Brand & Style Guide.

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1 Brand & Style Guide.

2 Contents 2 Introduction 6 Visual Identity 17 Applications

3 Introduction

4 A brand is more than just a logo. It's how we are perceived as an organisation, how we interact with our students, how we respond to our partners' concerns and how we make people feel in every single touchpoint. 3

5 Brand Perceptions Our audience interact with our brand in several ways through numerous touchpoints. it happens through: A visit to our website What our education representatives say about us An that a student receives from us. The student's experience in the classroom A friendly smile on campus And a lot more Our Tagline Belong. Thrive. Achieve. 4

6 Who is CIC Higher Education? We are a reputable private higher education institution in Melbourne delivering undergraduate programs through an innovative, stimulating, cost-effective and practical approach. CIC provides students with the opportunity to learn critically in a supportive environment where they can build business plans, test ideas and learn the value of leadership and teamwork. Our international faculty and staff help shape our students experiences preparing them for a continuously evolving and technologically-connected world. We inspire students to relish friendly competition and take advantage of leadership opportunities that we will continue to provide them. We believe that intrinsically motivating students and helping them develop skills critical to succeed in the real world will promotes a more meaningful learning experience that will help them beyond just completing their degrees. 5

7 Visual Identity

8 Our Logo The logo is the most important element of our visual identity. The triangle, as part of the letter i, is one of the key elements of the logo. The triangle is associated with power, purpose and energy representing our drive to provide students with the best outcomes out of their education. 7

9 Logo Alternatives Alternative Logo - Horizontal Alternative Logo - Vertical 8

10 Logomark The logomark can we used as a visual representation of the brand but should not be used in place of the logo. The CIC Logomark should be used for social media profile images and may be used on CIC owned images published digitally. Maximum reduction size The optimum logo size is determined based on medium. However, the logo can only be reduced on a size that is legible for all characters in the word. The logo should never be too small to read. The minimum is set at 50 mm wide. Logo clearance A clearance area is the zone around the logo that should be free from other elements to provide impact. The clearance should not be anything smaller than the letter E as shown in the reference. 9

11 What not to do As with any creative identity guidelines, some elements are open to interpretation. To guide you, we have highlighted some things that should never be done. You can speak to the Marketing and Communications Team for items not covered in this section. Do not stretch or condense the logo Do not replace the logo font Do not remove any elements of the logo Do not place the logo on photographic backgrounds with insufficient contrast Do not place the logo on backgrounds with insufficient clear space Do not add shadow or other photo effects 10

12 Logo Colors Alternative Logo Colors 11

13 Monochrome Main Logo - Monochrome Alternative Logo - Monochrome 12

14 Typography Typography is a powerful tool in the development of the CIC brand identity. Using a typeface consistently pulls together communication and makes it more distinct. The type we use and the tone of voice should be a reflection of the CIC brand identity. TT Commons Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz TT Commons Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz TT Commons Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

15 Alternative Fonts The guidelines for typography are intended for marketing communications, such as advertising, brochures, magazines, and websites. Business communications need not adhere to the font guidelines. Instead, these alternative fonts are recommended. Examples of such documents include internal staff communications, internal and external reports, and memos. Tahoma Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Verdana Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

16 Colour Palette The colour palette is intended to ensure that a consistent colour scheme is maintained in all communications. # RGB (25, 39, 81) CMYK (100, 91, 38, 36) #F7A937 RGB (247, 169, 55) CMYK (1, 38, 89, 0) The primary colour palette is the official colour. Supplementary colours can be used to support the primary colours. However, the supplementary colours are not to be used as a substitute for the primary colours. The tertiary colours can be used as accent in the design. When using the colour palette, the Design Rule is to be used as a guide. The primary or secondary colour should cover 60 percent of the space and create the overall unifying theme of the design. Then add 30 percent of the another colour within the colour palette to create contrast and visual interest. Finally use 10 percent of an accent colour to provide the final touch. Primary Colors #226AAF RGB (34, 106, 175) CMYK (88, 59, 3, 0) Secondary Colors #3998E9 RGB (57, 152, 233) CMYK (68, 31, 0, 0) #F26B35 RGB (242, 107, 53) CMYK (0, 72, 88, 0) #8B0D07 RGB (139, 13, 7) CMYK (27, 100, 100, 31) #3E3E3E RGB (62, 62, 62) CMYK (68, 61, 60, 49) # RGB (0, 0, 0) CMYK (75, 68, 67, 90) Tertiary Colors 15

17 Imagery Imagery is a powerful tool to help CIC communicate. Images used should be relevant, inspiring and warm with an element of vibrancy. Images should reflect one or more elements of the brand identity. 16

18 Applications

Applications Francesca Macpherson General Manager 03 9663 4933 francesca.macpherson@cic.vic.edu.

19 Applications Francesca Macpherson General Manager Lonsdale Street, Melbourne VIC 3000 Australia CRICOS Provider No J Business Card Letterhead Signature 18

Applications This is to certify that JOHN DOE has fulfilled the requirements for Bachelor of Business (Management) V14110 Is presented on 21 May 2018 CERTIFICATE OF PARTICIPATION Awarded to JOHN DOE

20 Applications This is to certify that JOHN DOE has fulfilled the requirements for Bachelor of Business (Management) V14110 Is presented on 21 May 2018 CERTIFICATE OF PARTICIPATION Awarded to JOHN DOE Dr Peter Cartwright, Executive Dean & Principle Executive Officer Emeritus Professor Alan Lindsay AM, Chair Board of Directors for participating in the Student Orientation 2018 conducted by CIC Higher Education at 108 Lonsdale Street, Melbourne. CIC Higher Education Pty Ltd CRICOS Provider: ABN: John Doe, Campus Manager Date: 18 May 2018 CIC Higher Education Pty Ltd CRICOS Provider: 01718J ABN: Graduation Certificate Recognition Certificate 19

21 Applications Main Heading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Heading one Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Heading two Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Heading three Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Heading four Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. lobortis nisl ut aliquip ex ea commodo ipsum dolor sit amet dolore magna aliquam erat volutpat ut wisi enim ad minim veniam Heading five Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. 1 Policy Document 108 Lonsdale Street, Melbourne, VIC CIC Higher Education Pty Ltd CRICOS Provider No J 2 Policy Document 108 Lonsdale Street, Melbourne, VIC CIC Higher Education Pty Ltd CRICOS Provider No J Policy Document 20

22 Applications Belong. Thrive. Achieve. CRICOS Provider No J CIC Higher Education Pty Ltd CRICOS Provider No J CIC Higher Education Pty Ltd CRICOS Provider No J CIC Higher Education Pty Ltd Banners 21

23 Applications Website Section 1 Website Section 2 Website Section 3 Website Section 4 22

24 Presentation title 2 Presentation title 4 Presentation title 3 Presentation title 2 Presentation title 3 Presentation title 4 Version 1, May 2018 Applications Presentation title Section title Page break Presentation title Section title Page break Prepared by John Doe Prepared by John Doe Heading one Heading two Heading one Heading two Subheading consectetuer adipiscing elit Subheading consectetuer adipiscing elit Subheading consectetuer adipiscing elit Subheading consectetuer adipiscing elit Paragraph heading Paragraph heading Paragraph heading Paragraph heading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. volutpat. Heading three Subheading consectetuer adipiscing elit Paragraph heading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat Thank you! Prepared by John Doe Heading three Subheading consectetuer adipiscing elit Paragraph heading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat Thank you! Prepared by John Doe Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. 0 Sample bar graph 1.0 Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. 0 Sample bar graph 1.0 Presentation Template 1 Presentation Template 2 23

25 Brand & Style Guide Version No. 2 Published date: August 28, 2018 CIC Higher Education PTY LTD CRICOS Provider No J ABN:

THE SUPPORTERS PACK GET BEHIND MENTAL HEALTH The_Striker_Boy_Supporters_Pack_-_for_clubs.indd 1 20/07/ :04:05

THE SUPPORTERS PACK GET BEHIND MENTAL HEALTH WWW.STRIKERBOY.COM The_Striker_Boy_Supporters_Pack_-_for_clubs.indd 1 20/07/2017 17:04:05 THE SUPPORTERS PACK Our aim is to raise awareness around mental health