1-800-CHILDREN ( ) Resource Map Marketing Tool Kit

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1 Healthy Childhoods Last a Lifetime CHILDREN ( ) Resource Map Marketing Tool Kit The CHILDREN Helpline has a new companion tool to help professionals find support for families they serve where they live. By typing in an address into the resource map, you can see supportive programs in your neighborhood. Reach Us! Julia Neighbors Director jneighbors@gsu.edu Naeshia McDowell Training & Helpline Coordinator nmcdowell2@gsu.edu The Helpline is funded in part by VOCA Sub-Award C , administered by the Criminal Justice Coordinating Council and awarded by the Office for Victims for Crime. Jyll Walsh Communications & Outreach Coordinator jwalsh10@gsu.edu See a child in immediate danger, please call 911 Report abuse or neglect, please call GACHILD Need help or a referral, please call CHILDREN ( )

2 Prevent Child Abuse Georgia Mark Chaffin Center for Healthy Development, Georgia State University CHILDREN Helpline & Resource Map Marketing Kit We Need Your Help! Partners are encouraged to use the content of this marketing kit to promote Prevent Child Abuse (PCA) Georgia s CHILDREN Helpline and Resource Map among parents, caregivers, early care and education providers, and other child and family serving professionals. This marketing kit includes News content and accompanying images Web banner Printable flyer PowerPoint slide Social media content o Tweets o Facebook/ Instagram posts with accompanying images and videos News/ Newsletter Content News content or blurbs are short entries appropriate for newsletters or other communication media. They can be used as is or customized to the audience. They are organized by target audience: child serving professionals, early care and education providers, and parents. Audience: Parents Being a parent is hard work and sometimes we can all use a little help to get through the tough parts. The CHILDREN ( ) Helpline is a free, parent-friendly number, where caregivers can talk to bilingual professionals who can help connect callers to supportive programs and organizations in their neighborhood. The CHILDREN Helpline can connect caregivers with: Parenting support After school and other child programs Counseling and support groups Referrals for legal needs Grandparent raising grandchildren resources Concerns about well-being of a child or family member Family violence resources Community resources for emergency assistance Resources for special needs children 2

3 Call CHILDREN ( ) to find support near you or visit for more information. Audience: Child Serving Professionals It takes parents, caregivers and supportive RESOURCES to help children thrive. As family serving professionals you know parents are often in complex situations and may need professional and community support. Here s how you can help: 1. Encourage families you serve to call the CHILDREN ( ) Helpline to talk to trained professionals to connect them with supportive programs in their area. 2. Go online to use the CHILDREN Resource Map, which contains over 3,000 local and statewide programs designed to assist and support families. See what services are available in the areas where you serve families. 3. Access a printable flyer (half page, prints on 8.5 x 11 ) for your organization or agency, a web button for your website, and more. Encourage families to use this FREE helpline. Additional information about CHILDREN is located at The CHILDREN ( ) Helpline can connect caregivers with: Parenting support After school and other child programs Counseling and support groups Referrals for legal needs Grandparent raising grandchildren resources Concerns about well-being of a child or family member Family violence resources Community resources for emergency assistance Audience: Early Care and Education Providers Children need stable and nurturing relationships and environments for healthy development. It takes parents, caregivers and RESOURCES to make that happen. The CHILDREN ( ) Helpline s bilingual staff are trained to listen to parents and help connect them with programs and services in their neighborhood. Encourage parents to use this FREE number. Access a printable flyer (half page, prints on 8.5 x 11 ) for your classroom or center, a web button for your website, and more at The CHILDREN Helpline can connect caregivers with: Parenting support After school and other child programs Counseling and support groups 3

4 Referrals for legal needs Grandparent raising grandchildren resources Concerns about well-being of a child or family member Family violence resources Community resources for emergency assistance Accompanying Images The images below can be used to accompany newsletter content. Please jwalsh10@gsu.edu for higher resolution files. Web Banner- image intended to be placed at the top of a webpage The images below can be used to promote PCA Georgia s CHILDREN Helpline on websites and blogs. Both graphics can be hyperlinked to to lead visitors to use the CHILDREN online resource map. Please jwalsh10@gsu.edu for the web-ready files. (1) CHILDREN Helpline Web Banner English and Spanish (980 x 360) 4

5 Flyer The flyer can be printed as a half-sheet, printed 2-up for distribution. Please jwalsh10@gsu.edu for print-ready files. (1) CHILDREN Helpline Flyer (4.25 x 5.5 ) PowerPoint Slide The below PowerPoint slide can be used to promote PCA Georgia s CHILDREN Helpline during presentations. Please jwalsh10@gsu.edu for the PowerPoint file. 5

6 Sample Social Media Content Tweets: Audience: Child Serving Professionals Encourage parents you serve to call CHILDREN to be connected with local support! (136 characters) Assist parents in getting connected with local resources using the NEW online resource map: (138 characters) Still giving out resource guides? Try our online resource map, it has 3,000 programs for parents: (137 characters) Our new resource map contains over 3,000 programs around the state that support families. Audience: Parents and Caregivers Parenting can be hard work! Find supportive programs in your neighborhood! Learn more at: (138 has a FREE CHILDREN helpline just for parents! Call today Raising grandchildren? Let us connect you with support CHILDREN can help. Call Facebook & Instagram Posts: Audience: Child Serving Professionals Children need stable and nurturing relationships and environments for healthy development. Encourage parents to call CHILDREN ( ) to connect them with local resources such as parenting support or counseling services. Se Habla Español. Click here for more information: 6

7 Help support healthy families by connecting caregivers with local supportive programs. The new interactive CHILDREN Helpline Resource Map is available to support Georgia families with access and information to over 3,000 organizations throughout the state. For more information and to access map, please visit: #greatchildhoods Families and professionals across Georgia now have a FREE online resource to use when seeking supportive parent and caregiver programs near them. This new interactive resource map is an extension of the CHILDREN Helpline, which is still accessible and staffed by trained professionals. For more information, please visit: Audience: Parents Parenting is hard work, but there is help! Did you know that the CHILDREN Helpline contains over 3,000 organizations around the state of Georgia to provide supportive resources to you and your family? Call to find support in your neighborhood. Se Habla Español. s FREE Helpline is dedicated to the development and support of healthy families. There are trained professionals who care and want to help connect you with local resources. Se Habla Español. Click here for more information: We know that parenting can be hard work, but asking for help doesn t have to be! The CHILDREN ( ) Helpline is designed to support caregivers by connecting them with local resources and address concerns with children or family members. For more information, please visit today! Did you know there is community support throughout Georgia to help grandparents raising grandchildren? Let us help, call CHILDREN ( ). Los niños necesitan lazos afectivos positivos y entornos seguros para un desarrollo sano. Los padres de familia, cuidadores de niños y recursos comunitarios ayudan a realizar esto. El ser padre es difícil, y a veces es necesario buscar ayuda para superar los momentos más difíciles CHILDREN ( ) es una línea de información y ayuda gratis que se puede llamar desde cualquier parte del estado de Georgia. 7

8 Example: Images for Facebook/ Twitter (450px 235p), please for high resolution images. 8

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10 Images for Instagram (1080 x 1080) Videos for Instagram and Facebook Available to link from YouTube: English Spanish Available to download here in English and Spanish. 10