Theories and models of users information behavior

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1 Theories and models of users information behavior S u m m e r S c h o o l i n U s e r s S t u d i e s Z a d a r, S ANDA E RD E L E Z U n ive r sity of Missouri, U S A e r de l e zs@m i s s o u r i.e du

2 Why interest in users information behavior? It is a common human behavior, basic to human existence It includes a rich variety of human involvement (cognitive, affective, physical) It permeates all areas and levels of human activity It is now more visible as a phenomenon in a digital environment and less defined by formal information sources and institutions.

3 Some key definitions Information Any difference users perceive in their environment or within themself; any aspect that they notice in their pattern of reality Information need A recognition that ones knowledge is inadequate to satisfy some goal Information seeking A conscious effort to acquire information in response to a need or a gap in one s knowledge Information behavior A totality of human behaviors involving acquiring, using, sharing, avoiding, etc. of information

4 Importance of users information behavior Less important One person affected A consumer gathers information to help in buying a car Case (2007), p 11. More Important Thousands affected Millions affected Billions affected Voters use information to choose among competing candidates for public office Medical researchers seek a new treatment for a disease

5 The contexts for studying users IB There are variety of approaches There is no clean, logical delineation of factors by specific activities and environments Not only LIS is involved, also: communication, management, medicine, sociology, computer science, etc. In this lecture, focus on models and theories regardless of a specific context

6 Models of Information Behavior Why models of IB are needed HIB (adopted from HIB Johnson, 1997): HIB to provide a theoretical basis to provide guidance for enhancing IB strategies to conceptualize rich IB descriptions What is a model? Essentially, all models are wrong but some are useful - George E.P. Box (1987, p. 424) A tentative ideational structure used as a testing device Simplified representation of the real world.. Speculation about processes (Lave & March, 1975)

7 The scope of IB models Macro models: A bird s perspective (limited detail) Conceptual view General application (not sensitive to specific information environments) Descriptive rather than proscriptive Example: Kirkelas (1983)

8 The scope of IB models Micro models: Focus on specific subtypes of IB (e.g., steps in information seeking) Typically process oriented and time sensitive Can be nested into macro models Example: Model of Information encountering (2004)

9 Wilson`s modeles of IB Evolved over 15 years with increased level of detail 1971, 1981 The information users and the universe of knowledge (macro model) 1981 Information need and seeking 1996 A revised general model of informationseeking behavior

10 Wilson s models

11 About theories in users IB research Theory is a basic building block of inquiry Theories explain and provide basis for generalizations Grand theories of IB (top to bottom) Grounded theories of IB (bottom to up) There is no one single theory of IB Many theories relevant to IB come from outside LIS

12 Theories of Information Behavior 2005 ASIST monograph, edited by Fisher, Erdelez, and McKechnie Includes 72 theories & models from LIS and other fields that related to IB: New and revised edition is currently in preparation

13 Three prominant theories & paradigms Principle of Least Effort (Zipf) An individual will adopt a course of action that will involve the expenditure of least work Use of information that is the closest to the user, most accessible, most visible, etc. Sense-making (Dervin) Information does not exist apart from human behavioral activity and is created in a specific time & space Information is not objective, it is created internally Life is an encounter with problesm and discontinutities in knowledge Life in the Round (Chatman) Based on the study of information behavior of female inmates in a maximum security prison Prisoners avoid gathering information about the external world

14 Uses of theory Theory is not like a pair of glasses; it is rather like a pair of guns; it does not enable one to see better, but to fight better. (Merquior discussing French philosopher Michel Foucault s view of the use of theory)

15 One more use of a theory

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