Engaging the public to prevent online child sexual abuse - IIOC Deterrence Campaign

Transcription

1 Engaging the public to prevent online child sexual abuse - IIOC Deterrence Campaign Donald Findlater Lucy Faithfull Foundation The only UK-wide charity dedicated solely to tackling child sexual abuse

2 LFF / Stop it Now! LFF is an independent child protection charity specialising in the prevention of child sexual abuse. Stop it Now! UK & Ireland is the campaigning arm of LFF, supporting adults to play their part in the prevention of child sexual abuse. LFF set up the Stop it Now! UK & Ireland Helpline in 2002

3 Helpline calls and callers

4 A Comprehensive Framework for the Prevention of Child Sexual Abuse

5 Prevention Targets Primary prevention Secondary prevention Tertiary prevention Offenders (Potential) Victims (Children) Families/ Communities Situations

6 Prevention Targets Primary prevention Secondary prevention Tertiary prevention Offenders (Potential) Victims (Children) Families/ Communities IIOC Deterrence Campaign IIOC Deterrence Campaign IIOC Deterrence Campaign IIOC Deterrence Campaign Situations

7 THE CHALLENGE IIOC (Child Pornography) High prevalence OFFENDERS 50,000 (UK Police estimate) online IIOC offenders in 2013; 100,000 (UK Police estimate) in 2016 Only 2,500 4,000 (?) arrested each year New offenders daily (including YP) Working 7 to Protect Children

8 TARGETED DETERRENCE CAMPAIGN Range of evidence-based deterrence resources that help offenders or potential offenders to reappraise their actions Proactively deployed online to prevent or interrupt offending Enhanced online self help programme Key messages to/support for family and friends Working 8 to Protect Children

9 Launch - 13 October and beyond

10 Four films

11 Film summaries include words of offenders - voiced by actors explain that the viewing of the images is not a victimless crime; there are no justifications; there are serious consequences; there is help to stop educate the public in steps they can take if they think someone they know might be looking at sexual images of under 18s.

12

13 The Get Help website

14

15 Self-Help modules 1. Understanding Why 2. Problem of Immediate Gratification 3. Triggers 4. Taking Responsibility 5. Images Are children 6. Fantasy 7. Addiction 8. Problematic Collecting 9. Online Relationships 10. Recognising and Dealing with Feelings 11. Opening Up to Others 12. Disclosure 13. Self Esteem and Assertiveness 14. Problem Solving 15. Self-Talk 16. Relapse Prevention 17. Building a Good Life

16 Module 5: Images Are Children Exercise 1: Understanding and Responding to Justifications Justifications I am only looking at pictures. Responses The children in the images are real children who are being sexually abused. The images were already online. I did not directly abuse the child in the image. The child in the image is smiling, so they must be enjoying it. "I didn't produce the pictures, and they were already there." "I've had no direct contact with the child." The children are clothed, so these images cannot be illegal. This isn t abuse because no adults are in the images. The child took this photograph of themselves.

17 Six month communications campaign to: a. Deter potential and early-stage offenders from accessing Indecent Images of Children (IIOC) b. Increase access to anonymous self-help by offenders and individuals concerned about offenders Short deterrence films developed with offenders Enhanced anonymous online self-help resources Impact: Campaig n launch Significant increase in offenders and adults concerned about offenders accessing helpline and website Calls to confidential helpline by 25% 8862 UK individuals using online self-help ( of 469%) Average time spent on site- 8m 33s (above industry by 116% average) Oct 2015-March 2016 Oct 2014-March 2015 Weekly calls from pre-arrest offenders doubled CASE STUDY: SEAN Sean first heard about Stop It Now whilst watching BBC news, where he saw a film clip which depicted an offender walking blindly past a series of stop signs before falling into darkness. For years Sean had told himself that his actions were wrong, but he felt powerless to change his ways on his own. The film prompted him to visit the Stop It Now website and then build up courage to call the helpline. After explaining his fears, Sean was given advice about steps he could take to reduce the risk of reoffending in future. Sean called back several weeks later and said he felt much more positive about his ability to change. He had confided in his girlfriend, and now only uses the internet when she is there. He has also worked through the online Get Help modules and said he now understands that looking at IIOC is not a victimless crime. Regional media coverag e A number of offenders self-report adopting behavioural strategies to avoid reoffending Worked through Get Help modules online Campaign reaching target audience at risk of offending 92 pieces of media coverageestimated reach of 58% of UK adults Installed controls and filters on devices Family support Enlisting support of partner or family member Strategies adopted to avoid reoffending 24 Stopped all internet use active partners, including Safeguarding bodies Stopped all pornography use Student unions Advice for concerned family and friends Return visitors by 67% 1050 website visits from Google keyword interventions (Dec 15-Apr 16) 2,300,000 film views Media and online coverage drove 57% of helpline calls by pre-arrest offenders Technical details and sources: All data from 13 th October st March Percentage increases are against average figures for the previous three months. Website/helpline analytics from the Lucy Faithfull Foundation; Media data from Consolidated PR;. Examples of selfreported behavioural strategies from a sample of 930 call records analysed by BritainThinks, made between 13/10/15-31/3/16, 215 of which referenced campaign activity. Call-handlers used their discretion to select callers to take part in the survey. Findings are therefore not representative of all callers to the helpline.

18

19 Get-Help website results Total number of website visits* = 45,508 Total number of individual users* = 31,699 Average duration of a visit = 8 minutes 30 seconds Average number of pages viewed per visit = 9.32 Average bounce rate = 42.34% *November 2015-November 2016

20 Continuing the story. Get support website Aimed at people troubled by their sexual thoughts about children

21 Thank you! Mob: 0044 (0)