Macular Degeneration Awareness Week May 2017

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1 Awareness Week May 2017 Your communications toolkit to help save sight Pharmacy An initiative of: Supported by:

2 We need your help so that all Australians Face the Facts about Please use the enclosed communications toolkit to share important sight-saving information with customers, colleagues, family and friends during Awareness Week, May Together, let s get all Australians to Face the Facts about Macular Degeneration and save sight. Face the Facts Macular degeneration causes blindness. An eye test can save your sight 1 in 7 Australians over 50 have some evidence 50% chance if direct family history You can have the early signs without knowing Diet & lifestyle supports good macular health Contents Send an Promote on your website Share the message on social media Posters and graphics Resource order form Links and other important information For any assistance in supporting Awareness Week 2017 contact Macular Disease Foundation Australia at mdf@mdfoundation.com.au or call on. Thank you for your support. Awareness Week Communication Toolkit 2

3 Send an Please use the suggested copy below to send an to your customers, colleagues, peers, family and friends. Subject Line: Face the Facts: Macular degeneration causes blindness Dear [Insert Name] May is Awareness Week Macular degeneration is Australia s leading cause of blindness and severe vision loss. It causes loss of central vision which affects the ability to see fine detail, drive, read and recognise faces. Awareness Week 2017 aims to encourage those at risk (people over 50) to face the facts about macular degeneration and save sight. Face the Facts about An eye test can save your sight 1 in 7 Australians over 50 have some evidence 50% chance if direct family history You can have the early signs without knowing Diet & lifestyle supports good macular health Take time out to look after your own health Drop into our pharmacy and pick up free macular degeneration information, provided by the Macular Disease Foundation Australia, and learn what preventive measures you can take to reduce your risk. Have your macula checked Early detection is the best way to save sight. Book an eye test and macula check with your optometrist today. You can find out more about Awareness Week at or call Macular Disease Foundation Australia s free Helpline:. [Insert sign off details] Awareness Week The above image to be hyperlinked to Awareness Week Communication Toolkit 3

4 Promote on your website Please post this key message on your website: Awareness Week 2017 (21-27 May) Macular degeneration is Australia s leading cause of blindness and severe vision loss. It causes loss of central vision which affects the ability to see fine detail, drive, read and recognise faces. Face the Facts about An eye test can save your sight 1 in 7 Australians over 50 have some evidence 50% chance if direct family history You can have the early signs without knowing Diet & lifestyle supports good macular health Take time out to look after your own health Drop into our pharmacy and pick up free macular degeneration information, provided by the Macular Disease Foundation Australia, and learn what preventive measures you can take to reduce your risk. Have your macula checked Early detection is the best way to save sight. Book an eye test and macula check with your optometrist today. For more information on Awareness Week go to or call Macular Disease Foundation Australia on. Awareness Week The above image to be hyperlinked to Awareness Week Communication Toolkit 4

5 Share the message on social media Do you use social media to communicate with your customers? Please help all Australians to Face the Facts about by sharing the Foundation s messages with your social media network. Here s how you can do it: Hashtags Post this image to your social media account today and add the following hashtags so your followers can find out more. You can use hashtags across Facebook and Twitter. MDFA Twitter #maculardisease #eyehealth #prevention #health #howsyourmacula #maculardegeneration Visit the Foundation s twitter page and get involved in the conversation at: twitter.com/maculardisease Follow our Twitter and help us spread awareness by retweeting or sharing... and / or tweet the following message: 1 in 7 Australians over 50 have some evidence of #maculardegeneration : preventive measures can reduce your risk. Learn Tag or mention us in your message with #eyehealth so your community or followers can find out more. Visit the Foundation s twitter page and get involved in the conversation at: twitter.com/maculardisease MDFA Facebook - Like our Facebook page Post this image or like and share information from Macular Disease Foundation Australia s Facebook page with your own followers. Visit MacularDiseaseFoundationAustralia/ Awareness Week Communication Toolkit 5

6 Youtube Macular Disease Foundation Australia Youtube is a website designed for sharing video. All of the Foundation s videos can be found at We invite you to help spread the word by sharing these videos with your community as well. Posters and graphics Poster Download this poster (A4 and A3) at or order a hard copy (A4 and A2) from the Foundation on the order form enclosed (refer page 9) or call Macular Disease Foundation Australia on. Awareness Week Communication Toolkit 6

7 Graphics You can access these tools online at When using images below hyperlink to Social Media Banners Twitter banner x512 Facebook banner - 940x788 Online Banners Online banner - 457x167 Awareness Week Online banner - 430x111 Awareness Week Awareness Week Communication Toolkit 7

8 Graphics You can access these tools online at When using images below hyperlink to Awareness Week Online banner - 222x167 Print Media Quality Graphics Awareness Week Awareness Week Media - High Resolution - Version 1 Media - High Resolution - Version 2 Awareness Week Communication Toolkit 8

9 Resource order form Awareness Week - Order FREE material All Macular Disease Foundation Australia materials are free of charge, but normally incur postage. Take advantage of our free delivery period available until 26 May To receive materials prior to Awareness Week it is recommended your order is returned to the Foundation by Monday 8 May to allow for delivery. Please tick: Optometrist Ophthalmologist Orthoptist Pharmacist Librarian Parliamentarian Community Health Centre Other Title First name Last name Organisation Address Suburb State P/code Tel ( ) Please tick the appropriate boxes and nominate the quantity you require. MDAW Poster A2 Qty... (max 20) MDAW Poster A4 Qty... (max 20) MD Information Flyer (DL) Qty... (max 200) MD Information Booklet (A4) Qty... (max 50) Foundation Helpline Contact Card Qty... (max 100) Nutrition & Supplements for MD Qty... (max 50) Amsler Grid Qty... (max 50) Research Update 2016 Qty... (max 20) Diabetic Eye Disease booklet Qty... (max 50) Low Vision A Guide Qty... (max 20) Family, Friend & Carer A Guide Qty... (max 20) Slips, Trips and Falls A Guide Qty... (max 20) Low Vision Aids & Technology A Guide Qty... (max 20) New! Eye Injection Treatment Costs & Rebates Qty... (max 20) Booklet Translations: Arabic Qty... (max 20) Chinese Qty... (max 20) Greek Qty... (max 20) Italian Qty... (max 20) Portuguese Qty... (max 20) Spanish Qty... (max 20) Vietnamese Qty... (max 20) Return this form to Macular Disease Foundation Australia by fax: or mdf@mdfoundation.com.au Contact the Foundation on for fact sheets on other macular diseases. Note: Please refer to the privacy policy on regarding the collection and use of personal information supplied. Awareness Week Communication Toolkit 9

10 Links and other important information About Awareness Week - Sunday 21 May to Saturday 27 May 2017 An annual event to raise awareness of macular degeneration and to encourage those most at risk, people over 50, to have their eyes tested and macula checked. A free information kit is available from Macular Disease Foundation Australia by calling or visiting Awareness Week is an initiative of Macular Disease Foundation Australia proudly supported by About Macular degeneration is the leading cause of blindness and severe vision loss in Australia. Macular degeneration is the name given to a group of chronic, degenerative retinal eye diseases that cause progressive loss of central vision, leaving the peripheral or side vision intact. Macular degeneration is usually related to ageing and most frequently affects people over 50 years of age. It is commonly referred to as age-related macular degeneration or AMD. Research related to the estimated prevalence and key facts refer to AMD. For more information call or visit About Macular Disease Foundation Australia Macular Disease Foundation Australia s vision is to reduce the incidence and impact of macular disease in Australia through education, awareness, research, support services and representation. The Foundation is a national charity providing information, guidance and support for those living with macular disease. It is the voice of the macular disease community. For more information call or visit Awareness Week Communication Toolkit 10

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