2018 Behavior Change Webinar Series. Turkey Time: Your Thanksgiving Food Safety Overview
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1 2018 Behavior Change Webinar Series Turkey Time: Your Thanksgiving Food Safety Overview
2 Welcome! The Partnership for Food Safety Education develops and promotes effective education programs to reduce foodborne illness risk for consumers. We are a non-profit organization that relies on grants and donations.
3 Host Shelley Feist Executive Director Partnership for Food Safety Education
4 To ask a question, please use the question box on the right of the screen. After the webinar, you will receive a brief survey. Please fill it out. Help us improve!
5 Continuing Education Units One hour CEU available from ANFP, CDR, NEHA & CPH-CE Download certificate from sidebar Follow-up Download at fightbac.org under Events tab and Webinar Recordings
6 Poll Question #1 What is your profession? 1. Cooperative Extension 2. Health Communicator 3. Nutrition & Dietetics 4. Teacher 5. Other
7 Webinar Recording Available Watch online at fightbac.org under Events tab and Webinar Recordings
8 Guest Speaker Marianne H. Gravely, MS Senior Technical Information Specialist USDA Meat and Poultry Hotline
9 Meat and Poultry Hotline Top 10 Consumer Questions
10 USDA s Meat and Poultry Hotline #1: When should you buy your turkey?
11 USDA s Meat and Poultry Hotline #2: What size turkey should I buy? (i.e. yield of a turkey)
12 USDA s Meat and Poultry Hotline #3: How long can you keep a turkey in the freezer?
13 USDA s Meat and Poultry Hotline #4: How do I safely thaw my turkey?
14 USDA s Meat and Poultry Hotline #5: Is it safe to wash a turkey?
15 USDA s Meat and Poultry Hotline #6: What s the safe way to stuff a turkey?
16 USDA s Meat and Poultry Hotline #7: Can I cook a turkey ahead of time?
17 USDA s Meat and Poultry Hotline #8: How long will my turkey take to cook? How can I tell if my turkey is done?
18 USDA s Meat and Poultry Hotline #9: How do I travel with an uncooked and/or cooked turkey?
19 USDA s Meat and Poultry Hotline #10: How long will a cooked turkey keep?
20 USDA s Meat and Poultry Hotline Recorded messages 24/7 Speak to a food safety specialist Monday through Friday from 10 a.m. to 6 p.m. EST Get answer to your food safety questions 24/7 at Ask Karen Live chat Monday through Friday from 10 a.m. to 6 p.m. EST Food safety information available at FoodSafety.gov
21 Holiday Meal Flyer Available for download at StoryofYourDinner.org
22 Side Dish Recipe Available for download at StoryofYourDinner.org
23 Side Dish Recipe Videos at StoryofYourDinner.org
24 Side Dish Recipe Available for download at StoryofYourDinner.org
25 Side Dish Recipe Available for download at StoryofYourDinner.org
26 Food Safety Tips Flyer Available for download at StoryofYourDinner.org
27 Kids Activity Sheets Available for download at StoryofYourDinner.org
28 Baking Infographic Available for download at StoryofYourDinner.org
29 Follow Instructions
30 Clean & Separate
31 Handling Leftovers
32 BAC Fighter Action Plan
33 Social Media Strategy Share key messages on your social channels in one of two ways: Copy and paste the suggested posts from the Social Media Calendar with the accompanying image or video. Note: You can customize the text to fit your brand and content strategy. Share or re-post PFSE s posts from Facebook and/or Twitter. You can also use this content for other social channels such as Instagram, LinkedIn, Pinterest, Snapchat, Tumblr and YouTube. Always use the hashtag #StoryofYourDinner to unify all BAC Fighters messages and help track conversations.
34 Join our Twitter Party! Party with us on Twitter as we discuss turkey safety. Share posts, answer the questions and encourage your network to watch, too!
35 Local Market Media Pitching Strategy Share timely food safety stories with local daily newspapers, radio and television stations! Step 1: Find local newspaper editors, radio producers and television reporters who have covered similar stories in the past. Google is a great resource. Step 2: Search the outlet s website for an address. Step 3: a timely story idea (suggestions to follow). Tip: Offer a food safety expert as a spokesperson. Step 4: Follow up once via and once via phone.
36 Local Market Media Pitching Strategy: Potential Angles Turkey safety tips: In preparation for Thanksgiving, share tips on how to prepare a safe turkey. Food safety basics: 1 in 6 get sick with food poisoning because many don t know the food safety basics. Share widely unknown food safety steps including use a food thermometer, separate to avoid crosscontamination, chill within 2 hours, etc. Baking 101: Many don t know the risks associated with raw flour and raw eggs. Share these timely messages when many plan to bake over the holidays. Leftovers: There is typically a lull in coverage after Thanksgiving and this is a great time to discuss leftovers. Share leftover tips and discuss how planning and safely managing leftovers can reduce food waste.
37 Poll Question #2 Which of these resources are you most likely to use for holiday food safety outreach? 1. Story of Your Dinner resources 2. Federal agencies resources 3. My own organization s resources 4. Other resources 5. No plan to promote holiday food safety
38 Questions
39
40 The Story of Your Dinner Sponsors
41 2018 Sponsoring Partners
42 2018 PFSE Partners Academy of Nutrition and Dietetics American Beverage Association American Frozen Food Institute Association of Food and Drug Officials Cargill, Inc. Center for Food Integrity Conagra Brands Consumer Federation of America Food Marketing Institute Foundation International Association for Food Protection International Dairy-Deli-Bakery Association International Food Information Council Foundation McDonald s Corporation Meijer, Inc. National Association of Convenience Stores National Chicken Council National Grocers Association National Pork Board National Restaurant Association National Turkey Federation North American Millers Association NSF International Produce Marketing Association Publix Super Markets Charities Tyson Foods United Fresh Produce Association Wegmans Federal Government Liaisons Centers for Disease Control and Prevention U.S. Food & Drug Administration, CFSAN U.S. Department of Agriculture, FSIS FSES U.S. Department of Agriculture, NIFA
43 Continuing Education Units **FINAL REMINDER** Get your CEU certificate 3 ways 1. Download certificate from sidebar now 2. Follow-up 3. Download at fightbac.org under Events tab and Webinar Recordings
44 Hold the Date!
45 Survey A survey will pop up immediately following this webinar. Please respond to it. Then we ll know how to serve you better! Thank you!
46 Thank you! Marianne H. Gravely, MS Senior Technical Information Specialist U.S. Department of Agriculture Shelley Feist Executive Director Partnership for Food Safety Education
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