Texas Division Breast Cancer Campaign BREAST CANCER IS FOR THE BIRDS ME LO DIJO UN PAJARITO. CHI St. Lukes Health /Traditional Media

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1 CHI St. Lukes Health /Traditional Media Print Ad English Print Ad Spanish ME LO DIJO UN PAJARITO En octubre, CHI St. Luke's Health estará corriendo la voz sobre la prevención del cáncer de mama. Temas como la importancia de la detección temprana y las mamografías periódicas serán realzados con ayuda de unos cómplices muy especiales: los flamingos rosados. Ayúdanos a correr la voz sobre la prevención del cáncer de mama, llevándote a casa un flamingo por sólo $15. Están a la venta en todos los hospitales CHI St. Luke's Health y exhíbelo en todos lados, compartiendo fotos en las redes sociales. Esto nos ayudará a salvar más vidas. Las ganancias recaudadas serán donadas al St. Luke's Foundation para investigación, educación y tratamiento del cáncer. Agenda tu mamografía en línea e infórmate sobre dónde puedes comprar tu flamingo en CHIStLukesHealth.org/BreastCancer BREAST CANCER IS FOR THE BIRDS During October, CHI St. Luke s Health is spreading the word about early detection and the importance of regular mammograms with some unlikely accomplices pink flamingos! Show your support for breast cancer awareness by purchasing your flamingo for $15 at any CHI St. Luke s Health hospital. Then display it at your home or work, share photos on social media, and help save lives. All proceeds benefit breast cancer education, research, and treatment through the St. Luke s Foundation. Schedule your mammogram online, and find out where to get your flamingo at CHIStLukesHealth.org/BreastCancer

2 CHI St. Lukes Health /Merchandising T-Shirt Breast Cancer Is For The Birds 1 In 8 Women Will Get Breast Cancer Front Back Side Thank You For Your Support! Take Home Proudly Display in Yard or Business Breast Cancer Awareness Month Activities In honor of Breast Cancer Awareness Month, join Baylor St. Luke s each Friday during October to learn more about risk factors, statistics, signs and symptoms, and how you can help save lives! Snap An Image Post on social media #BC4TheBirds Friday, October 7 11am to 2pm O Quinn Medical Tower Sky Bridge Friday, October 14 11am to 2pm Bertner Cafe Proof-of-Purchase Tags CHIStLukesHealth.org/BreastCancer Breast Cancer Is For The Birds Friday, October 21 11am to 2pm O Quinn Medical Tower Sky Bridge Friday, October 28 11am to 2pm O Quinn Medical Tower Lobby 2016_Breast_Cancer_Awareness_Plaque_RTP.indd 1 Plaque 9/26/16 11:13 AM Flyer

3 Join Us in Support of Breast Cancer Awareness! CHI St. Lukes Health /Merchandising Stand Up To Breast Cancer! During October, we re proudly displaying Flamingos honoring the courageous women and men affected by breast cancer. Proudly display your Flamingo at your home or business to spread awareness in our communities. Purchase one of our Breast Cancer Awareness Flamingos for $ 15 for breast cancer education, research, awareness. Schedule Your Mammogram ApptASAP.org To purchase your Flamingo, visit the Auxiliary Office on the First Floor near Bates Lobby. CHIStLukesHealth.org/BreastCancer CHIStLukesHealth.org/breastcancer Poster Stand Up To Breast Cancer! During October, we re proudly displaying Flamingos breast cancer. Banner Purchase one of our Breast Cancer Awareness Flamingos for $ 15 for breast cancer education,research, awareness. CHIStLukesHealth.org/breastcancer Banner

4 Make Breast Cancer Make Breast Cancer for the birds CHI St. Lukes Health /Digital Media Animated Web Ad Learn How You Can Help Save Lives Frame One Text comes into focus from blur. Ellipsis appears one dot after the other and pulsates. This is to keep viewer interested in next slide in that they need to know what the additional text is. Frame Two Pink box rotates clockwise with anchor in bottom-left corner. Flamingo drops in from top. Text bumps up when for the birds slides up from bottom. Frame Three Flamingo and pink box slide to the right when larger flamingo head pushes a call-to-action button under the first flamingo s beak. Logo in a more saturated pink box comes up from bottom. Static Web Ads Don't Get Bird Brain! Schedule Your Mammogram } Buy a Bird. Help Save a Life. Find a Flamingo } Get The Facts } Facebook Ads

5 CHI St. Lukes Health / Digital Media Infographic Homepage Web Banner

6 CHI St. Joseph Health /Traditional Media Print Ad Outdoor #StandingUpToBreastCancer

7 Join Us in STANDING UP to Breast Cancer During October, purchase one of our Breast Cancer Awareness Flamingos for $15. All funds raised will support the CHI St. Joseph Health Foundation for Breast Cancer Education and Awareness. Proudly display your Flamingo at your home or business to spread awareness in our communities. CHI St. Joseph Health /Merchandising Poster Y O U R E I N V I T E D STANDING UPto Breast Cancer Wear Pink Day Ceremony Put on your PINK and join CHI St. Joseph Health as we proclaim Wear Pink Day in Bryan/College Station! Monday, October 10, 11 am CHI St. Joseph Health Regional Hospital Main Lobby Wear Pink Day Ceremony: Reading of official City of Bryan proclamation Physician speakers Light refreshments During October, purchase one of our Breast Cancer Awareness Flamingos for $ 15. All funds raised will support the CHI St. Joseph Health Foundation for Breast Cancer Education and Awareness. CHIStJoseph.org/BreastCancer STANDING UP to Breast Cancer Flyer Plaque To purchase your Flamingo, please visit CHI St. Joseph Health Cancer Center. Join us & share your photo using #StandingUpToBreastCancer CHIStJoseph.org/BreastCancer THANK YOU For Your Support! Take home Proudly display in your yard or at your business Snap a photo Post on social media #StandingUpToBreastCancer Schedule your mammogram today. Please visit CHIStJoseph.org or call CHIStJoseph.org/BreastCancer Banner Proof-of-Purchase STANDING UP to Breast Cancer During October, we re proudly displaying Flamingos honoring the courageous women and men affected by breast cancer. You can purchase one of our Breast Cancer Awareness Flamingos for just $ 15. CHIStJoseph.org/BreastCancer

8 CHI St. Joseph Health /Digital Media Display Ads Web Banner Facebook Ads

9 CHI St. Joseph Health /Digital Media Texas Division Up To Breast Cancer Facebook Cover Infographic CHI St. Joseph Health: Standing Up To Breast Cancer Facebook Post Example Facebook Post 4 (Not To S 3 (Not To Scale) Homepage Web Banner Infographic