2017 Ill Advice Campaign Summary

Transcription

1 2017 Ill Advice Campaign Summary

2 Better health stems from your primary care physician. Protect yourself from ill advice. Baylor St. Luke s Medical Group primary care physicians know how to get you to a better state of health, with same-day or next-day appointments and access to leading medical specialists. Does an apple a day keep the doctor away? Unmask the whole truth at illadvice.org. Schedule an appointment at BSLMG.org/PrimaryCare. Print Ads CHI St. Luke s Health /Traditional Media

3 ILL ADVICE #37 Drink lemon juice to lower your blood pressure. Sorry to sour your day, but there are better ways to manage high blood pressure. Protect yourself from ill advice. CHI St. Joseph Health Medical Group primary care physicians know how to get you to a better state of health, with same-day or next-day appointments, access to medical specialists, extended hours, online scheduling and a personalized patient portal. Does lemon juice lower blood pressure? Unmask the whole truth at CHIStJoseph.illadvice.org. Schedule an appointment at SJapptASAP.org. CHI St. Joseph Health Primary Care ILL ADVICE #46 Eating raw garlic prevents the flu. While eating garlic may keep your friends at bay, it won t keep this year s flu away. Protect yourself from ill advice. Baylor St. Luke s Medical Group primary care physicians know how to get you to a better state of health, with same-day or next-day appointments and access to leading medical specialists. Does garlic boost immunity? Unmask the whole truth at illadvice.org. Schedule an appointment at BSLMG.org/PrimaryCare. Print Ads CHI St. Luke s Health /Traditional Media

4 Microsite CHI St. Luke s Health / Digital Media

5 BSLMG.org/PrimaryCare CHI St. Luke s Health / Digital Media

6 Social media ads CHI St. Luke s Health / Digital Media

7 Frame 1 Frame 2 Frame 1 Frame 2 Dynamic display ads CHI St. Luke s Health / Digital Media

8 Better health stems from your primary care physician. Protect yourself from ill advice. Do apples make a difference? Unmask the whole truth and more at illadvice.org. Baylor St. Luke s Medical Group primary care physicians know how to get you to a better state of health. Our Services Sick visits Physicals Vaccinations Weight management Preventive medicine Chronic disease management Why Choose Us? Same-day or next-day appointments available Board-certified physicians Access to leading medical specialists In network with most major insurance providers Located close to home Schedule an appointment at BSLMG.org/PrimaryCare. Mailer CHI St. Luke s Health /Traditional Media

9 ILL ADVICE STORYBOARD FALL & WINTER 30 SECOND SPOT CHI St. Joseph Health Scene: Park bench (Props may include bench, lamp post, tree) Talent: Grandfather and grandchild Script: You know, an apple a day keeps the doctor away! Action: Grandfather delivers line to grandchild while tossing apple and catching it and then takes a bite. Grandchild can take a bite of own apple as well. Scene: Home near front door (props: coat rack, door, huge coat) Talent: Mom and child Script: Let s bundle you up so you don t catch a cold. Action: Looks like mom and kid are about to leave house in fall/winter clothing. Mom kneels and zips the child's coat while delivering line. Scene: Crisp, clean white background (props: need lab coat for both CHISJH & BSLMG, stethoscope) Talent: Young ethnic doctor Script: Protect yourself from ill advice. CHI St. Joseph Health primary care physicians know how to get you to a better state of health... Action: Doctor walks in the scene, camera follows her. Same-day or next-day appointments Accepts most major insurance plans Close to home CHI St. Joseph Health Primary Care CHIStJoseph.org/illadvice Scene: Crisp, clean white background (props: need lab coat for both CHISJH & BSLMG, stethoscope) Talent: Young ethnic doctor Script: with same or next-day appointments, most major insurance plans accepted, and a location near you. Action: Doctor walks toward graphic supers. Boxes are checked off as the doctor says each point. Scene: Crisp, clean white background Doctor VO: When it comes to your health, we know better! Text on Screen: [LOGO + Primary Care] CHIStJoseph.org/illadvice ILL ADVICE STORYBOARD SPRING & SUMMER 30 SECOND SPOT CHI St. Joseph Health Scene: Modern home kitchen (props: high top table/kitchen island, grapefruit, cutting board or fridge) Talent: Two female adults in 40s Script: I heard eating grapefruit for breakfast makes you lose weight. Action: After workout in athletic leisure clothing, one woman sits down at table, the other cuts grapefruit in half and gives to her friend while delivering line. Scene: On couch (props: glass of green-tinged ginger ale, maybe lamp next to couch) Talent: Young couple in their 30s Script: Here, drink some ginger ale. It ll cure your stomach ache. Action: Woman is clutching stomach, man pours a glass of ginger ale and hands it to woman and delivers line (can also just hand glass over without pouring before). Scene: Crisp, clean white background (props: need lab coat for both CHISJH & BSLMG, stethoscope) Talent: Young ethnic doctor Script: Protect yourself from ill advice. CHI St. Joseph Health primary care physicians know how to get you to a better state of health... Action: Doctor walks in the scene, camera follows her. Same-day or next-day appointments Accepts most major insurance plans Close to home CHI St. Joseph Health Primary Care CHIStJoseph.org/illadvice Scene: Crisp, clean white background (props: need lab coat for both CHISJH & BSLMG, stethoscope) Talent: Young ethnic doctor Script: with same or next-day appointments, most major insurance plans accepted, and a location near you. Action: Doctor walks toward graphic supers. Boxes are checked off as the doctor says each point. Scene: Crisp, clean white background Doctor VO: When it comes to your health, we know better! Text on Screen: [LOGO + Primary Care] CHIStJoseph.org/illadvice TV storyboard CHI St. Joseph Health /Traditional Media

10 Thank You