Opening Keynote: Examining Global Cannabinoid Products

Transcription

1 Future Cannabis Strategies Conference TH January 2019 Programme Day One 08:00 Registration & Refreshments Chair s Opening Remarks 09:00 Opening Keynote: Examining Global Cannabinoid Products 09:10 Presenting worldwide consumer perceptions to understand the most lucrative markets for future expansion Highlighting product success stories from the North American markets to establish future trends across Europe Balancing consumer vs. pharmaceutical; determining regulatory trends paving the way for a less restricted market Examining recent market entrants & investments to conclude which FMCG brands are looking at Cannabinoids to grow market share Introducing GlobalData, the work we do, the data we collect and the foresights we provide Neil Hendry, Head of Consulting, GlobalData Consumer 09:40 Session Reserved Exploiting International Retail Sales Data & Consumer Insights 10:10 Examining trends cross the past 12 months globally to identify best-seller categories Creating an enhanced view on trends across the beverage & alcohol markets to demonstrate consumer readiness for infused beverages Predicting big tobacco s next move to investigate whether cannabis may be their answer to decreasing global smoking rates Unlocking data across North America to pinpoint which categories investors see as long or short term gains Preparing a market outlook for Europe to predict the order of success for individual product categories Tim Phillips, Managing Director, CBD-Intel 10:40 Morning Refreshments & Networking Cannabis Products Quick Fire Round As markets across Europe & North America experience a change in regulation and a shifting consumer opinions & demand, the industry is innovating! This product showcase session is designed to bring together four products which have been formulated to include cannabis derived ingredients.

2 Product owners will join the stage to share with the audience four key areas: Their brand ethos Current & future product development Domestic & international consumer opinions of their product Their personal view on the future of cannabis Each presentation lasts for 20 minutes, to provide the audience with a snapshot view of product innovation across the category. 11:20 Tobacco Roger Koch, Founder & Managing Director, Koch & Gsell AG 11:40 Cosmetics Laure Bouguen, CEO & Founder, HO KARAN 12:00 Pet Supplements Darcy Bomford, CEO, True Leaf Pet Europe 12:20 Edibles - Jamie Pearson, Director of Operations, Bhang Corporation 12:40 Session Delivered by Rotachrom 13:00 Lunch & Networking Altitude Products: Unlocking Innovation & Regulation From Nevada 14:00 Introducing Altitude Products; from conception to now & challenges when building an international brand Designing plans for international expansion to understand the challenges Altitude Brands have faced Introducing the Jack Brands product line, defining the meaning behind the brand & target market Providing a brief overview of regulatory environment in Nevada; what does this currently look like Ascertaining how a regulatory environment similar to Nevada can help build consumer confidence Krista Whitley, Founder & CEO, Altitude Products Evio Beauty: Cosmetics In The Spotlight 14:30 Promoting global growth of cannabis-infused cosmetics to examine Evio Beauty s position in the market Analyzing different cannabis cosmetics available on the north American markets to present product innovations Highlighting changing consumer opinion for cannabis infused products to demonstrate potential market growth across Europe

3 Examining the current profile of cannabis cosmetics consumers to pinpoint potential global market growth Brandi Leifso, CEO & Founder, Evio Beauty 15:00 Session Reserved Exploring The Benefits Of Hemp CBD In Nutrition 15:30 Introducing the importance of our body's endocannabinoid system Explaining the benefits of hemp CBD to counter negative consumer opinion of cannabis; how changing consumer opinions will transform the wider-market Balancing botanicals and medical hemp, introducing EIHA guidelines and how both of these can survive alongside each other Promoting the nutritional value of hemp seeds as a high protein food and potential uses in food and nutrition Catherine Wilson, Managing Director, CannaWell 16:00 Afternoon Refreshments & Networking 16:30 Speaker Hosted Roundtables Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry or product experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. Each roundtable session lasts for 30 minutes, and delegates may attend up to 2 roundtables. RT 1 Evaluating the current barriers to trade: how to market, sell and take payments for Cannabis products RT 2 Discussing CBD Isolate Vs. Full Spectrum Which is best to use? RT 3 17:30 Discussing CBD as a smoking cessation product the next golden goose for Big Tobacco? Chair s Summary & Close of Day One 17:45 Networking Drinks Reception

4 Future Cannabis Strategies Conference TH January 2019 Programme Day Two 08:30 Registration & Refreshments Chair s Opening Remarks 08:50 Opening Keynote: Building The Cannabis Product Directive Regulatory Framework 09:00 Introducing the Cannabis Trades Association UK, it s work locally & internationally to strengthen the regulatory environment for Cannabis & Cannabinoid products Reviewing efforts to unite Europe s cannabis sector through regulation to understand what may be on the horizon Highlighting some of the pitfalls in the industry to learn where changes could be made An overview of the challenges facing UK manufacturers & retailers to direct lobbying efforts in the future Mike Harlington, Chair, Cannabis Trades Association UK Ensuring Consumer Confidence With The Implementation Of The CPD 09:30 Highlighting ground breaking developments with the FSA & MHRA to develop the Cannabis Products Directive (CPD) Brief overview of the Tobacco Products Directive to understand it s similarities with the CPD Defining the 5 core parts of the CPD to widen understanding across the sector Establishing the key milestones to comply with; what needs to be done now on the route to 100% compliance Fiona Pengilly, CEO, Cannabis Products Directive Next Steps: Maintaining Quality Through Adequate Testing Methods 10:00 Reviewing available Chemical & Toxicology testing methods to ensure accurate collection of data Appreciating quality control methods from similar industries to ascertain how to swiftly adhere Confirming the need for quick & accurate traceability to secure consumer safety Determining the level of acceptable trace metals & chemicals and how to test this Building upon the Cannabis Products Directive to review which testing methods are preferred by the FSA & MHRA Nick Clarkson, Managing Director, Photovista Laboratories 10:30 Morning Refreshments & Networking

5 Beyond The Plant - Future Uses of Cannabis 11:00 Examining recent global product launches and new novel ways to incorporate cannabis into consumer products Sourcing the right cannabis derived ingredients for future product formulations, to maintain product quality & functionality Determining how to promote consumer confidence of cannabis derived products to increase consumer appetite Uncovering novel technologies which allows cannabis to be infused additional consumer goods Incorporating consumer trends from other categories to predict further opportunities for product development Tony Fowler, Founder & Director, O Shaughnessy Drink Company Catherine Wilson, Managing Director, CannaWell Shaun Dillon, Managing Director, Green Acres Ben Walker, Director NV Biotech 11:40 Session Delivered by Gilson Pipette Services Demonstrating Canada s Market Potential For Cannabis Infused Beer 12:10 Unlocking the condition of Canada s consumer market post complete legalization to understand adapting consumer demands Brief overview of existing beverage trends spotlighting beers to understand consumer s increasing demand for functional beverages Investigating the current consumer appetite for cannabis infused beer, will this be the next global phenomenon? Target the right markets; Finding the most fruitful consumer segment to market cannabis infused beverages to T-minus to launch? What to expect from Province Brands? Dooma Wendschuh, Co-Founder, Province Brands 12:40 Session Delivered by Shimadzu 13:00 Lunch & Networking 13:45 Session Delivered by UBIX Processing

6 Marketing The Unmarketable! 14:00 Assessing current marketing restrictions for cannabis derived products across Europe to ascertain what can and can t be marketed Devising strategy to meet potential cannabinoid consumers without breaching marketing restrictions Evaluating how to best market cannabis derived products what can and can t be claimed? The Enecta case study: reviewing methods of marketing and reaching consumers to increase market share Marco Cappiello, Chief Marketing Officer, Enecta First To Market Learning MediPen s Launch, Product Innovation & Tracking Market Trends 14:30 Introduction to MediPen; history, present & future developments Evaluating the CBD category s appetite for vaporizer devices to define which consumers use these products and why Examining the 1 st CBD vaporizer to reach the UK market, the hurdles overcome and regulatory challenges faced What do consumers want? Analyzing future product development at MediPen to uncover changing consumer demands Jordan Owen, Co-Founder & Managing Director, MediPen Hemp For Humanity 15:00 Introducing the wider picture to understand the importance of hemp on a wider scale Explaining the benefits of hemp CBD to counter negative consumer opinion of cannabis; how changing consumer opinions will transform the wider-market Balancing botanicals and medical hemp, introducing EIHA guidelines and how both of these can survive alongside each other Promoting the nutritional value of hemp seeds as a high protein food and potential uses in food and nutrition Rebekah Shaman, Chair, British Hemp Association 15:30 Chair s Summary & Close of Conference