Lampiran 3. Hasil Uji Validitas

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2 Lampiran 3. Hasil Uji Validitas 1. Image Correlations IMAGE IMAGE IMAGE IMAGE IMAGE JML SKOR IMAGE Spearman's rho IMAGE 1 Correlation Coefficient **.521 ** ** Sig. (2-tailed) IMAGE 2 Correlation Coefficient.465 ** ** ** Sig. (2-tailed) IMAGE 3 Correlation Coefficient.521 **.566 ** ** Sig. (2-tailed) IMAGE 4 Correlation Coefficient ** Sig. (2-tailed) IMAGE 5 Correlation Coefficient ** Sig. (2-tailed) JML SKOR IMA Correlation Coefficient.686 **.809 **.671 **.512 **.618 ** Sig. (2-tailed) **. Correlation is significant at the 0.01 level (2-tailed) Customer Expectation Correlations CUST CUST CUST JML SKOR EXP 1 EXP 2 EXP 3 CUEX Spearman's rho CUST EXP 1 Correlation Coefficient *.427 *.677 ** Sig. (2-tailed)

3 CUST EXP 2 Correlation Coefficient.454 * ** Sig. (2-tailed) CUST EXP 3 Correlation Coefficient.427 * ** Sig. (2-tailed) JML SKOR CUEX Correlation Coefficient.677 **.654 **.696 ** Sig. (2-tailed) *. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed). 3. Perceived Quality Correlations PERC QUALITY 1 PERC PERC PERC PERC QUALITY QUALITY QUALITY QUALITY JML SKOR PRQ Spearman's rho PERC Correlation Coefficient ** ** QUALITY 1 Sig. (2-tailed) PERC Correlation Coefficient * ** QUALITY 2 Sig. (2-tailed) PERC Correlation Coefficient.482 **.405 * * ** QUALITY 3 Sig. (2-tailed) PERC Correlation Coefficient * ** QUALITY 4 Sig. (2-tailed) PERC Correlation Coefficient ** QUALITY 5 Sig. (2-tailed)

4 JML SKOR Correlation Coefficient.585 **.621 **.626 **.695 **.598 ** PRQ Sig. (2-tailed) **. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed). 4. Perceived Value Correlations PERC VALUE 1 PERC VALUE 2 PERC VALUE 3 JML SKOR PRV Spearman's rho PERC VALUE 1 PERC VALUE 2 PERC VALUE 3 JML SKOR PRV Correlation Coefficient **.759 ** Sig. (2-tailed) Correlation Coefficient *.672 ** Sig. (2-tailed) Correlation Coefficient.674 **.361 * ** Sig. (2-tailed) Correlation Coefficient.759 **.672 **.868 ** Sig. (2-tailed) **. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed). 5. Customer Satisfaction Correlations CUST SATIS 1 CUST SATIS 2 CUST SATIS 3 JML SKOR CUSAT Spearman's rho CUST SATIS 1 Correlation Coefficient **.397 *.893 ** Sig. (2-tailed)

5 CUST SATIS 2 Correlation Coefficient.803 ** **.920 ** Sig. (2-tailed) CUST SATIS 3 Correlation Coefficient.397 *.531 ** ** Sig. (2-tailed) JML SKOR CUSAT Correlation Coefficient.893 **.920 **.708 ** Sig. (2-tailed) **. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed). 6. Loyalty Correlations LOYALTY 1 LOYALTY 2 LOYALTY 3 Jml SKOR LOYAL Spearman's rho LOYALTY 1 LOYALTY 2 LOYALTY 3 Jml SKOR LOYAL Correlation Coefficient * ** Sig. (2-tailed) Correlation Coefficient.417 * *.828 ** Sig. (2-tailed) Correlation Coefficient * ** Sig. (2-tailed) Correlation Coefficient.636 **.828 **.732 ** Sig. (2-tailed) *. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed).

6 Lampiran 4. Hasil Uji Reliabilitas 1. Image N % Cases Valid Excluded a 0.0 Total a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha Customer Expectation N % Cases Valid Excluded a 0.0 Total a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha.616 3

7 3. Perceived Quality N % Cases Valid Excluded a 0.0 Total a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha Perceived Value N % Cases Valid Excluded a 0.0 Total a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha.629 3

8 5. Customer Satisfaction N % Cases Valid Excluded a 0.0 Total a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha Loyalty N % Cases Valid Excluded a 0.0 Total a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha.706 3

9 Lampiran 5. Uji Chi-Square Pendidikan Formal dengan Gender Pelanggan Cases Valid Missing Total N Percent N Percent N Percent Pendidikan * Jenis Kelamin % 0.0% % Count Pendidikan * Jenis Kelamin Crosstabulation Jenis Kelamin Wanita Pria Total Pendidikan <=SMA Diploma Sarjana Pascasarjana Total Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square a Likelihood Ratio Linear-by-Linear Association N of Valid Cases 385 a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 6.70.

10 Lampiran 6. Uji Chi-Square Frekuensi Beli dengan Ukuran Kemasan Cases Valid Missing Total N Percent N Percent N Percent Ukuran Kemasan * Frekuensi Beli % 0.0% % Ukuran Kemasan * Frekuensi Beli Crosstabulation Count Frekuensi Beli 1 kali 2-3 kali 4-5 kali > 5 kali Total Ukuran Kemasan Botol 250 ml Botol 620 ml Botol 1 Liter Botol 2 Liter Jerigen 5 Liter Pouch 1 Liter Pouch 2 Liter Total Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square a Likelihood Ratio Linear-by-Linear Association N of Valid Cases 385

11 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square a Likelihood Ratio Linear-by-Linear Association N of Valid Cases 385 a. 11 cells (39.3%) have expected count less than 5. The minimum expected count is.51. Lampiran 8. Uji Chi-Square Reference Group dengan Pengambil Keputusan Cases Valid Missing Total N Percent N Percent N Percent Pemberi saran beli * Pengambil Keputusan % 0.0% % Pemberi saran beli * Pengambil Keputusan Crosstabulation Count Pengambil Keputusan Responden Sendiri Suami/Istri Orang Tua Saudara Lainnya Total Pemberi saran beli Responden Sendiri Suami/Istri Anak Orang Tua Saudara Lainnya Total

12 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square a Likelihood Ratio Linear-by-Linear Association N of Valid Cases 385 a. 20 cells (66.7%) have expected count less than 5. The minimum expected count is.01. Lampiran 7. Uji Chi-Square Reference Group dengan Gender Pelanggan Cases Valid Missing Total N Percent N Percent N Percent Pemberi saran beli * Jenis Kelamin % 0.0% % Pemberi saran beli * Jenis Kelamin Crosstabulation Count Jenis Kelamin Wanita Pria Total Pemberi saran beli Responden Sendiri Suami/Istri Anak Orang Tua Saudara Lainnya Total

13 Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square a Likelihood Ratio Linear-by-Linear Association N of Valid Cases 385 a. 4 cells (33.3%) have expected count less than 5. The minimum expected count is 1.34.

14 Lampiran 9. Uji Chi-Square Gender dengan Kepuasan Pelanggan Cases Valid Missing Total N Percent N Percent N Percent Jenis Kelamin * Overall Cusat % 0.0% % Count Jenis Kelamin * Overall Cusat Crosstabulation Overall Cusat Sangat Tidak Puas Tidak Puas Netral Puas Sangat Puas Total Jenis Kelamin Wanita Pria Total Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square a Likelihood Ratio Linear-by-Linear Association N of Valid Cases 385 a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is 2.23.

15 Lampiran 10. Uji Chi-Square Gender dengan Loyalitas Pelanggan Cases Valid Missing Total N Percent N Percent N Percent Jenis Kelamin * Loyalitas % 0.0% % Count Jenis Kelamin * Loyalitas Crosstabulation Loyalitas Sangat Tidak Tidak Sangat Loyal Loyal Netral Loyal Loyal Total Jenis Kelamin Wanita Pria Total Chi-Square Tests Value df Asymp. Sig. (2- sided) Pearson Chi-Square a Likelihood Ratio Linear-by-Linear Association N of Valid Cases 385 a. 2 cells (20.0%) have expected count less than 5. The minimum expected count is.45.

16 Lampiran 11. Uji Gamma Latar Belakang Pendidikan Formal dengan Kepuasan Pelanggan Cases Valid Missing Total N Percent N Percent N Percent Pendidikan * Overall Cusat % 0.0% % Count Pendidikan * Overall Cusat Crosstabulation Overall Cusat Sangat Tidak Tidak Sangat Puas Puas Netral Puas Puas Total Pendidikan <=SMA Diploma Sarjana Pascasarjana Total Symmetric Measures Value Asymp. Std. Approx. Error a Approx. T b Sig. Ordinal by Ordinal Gamma N of Valid Cases 385 a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis.

17 Lampiran 12. Uji Gamma Latar Belakang Pendidikan Formal dengan Loyalitas Pelanggan Cases Valid Missing Total N Percent N Percent N Percent Pendidikan * Loyalitas % 0.0% % Count Pendidikan * Loyalitas Crosstabulation Loyalitas Sangat Tidak Tidak Sangat Loyal Loyal Netral Loyal Loyal Total Pendidikan <=SMA Diploma Sarjana Pascasarjana Total Symmetric Measures Value Asymp. Std. Error a Approx. T b Approx. Sig. Ordinal by Ordinal Gamma N of Valid Cases 385 a. Not assuming the null hypothesis. b. Using the asymptotic standard error assuming the null hypothesis.

18 Lampiran 2. Uji Atribut Produk Hasil Pengujian 1 N % Cases Valid Excluded a 0.0 Total a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha Part 1 Value a Part 2 Value b Total 10 Correlation Between Forms.129 Spearman-Brown Coefficient Equal Length.229 Unequal Length.229 Guttman Split-Half Coefficient.222 a. The items are: Harga, Kesehatan, Kejernihan Warna, Slogan Iklan, Daya Tahan. b. The items are: Desain Kemasan, Popularitas, Desain Logo, Ukuran Kemasan, Higienitas. ANOVA with Cochran's Test Sum of Squares df Mean Square Cochran's Q Sig Between People Within People Between Items Residual Total Total Grand Mean =.70

19 Hasil Pengujian 2 N % Cases Valid Excluded a 0.0 Total a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha Part 1 Value a Part 2 Value b Total 9 Correlation Between Forms.129 Spearman-Brown Coefficient Equal Length.229 Unequal Length.230 Guttman Split-Half Coefficient.222 a. The items are: Harga, Kesehatan, Kejernihan Warna, Slogan Iklan, Daya Tahan. b. The items are: Daya Tahan, Desain Kemasan, Popularitas, Ukuran Kemasan, Higienitas. ANOVA with Cochran's Test Sum of Squares df Mean Square Cochran's Q Sig Between People Within People Between Items Residual Total Total

20 ANOVA with Cochran's Test Sum of Squares df Mean Square Cochran's Q Sig Between People Within People Between Items Residual Total Total Grand Mean =.78 Hasil Pengujian 3 N % Cases Valid Excluded a 0.0 Total a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha Part 1 Value a Part 2 Value b Total 8 Correlation Between Forms.469 Spearman-Brown Coefficient Equal Length.638 Unequal Length.638 Guttman Split-Half Coefficient.597 a. The items are: Harga, Kesehatan, Kejernihan Warna, Daya Tahan. b. The items are: Desain Kemasan, Popularitas, Ukuran Kemasan, Higienitas.

21 ANOVA with Cochran's Test Sum of Squares df Mean Square Cochran's Q Sig Between People Within People Between Items Residual Total Total Grand Mean =.84 Hasil Pengujian 4 N % Cases Valid Excluded a 0.0 Total a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha Part 1 Value a Part 2 Value b 3 c Total 7 Correlation Between Forms.283 Spearman-Brown Coefficient Equal Length.441 Unequal Length.444 Guttman Split-Half Coefficient.440 a. The items are: Harga, Kesehatan, Kejernihan Warna, Daya Tahan. b. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings. c. The items are: Daya Tahan, Desain Kemasan, Ukuran Kemasan, Higienitas.

22 ANOVA with Cochran's Test Sum of Squares df Mean Square Cochran's Q Sig Between People Within People Between Items Residual Total Total Grand Mean =.87 Hasil Pengujian 5 N % Cases Valid Excluded a 0.0 Total a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha Part 1 Value a 3 b Part 2 Value c Total 6 Correlation Between Forms.452 Spearman-Brown Coefficient Equal Length.623 Unequal Length.623 Guttman Split-Half Coefficient.571 a. The value is negative due to a negative average covariance among items. This violates reliability model assumptions. You may want to check item codings. b. The items are: Harga, Kesehatan, Kejernihan Warna. c. The items are: Daya Tahan, Ukuran Kemasan, Higienitas.

23 ANOVA with Cochran's Test Sum of Squares df Mean Square Cochran's Q Sig Between People Within People Between Items Residual Total Total Grand Mean =.90