. SCHROEDER & BOCHUM CHAMBER SECY. GENERAL

41 RESULTS ENGINEERING SECTOR EXPORTS IN 2005: $ 450 MILLION 2012 : $ 1.89 BILLION 6 th Feb, 2013 IMTIAZ RASTGAR

42 What can be done to internationalize Pakistani Products PRODUCT STRATEGIES REGIONAL STRATEGIES 6 th Feb, 2013 IMTIAZ RASTGAR

43 Thank You!