Louisiana Tobacco Control Program Tobacco Free Schools Ini9a9ve

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1 Louisiana Tobacco Control Program Tobacco Free Schools Ini9a9ve

2 Youth Tobacco Burden in LA 2

3 Youth Tobacco Burden in LA 3

4 Impact of Tobacco in LA 13.8 Million packs of cigarejes bought or smoke by kids in Louisiana each year. 294,000 kids exposed to second hand smoke at home. Smoking costs more than $1.47 billion each year in direct medical costs. Each year Louisiana spends $663 million in Medicaid funds to treat tobacco related illnesses. Source: The Campaign for Tobacco- Free Kids, Louisiana kids who have lost at least one parent to a smoking- caused death 6,900 Kids alive in state today who will ul9mately die from smoking 109,000 (given current smoking levels) For every person in Louisiana who dies from smoking approximately 20 more state residents are suffering from serious smoking- caused disease and disability, or other tobacco- caused health problems. Data Sources: Youth Tobacco Survey (2009), Campaign for Tobacco- Free Kids 4

5 Tobacco Company Manipula9on Here is what they said: Phillip Morris: Today s teenager is tomorrow s potencal regular customer The smoking paeers of teenagers are parccularly important to Phillip Morris Company Lorillard Tobacco: The base of our business is the high school student US Tobacco: Cherry Skoal is for somebody who likes the taste of candy- if you know what I mean 5

6 New Products Emerging Products LiJle Cigars and Cigarillos Snus Dissolvable Hookah New / E CigareJes Role Your Own 6

7 Dissolvable Tobacco Three new dissolvable tobacco products made of finely milled tobacco, dissolve in the mouth; do not require spitting. Orbs began test marketing in Jan, 2009 Orbs: mint-sized Strips: appear like Listerine breath strips Sticks: toothpick-like Packaging appearance seems like it may appeal to youth 7

8 High School Student describes Camel Snus It s easy, it s super- discreet..and none of the teachers will ever know what I m doing. 8

9 Electronic CigareJe CDC report shows youth use of e-cigs doubled from (among all students in grades 6-12, rate increased from 3.3% to 6.8%, with rates 9 higher among high school students)

10 What can you do to protect your district? Policy According to CDC Guidelines for School Health Programs to Prevent Tobacco Use Evaluation Cessation Tobacco Free Schools of Excellence Instruction Curriculum Family Involvement Training 10

11 What are Our Goals? To provide community educa9on on the dangers of tobacco use. Raise awareness about the free cessa9on services available in Louisiana. Stay in compliance with state law RS40: (Act 815) & RS 17:

12 Louisiana Law: RS40: (ACT 815) What does this mean for my school? The Louisiana Smoke- Free Air Act (Act 815) is a statewide law that prohibits smoking in most workplaces and public places, including primary and secondary schools (pre- K through 12th grade). Schools in Louisiana with grades pre- K through 12th must prohibit smoking on school property, including buildings, grounds (outdoor and off campus school ac9vi9es) and buses. Policies of this sort are generally referred to as 100% smoke- free policies. Fines for Individuals are up to $100 and for employers up to $

13 Louisiana Law: RS17: 240 Provides provisions for the prohibi9on of tobacco in Louisiana schools (K- 12). It also prohibits smoking on any school bus transpor9ng children. Schools in Louisiana (K- 12) must prohibit any person from carrying or using a lighted cigar, cigareje, pipe, or any other form of smoking objects on its grounds. The Board of Secondary and Elementary Educa9on were responsible for rules, regula9ons, and penal9es pursuant to this law. Superintendents or their designee are responsible for enforcement. 13

14 How can you help? Post Quit Line Materials around school to promote cessa9on for students as well as staff & faculty. Support the Implementa9on of a strong Tobacco- Free school board policy. Raise awareness with parents about the school board policy and Louisiana s Smoke- Free Air laws. Encourage coaches to implement a Tobacco- Free policy for their teams. Support stronger local ordinances that reflect the new FDA ruling. Learn more about the OUR fight against tobacco:

15 Brandi Bourgeois, MPH Program Manager Louisiana Department of Health and Hospitals Office of Public Health Louisiana Tobacco Control Program 628 North 4th Street / P.O. Box 3118 Baton Rouge, LA Bienville Building, 3rd Floor Office # (225) (o) (225) (f) Brandi.Bourgeois@LA.gov 15

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