Build Your Online Brand
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- Lorraine Townsend
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1 2/12/ 7:04:27 PM Build Your Online Brand James Nellis Please discard all your trash as you leave! Thank you. Please complete an evaluation for this session. Use any mobile device! Download a FREE copy of this presentation. Go to familyreunion.kw.com/downloads Keller Williams Realty, Inc.
2 2/12/ 7:04:27 PM Keller Williams Realty, Inc.
3 2/12/ 7:04:27 PM Build Your Online Brand James Nellis James Nellis Alexandria, Virginia CEO, Nellis Group, Keller Williams KWU Approved Trainer Keller Williams Realty, Inc.
4 2/12/ 7:04:27 PM The Nellis Group IMPACT THE COMMUNITY THROUGH CHARITY THAT INFLUENCES THE NEXT GENERATION The Right Path SELLING YOURSELF INFORMATION RELATIONSHIPS Marketing Today Less than 12 months Keller Williams Realty, Inc.
5 2/12/ 7:04:27 PM Active Account: Top Social Networks MySpace Yelp LinkedIn Google Plus Pinterest Twitter Facebook Social Fusion: Layering Effect CONSUMER BRAND MARKETING Keller Williams Realty, Inc.
6 2/12/ 7:04:27 PM Keller Williams Realty, Inc.
7 2/12/ 7:04:27 PM Keller Williams Realty, Inc.
8 2/12/ 7:04:27 PM Reflection Business Buyers Need to SEE themselves Personality Branding Lifestyle Approach Allow for Viral Layering Effect CONSUMER BRAND MARKETING Keller Williams Realty, Inc.
9 2/12/ 7:04:27 PM 4 Stages of Lifestyle Marketing LISTEN INTERACTION ENGAGEMENT MEASUREMENT Stage 1 of Lifestyle Marketing LISTEN Tell Me Something I Don t Know Keller Williams Realty, Inc.
10 2/12/ 7:04:27 PM The 3 B s VISIBLE REAL YOU Realtor Branding There s the Consumer Keller Williams Realty, Inc.
11 2/12/ 7:04:27 PM Where s the Consumer? Where s the Realtor? TODAY Identity * the condition of being oneself or itself, and not another * condition or character as to who a person is or what a thing is * the state or fact of being the same one as described. * the sense of self, providing sameness and continuity in personality over time Keller Williams Realty, Inc.
12 2/12/ 7:04:27 PM What do you do for a living? Where are you from? Where do you live? What s your favorite 30-Second Rule MEN: Sports, Money WOMEN: Fashion, Hobbies Identity Selling MEET THE CONSUMER REDUCE THE BRAND WHICH IDENTITY? BE A RESOURCE Keller Williams Realty, Inc.
13 2/12/ 7:04:27 PM 4 Principles: Identity Selling 1. MEET THE CONSUMER WHERE THEY ARE 2. IT S NOT ABOUT YOU 3. ALIGN YOURSELF WITH THE IDENTITY YOU PERSONIFY OR YOU WANT 4. PROVIDE INFORMATION FOR THE IDENTITY THAT THE CONSUMER WILL WANT Meet the Consumer I have never listened my way OUT of a sale, but I have talked myself out of one Keller Williams Realty, Inc.
14 2/12/ 7:04:27 PM Fusion Points 1. BE VISIBLE, BE REAL, BE YOU 2. CHOOSE YOUR COMPANY IDENTITY 3. RESEARCH YOUR CLIENTS Stage 2 of Lifestyle Marketing INTERACTION Relational Interaction Keller Williams Realty, Inc.
15 2/12/ 7:04:27 PM Terminology Facebook CREATE 3 LISTS Profile Photos Keller Williams Realty, Inc.
16 2/12/ 7:04:27 PM Status Update The New F.O.R.D. Keller Williams Realty, Inc.
17 2/12/ 7:04:27 PM Privacy Setting Tell a Story Fusion Points 1. CREATE LISTS 2. UTILIZE PROFILE PHOTOS 3. TELL A STORY Keller Williams Realty, Inc.
18 2/12/ 7:04:27 PM Stage 3 of Lifestyle Marketing ENGAGEMENT Consumer Identity COMMUNITY CHARITY SPORTS UNIVERSITY FAITH POLITICS Bumper Sticker Research Keller Williams Realty, Inc.
19 2/12/ 7:04:27 PM Real Estate Ohio vs. Ohio Branding to Identity COMMUNITY CHARITY BUSINESS Community Identity Keller Williams Realty, Inc.
20 2/12/ 7:04:27 PM Charity Identity Business Identity Keller Williams Realty, Inc.
21 2/12/ 7:04:27 PM Photos and Questions Vanity URL Vanity URL FB.com/username Keller Williams Realty, Inc.
22 2/12/ 7:04:27 PM Facebook.com/AlexandriaTalks YouTube.com/AlexandriaTalks Specific Engagement Keller Williams Realty, Inc.
23 2/12/ 7:04:27 PM Photo Uploads Upload Community & Landmarks Write down 2 Community Photos Sponsoring a Team? He is our Sponsor. Buy a house from him. Facebook Business Page Keller Williams Realty, Inc.
24 2/12/ 7:04:27 PM Facebook Business Page Facebook Business Page Fusion Points 1. VANITY URLs 2. CREATE AND SKIN FACEBOOK PAGE 3. REVIEW SPONSORSHIPS Keller Williams Realty, Inc.
25 2/12/ 7:04:27 PM Practical Engagement INFORMATION CONTENT PROVEN WINNERS Blogging Approach BLOGGING Keller Williams Realty, Inc.
26 2/12/ 7:04:27 PM Tagging and Keywords Blog-Specific Community-specific Keywords and Pages Keller Williams Realty, Inc.
27 2/12/ 7:04:27 PM Videology AUDIENCE BRAND MARKETING PROFESSIONAL VS. PERSONAL YouTube Hosting on YouTube SEO Keller Williams Realty, Inc.
28 2/12/ 7:04:27 PM Naming Channel Alan Mah: www321soldnet Channel Create Your Own Channel Keller Williams Realty, Inc.
29 2/12/ 7:04:27 PM Skin Your Channel What Types of Videos? LIST 3 VIDEOS Keller Williams Realty, Inc.
30 2/12/ 7:04:27 PM Custom Landing Pages 3 Must-Have Videos Meetup to Engage Keller Williams Realty, Inc.
31 2/12/ 7:04:27 PM Fusion Points 1. UTILIZE LINKEDIN AND MEETUP 2. CREATE AND SKIN YOUTUBE 3. 1 VIDEO THIS MONTH Stage 4 of Lifestyle Marketing MEASUREMENT Make It Measurable AWARENESS TRAFFIC CLOSED SALES Keller Williams Realty, Inc.
32 2/12/ 7:04:27 PM Gather Songbirds Become educated and aware Leverage clients Social media tips Observe and copy Google.com/Alerts Use Quotes Keller Williams Realty, Inc.
33 2/12/ 7:04:27 PM 4 Alerts to Measure YOUR NAME YOUR COMPANY YOUR COMPETITION YOUR COMMUNITY Google Analytics Visistat Keller Williams Realty, Inc.
34 2/12/ 7:04:27 PM WebsiteGrader.com Tracking Sales Sales Blogging Facebook Twitter YouTube PPC Staffing the Right Way VIRTUAL ASSISTANTS CRAIGSLIST DPA STAY FOCUSED AND MEASURE RESULTS Keller Williams Realty, Inc.
35 2/12/ 7:04:27 PM Fusion Points 1. CREATE GOOGLE ALERTS 2. UTILIZE ANALYTICS ON SITE 3. TRACK SALES HISTORY Genuine Marketing Open the door of possibilities to allow others to see the real YOU and engage in business, life, community, and relationship. Keller Williams Realty, Inc.
36 2/12/ 7:04:27 PM Thank You. Please discard all your trash as you leave! Please complete an evaluation for this session. Use any mobile device! Download a FREE copy of this presentation. Go to familyreunion.kw.com/downloads Keller Williams Realty, Inc.
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