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1 Media Kit

2 Table of Contents About DentalPlans.com Company Timeline Meet the Team Jenn Stoll - CCO Bary Newman - CTO Bill Chase - VP Marketing Marge Keen - VP Network Relations Tara Rivera - VP Finance Mark Powell - VP Call Center Sales/Ops DentalPlans.com s Customer Profile What is a Dental Savings Plan? Dental Savings Plans vs Insurance Why Don t People Have Dental Insurance Average Cost of Dental Procedures Saving America, One Smile at a Time In The News Resources 14 15

3 About DentalPlans.com DentalPlans.com, founded in 1999, is a leading dental and health savings marketplace in the U.S., helping more than a million people to affordably access quality healthcare services. Our mission is to empower consumers with the tools, information, and services that they need to live happier, healthier lives. We provide comprehensive resource centers aimed at helping people to maintain/ regain optimal health, and successfully navigate the maze of healthcare payment options (including Obamacare and Medicaid.) Our independent research the :DP SmileMeter and :DP SmileIndex delivers a unique look into the consumer healthcare market. We offer user-friendly access to a wide selection of traditional dental insurance and 30+dental savings plans, along with innovative healthcare offerings including telemedicine, medical advocacy, and online counseling services. Our online plan comparison and savings calculator tools help consumers to make smart choices about essential healthcare services, and our :DP AtYourService customer support team leaves no question unanswered. For more information, visit us at Dentalplans.com and find us on Facebook, Twitter, Pinterest and YouTube. About DentalPlans.com Quick Stats Established in 1999 More than 1 million members served Over 100,000 participating dentists nationwide 30+ plans to choose from Save 10-60% at the dentist 03

4 Company Timeline DentalPlans.com, Inc Founded Reached 1.4 Million in sales DentalPlans.com partners with Aetna DentalPlans.com partners with Careington DentalPlans.com partners with Cigna Exceeded 25 Million in sales Named one of Florida s Best Companies to Work For by Florida Trend Magazine Named one of the Fastest Growing Companies in America by Inc. magazine DentalPlans.com hosts First Annual Discount Dental Plan Summit Acquired by The Riverside Company, making it the firm s 61st healthcare investment For a second consecutive year, named one of the Fastest Growing Companies in America by Inc. magazine Named to Inc s Fastest Growing Companies list 3rd year in a row Revealed brand relaunch First Annual :DP SmileIndex Survey and :DP SmileMeter Survey Launched insurance to expand product and service offerings Suze Orman becomes a brand educator for DentalPlans.com Launched website in Spanish Acquired by Internet Brands, Inc., becoming part of the company s healthcare vertical Named one of the Best Places to Work by the South Florida Business Journal Company Timeline 04

5 Jenn Stoll - CCO Jenn Stoll joined DentalPlans.com in 2003 and now serves as the company s Chief Commercial Officer. As a key member of the company s executive leadership team, Stoll is dedicated to ensuring a worldclass product offering and partner marketing platform that will enable consumers to enjoy a compelling shopping experience with DentalPlans.com. She leads company efforts with carrier partners, broker-affiliates, group businesses and the dentist marketing channel. Stoll served as a marketing consultant to DentalPlans.com for two years, as Vice President of Marketing for five years, and President for 3 years. She brings 15 years of digital marketing experience to the company. Stoll previously was Director of Marketing at Naviant/eDirect/Sweepsclub.com and a Product Buyer/Destination Manager with Certified Vacations. She is a member of the National Association of Dental Plans (NADP), a Board Member of Consumer Health Alliance (CHA), and has been a Chief Executive Member of Vistage Florida since Meet the Team Jenn Stoll Stoll holds a Bachelor of Science degree from Syracuse University. She was also named to South Florida Business Journal s 40 under 40 in Barry Newman - CTO Barry Newman joined DentalPlans.com in 2013 as Chief Technology Officer. As a key member of the company s executive leadership team, Newman is dedicated to transforming communication processes, optimizing production and generating a substantial return on investment through the application of advanced technology. Barry Newman A seasoned technology leader, Newman brings more than 20 years of experience optimizing IT performance, designing robust and scalable enterprise solutions, and implementing cloudbased technologies. Prior to DentalPlans.com, he held various seniorlevel positions, including CIO for Saveology.com. At Saveology.com, he spearheaded initiatives to adopt Cloud Computing through the use of Salesforce.com and Heroku.com, decreasing internal development costs by 50 percent and increasing call center efficiency by 30 percent. Newman also worked at 1800flowers.com, as Director of ECommerce, and was responsible for building out an ecommerce SOA platform for the company s multichannel operations, including consumer facing, pointofsale, and call center distribution channels. Newman holds a Bachelor of Science in Business Administration from State University of New York at Albany business school, graduating magna cum laude. He has been a guest speaker at Cloud Computing Conferences, including Dreamforce and SAASCON, and was a member of the Saleforce.com CIO Advisory Board. 05

6 Bill Chase - Senior VP Marketing Bill Chase joined DentalPlans.com in As a key member of the company s executive leadership team, Chase is dedicated to growing brand and category recognition by introducing the company s new :DP AtYourService Team and :DP MemberDelights member value program, and executing the new brand across all customer experience platforms, including the website, social media sites, online videos and advertising campaigns. A seasoned online marketing specialist, Chase brings more than nine years of experience in digital and traditional marketing. Prior to DentalPlans.com, he held various senior-level positions, including Director of Online Marketing with Travelocity. Managing a multi-million dollar annual budget, Chase helped move Travelocity to a top three player in the major travel traffic sources, increased Travelocity s market share, and led cost savings initiatives. He also served as Director of Online Marketing for The Neat Company, and as Senior Director of Online Marketing with Nutrisystem, Inc. Meet the Team Bill Chase Chase holds a Bachelor of Science in Communication and Rhetoric from the University of Pittsburgh. Marge Keen - VP of Network Development Marge Keen brings more than 15 years of experience to the dental industry, specializing in dental savings plans. Since joining DentalPlans.com in 2002, a leading online dental and health savings online marketplace in the U.S., Keen has contributed to the company s success, providing innovative solutions for expedient growth. As the company s current Vice President of Network Development, she is integral in creating, maintaining, and growing network relationships, products, and overall revenue. Keen also served as the company s Senior Director of Network Development as well as the Vice President of Sales. As the Vice President of Sales, she managed all operational functions for the company s call center. In that capacity, she developed and implemented sales strategies to increase revenue and oversaw more than 50 staff members. Marge Keen Keen holds a Bachelor s in Education from Florida Atlantic University. 06

7 Tara Rivera - VP of Finance As the Vice President of Finance, Tara Rivera serves as a key member of DentalPlans.com s executive leadership team. In this role, Rivera is responsible for providing accurate and timely financial reporting, treasury management, corporate tax functions as well as financial analysis and reporting to drive company growth and performance. Rivera, a seasoned professional, brings more than 15 years of finance and accounting experience to her current role. And, before being promoted to Vice President in 2016, Rivera served as DentalPlans.com s Controller since joining the company in Prior to DentalPlans.com, Rivera held various positions including Senior Director of Accounting and Finance with Alorica; Senior Assistant with Deloitte & Touche LLP; and Senior Financial Analyst with Seacor Holdings Inc. Meet the Team Tara Rivera Rivera holds a Bachelor of Science in Business Administration from the University of Florida, graduating with Honors, and she also attended Florida Atlantic University with a concentration in accounting. Rivera is a Certified Public Accountant in the State of Florida. Mark Powell - VP of Call Center Sales and Operations Mark Powell joined DentalPlans.com in 2016 and currently serves as the company s Vice President of Call Center Sales and Operations. In this capacity, Powell, along with his team, continues to develop new call center capabilities across all business areas, instilling a strong focus on teamwork and commitment to excellence. Powell has been a key catalyst to expanding the DPU platform, improving the performance of partner RDI, adding capacity to the company s Dentist Marketing team, and launching a New Patient Generation initiative. Additionally, Powell has worked to establish a new call center relationship that enables DentalPlans.com to operate abroad, launching in the Dominican Republic to better serve Hispanic consumers as well as meet seasonal and promotional period inbound call needs. Mark Powell Powell brings more than 20 years of experience in call centers sales and service both domestically and internationally. Prior to DentalPlans.com, he led various call center operations, including serving as the Senior Operations Manager at Alorica, in which he managed operations for clients such as AT&T, Direct TV, Citibank, and HSN. Powell also worked as Executive Director of Enrollments and Channel Management for Kaplan University. In this role, he managed a multi-million dollar P&L and exceeded enrollment goals in Kaplan s largest call center, while specializing in the Business and IT verticals. Powell also served in the United States Army as a Non- Commissioned officer leading operations for one of the largest service battalions in the Army at Fort Hood, TX. He received several awards and medals, including the Kuwait Liberation Medal and Joint Meritorious Unit Award for deployments in Kuwait and Somalia. Powell holds a Bachelor of Science in Business Management and Master of Business Administration from Kaplan University. 07

8 DentalPlans.com s Customer Profile DentalPlans.com, founded in 1999, is a leading dental and health savings marketplace in the U.S., helping more than a million people to affordably access quality healthcare services. Our mission is to empower consumers with the tools, information, and services that they need to live happier, healthier lives. We provide comprehensive resource centers aimed at helping people to maintain/ regain optimal health, and successfully navigate the maze of healthcare payment options (including Obamacare and Medicaid.) Gender Male 44% Female 56% Age % % % % % > 65 52% Household Income > 25k 15% 25k - 49k 31% 50k - 74k 25% 75k - 99k 14% > 100k 14% Where do they live? DentalPlans.com s Customer Profile Race White 92% Black 2% Hispanic 2% Other 4% Relationship Status Single 35% Married/Partnered 65% 10% 16% 25% 13% 19% 17% 08

9 What is a Dental Savings Plan? Dental savings plans offer an affordable alternative to traditional insurance. Members pay a single, annual fee and gain access to a network of dentists who have agreed to offer reduced fees to plan members. Since the rates are pre-determined, members always know what the cost of any treatment will be. Typical savings are 10-60% off the dentist s customary fees. How Does it Work? 1. Pick the Perfect Plan Consumers can use the online marketplace at dentalplans.com to search for a plan that best meets their dental needs or they can contact a member of our :DP AtYourService Team by phone. What is a Dental Savings Plan? 2. Gain Access to our Dentist Network Dentist within the plan networks have agreed to provide deep discounts (10-60%) on most dental procedures and members may visit any of the dentists on their plan. 3. Smile & Save Plans are activated within 72 hours from time of purchase and can be used immediately upon activation, even for more extensive procedures. There is no waiting period or annual spending limit, so members can visit the dentist as often as they like. Some plans offer additional savings on prescriptions, vision, and hearing care as well. 09

10 Dental Savings Plans vs Insurance Unlike insurance, with Dental Savings Plans there are no reimbursement claims to file, no annual caps, nor is there a waiting period for the more expensive services. You can even save on cosmetic (whitening and implants) and orthodontic (braces) procedures that may not typically be covered by dental insurance, depending on the plan you choose. Dental insurance pays a portion of the costs associated with dental services. Purchasers of dental insurance pay a monthly rate, called a premium, for their coverage. Many insurance plans have a yearly benefit cap, typically 1,000 to 1,500 per year. As soon as the insurer has paid that amount, you pay for any additional care and procedures that you may need. Insurance Caps at pays between 1,000 or 1,500 in annual benefits per person covered. Dental Savings Plans vs Insurance Both dental savings plans and dental insurance can help you to save money and stay healthy. Advantages Dental Savings Plans Dental Insurance Quick Plan Activation YES NO No Health Restrictions YES NO No Annual Limits YES NO No Paperwork Hassles YES NO No Waiting for Dental Care YES NO Cosmetic Dentistry Savings* YES NO *Available on select plans 10

11 Why Don't People Have Not Offered by Employer Dental Insurance? Not Necessary 21 % 15 % 6 % 58 % Not Affordable Why Don t People Have Insurance Other 11

12 Average Cost of Dental Procedures Fillings 100 to 300 per area Surgical extractions 200 to 400 per tooth Dental Implants Crown 700 to 1,200 depending on material chosen Root Canal 700 to 1,200 Braces Dental bridge 2,000 to 3,000 Dentures 875 to 1,950 Deep Cleaning Average Savings With A Dental Savings Plan 58 % off Fillings (Surface, White, Front Tooth) 56 % off Dental Crowns (Porcelain on High Noble Metal) 58 % off a Bridge (Tooth Segment) 56 % off Root Canal (Bicuspid) % off Root Canal (Molar) % off Dentures (Full Upper) 67 % off a Single Extraction (Simple) 57 % off a Deep Cleaning (Perio Scaling) Average Procedure Costs 1,600 to 2,500 plus 1,500 to 3,000 for the abutment and crown 4,000 to 8,000 depending on material used 500 to 1,250 The sample table above is a small selection of common procedures discounted by CIGNAPlus Savings. The procedures discounted under CIGNAPlus Savings offer similar savings to the sample above. Sample Savings for ZIP code Source: 12

13 Saving America, One Smile at a Time At DentalPlans.com, our mission is to provide access to high quality dental care by offering affordable dental savings plans that connect consumers to excellent dentists across the nation. For over 15 years we have helped enable more than 1 million people to live healthier, happier lives, one smile at a time. Your readers want to know about affordable ways to access dental care and they may be struggling to understand how different options (like the ACA, Medicare, Medicaid, or private insurance) affect them. DentalPlans.com can offer trustworthy information to navigate through all of that as well as educate consumers on how to take control of their oral health. Annually, DentalPlans.com conducts proprietary research on the state of dental health in America, along with statistics on other timely topics such as telemedicine. To review any of this research, contact our PR specialist at pr@dentalplans.com. We understand reporters needs and will work with you to ensure that you get the comments/information you need, no matter how tight the deadline. Saving America, One Smile at a Time We look forward to helping you educate your readership on the importance of dental health as well as how to save money in the process. Contact Information Media If you are interested in featuring DentalPlans.com in your publication or station, please us at PR@DentalPlans.com or contact us at

14 In The News As the leading source of affordable and easy-to-use alternatives to dental insurance, DentalPlans.com connects consumers to significant savings on their dental care. DentalPlans.com has been featured on programs like The Balancing Act on Lifetime Television, Worldwide Business with kathy ireland, and ehealth Radio to discuss the importance of oral health and how to save money on necessary dental services. In The News Named as one of Inc s Fastest Growing Companies three years standing ( ), DentalPlans.com is committed to enabling people across the US to lead healthier lives by providing access to savings as well as educational content through our Dental Information Center and proprietary research. In our Press Center, reporters have access to DentalPlans.com s story and can read what others have written in media outlets nationwide, including: Read Articles Click Here Read Press Releases Click Here More Information Available in Our Press Center 14

15 Resources Logos and iconography are available for download below. Use is restricted to media institutions. If you are interested in featuring DentalPlans.com in your publication or station, please us at or contact us at Resources Logo with Tagline Logo without Tagline Download EPS Web Print Download Image JPG Transparent PNG Download EPS Web Print Download Image JPG Transparent PNG Download EPS Web Print Download Image JPG Transparent PNG 15

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