Engaging PDZA Audiences in the Palm Oil Crisis. Karen Povey & Amy Hale PDZA Education

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1 Engaging PDZA Audiences in the Palm Oil Crisis Karen Povey & Amy Hale PDZA Education

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4 Palm Oil Production 90% in Borneo & Sumatra

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6 Palm oil plants can produce 4-10 times more oil per parcel of land than other oil crops. Source: USDA Foreign Agricultural Service Commodity Report Dec 2007

7 Sum of Production Area (ha) by Year

8 Why We Do Not Support Boycotting Palm Oil Indonesia and Malaysia struggle with poverty developing countries need some way to drive their economies We realize that palm oil would be replaced with another crop that could cause worse environmental problems (like soy in the Amazon) China and India are the world s largest consumers of palm oil

9 Palm Oil Names & Derivatives 1. arachamide mea 2. capric triglyceride 3. caprylic triglyceride 4. caprylyl glycol 5. cetyl alcohol 6. cocoa butter equivalent (CBE) 7. cocoa butter substitute (CBE) 8. elaeis guineensis 9. emulsifier (some can be palm oil derived) 10. epoxidized palm oil (UV cured coatings) 11. ethylene glycol monostearate 12. ethylhexyl palmitate 13. fatty alcohol sulphates 14. glyceryl stearate 15. isopropyl 16. isopropyl palmitate 17. mono-glycerides of fatty acids 18. myristoyl 19. octyl palmitate 20. oleyl betaine 21. palm kernel oil 22. palm oil 23. palm olein 24. palm stearine 25. palmitate 26. palmitoyl oxostearamide 27. palmitoyl tetrapeptide peg-100 stearate 29. peptide complex 30. saponified elaeis guineen sis 31. sls 32. sodium lauryl 33. sodium lauryl sulphate 34. sodium lauryl sulfate 35. sodium lauryl sulfoacetate 36. sodium palm kernelate 37. sodium palmate 38. sodium stearate 39. sodium laureth sulfate 40. sodium laureth sulphate 41. sodium lauroyl lactylate 42. stearamidopropyl dimeth ylamine 43. steareth steareth steareth stearic acid 47. vegetable oil 48. vitamin A palmitate

10 Roundtable on Sustainable Palm Oil Vision: RSPO will transform markets to make sustainable palm oil the norm

11 Can Palm Oil be Sustainable?

12 The RSPO is not Perfect There are problems for people on both sides of the RSPO. Growers think criteria can be too strict, certification too slow, and not enough companies are buying CSPO. Growers are not receiving premiums promised for CSPO. Environmentalists think RSPO is not strict enough in enforcing principles and criteria. Differing opinions about forest assessments.

13 Impact of Sustainable Palm Oil on Product Price PRODUCT Cost per Package That s 1 cent for every Sandwich Cookie $ packages Frozen French Fries $ bags Peanut Butter $ ,222 jars Shampoo $ bottles

14 What Can Zoos Do? Join the RSPO to work from within to increase standards and drive policies, serving as expert voice on wildlife. Engage our 175 million annual visitors to AZA zoos to engage with retailers to demand deforestation-free palm oil.

15 What Can Zoos Do? AZA Palm Oil Symposium AZA Palm Oil Task Force

16 50% 45% 40% 35% 41% Palm Oil Messaging in N. American Zoos vs % % % 20% 20% 17% 23% 15% 13% % 5% % 7% 6% % 5% 5% 1% 4% % No message Palm oil is a threat but we do not take a particular stance Consumers should avoid/boycott palm oil Consumers should buy products from RSPO member companies Other I'm not sure what our message is 2 or more different responses from an institution

17 PDZA Palm Oil Campaign PDZA Palm Oil Message (Draft) PDZA supports and promotes the conversion of the palm oil market to sustainable, deforestation-free practices to protect wildlife and its habitat through: Adoption of institutional norms for the use of sustainable, deforestation-free palm oil by staff and vendors Empowering and assisting guests in taking action Engaging with companies to encourage their journey toward sustainability Promoting sustainable, deforestation-free palm oil as the social norm within our community.

18 PDZA Palm Oil Campaign Visitor Engagement Campaign Branding

19 PDZA Palm Oil Campaign Visitor Engagement Product examples Issue awareness

20 PDZA Palm Oil Campaign Engage retail companies through visitor letters and PDZA relationship building. Strong relevance to visitors Various points on the sustainability spectrum Targeted in campaigns by other AZA institutions PDZA Visitor Letter

21 Thank You Cheyenne Mountain Zoo The Philadelphia Zoo The Forest Trust Conservation International Orangutan Land Trust The Union of Concerned Scientists PDZA Palm Oil Team