MAINTAINING THE RENDERING/PET FOOD RELATIONSHIP. An Inbred s Perspective

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1 MAINTAINING THE RENDERING/PET FOOD RELATIONSHIP An Inbred s Perspective

2 Scope Greeting and Salutations (disclaimer) Perspective of acquiescences What is what Plowed ground (what we know) Challenges, randomness, opportunities, (gleanings of colleagues) Maintenance vs. the Mission Its 5pm somewhere

3 A Humorous Digressions I have become a masochist and enjoy self-deprecation I will likely say something dumb ADHD, jack d on Mountain Dew I try not to take myself too serious AND. I like what we get to do

4 Perspective Background Let s not sugar-coat this its a commercial slide! Simmons is Poultry, Rendering, and Pet Food with expertise in Chicken Protein Conversion Nutrition Regulatory R&D Food Service Waste Management Food Safety Pet food Innovation Large pool of practitioners, experience, insight, advisement, and accountability

5 Standardizing the Vernacular What is Rendering A culmination of thermal and mechanical insults where conditions of time, temperature, or pressure are sufficient to remove water, kill bacteria, and separate oils We recycle, refresh, and distribute nutrients that are highly nutritious and well qualified quickly

6 Standardizing the Vernacular What is Pet Food A commercial feed that contains animal or plant based ingredients formulated and processed to meet the nutritional needs of dogs, cats, and snacks for R&D

7 Symbiotic Relationship Why Rendering needs pet food and the livestock sectors or vice-versa 50 billion-plus pounds of raw materials annually Not enough real-estate if non-existent Safely concentrates valuable nutrients Infographic Brochure

8 Symbiotic Relationship Where we have come from Market Share in Pet Food Animal Proteins Veg & Fruit Grain & Oilseeds Additivies Other Vit & Min 1987 Feather Fd-Grade Poultry-by Poultry Fat Innovation Turkey & turkey-by Chicken & Ch-by Fat (turkey & chicken) PRO*CAL PRO-TEMP Fresh/Frozen Palatants SPEC Where have come from and now going? Pet Food is changing, and rendering has an invite!

9 Before you throw them out The U.S. pet population ~ 78 million cats ~ 86 million dogs < ~9% In 2015 ~$14 billion will be spent on pet food (US; all pets) It increased 2% from last year. Pet owners spend $330 for dog food and treats $297 for cat food and treats. Within most retailers the Pet Food section ranks 8 th in total store sales volume.

10 Symbiotic Relationship Why Pet Food need Rendering Pets and Pet Foods are unique One product or source is not ubiquitous We have to goods they have the customer Humanization Genetic Implications Comfort & Affection Balance Rations Dry Kibble Lifestyles Wet or canned Treats

11 Plowed Ground Quality HACCP (like), GMPs, TWIs, and other ACROS Plenty of oversight Quality has to be more than documents, procedures, rituals, and tonnage Mission, Culture, Priorities, and Relationships Quality is NOT. Programs, policies, or books The responsibility of an individual

12 Plowed Ground Quality Quality happens when someone is responsible for it It is not where the raw material s start or end, but what happens in the between Traceability Hazards (Bio, Chem, Phys) Conversion (Mech & Thermal) Q-control Freshness (just in time) Foreign Material Uniformity Q-assurance Customer

13 Plowed Ground Quality Quality assurances Validated Metrics Stability Sensory Evaluations Proximates Nutrient Values The People element It not the program, plant, science, or innovations that is quality It ours & your People!

14 Plowed Ground Value Protein meals deliver Moisture Currently a good indicator of freshness and stability of finished goods Protein building blocks, essential amino acid, and stimulate palatability reactions Fat - compact energy source, essential fatty acids, assist in texture and stability Ash mineral components serves to facilitate growth, performance, and mediate cellular reactions

15 Plowed Ground Value Significant of Nutrients Exceeds protein and energy needs for formulation Concentrated Protein, energy, minerals, and vitamins We break more than bad. Nutrient availability Digestibility of proteins and stability of lipids Reset Button & Renewable Customer perception Social media

16 Plowed Ground Value Digestibility Animal Proteins are the standard Process affects value Ingredient synergies Availability of Value Stabilization Delivery Biological Value Whey & ISOs Cheese Fish Beef Poultry Oilseeds Cereals Animal performance What our Pets really want! Remember me!

17 Plowed Ground Value The Message There s nothing crude our products Presence of Industry (rhetorically) Who is the audience and controls our success? How to we educate, innovate, and rise to the challenges? How are we preparing for our future? Integration Strategic partnerships The relationship as to be intentionally defined and managed

18 Now to the point Challenges AAFCO Changes Tolerances Competitive Landscape Label Humanization of pet food Our customers are changing Nutrients Disposition & Variability Regulatory Label, claims, & food safety

19 Challenges to the Relationship AAFCO- Breeds, plane of nutrition, & lifestyles

20 Challenges to the Relationship AAFCO Continued Minerals Cal-Phos Ratio (Poultry Meals) Large breed < Calculi issues Joint issues Cellular mediation Vitamin balance Overall wellness Iodine (Beef) Hypo & hyper thyroidism Large Breed sensitivity Vitamin balance Nervous mediation

21 Challenges to the Relationship AAFCO Continued Vitamins over abundance or activity Vitamin issues (Marine) Mineral interactions Antagonist Blood issues Vision issues Weigh gain or loss

22 Competitive Landscape Humanization of Pet Food Being #1 Grain vs starch free Ancestral diets Ungoverned identifiers The logic of our pet s reality Our Customers have changed Who owns who

23 Opportunities Improved sourcing & processing Omega Fatty acids Amino Acids Vitamins Blending vs variability Typical vs Min/Max Heartburn all around We make it vs. they buy it Everyone is at fault..

24 Regulatory ugh! Ingredients names (adjectives) Dried, rendered, etc Cleverness is getting us in trouble Supplier confidence Primary vs brokers Traceability Process validations Reality vs Science Value standards Quality testing

25 Maintenance vs. Mission Feeding the monsters Need to lead with intent Need to be consistent &vigilant Headlights vs taillights Being cautious and relevant Partnerships, strategy, solutions No always products or processes Investment in the unknown Innovation

26 It is 5pm somewhere!