Engaging CAEs Best Practices

Transcription

1 Engaging CAEs Best Practices How can I understand my chapter s CAE audience and their needs? Anonymous survey The Chicago Chapter surveys its CAE group to determine their interests, needs, wants. Also we have a CAE roundtable quarterly. Further I have added a CAE track to our annual seminar with sessions directed to the CAE level. This provides vendors an opportunity to present to a group of decision makers, the CAEs and an opportunity for CAEs to obtain relevant material at their level. Personal phone calls and s (not from your chapter ) and invitations to their direct reports to attend a session for free to see the value we add. Surveys, outreach meetings, networking at events Membership Surveys, Round-tables, etc. Survey the CAE's to find out what they feel is important and what they need in regards to networking with other CAE's, training they need/want for their staffs, etc. A lot of chapters appear to be engaging with CAE roundtables but we have a vast amount of IIA research available. Exploring avenues to better share that with them may be an opportunity for greater added value. Ask the CAE's how the chapter can assist them in developing their team or meet their needs. Identify CAE population and ask them. Ask them what they need - on the phone or in person Establish, build, and maintain relationships Compiled from group discussion - Encourage supportive CAEs to lead the outreach to other CAEs...peer-to-peer. Survey your CAE pool and be smart about how the questions are asked. Conduct surveys and/or conference calls. Hold specific CAE meetings Targeted campaigning and engagement. Keeping Board spots open for CAEs. Also, have them speak at meetings. Consider special meetings with them to get together just as CAEs to connect and share.

2 Must balance between interests of governmental/nfp sector and larger corporate CAEs. Having a variety of programs each of which dedicated to a specific stakeholder group is better than programs that try to be all things to all people. Personal contact with a CAE board member and a high ranking officer. Analyze the chapter member database to identify companies active in the chapter so you can focus on the core group of CAE's. Also venture to identify the CAE's of other employers around the area. Survey each of these groups separately with specific focused questions. Ask to speak at CAE roundtables that are well-attended and hosted locally by the Big 4 firms. Phone calls, Surveys. Look at their industries and develop events that would fit all needs 1x1 meetings, CAE Roundtable Support training of their team Call CAEs to determine their need and ask how the chapter can help. Engage CAEs to actively participate in the board. You need prominent board with CAE's. Developing trusting relationships with CAEs Call them and see what needs their auditors are currently requiring. By getting to know the CAEs I regularly collaborate with my chapter CAEs and ask them for input on topics, practices and emerging risks their employees are facing. We meet with our CAE's quarterly. We ask them annually what the chapter could do to meet their needs and also meet the needs of their staff. Identify what they are looking for, for themselves and for their team. To meet with them and ask We are a primarily governmental chapter. Our Chiefs are very engaged in the chapter, with all but one leadership role being held by Chief's. Start by developing a plan with the CAEs on our board. Review the member database and identify CAEs to invite to an annual round table Have CAE round tables Try to schedule meetings and have conversations with them to understand their needs My plan is to communicate directly with the CAEs in our area as there are not too many to reach out to personally. Of course, have to conscientious about their time and availability but it is important to provide programs that are truly of value to them and their staff Survey Individual lunches with local CAEs CAE breakfast Very few CAEs, but they are very involved. Attend the CAE meetings or include one or more CARs on you board Get to know and personal contact CAEs in the chapter roster Contact and engage Through communication. Directly through conversations, s, surveys. Research the industries and the environment in which the CAE operate.

3 What can my chapter offer CAEs to encourage them to become more engaged? I believe we have some CAEs that are already engaged. Some are out of town and it is not as easy for them to participate. Another attendee I ran into here said they used tech to host webinar format for their meetings. We currently use a conference phone for those who cannot attend in person Create a partnership between CAEs and chapter. Providing benefits by training their staff members CAE roundtables All local CAEs are on my board but are somewhat disengaged. I am considering a carrot and stick approach to increase involvement and also consider offering specific topics that are relevant to them. Call them and ask how the Chapter can get them more engaged. Offer a joint session with ICD. Institute Corporate Directors. This session attracts CAEs as they see it as more of their peers. Provide training/seminars that are integrated with their annual training plan Discounted training. Connections with other CAEs, Training, Hot Topic guidance CAE events and breakouts in closed groups Monthly round table Advisory committee to receive feedback related to chapter operations. What there needs?" Emphasize the affordable training that can be used to grow their employees' skills, networking opportunities, resources available from the IIA to support your department. Can offer training discounts in exchange for greater involvement. " Board position, clear defined value proposition, opportunity to connect with peers Meetings specific to CAEs which highlight governmental changes and social hours. Is the possibility of getting national IIA to speak to the cae's Training, support, advocacy, QAR opportunities. Networking opportunities, benchmarking with others Opportunities for their employees Offer them interaction with other CAEs; ask them to allow students to shadow them for a day and/or mentor and/or guest speak CAE Roundtable we get great attendance at these. Round table, support in training staff Cheap CPE for auditors Ask them what they would like the chapter to include in their training program Make sure the roundtables stay relevant and that CAEs only are included. Speaking opportunities Hold CAE Roundtables quarterly Have a CAE as a board member to organize it because it might be more impactful receiving and invite from a peer to peer Direct contact: CAE to CAE

4 Ask them to help someone t these program CPE topics Call them and ask for their attendance along with their staff. Tell them we need their expertise and attendance. Ask for chapter involvement as an individual performance indicator at the company. Opportunity to share expertise, highlight what is going well - likely useful to others Provide events that have value to the needs of their teams Cost effective CPE and networking opportunities, and recognition. Invite them to be part of their chapter's board Nothing. They are engaged. Listen to the cae and try to address their needs. Discount for large groups attending together Ask them to speak...panel discussions on recruiting new talent, needed skills, best practices for auditing (fill in the topic) are all good discussion points for CAEs Specific programming exclusive to them and a safe ground to discuss issues Get the big firms to present at roundtables Get CEO's to present Golf Outing Make the invitation a calendar invite instead of an blast" Roundtables, asking engaging their team to support the chapter, i.e. volunteers to help with big events. Compiled from group discussion - Offer CAE breakouts during larger CPE events, CAEs need to be inviting other CAEs. Pick one or two target CAEs that appear to be the most willing to engage and utilize their leverage. Meet 1:1 with them. Discuss their needs. Tailor the conversation to them. Provide them a spotlight to kick off a meeting or session, where they can discuss the best practices of their audit teams. More face to face contact Training tailored to their request and needs; advertising open job postings for them, specific networking opportunities with other CAEs What can my chapter do to build better relationships with local CAEs? Provide services they value for them and their staff Reach out personally to more CAEs to encourage engagement. I would like to use 5-10 minutes at our monthly meetings to implement a CAE/Audit Shop spotlight. This is something our chapter has talked about for a few years, but we've never gotten off the ground. I think this will help us both recognize and strengthen relationships: CAEs that are members but only minimally involved. Assign each Board member a CAE to further the relationship with and reach out to get feedback about the chapter and discuss how the chapter can benefit their team members. Wondering if there is any information or one-pager that we can leverage to deliver that message.

5 Reach out to them, interview them, find out what's important to them. We have a generally good relationship and strong support financially and encouragement for member attendance. Bit theirs personal engagement is not great. Hold CAE forums. Identify them and have two luncheons a year tailored for CAEs. Hold CAE round table for Topeka Chapter on emerging topics, emerging risks, best practices, and lessons learned. Understand their training and certification needs Tailor discussions directly for CAEs Set a person on the board to develop a relationship with each CAE Follow up with me to determine their expectations are being met. Send personal s or call them directly rather than contacting through mass communication s. Call them, create events for them, consider their schedules and create events that conform Social hour CAE Roundtables, communication, find out what their needs are. Personal outreach calling program Meet with them Personal contact with them if possible...and plan fun activities such as golf outing ;get guidance from IIA about topics of particular interest to CAEs Get a few CAE's to be on the board or get a few CAE's who would be willing to help create a CAE Roundtable and facilitate it. Open a dialog, make the first move Have a lunch for them only. Offer a board member to facilitate the CAE meetings. Keep meeting with them. Leadership to reach out 1:1 to identify what they need/like. Offer reception events Having a real relationship with the CAE, not just blasts Direct contact and meetings CAE breakfasts Individual lunches with CAE" Have an Audit forum and a CAE round table. Reach out personally Reach out to them at the round table to understand what they are looking to get out of IIA Annual breakfast for a CAE panel, moderated by an IIA officer, and some time for CAE to talk amongst themselves. Customize and target communications Meet more often Let the CAE know that the IIA exists and is there to offer assistance. Let the CAE know the resources available through the IIA.

6 We have CAE Roundtables Reach out via personal contact Send a separate survey specific to CAEs Compiled from group discussion - Have a committee specifically to engage CAEs. Have CAE events by industry. Don't send them any more surveys. At all - no more surveys. Gather the info. Through knowing them and speaking to them. Establish round tables with only CAE attendees so they can talk freely. Spotlights on the CAE identifying local CAEs and making personal contact with them; educating them about opportunities to serve them, for them to benefit from the chapter What other Best Practices can you share on this topic? Social events seem to work very well and corporate sponsorship helps Hold CAE roundtables quarterly I would like to learn some! Host joint sessions with other orgs they are a part of. Periodic, say quarterly, CAE round table with emerging topics. Specialized meetings and surveys Engage CAEs direct reports and that will help ease your growing relationship with the CAE. If there is a primary industry in your chapter, bring the industry CAEs together. Find methods to get them engaged, special events exclusive to CAE. Offer to have trainings performed at their sites to facilitate ease of participation. Hold CAE specific events separate from other trainings so the material can be customized to their level. Many will participate if you ask them. Pick up the phone or go in person. Be prepared to share plan and/or value proposition. We do a lot of surveys via survey monkey to get input on topics of interest, feedback on seminar location, food provided, etc. Consistent, not constant, communication and newsletters directed to them 3 round table sessions a year just for CAEs CAE round table, invite CAE to attend meetings for free Provide CAEs with CAE only events that can present topics tailored for them and their needs "We have a few CAE's on the board who run our quarterly CAE Roundtables. CAE's determine the topic for the next Roundtable at the end of the current Roundtable. CAE Roundtables held first thing in the morning 8-10 or 7:30-9:30. We currently don't have a CAE program. I plan to contact the IIA for help in getting this started we need to get support and buy-in from the board. I lobbied for a CAE program four years ago but the board rejected it. Some of our CAEs have expressed desire to do things that reaches students

7 Encourage CAEs to engage their staff to be engaged in chapter leadership and certification Keep trying and demonstrating value. Not only for them but for their staff. Have someone on the board to lead the CAE roundtable and keep relationships - don't let it fall on the shoulders of Programs Committee Focused roundtables Ask board members to engage their CAEs to get additional involvement Targeted CAE survey, no more than 10 questions. Know the maturity levels of your CAE community, not only in their professional roles. But levels of maturity in IIA involvement. The Chicago Chapter has also found that we have increased attendance at our annual seminar overall by bringing in new session and keynote speakers with new perspective. We have done some CAE roundtables in the past and our past president has had oneon-one meetings with most of them to get a sense of what they need and want. Timely follow up is key once they become engaged or you will lose them...i.e. keep the momentum going.