At 85 percent, the vast majority of U.S. adults are

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1 The World s Best Multis and Longevity Enzymes Success begins with good health. Al Amatuzio President and CEO, AMSOIL INC. February 2014 Recent Survey Confirms Two-Thirds of U.S. Adults Take Dietary Supplements At 85 percent, the vast majority of U.S. adults are confident in the safety, quality and effectiveness of dietary supplements, according to the 2013 Council for Responsible Nutrition (CRN) Consumer Survey on Dietary Supplements. Results of the survey were released in September It was conducted by Ipsos Public Affairs on behalf of CRN. Top three reasons for taking dietary supplements among all U.S. adults: 1. Overall health and wellness 2. To fill nutrient gaps in diet 3. Heart health Why we take supplements: Overall health and wellness Fill nutritional gaps in diet Heart health The survey also found that 68 percent of U.S. adults take dietary supplements. The multivitamin, an affordable insurance policy for good health, is still the most popular supplement, with 52 percent of U.S. adults reporting having taken it in the past 12 months, followed by vitamin D (20 percent), omega-3/fish oil (19 percent), calcium (18 percent), and vitamin C (17 percent). The survey identified both similarities and differences between genders when it comes to dietary supplement usage and reasons for usage. According to the survey, 72 percent of women take dietary supplements, while 64 percent of men say they take dietary supplements. However, both women and men share the same top reason for taking the dietary supplements they do take: for overall health and wellness benefits, selected by 54 percent of supplement users overall. All testimonials about ALTRUM nutritional products are non-scientific reports and are not intended to draw any direct cause and effect link between discussed events or results.

2 Review: Supplement Users Engage in Healthy Habits Dietary supplement users take the products as just one component of a larger effort to develop a healthier lifestyle, according to a newly published review in Nutrition Journal, a peer-reviewed scientific publication. The review, Health Habits and Other Characteristics of Supplement Users examined data from 20 peer-reviewed scientific journals in the February issue of the journal. It was co-written by Council for Responsible Nutrition (CRN) consultant Annette Dickinson, Ph.D., and CRN s senior vice president, scientific and regulatory affairs, Duffy MacKay, N.D.. dietary supplement users are more likely than non-users to eat healthier, exercise regularly, maintain a healthy body weight and avoid tobacco products. Overall, the evidence suggests that users of dietary supplements are seeking wellness and are consciously adopting a variety of lifestyle habits that they consider to contribute to healthy living, Dickinson said. On the flip side, contrary to assertions that supplement users are eating better already and therefore don t need the supplements they take, the NHANES data shows many Americans failed to consume the Estimated Average Requirement (EAR) for many nutrients when only naturally occurring nutrients in foods were considered. Enrichment and fortification of foods decreased the prevalence of intakes below the EAR, and the use of dietary supplements further decreased shortfalls. For example, for vitamin A and calcium, more than half of NHANES respondents fell short. Food fortification lowered the prevalence of shortfalls to 50 percent for these nutrients. Supplementation drove the prevalence of shortfalls down even further, but 33 percent of the respondents still fell short. It s important to give dietary supplement users credit for their efforts to improve their overall wellness profile with thoughtful choices, said MacKay. The scientific evidence indicates that they tend to incorporate these products into their lifestyles as part of a broader focus on healthy living, with supplement use just one of a constellation of smart, healthy habits. The review found that dietary supplement users are more likely than non-users to eat healthier, exercise regularly, maintain a healthy body weight and avoid tobacco products. The review indicated that Americans who take dietary supplements are focused on wellness for the long term MacKay said. Dietary supplement users typically make healthful habits part of... each day, and many stick with their supplement regimen for years, McKay said. Their supplement use doesn t appear to be something trendy but more of a planned strategy they maintain for the long haul. The results of this review counter concerns that dietary supplement users are operating under a halo effect or are somehow short-changing themselves, eating poorly, using the remote control for exercise, and relying on a supplement alone for good health. The data indicates that, in fact, dietary supplement users make better food choices in addition to taking supplements. A report on the National Health and Nutrition Examination Surveys (NHANES) calculated nutrient intakes of dietary supplement users as compared to non-users and found that people who used dietary supplements had somewhat higher intakes of most nutrients from food alone (not counting the nutrients in dietary supplements) than people who were not supplement users. ** Please check with your physician when using prescription medications in combination with food supplements. 2 February 2014 ALTRUM

3 A Superior Digestive Formula Ultra Daily Enzymes (DEU01) Ultra Daily Enzymes (DEU) is a superior digestive aid including more enzymes per capsule than most other enzyme supplements, allowing you to use fewer capsules per meal, saving you money while you grow healthier. Ultra Daily Enzymes is an advanced reformulation of our original enzyme formula, Daily Enzyme Support. Ultra Daily Enzymes contains higher potencies of the original premium digestive enzymes, along with seven additional health-enhancing enzymes. (DEU01) EA, (1) 90 ct. Wholesale Price Retail Price (DEU01) CA, (6) 90 ct. Wholesale Price Retail Price Too Few Enzymes Metabolic enzymes are the keys to cell life; they power every biological process. In fact, these enzymes are so important to the human body that any malfunction of even one enzyme can lead to severe disease. In addition to metabolic enzymes, our bodies require specific digestive enzymes for normal digestion. A deficiency of digestive enzymes causes the body to divert metabolic enzymes to the work of digestion and robs the body of the benefits of those enzymes. This process depletes energy stores and ages the body ahead of its time. Most adults don t have enough digestive enzymes in their systems because cooking and processing food destroys the natural enzymes present in raw foods. Moreover, our bodies produce fewer digestive enzymes as we age. This lack of enzymes leads to poor digestion. As the digestive process deteriorates, energy decreases while fatigue, lethargy, infection and disease increases. * Poor Digestion Leads to Poor Energy Food provides the basic nutrients required for energy, growth and healing. However, even eating a perfectly balanced, healthy diet won t do any good unless your body has the digestive enzymes to break down what you eat into absorbable nutrients. As digestive enzyme levels decrease, digestive problems can lead to nutrient deficiencies, obesity, gas, bloating, indigestion, acid reflux, sluggishness, chronic fatigue, candida, parasites, high cholesterol and a host of other health problems. * How To Use Ultra Daily Enzymes ALTRUM Ultra Daily Enzymes contain proven, powerful digestive enzymes. Regular use can help eliminate digestive problems and supply your body with better absorption of nutrients from the food you eat. * Take one capsule per meal, or break open a capsule and sprinkle on food or mix in water for even faster digestive action to help you feel better faster. Take an extra capsule to help digest heavier meals or to combat indigestion, heartburn or bloating. * Relieve indigestion Increase stamina and energy Strengthen immune system Dissolve fats Eliminate gas and toxins Slow aging * Advanced Digestive Enzyme Formula Your key to unlocking the nutrients in food! The Ultra Daily Enzymes (DEU) contain a potent blend of 13 broad spectrum, highly active, concentrated, plant-derived enzymes to assist in the digestion of all food groups. This formula also contains a special prebiotic blend that supports the flora necessary for a healthy digestive system. SUGGESTED USE: 1 capsule three times daily with meals, or as otherwise desired. This product is best when used as a part of a total nutritional program including the ALTRUM Ultra Multis & Altrum Ultra Probiotics. This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Distributed by ALTRUM Nutrition Div. of AMSOIL INC. Superior, WI (715) PRODUCT CODE Supplement Facts Serving Size 1 capsule Servings per Container 90 Amount per Serving 206 mg % Daily Value Proprietary Enzyme Blend Amylase 8,500 DU ** Lipase 1,000 LU ** Protease 30,000 HUT ** Peptidase 5 LAPU ** Glucoamylase 12 AGU ** Invertase 250 SU ** Alpha Galactosidase 100 GaLU ** Beta Glucanase 10 BGU ** Hemicellulas 1,000 HCU ** Phytase 4 PU ** Malt Diastase 150 DPU ** Lactase 500 ALU ** Cellulase 300 CU ** Proprietary Prebiotic Blend 100 mg ** FOS (fructooligosaccharide), IMO (isomaltooligosaccharide) ** Daily Value not established. Other ingredients: Plant fiber, gelatin capsule (gelatin and water). 3 February 2014 ALTRUM

4 Ultra Probiotics Product Features ALTRUM Ultra Probiotics is a universal probiotic formula providing 26.5 billion live cells^ of beneficial microflora cultures*. These probiotic cultures may help renew and maintain healthy intestinal microflora. Ultra Probiotics features nine premium strains of probiotics with 3.2 billion viable units^ of Lactobacillus bulgaricus. L bulgaricus is known as the king of probiotics the universal intestinal flora rejuvenator. It conditions the GI tract and is the key to supporting healthy cultures of the other probiotics. What Probiotics Can Do May help improve digestion and absorption of vitamins May help manufacture vitamins needed by the body May help inhibit the growth of harmful bacteria that cause digestive stress* Ultra Probiotics (DUP01) Probiotics play an essential role in maintaining overall health by supporting the digestive and immune systems. * (DUP01) EA, (1) 60 ct. Wholesale Price Retail Price (DUP01) CA, (6) 60 ct. Wholesale Price Retail Price February 2014 ALTRUM

5 The Gold Standard in Nutritional Supplementation You can improve your quality and length of life with ALTRUM nutritional supplements.* An AMSOIL lubrication specialist understands that taking good care of a vehicle early in its life can add years, even decades, of quality performance to the vehicle. He knows there are simple common-sense principles to caring for a vehicle s powertrain, chassis and body that can eliminate most problems later in its life. These principles also apply as an excellent model of understanding human health, performance and longevity. These principles are the foundation upon which AMSOIL and ALTRUM alike are built. Direct Jobber Dave Mann Save Now on Future Health Care Sometimes people pick up their AMSOIL products and they show us a $103,000 hospital bill, said Direct Jobber Bill Durand. Now they re out of the hospital and they were never told about nutritional supplements. I think that is so unfortunate. Without nutritional supplementation, chances are they re going to go back to the hospital at some point. Their problems return and there is another series of surgery costs, plus the high cost of prescription medications. This all makes the cost of ALTRUM nutritional supplements so reasonable in comparison. I ve always said you could use ALTRUM supplements for your entire life for the cost of one unfortunate stay in the hospital. Personally, I prefer ALTRUM vitamins. ** Please check with your physician when using prescription medications in combination with food supplements. All testimonials about ALTRUM nutritional products are non-scientific reports and are not intended to draw any direct cause and effect link between discussed events or results and consuming the nutrients contained in the products described. Results are individual and will vary from person to person. 5 February 2014 ALTRUM

6 CHANGE SERVICE REQUESTED PRSRT STD US POSTAGE PAID AMSOIL Feel Your Best With ALTRUM Nutritional Supplements ALTRUM Auto-Ship Program REORDER AUTOMATICALLY ALTRUM is published by the ALTRUM Division of AMSOIL INC. ALTRUM product and Dealer Information is available from your independent AMSOIL/ALTRUM Dealer, or write to AMSOIL INC., 925 Tower Ave., Superior, WI Order ALTRUM products quickly and easily. Call and use your VISA/MASTER/DISCOVER CARD. Recycled Paper ALTRUM Nutritional Drink Mix ALTRUM Nutritional Drink Mix has a rich chocolate flavor that delivers high-quality whey protein, fiber, vitamins and minerals, enzymes, proprietary fruit-and-vegetable powder blend and HMB, a metabolite that can help reduce soreness from exercise and maintain lean muscle mass. Simply combine one scoop with 8 ounces of cold milk or water for a delicious nutrition boost any time of the day. Daily Protein Shake ordering information Stock# Units Commission Credits Dealer/Pref. Cust. Price Suggested Retail DPS01 EA ORDER #: Fax Your Order To or order online at All testimonials about ALTRUM nutritional products are non-scientific reports and are not intended to draw any direct cause and effect link between discussed events or results. 6 February 2014 ALTRUM