Future Cannabis Strategies Conference TH January 2019 Programme Day One 08:00 Registration & Refreshments 09:00 Chair s Opening Remarks

Transcription

1 Future Cannabis Strategies Conference TH January 2019 Programme Day One 08:00 Registration & Refreshments 09:00 Chair s Opening Remarks Opening Keynote: Examining Global Cannabinoid Products 09:10 Presenting worldwide consumer perceptions to understand the most lucrative markets for future expansion Highlighting product success stories from the North American markets to establish future trends across Europe Balancing consumer vs. pharmaceutical; determining regulatory trends paving the way for a less restricted market Examining recent market entrants & investments to conclude which FMCG brands are looking at Cannabinoids to grow market share Introducing GlobalData, the work we do, the data we collect and the foresights we provide Neil Hendry, Head of Consulting, GlobalData Consumer Cannabis Consumption Technologies - Lessons Learned From The US 09:40 Highlighting that Cannabinoid vaping is not nicotine vaping to ascertain the key differentials Setting standards for product safety to maintain consumer confidence of Cannabinoid vaping Reviewing the importance of quality control An overview of formulation & research conducted to create better Cannabinoid products Arnaud Dumas de Rauly, Co-CEO The Blinc Group and Chair of the ISO and CEN Standards Committees on Vapor Products Exploiting International Retail Sales Data & Consumer Insights 10:10 Examining trends cross the past 12 months globally to identify best-seller categories Creating an enhanced view on trends across the beverage & alcohol markets to demonstrate consumer readiness for infused beverages Predicting big tobacco s next move to investigate whether cannabis may be their answer to decreasing global smoking rates Unlocking data across North America to pinpoint which categories investors see as long or short term gains Preparing a market outlook for Europe to predict the order of success for individual product categories Tim Phillips, Managing Director, CBD-Intel

2 10:40 Morning Refreshments & Networking Cannabis Products Quick Fire Round As markets across Europe & North America experience a change in regulation and a shifting consumer opinions & demand, the industry is innovating! This product showcase session is designed to bring together four products which have been formulated to include cannabis derived ingredients. Product owners will join the stage to share with the audience four key areas: Their brand ethos Current & future product development Domestic & international consumer opinions of their product Their personal view on the future of cannabis Each presentation lasts for 20 minutes, to provide the audience with a snapshot view of product innovation across the category. 11:40 Cosmetics Laure Bouguen, CEO & Founder, HO KARAN 12:00 Edibles - Jamie Pearson, Director of Operations, Bhang Corporation Presenting: The Most Efficient Technique To Achieve 99% Isolates On An Industrial Scale 12:20 Developing a sustainable, scalable, adaptable and cost-efficient purification solution Introducing industrial scale CBD/cannabinoid isolation by Centrifugal Partition Chromatography Pesticide remediation applications Achieving THC free full spectrum distillate Prof. Robert Somogyi, Chief Commercial Officer, RotaChrom Technologies LLC 12:40 Lunch & Networking Altitude Products: Unlocking Innovation & Regulation From Nevada 13:45 Introducing Altitude Products; from conception to now & challenges when building an international brand Designing plans for international expansion to understand the challenges Altitude Brands have faced Introducing the Jack Brands product line, defining the meaning behind the brand & target market Providing a brief overview of regulatory environment in Nevada; what does this currently look like Ascertaining how a regulatory environment similar to Nevada can help build consumer confidence Krista Whitley, Founder & CEO, Altitude Products

3 Evio Beauty: Cosmetics In The Spotlight 14:15 Promoting global growth of cannabis-infused cosmetics to examine Evio Beauty s position in the market Analyzing different cannabis cosmetics available on the north American markets to present product innovations Highlighting changing consumer opinion for cannabis infused products to demonstrate potential market growth across Europe Examining the current profile of cannabis cosmetics consumers to pinpoint potential global market growth Brandi Leifso, CEO & Founder, Evio Beauty Building A Global Cannabis Operator 14:45 Highlighting the importance of vertical integration when leveraging early mover advantage Introducing the science dimension; what is this and how does this benefit the industry? How to operate in multiple jurisdictions - having feet on the ground Marc Lakmaaker, Vice President, Investor Relations, Aurora Cannabis Examining The Challenges & Opportunities In CBD E-Liquids 15:15 Introducing the growth in CBD related interest compared to nicotine products Identifying the potential market size for cannabis/ CBD products, who are the potential users? Highlighting the market challenges facing CBD E-Liquids to compare affordability, consumer education and regulatory constraints Antonin Cohen, CEO, Harmony 15:45 Afternoon Refreshments & Networking 16:05 Speaker Hosted Roundtables Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry or product experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. Each roundtable session lasts for 30 minutes, and delegates may attend up to 2 roundtables.

4 RT 1 Vertical Integration To Build A Global Leader Marc Lakmaaker, Vice President, Investor Relations, Aurora Cannabis RT 2 RT 3 Round 1: Branding & Marketing Cannabinoid Products Round 2: What To Ask Of Your Cannabinoid Product Supplier? Alexander Sasha Aksenov - Co CEO The Blinc Group Arnaud Dumas de Rauly, Co-CEO The Blinc Group and Chair of the ISO and CEN Standards Committees on Vapor Products Round 1: Commercial Marketing Strategies For Medical & Recreational Markets Round 2: Understanding How Extraction Can Impact Brand & Product Strategy Jenn Larry, President, CBD Strategy Group Philip Kwong, Principal CEO, 3 Carbon Extractions Sean Winfield, Chief Marketing Officer, ExtractionTek Solutions 17:05 Chair s Summary & Close of Day One 17:15 Networking Drinks Reception Supported by The Blinc Group

5 Future Cannabis Strategies Conference TH January 2019 Programme Day Two 08:00 Registration & Refreshments Breakfast Briefing Join our exclusive breakfast briefing to deep dive into the biggest challenges over breakfast before the main conference programme starts. Network over coffee & learn from our experts while you re still fresh in the morning. 08:20 08:50 This morning session will focus on key themes including: Commercial marketing strategies for Medical and Recreational markets Extraction insights and practices for the future of cannabis consumer packaged goods Session delivered by representatives including: Jenn Larry, President, CBD Strategy Group Philip Kwong, Principal CEO, 3 Carbon Extractions Sean Winfield, Chief Marketing Officer, ExtractionTek Solutions 08:50 Chair s Opening Remarks Opening Keynote: Building The Cannabis Product Directive Regulatory Framework 09:00 Introducing the Cannabis Trades Association UK, it s work locally & internationally to strengthen the regulatory environment for Cannabis & Cannabinoid products Reviewing efforts to unite Europe s cannabis sector through regulation to understand what may be on the horizon Highlighting some of the pitfalls in the industry to learn where changes could be made An overview of the challenges facing UK manufacturers & retailers to direct lobbying efforts in the future Mike Harlington, Chair, Cannabis Trades Association UK Ensuring Consumer Confidence With The Implementation Of The CPD 09:30 Highlighting ground breaking developments with the FSA & MHRA to develop the Cannabis Products Directive (CPD) Brief overview of the Tobacco Products Directive to understand it s similarities with the CPD Defining the 5 core parts of the CPD to widen understanding across the sector Establishing the key milestones to comply with; what needs to be done now on the route to 100% compliance

6 Fiona Pengilly, CEO, Cannabis Products Directive Next Steps: Maintaining Quality Through Adequate Testing Methods 10:00 A history of cannabis product testing Review of current testing approaches across different sectors Determining testing criteria for contaminants Confirming the need for quick and accurate traceability to secure consumer safety Building upon the Cannabis Product Directive to achieve testing standards acceptable to the FSA and MHRA Nick Clarkson, Chief Scientific Officer, PhytoVista Laboratories 10:30 Morning Refreshments & Networking Beyond The Plant - Future Uses of Cannabis 11:00 Examining recent global product launches and new novel ways to incorporate cannabis into consumer products Sourcing the right cannabis derived ingredients for future product formulations, to maintain product quality & functionality Determining how to promote consumer confidence of cannabis derived products to increase consumer appetite Uncovering novel technologies which allows cannabis to be infused additional consumer goods Incorporating consumer trends from other categories to predict further opportunities for product development Tony Fowler, Founder & Director, O Shaughnessy Drink Company Catherine Wilson, Managing Director, CannaWell Shaun Dillon, Managing Director, Green Acres Centrifugal Partition Chromatography In The Production & Purification Of Cannabinoids 11:40 Introducing the CPC technique Understanding how CPC fits into the purification of Cannabis Oil Presenting examples showing how to obtain highly pure CBD and THC isolate fractions Session Delivered by Gilson Scientific Services 12:10 Demonstrating Canada s Market Potential For Cannabis Infused Beer Unlocking the condition of Canada s consumer market post complete legalization to understand

7 adapting consumer demands Brief overview of existing beverage trends spotlighting beers to understand consumer s increasing demand for functional beverages Investigating the current consumer appetite for cannabis infused beer, will this be the next global phenomenon? Target the right markets; Finding the most fruitful consumer segment to market cannabis infused beverages to T-minus to launch? What to expect from Province Brands? Dooma Wendschuh, Co-Founder, Province Brands 12:40 Determination of CBD and General Cannabinoid Content in Hemp Oils using the Shimadzu Cannabis Analyser Raymond Wong, LC Product Manager, Shimadzu 13:00 Lunch & Networking CBD, Cannabinoids & The Endo Cannabinoid System 14:00 Discussing methods used to extract plant based Cannabinoids Appreciating how using phyto Cannabinoids will continue to see strong consumer demand now, and into the future Sharing practical uses of UBIX products and how they have been used to help customers make and sell products in the US Bruce Bernstein, CEO/President, UBIX Processing Marketing The Unmarketable! 14:15 Assessing current marketing restrictions for cannabis derived products across Europe to ascertain what can and can t be marketed Devising strategy to meet potential cannabinoid consumers without breaching marketing restrictions Evaluating how to best market cannabis derived products what can and can t be claimed? The Enecta case study: reviewing methods of marketing and reaching consumers to increase market share Marco Cappiello, Chief Marketing Officer, Enecta 14:45 First To Market Learning MediPen s Launch, Product Innovation & Tracking Market Trends

8 Introduction to MediPen; history, present & future developments Evaluating the CBD category s appetite for vaporizer devices to define which consumers use these products and why Examining the MediPen s CBD vaporizer in the UK market, the hurdles overcome and regulatory challenges faced What do consumers want? Analyzing future product development at MediPen to uncover changing consumer demands Jordan Owen, Co-Founder & Managing Director, MediPen Destroying The CBD Opportunity 15:15 Presenting how CBD has the capacity to inspire change on a global scale, but the most profitable markets for businesses in this space lie on the other side of ignorance, skepticism and cultural opposition Sharing the decisions that organizations make in product development, messaging and marketing have the influence to either unlock or destroy this opportunity Detailing how the future of CBD is being stifled by the very people tasked with championing its benefits Discussing the prevailing mindsets and attitudes towards CBD, demonstrating how marketing strategies are turning off potential consumers, and what we as leaders should change to protect the entire opportunity Owen Reader, Chief Engagement Officer, Cult Collective 15:45 Afternoon Refreshments & Networking The Future for Hemp 16:15 International perspective on the rapid rise of hemp cultivation The need to raise THC levels for EU hemp cultivation to maintain international competitiveness Council of Europe model to distinguish between foods (incl supplements) and medicinal products Finding a middle ground Catherine Wilson, Managing Director, CannaWell Hemp For Humanity 16:45 Introducing the environmental and sustainable development picture to understand the importance of hemp on a wider scale Explaining how hemp CBD has re-ignited the hemp industry and the importance of keeping it within the remits of hemp and not medicinal cannabis Promoting the overall benefits of hemp and how the shift from a fossil fuel economy to a plant

9 based economy is the future... with hemp leading the way.. Rebekah Shaman, Chair, British Hemp Association 17:15 Chair s Summary & Close of Conference