Learn more about American Academy of Orthopaedic Surgeons. Learn more about Orthopaedic Trauma Association

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3 Learn more about American Academy of Orthopaedic Surgeons Learn more about Orthopaedic Trauma Association 2

4 Dear Public Service Director, Download the PDF version Falls can happen anytime and anywhere to people of any age. However, as people get older, the number of falls and the severity of injury resulting from falls increase. According to the Centers for Disease Control (CDC), one in four adults age 65 and older falls. Falls are also the leading cause of fatal and non fatal injuries in people over 65. Common injuries due to falls are head injuries, shoulder and forearm fractures, spine fractures, pelvic fractures and hip fractures. Many things can put one at higher risk for a fall such as certain medical conditions or poor dietary habits. Other risk factors include lack of exercise and excessive alcohol intake and smoking which can decrease bone strength. Falls can also occur in the home as a result of hazards like slippery or wet surfaces, poor lighting, inadequate footwear and cluttered pathways. Most fractures as a result from a fall in the home are due to everyday activities such as walking on stairs, going to the bathroom or working in the kitchen. While a fall can be a major life-changing event that robs the elderly of their independence, this can be prevented with important lifestyle choices and by making safety modifications in the home. In order to help educate your listeners about the risks of falls, the American Academy of Orthopaedic Surgeons (AAOS) and the Orthopaedic Trauma Association have teamed up to develop a new radio public service announcement titled "Preventing Falls Among the Elderly" (:60, :30). This PSA demonstrates how devastating falls can be to elderly people and gives tips on how they can be prevented. It also encourages listeners to visit orthoinfo.org/falls for more information. We hope you will air this PSA, which is good for use through February 20, 2020, for as long and as often as possible. For any questions or requests regarding the PSA, please contact our distribution representative, Shaliza Thomas, at Connect360 Multimedia ( sthomas@c360m.com; ph: ). Thank you for your support of these important messages. Sincerely, Melissa H. Leeb Director, Communications American Academy of Orthopaedic Surgeons 3

5 Preventing Falls Among the Elderly The American Academy of Orthopaedic Surgeons (AAOS) and the Orthopaedic Trauma Association (OTA) have teamed up to provide a new public service announcement which helps educate listeners on how devastating falls can be to elderly people and gives tips on how they can be prevented. For specific tips and more information, please visit orthoinfo.org/falls. To learn more, please listen to our latest public service announcement titled "Preventing Falls Among the Elderly." This PSA is good for use until February 20, We hope that you will air this campaign as soon and as often as possible. 4

6 RADIO PSA SCRIPTS Download All PSA Scripts "Preventing Falls Among the Elderly" (:60) WOMAN V/O: JOHN, WE CAN'T KEEP PUTTING THIS OFF. MAN V/O: OK, I'LL CLEAN THE GUTTERS. WOMAN V/O: I'M TALKING ABOUT YOUR DAD. MAN V/O: WELL, WHAT CAN WE DO? HE WANTS TO STAY IN HIS HOUSE. WOMAN V/O: WE CAN MAKE HIS HOUSE SAFER. MAN V/O: YEAH, I WORRY ABOUT THE STEPS. WOMAN V/O: PERFECT WORLD THERE ARE NO STEPS BUT HE DOES HAVE STEPS, AND THAT BANNISTER ONLY GOES HALF WAY UP. AND ALL THOSE LITTLE THROW RUGS ARE FALLS WAITING TO HAPPEN. MAN V/O: SO, WHAT ABOUT HIS PRESCRIPTION MEDS? IF HE FORGETS AND TAKES THEM TWICE, HE COULD GET REALLY DIZZY. WOMAN V/O: RIGHT. OH, WE COULD GET HIM ONE OF THOSE DAILY PILL COUNTERS. AND HE SHOULD HAVE SOME STURDY HAND GRIPS IN THE BATHROOM AND SHOWER. THIS IS ALL EASY TO DO. MAN V/O: YOU KNOW HE'S A PROUD GUY. HE'S NOT GOING TO TAKE ALL OF OUR FUSSING LYING DOWN. WOMAN V/O: THAT'S THE IDEA. NARRATOR V/O: FOR OLDER PEOPLE, FALLING AND BREAKING A HIP CAN BE DEVASTATING. FOR MORE TIPS ON MAKING HOMES SAFER, VISIT ORTHOINFO.ORG/FALLS. A MESSAGE FROM THE AMERICAN ACADEMY OF ORTHOPAEDIC SURGEONS AND THE ORTHOPAEDIC TRAUMA ASSOCIATION. WOMAN V/O: NOW PLEASE, CLEAN THE GUTTERS. JUST BE CAREFUL ON THE LADDER. 5

7 RADIO PSA SCRIPTS Download All PSA Scripts "Preventing Falls Among the Elderly" (:30) WOMAN V/O: JOHN, WE CAN'T KEEP PUTTING THIS OFF. MAN V/O: OK, I'LL CLEAN THE GUTTERS. WOMAN V/O: I'M TALKING ABOUT YOUR DAD. MAN V/O: WELL, WHAT CAN WE DO? HE WANTS TO STAY IN HIS HOUSE. WOMAN V/O: WE CAN MAKE HIS HOUSE SAFER. MAN V/O: YOU KNOW HE'S A PROUD GUY. HE'S NOT GOING TO TAKE ALL OF OUR FUSSING LYING DOWN. WOMAN V/O: THAT'S THE IDEA. NARRATOR V/O: FOR OLDER PEOPLE, FALLING AND BREAKING A HIP CAN BE DEVASTATING. FOR EASY WAYS TO MAKE HOMES SAFER, VISIT ORTHOINFO.ORG/FALLS. A MESSAGE FROM THE AMERICAN ACADEMY OF ORTHOPAEDIC SURGEONS AND THE ORTHOPAEDIC TRAUMA ASSOCIATION. 6

8 AVAILABLE FOR DIGITAL DOWNLOAD These PSAs are available for digital download below: THIS PSA IS GOOD FOR USE UNTIL FEBRUARY 20, 2020 Preventing Falls Among the Elderly (:60) Preventing Falls Among the Elderly (:30) Connect360 has developed an easier way for stations to report PSA airings via a new website. This replaces our PSA reply forms and sending responses by fax or . Please visit the following website to provide PSA usage information for this campaign: Please let us know your preferences on receiving PSAs by contacting Shaliza Thomas via at sthomas@c360m.com or by phone at (212)

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