ELEMENTAL NATUREsm participant guide

Transcription

1 ELEMENTAL NATUREsm participant guide

2 AVEDA MISSION OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD. CONTENTS CHAPTER 1 Introduction to Ayurveda and Elemental Nature sm CHAPTER 2 Overview of the Elements CHAPTER 3 Aveda Skin Care Systems CHAPTER 4 The Guest Purescription APPENDIX ii elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

3 CHAPTER 1 Introduction to Ayurveda and Elemental Nature sm 1

4 TREE POSE Vrksasana type of pose: balancing, standing benefits: strengthens legs, improves balance 1. Come to stand in tadasana. 2. Feel your weight equally on all four corners of both feet. 3. Begin to shift the weight over to the right foot, lifting the left foot off the floor. HIGH-TOUCH, HIGH-TECH 4. Bend the left knee, bringing the sole of This the left unique foot high combination onto the Tadasana inner right captures thigh. the essence of Aveda 5. Press the Spa. foot By into uniting the thigh art and science the thigh back into the foot. and incorporating them into 6. Try not our to let skin the right care hip products jut out. and Keep both hips squared towards the front. spa treatments, we have the opportunity to restore and 7. Repeat the move while standing on the rejuvenate left foot. our guests bodies, minds and spirits. 2 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

5 CHAPTER 1 Introduction to Ayurveda and Elemental Nature sm WHAT S THE PURPOSE OF A SCALE? WRITE YOUR RESPONSE BELOW 3

6 CHAPTER 1 Introduction to Ayurveda and Elemental Nature sm ELEMENTAL NATURE SM PHILOSOPHY is a tool that allows us to understand how to create balance for our guests. Elemental Nature sm is based on the science of Ayurveda. Ayur means life Veda means knowledge NOTES 4 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

7 CHAPTER 1 Introduction to Ayurveda and Elemental Nature sm What practices are used in the healing tradition of ayurveda to achieve and maintain wellness? 5

8 CHAPTER 1 Introduction to Ayurveda and Elemental Nature sm AYURVEDA TELLS US THAT THE SPIRIT OF FIVE NATURAL ELEMENTS ARE TO BE FOUND IN ALL LIVING THINGS, INCLUDING YOU. The balance of these elements is reflected in the skin. When skin concerns surface, it could be a signal that an element needs to be balanced. Restoring balance- through appropriately diagnosed skin care products, a healthy diet and regular wellness activities- results in healthylooking radiant skin. 6 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

9 CHAPTER 2 Overview of the Elements 7

10 CHAPTER 2 Overview of the Elements At the core of the Elemental Nature sm Philosophy is balancing the five elements. The five elements exist within all of us. Depending on our diet, lifestyle, job, relationships, or any other part of our experience, any of the five elements can increase within our body and cause an imbalance. The cause of the imbalance is based on the principle like qualities increase like. So if a person eats a lot of heavy processed foods, the elements of water/earth which are heavy would increase and become imbalanced. The imbalances are exhibited through various mind/body conditions as well as skin conditions. 8 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

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12 CHAPTER 2 Overview of the Elements INFINITY/AIR OVERVIEW Infinity is the open expanse of the universe. Infinity is responsible for expansion in the body such as expansion of the lungs, the expansion of capillaries and arteries and the expansion and contraction of muscles. The element of Air represents movement. Air is responsible for all movement in the body including the movement of air in and out of the lungs, the movement of food through the digestive tract and the transportation of nutrients into the cells and waste out of the cells. Air controls the nervous system and muscular systems. Together, Air and Infinity control activity and vitality. BALANCING THE SKIN Nourishment is a key word in balancing Infinity/Air Nature skin. Skin is depleted of nutrients, depleted of moisture and natural sebaceous oils. THE FIVE SENSES Infinity is linked to the sense of sound. The Air element is linked to the sense of touch. MIND/BODY CONDITIONS Nervousness/Anxiety Excessive Talking Dry, cracked lips Skin and body feel cold Stiff joints Digestive problems Insomnia Hair is dry or has a flaky, dry dandruff condition SKIN CONDITIONS Dryness Dehydration Flakiness Fine Lines Wrinkles Lack of Firmness Occasional Dullness 10 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

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14 CHAPTER 2 Overview of the Elements FIRE OVERVIEW Fire creates heat which creates changes or transformation. Thus, Fire is responsible for all transformations in the body. The most important function is digestion or the transformation of food into energy. In addition, Fire is responsible for body temperature, the coloration of the skin, as well as intellectual and visual perceptions. In general, Fire regulates chemical, physical and mental transformations. BALANCING THE SKIN To create balance for Fire skin, we focus on soothing and cooling products. Because Fire also is responsible for discoloration on the skin, products are often focused on evening skin tone and texture. THE FIVE SENSES MIND/BODY CONDITIONS Anger Irritation Frustration Overly aggressive or judgmental Indigestion Vision Problems SKIN CONDITIONS Sensitivity Redness Reactivity Hyperpigmentation/Freckles Discoloration Pink undertones even if no sensitivity is present Fire is linked to the sense of sight. 12 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

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16 CHAPTER 2 Overview of the Elements WATER/EARTH OVERVIEW Water is the lubricating and connecting energy. The Water element lubricates joints, the digestive tract and the respiratory tract. The energy of water helps to hold the body together. It is the glue that governs the interaction of all five elements. It also governs our relationships and connections to others. The element of Earth is solid and stable. Earth is responsible for the structure and stability of the body. Earth gives mass to the bones, muscles and organs as well as creating a protective layer around the organs, brain and spinal cord. Because of its heaviness, it creates grounding sensations in the mind. BALANCING THE SKIN To balance a Water/Earth skin, products focus on deep cleansing and purifying. THE FIVE SENSES MIND/BODY CONDITIONS Lack of energy Lack of motivation Feelings of sadness Fluid retention Weight gain Desire to sleep for long periods Hair is thick and oily; true dandruff condition with large, oily flakes SKIN CONDITIONS Oiliness No or few wrinkles Larger pores Blackheads Ance/blemishes Combination skin Water is linked to the sense of taste. The Earth element is linked to the sense of smell. 14 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

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18 CHAPTER 2 Overview of the Elements TEST YOUR SKILLS WRITE 5 QUIZ QUESTIONS based on the information that you learned in Chapter 1 & 2. Write down the answers as well to refer back to as we Quiz our partners. QUESTIONS ANSWERS WRITE DOWN ANY ADDITIONAL INFORMATION that you learned after the Quiz Each Other activity 16 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

19 CHAPTER 3 Aveda Skin Care Systems 17

20 CHAPTER 3 Aveda Skin Care Systems SKIN CARE The skin is the largest organ of perception and elimination. It is a dynamic living organ that continually responds to life, the seasons and to physical and emotional changes. It naturally reveals all traces of stress, imbalances and toxicity. We will help you discover your guest s Elemental Nature sm and tailor personalized programs to make their skin glow. Aveda has effective products for treating all skin care concerns. BASIC SKIN CARE SKIN TYPE/CONDITION ELEMENTS SYSTEM DRY SENSITIVE OILY NORMAL SPECIALIZED SKIN CARE DESIRED RESULT ELEMENTS SYSTEM VISIBLY LIFT AND REDUCE LINES VISIBLY REDUCE DARK SPOTS RELIEVE ACNE 18 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

21 CHAPTER 3 Aveda Skin Care Systems SKIN CARE PRODUCT FORMS CLEANSER WHAT IT DOES ADDITIONAL INFORMATION TONER WHAT IT DOES ADDITIONAL INFORMATION 19

22 CHAPTER 3 Aveda Skin Care Systems SKIN CARE PRODUCT FORMS EXFOLIATING PRODUCT WHAT IT DOES ADDITIONAL INFORMATION TREATMENT PRODUCT/SERUM WHAT IT DOES ADDITIONAL INFORMATION 20 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

23 CHAPTER 3 Aveda Skin Care Systems SKIN CARE PRODUCT FORMS MOISTURIZER WHAT IT DOES ADDITIONAL INFORMATION MASQUE WHAT IT DOES ADDITIONAL INFORMATION 21

24 CHAPTER 3 Aveda Skin Care Systems AVEDA PRESCRIBES ELEMENTAL NATURE SM WELLNESS RITUALS in combination with each skin care system to maximize benefits and achieve balance for our guests. BALANCE INFINITY/AIR the bee breath Inhale deeply then exhale slowly making a gentle humming sound like that of a bumble bee as you exhale. Concentrate the vibration on a particular area of congestion such as the throat, sinus or ears to clear congestion and quiet your mind. feed yourself beautifully Certain foods may help balance your Infinity/Air Natures. So enjoy warm foods with sweet, sour and salty flavors. Great choices may include steamed or sautéed asparagus, carrots, green beans, onions, sweet potatoes, winter squash and fruits like avocadoes, bananas, pineapples. Brown rice, beans, tofu, milk, cheese, olive oil and all spices may also help you feel balanced. open your senses with self-massage Press on the area around your ears several times with your index, middle and ring fingers. Then release tension by massaging your ears and temples in gentle, circular motions for a minute or two. 22 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

25 CHAPTER 3 Aveda Skin Care Systems AVEDA PRESCRIBES ELEMENTAL NATURE SM WELLNESS RITUALS in combination with each skin care system to maximize benefits and achieve balance for our guests. BALANCE FIRE the whispering breath Inhale deeply. Next, exhale through your mouth making a haa sound. Once you get the feel for it, create that same space, vibration and sound at the back of your throat while breathing through your nose. don t feed the fire The right foods can help balance your Fire Nature. Enjoy cooling food and drinks with sweet, bitter or astringent flavors. Great choices may include: broccoli, cauliflower, cucumbers, kale, mushrooms, apples, grapes, melons, pears, watermelon, lentils, most beans and olive oil. stress-relieving self-massage Fire nature is associated with the sense of sight. Open your senses by closing your eyes and covering them with the palms of your hands. Hold this position and breathe deeply. Release this pose. Then with your eyes still closed massage the bony ridge of your upper eyes with your index, middle and ring fingers. Move from the inside out and then very gently press the bone beneath the eye. Repeat twice. 23

26 CHAPTER 3 Aveda Skin Care Systems AVEDA PRESCRIBES ELEMENTAL NATURE SM WELLNESS RITUALS in combination with each skin care system to maximize benefits and achieve balance for our guests. BALANCE WATER/EARTH begin with a cleansing breath Take a deep breath through your nose and then forcefully exhale through your mouth making an audible sound. Allow this cleansing breath to awaken your body and release stress. the water/earth table The right foods can help balance your water/earth natures. So enjoy a diet low in fat and sugar and seek out tastes that are pungent, bitter or astringent. Great choices may include: cabbage, bell peppers, beets, celery, chili peppers, corn, eggplant, spinach, peaches, pears, apples, lentils, beans, honey and spices. open your senses with self-massage Water/Earth natures are associated with the senses of taste and smell. Free these senses by opening your sinuses with a gentle massage. Place your thumbs under your cheekbones (about a finger s width away from your nose) and massage in circular motions. Start near your nose and move to the outside of your cheekbones. Repeat as desired. 24 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

27 CHAPTER 3 Aveda Skin Care Systems AVEDA PRESCRIBES ELEMENTAL NATURE SM WELLNESS RITUALS in combination with each skin care system to maximize benefits and achieve balance for our guests. BALANCED NATURES begin with 1-2 breathing Breathe deeply taking twice as long to exhale as you did to inhale. Counting silently is a good way to measure this. Practice this technique for a minimum of 10 full breaths every day. balanced eating The right foods can help you maintain balance. So consider increasing your intake of fresh, whole, organic fruits and vegetables while reducing the amount of processed foods you eat. A great first step might be cooking fresh foods at home at least four times a week. open your senses with self-massage When your elements are wellbalanced all of your senses are open and engaged. To support this state of balance consider getting a massage no less that once every two months. Pay attention to the smell of essential oils, the soothing sound of music and the therapist s touch. 25

28 CHAPTER 3 Aveda Skin Care Systems PRODUCT KNOWLEDGE: DRY SKIN 26 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

29 CHAPTER 3 Aveda Skin Care Systems PRODUCT KNOWLEDGE: SENSITIVE SKIN 27

30 CHAPTER 3 Aveda Skin Care Systems PRODUCT KNOWLEDGE: OILY SKIN 28 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

31 CHAPTER 3 Aveda Skin Care Systems PRODUCT KNOWLEDGE: NORMAL/INCREASE RADIANCE 29

32 CHAPTER 3 Aveda Skin Care Systems PRODUCT KNOWLEDGE: VISIBLY LIFT & REDUCE LINES 30 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

33 CHAPTER 3 Aveda Skin Care Systems PRODUCT KNOWLEDGE: VISIBLY LIFT & REDUCE DARK SPOTS 31

34 CHAPTER 3 Aveda Skin Care Systems PRODUCT KNOWLEDGE: RELIEVE ACNE 32 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

35 CHAPTER 4 The Guest Purescription 33

36 CHAPTER 4 The Guest Purescription THERE ARE NUMEROUS WAYS TO EVALUATE THE FIVE ELEMENTS IN ALL INDIVIDUALS. The Elemental Nature sm Questionnaire can be used to help you determine which elements are most out of balance as reflected in our guests skin type/condition. 34 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

37 CHAPTER 4 The Guest Purescription ELEMENTAL NATURE SM GUEST PURESCRIPTION 35

38 CHAPTER 4 The Guest Purescription ELEMENTAL NATURE SM GUEST PURESCRIPTION 36 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

39 CHAPTER 4 The Guest Purescription ELEMENTAL NATURE SM GUEST PURESCRIPTION INSTRUCTIONS STEP 1: PERFORM THE CONSULTATION 1. Tell your guest about the Elemental Nature sm philosophy. There is a sample statement included at the top of the Elemental Nature sm Skin Care Purescription Pad, but feel free to use your own words. 2. Ask the first question on the Purescription Pad: How would you describe your skin? 3. As the guests responds, check all the skin characteristics that apply on the Purescription Pad. 4. Look for the column that has the most items checked. This is most likely the element that needs balance. Confirm the imbalance by asking if the guest experiences any additional concerns from that column that they did not mention. 5. Continue by asking the final two questions on the Purescription Pad: What is the primary concern with your skin and which products do you currently use on your skin? 6. Record the guest s responses on the Purescription Pad. 7. Based on their skin characteristics and primary skin concern, recommend the appropriate skin care system. Please note: A guest experiencing sensitivity should always be recommended the All Sensitive regimen. 8. If they express the most concern with characteristics that are located in the boxes mediumgreen (middle of the column), recommend the Treatment Skin Care for that Element. Infinity/ Air: Green Science Fire: Enbrightenment Water/Earth: Outer Peace 9. If they express their primary concern is the light grey box (at the bottom), recommend Tourmaline Charged Skin Care System. 10. Pay particular attention to how the guest responds to the question: What is the primary concern with your skin? The response to that question will be the ultimate guide to making the right skin care recommendation if the guest has multiple concerns with their skin. STEP 2: RECORD THE RECOMMENDATIONS 1. Record the element that is experiencing the most imbalance on the back side of the Purescription Pad. 2. Place an x next to the recommended system at the top of the page. 3. Write down the specific product names in the Skin Care Recommendation section. Place an x next to the recommended professional service at the bottom of the page. Write in any skin care tips or additional recommendations provided in the space at the bottom of the page. Along with the Purescription Pad sheet, give the guest the appropriate Elemental Nature sm Lifestyle Tip Card according to their Elemental Nature sm imbalance. STEP 3: HOW TO READ THE TOOL 1. Look for the column with the most items checked. This is most likely the element experiencing the most imbalance. 2. The tool is color-coded. Look for the following results: If the guest has the most concern with skin characteristics that are located in the boxes that are dark green (at the top of the column), recommend the Basic Skin Care System for that element. Infinity/Air: Botanical Kinetics Crème Cleanser, Exfoliant, Skin Firming/Toning Agent, Hydrating Lotion Fire: All Sensitive Cleanser and Moisturizer Water/Earth: Botanical Kinetics Gel Cleanser, Exfoliant, Toning Mist, and Hydrating Lotion 37

40 CHAPTER 4 The Guest Purescription ELEMENTAL NATURE SM GUEST PURESCRIPTION INSTRUCTIONS If they express the most concern with characteristics that are located in the boxes mediumgreen (middle of the column), recommend the Treatment Skin Care for that Element. Infinity/ Air: Green Science Fire: Enbrightenment Water/Earth: Outer Peace If they express their primary concern is the light grey box (at the bottom), recommend Tourmaline Charged Skin Care System. Pay particular attention to how the guest responds to the question: What is the primary concern with your skin? The response to that question will be the ultimate guide to making the right skin care recommendation if the guest has multiple concerns with their skin. 5. Write in any skin care tips or additional recommendations provided in the space at the bottom of the page. 6. Along with the Purescription Pad sheet, give the guest the appropriate Elemental Nature sm Lifestyle Tip Card according to their Elemental Nature imbalance. WRITE YOUR SCRIPT FOR HOW YOU ARE GOING TO INTRODUCE THE ELEMENTAL NATURE SM SKIN CARE CONSULTATION EXPERIENCE TO YOUR GUESTS: STEP 4: RECORD THE RECOMMENDATIONS 1. Record the element that is experiencing the most imbalance on the back side of the Purescription Pad. 2. Place an x next to the recommended system at the top of the page. 3. Write down the specific product names in the Skin Care Recommendation section. 4. Place an x next to the recommended professional service at the bottom of the page. 38 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

41 APPENDIX 39

42 APPENDIX ELEMENTAL NATURE SM IN-SALON/SPA EVENT FORMAT LAUNCH OVERVIEW WHY WHAT HOW Introduce Elemental Nature sm the Skin Care Starter Sets and Aveda skin care to all guests via consultation, wellness activities and hands-on experience. Explain the system approach, guest offer and facial treatment to generate retail sales and service bookings at local spas. Ongoing consumer event with experiences offered to every guest during launch period. Staff wearing Elemental Nature sm T-shirts are trained to do Elemental Nature Skin Care Consultations, Stress-Relieving Hand Rituals and Wellness Rituals. Offer to every guest. Estheticians support staff on retail floor, offering every hair guest an Elemental Nature sm Skin Care Consultation. Option: Wellness bar. Staffed with a therapist to coach on Wellness Rituals for each element. Offer snacks and beverages for each element. 40 elemental nature sm participant guide aveda corp all rights reserved aveda education date revised:

43 APPENDIX ELEMENTAL NATURE SM IN-SALON/SPA EVENT FORMAT EXPERIENCE 1. Offer an Elemental Nature sm Skin Care Consultation to every guest. 2. Guide the guest to the retail displays to discuss the best skin care regimen and professional service for their needs/skin imbalances. 3. Once the appropriate regimen is selected, bring a tray of product and have the guest experience the Stress- Relieving Hand Ritual with the chosen products. 4. Guide the guest through the Wellness Rituals appropriate for their element, specifically Breathing Exercise or Sensory Rituals. SUPPLIES AND PRODUCT NEEDED - Hot towel cabi - Aromatic steam towels or washcloths (1 per guest) - Complete sets of all Aveda skin care on presentation trays (option: use testers from retail display) - Elemental Nature Wellness Tip Cards - Elemental Nature Skin Care Consultation and Purescription Pads OPTIONAL WELLNESS/REFRESHMENT BAR INFINITY/AIR Signage: Favor foods that are warm, heavier and oily with the tastes of sweet, sour and salty. Generally eat foods that are steamed or sautéed. - Assorted cheese plate - Mixed salted nuts - Berries and fresh figs - Ginger tea FIRE Signage: Favor cooling foods with the tastes of sweet, bitter and astringent. - Asparagus, green beans, bell pepper, cucumber, broccoli and cauliflower crudités with guacamole or hummus to dip Sliced melon pieces Sunflower seeds and dried fruits Water with cucumber WATER/EARTH Signage: Favor foods that are light, dry and warm, having the tastes of pungent, bitter and astringent. - Cherries - Radishes - Rye crackers with white bean dip or spicy salsa - Cinnamon tea RECOMMENDED EVENT PROMOTIONS With the purchase of any Skin Care Starter Set, receive 20% off the recommended facial treatment (approximate value of $15). With the purchase of any four retail-size skin care products, receive a complimentary recommended facial treatment (approximate value of $75). 41

44 ELEMENTAL NATURE SM aveda corp all rights reserved aveda education elemental nature participant guide date revised: